In the theater, people kept coming in, and Embassy Pictures and Shahai Entertainment arranged a special reception, so Ronan didn't have to worry about it.

But as the original initiator of the film's promotional and marketing plan, Ronan still came to the test screening site.

Because it's an attempt.

If the success of "Blair the Witch" is an attempt at Internet viral marketing, then the promotion plan of "Dungeon Siege" is to use the director as the core to create a star publicity effect.

The director is no longer a staff member who hides behind the scenes with most of his body, and can also become a big star.

In the future, many directors will take the initiative to stand up, and film companies are also willing to push commercially valuable directors to the front of the screen and make them stars, so as to attract fans like big stars.

Very few do so at the moment, and even Hollywood's most famous star director, Steven Spielberg, rarely actually stands in front of the scenes.

Sitting in the box on the second floor, Ronan looked at the media reporters and film critics who walked in the hall on the first floor, and found that most of them were unfamiliar faces.

Will Smith walked into the box with three bottles of mineral water, tossed one to Tom Cruise, and handed the other to Ronan, saying, "There are a lot of critics here. ”

Tom Cruise unscrewed the cap, took a sip, and asked, "Ronan, Relativity Entertainment's commercial films rarely invite film critics to preview screenings, right?"

Ronan put the mineral water on the small table in front of him and said, "This film is different, you have to use film critics to make some articles, otherwise you may lose money." ”

Will Smith sat in a comfortable sofa chair: "I watched the last movie "House of the Dead" directed by Uwe Bauer, a veritable big bad movie. ”

Without waiting for Ronan to speak, Tom Cruise retorted: "But bad movies can also be commercially successful." ”

"That's what I admire most about Ronan and Embassy Pictures. Will Smith said this sincerely: ""The House of the Dead", a terrible film, relied on publicity and hype to achieve success. ”

Ronan spread his hands: "At that time, I just gave it a try, but I didn't expect it to be successful." ”

Tom Cruise shook his head: "Ronan, how can you embarrass those directors who make serious films but have no good results." ”

"You can't blame me for this, right?" Ronan looked innocent: "Who can say for sure about commercial promotion." ”

Will Smith saw Uwe Bauer and said, "That German director, who changed to another company, has long since left Hollywood." ”

Ronan said, "Not necessarily. Uwe Bauer is a German and has a way to get a film project in Germany and get tax rebates. He said simply: "You should have heard of Germany's film investment policy, many people are willing to invest in film projects in order to avoid taxes legally, even if there is no relativistic entertainment, Uwe Bauer is very likely to find investment, but it is more difficult." ”

Tom Cruise's "Mission Impossible" is also a beneficiary of Germany's tax rebate policy, and he knows a lot about this aspect, saying: "Germany's tax rebate policy has created many German directors who specialize in making bad movies, they don't want the film to be successful, as long as the income obtained in the later stage is more cost-effective than personal income tax, no matter how bad the movie is, you can still find investment next time." ”

"Is this a good policy that does a bad thing?" Will Smith said in depth.

Ronan smiled: "Hollywood is also a beneficiary. ”

Not to mention others, the three of them are one of the beneficiaries.

Every year, Shahai Entertainment has several films that cooperate with Koch Films and successfully apply for film tax rebates in Germany, films starring and investing in Tom Cruise, "Mission Impossible" and "Magnolia" have also benefited from them, and films starring Will Smith have also applied for tax rebates in Germany.

One of Germany's film policies that was supposed to encourage its own country is that I don't know how many people in Hollywood have gained a lot, and it is taking a righteous and bright route, which is fully in line with laws and regulations.

Germany tried to revise this policy several times, but all of them were unsuccessful, and by the time Ronan left the other side of the Pacific, the policy was still benefiting Hollywood.

Policies and regulations must be implemented conscientiously, and perhaps this is also a manifestation of the stubbornness and rigidity of the Germans.

Will Smith turned back to the film: "It's not going to be like 'House of the Dead', is it?"

Ronan smiled, kind of acquiescence.

Tom Cruise asked curiously, "What else do you have planned?"

"Sort of. Ronan thought for a moment and roughly stated the plan: "Last time it was Paris Hilton as a promotional point, this time it was director Uwe Ball. ”

Will Smith opened his mouth and pointed at Ronan, "Is this okay?"

Ronan spread his hands: "It should be fine, right?"

Tom Cruise shook his head and smiled, "Uwe Ball will cooperate with you?"

Ronan nodded: "He's been waiting for this opportunity." ”

"Okay. Will Smith had nothing to say: "An abnormal director, a shooting abnormal movie, and then an abnormal promotion." ”

Ronan sighed, "I just hope to bring a normal result. ”

Inside the theater lobby, David Villa, director of theatrical distribution at Embassy Pictures, and director Uwe Bauer stood together to greet the guests who came to the preview screening.

"David. Uwe Bauer glanced at the time and asked, "You're almost here, aren't you?"

"A few more, let's wait another five minutes. David Villa said.

Uwe Ball was a little anxious, but it was not bad for five minutes, calmed down, and thought of the good show that was about to kick off, and became excited again.

Excited and excited!

This is the best portrayal of Uwe Bauer at the moment.

After the preview screening of "Dungeon Siege", he will become the absolute protagonist, standing at the center of the stage, striving to attract the attention of the world!

Many German colleagues are directors, making bad movies in order to legally get tax refunds, and they don't care about the situation after the film is released!

He, Uwe Bauer, is different!

I'm going to ...... bad movie No, it's to promote your own film to the world and become a famous director all over the world!

The German counterparts are too unpursuing!

Uwe Bauer is a little disdainful of being in the company of directors in his hometown, feeling that he is clearly several notches above them.

It can only be said that the sense of superiority is comparative.

"Hello, welcome to the preview screening of Embassy Pictures. ”

The voice of David Villa's greeting made Uwe Ball instantly end his cranky thoughts, quickly stepped forward, shook hands with the reporter with the media tag on his chest, and said quite enthusiastically: "Welcome!

The reporter was led into the screening room by the staff in the back.

Someone else walked in.

Uwe Bauer saw this person's unconscious gaze, this guy in a suit and leather shoes was quite familiar, as if he had seen it somewhere.

For a while, Uwe Bauer still received as warmly as before, but when he shook hands with the man, he could clearly notice the other party's face change.

Uwe Bauer couldn't figure it out, and there was another guest coming, and he didn't have time to think about it.

Charles Eric followed a staff member into the auditorium and sat in the third row arranged by the other party, and there were film critics sitting nearby, but few people greeted them.

Engaged in the text review industry, peers are really enemies.

The others didn't say hello, and Charles Eric didn't bother to pay attention to them, turned his head and looked at the entrance of the theater again, and that Uwe Ball didn't look like a director, more like a gangster.

The directors look like this, don't they want to scare the actors on the set to death?

The director's appearance is not up to par, and the movie has bad reviews!

Uwe Bauer's appearance was born with a halo of minus two stars.

Although he was not very happy in the film critic's profession and even became a problem to support himself, Charles Eric behaved very professionally, straightened his tie, took out a pen and notebook, and was ready to record at any time.

This $50,000 is not so easy to take, and those who can take out $50,000 casually, who knows what forces are behind it?

Charles Eric has always considered himself a film critic with a very professional ethics.

Well, escaping Paris Hilton's footwash doesn't count that time.

The small theater quickly filled up, and shortly after David Villa and Uwe Ball passed by, Charles Eric's eyes were on the big screen as Dungeon Siege began to show.

With the "escort" of the "famous" bad director Uwe Bauer, "Dungeon Siege" has the value of "anticipation".

Charles Eric has been preparing since a few days ago.

The movie began to be screened, and after only a few moments, Charles Eric had the idea that it was indeed so.

The German director picked up the devastating guide again, once again aiming at the game adaptation, and sure enough, one can only hope to see how bad he is and whether he can surpass the record of "House of the Dead".

Charles-Eric's eyes widened: the male protagonist turned out to be bald!

This is simply unforgivable! The director is ugly, but as a result, the actor also found such a number one person, can it make people's eyes more comfortable?

The actor is bald, bad reviews!

Wait, that villain demon boy is too insulting to a wizard, right?

The villain is like Elvis Presley, and he is really speechless.

Sure enough, Uwe Bauer doesn't know how to make movies, and giving him super bad reviews is completely the conscience of a professional film critic.

In the box on the second floor, watching Jason Statham's fight and throwing a crossborang, Will Smith couldn't bear to look at it anymore and covered his eyes.

"I must be crazy!" Will Smith muttered, "to participate in the audition of this inexplicable movie." ”

Ronan replied lightly: "You took the initiative to come." ”

Tom Cruise's gaze has long since shifted from the big screen, and he seems to be studying the trademark of the mineral water bottle, which is probably better than the movie, right?

Will Smith's depression and helplessness turned into a sentence on his lips: "Rotten!"