Chapter 974: Marching into the East
With a production budget of only $90 million and a North American opening weekend box office of $78.91 million, "The Incredibles" was undoubtedly a huge success, which also made the future of Pixar Studios in Relativity Entertainment instantly clear.
Pixar Studios is still the one to remain the absolute leader in the industry.
Due to schedule reasons, and the embassy pictures want to formulate a more detailed and thorough publicity and promotion plan, "Cars" will not be released until next year, and Relativity Entertainment's animated feature film "The Incredibles" will only be released this year.
But a good start is undoubtedly a guarantee of success.
Pixar Studios is now a wholly owned subsidiary of Relativity Entertainment, so it doesn't have to worry about messy matters such as marketing channels at all, and all its energy only needs to focus on animation production and related animation hardware and software design and development.
The development of hardware and software for computer animation is also the main business of Pixar Studios.
This month, Pixar completed a deal with DreamWorks Animation Studios for software and hardware for animation development, for which DreamWorks Animation Studios had to pay $49.5 million to Pixar.
There are not many animation studios in Hollywood that really have the ability to develop themselves, and Pixar Studios has been engaged in the development and design of this area since it was not separated from Lucasfilm, and has nearly 30 years of technical accumulation.
From a business perspective, most of the time, it is more cost-effective to buy the finished product directly than to invest money and time in R&D from scratch.
Therefore, there are too many companies that have transformed from technology, industry and trade to trade, industry and technology.
Most of the equipment purchased from Pixar Studios will be delivered to the newly established Oriental DreamWorks Company.
More and more Hollywood companies are extending their tentacles to the other side of the Pacific, where the natural market advantages brought by the demographic dividend are too great.
Not only film production and distribution companies, but also Hollywood agencies are ready to move.
At a charity reception in mid-November, Ronan met Brian Lorde, the co-founder of CAA and a consistent close collaborator with Relativity Entertainment.
After a drink with Ronan, Brian Lord stood in the lounge area of the banquet hall and asked Ronan, "I heard that the business of Relativity Entertainment's branch in the East is going very well?"
Ronan handed the glass to Connie behind him and said, "It's not going to be very smooth, but since the establishment of the branch in 2000, it has really paid off." ”
Brian Lord has worked with Ronan for many years, and he doesn't talk in circles, saying directly: "CAA is ready to enter the market on the other side of the Pacific. ”
"Congratulations. Ronan said sincerely: "The market over there is very broad, and with the fame of CAA, playing the Hollywood brand can attract a large number of stars over there to become your customers." ”
Brian Lord still has this confidence: "We have signed Miss Lizao, who is the most representative international movie star in the area, and through her connections, we have also met many celebrities there, and many of them are interested in becoming customers of CAA. ”
Ronan is well aware that, unlike film production companies, which in a sense have a cultural and ideological export role, entertainment agencies will be less constrained on the other side of the Pacific.
The Oriental Branch of Relativity Entertainment and Embassy Pictures has been established for many years, but there is not much actual business, and it is more about maintaining the relationship network.
In fact, if you think about it, it is not difficult to know that there is very little work that can be done by both production companies and distribution companies.
It is impossible to release a movie, it is impossible to apply for a film project, and it is also impossible to promote it outside the specified one-month period before the release.
It is no exaggeration to say that even the top giant companies in Hollywood, after arriving there, it is the dragon that wants to coil and the tiger that wants to lie down......
Even, China Film Group has not defaulted on Hollywood's box office share once or twice, limited to the special market relationship between the two sides, and it is quite troublesome to ask.
Fortunately, Relativity Entertainment has done its work well in the past few years, and it has not encountered any bad things about China Film defaulting on box office shares.
Relativity Entertainment has worked with China Film and law enforcement agencies to crack down on piracy, and as for the final effect, it can only be said that it is better than nothing.
Brian Lord said at this time: "Relativity Entertainment contacted that side earlier than CAA, Ronan, we have been partners for many years, and you are a well-known person in Hollywood who knows the other side of the Pacific, can you give a few suggestions about CAA entering over there?"
This is said very sincerely, after all, the two sides have cooperated for many years, and there are too many interests involved.
Ronan pondered for a moment and said simply, "Hmm...... Brian, some of my views from my personal perspective may not be correct, just listen to them. ”
Brian Lord didn't think so, he just felt that Ronan's suggestion was very rare, and hurriedly said, "Ronan, you have something to say." ”
Ronan organized his language a little and said: "The other side of the Pacific Ocean is a very special market, which is completely different from the Western market. Take care of the mouths and online platforms of CAA owners, and don't participate in political or social events at will. Unlike North America, there is a lower tolerance for celebrities, so don't sign someone with a problematic position, otherwise there will be countless troubles in the future. Then there is the interpersonal relationship, which must be handled well, and it is best to find someone from there to serve as the person in charge of the Oriental Branch......"
The comments were so sincere that Brian Lord nodded and said, "Thank you, thank you very much, Ronan." ”
"Don't be so polite. What Ronan said, in fact, it is not difficult to summarize it by finding a public relations expert in the East, and now it is just a favor to sell CAA: "Relativity Entertainment and CAA are partners and should help each other." ”
Brian Lord said, "Yes. Relativistic entertainment is useful to the place of the CAA, despite the opening. ”
Ronan was not polite at all, and said directly: "Shahai Entertainment still needs the full cooperation of CAA in the production of dramas. ”
Brian Lord immediately showed the attitude he deserved, saying: "The resources of the actors, directors and all the behind-the-scenes staff on the CAA side will be prioritized towards the projects of Shahai Entertainment. Ronan, you can rest assured that CAA has always been the most reliable strategic partner of Relativity Entertainment. ”
Ronan beckoned for two glasses of champagne to drink with Brian Lorde, and the cooperation between Relativity Entertainment and CAA will continue.
This kind of cooperation is also a win-win, CAA gets a corresponding package service fee, and Relativity Entertainment can save a lot of time and energy to focus on developing new series or movie projects.
More than 95 percent of CAA's packaging services for Relativity Entertainment are focused on exclusive episodes on Netflix's streaming platform.
Here, Brian Lord had just left, and William Morris's famous agent, Avery Emmanuel, came over.
"Hi Ronan. "Avery Emmanuel wears her usual white coat, and although she is a little older, she has a personable appearance, more like a star than an agent. He naturally asked, "Came here alone tonight?"
Ronan said casually, "I'm a standard bachelor." ”
Avery Emmanuel asked, "Would you like someone to have a drink with you?" and he turned his eyes to the other side, "Aren't you very familiar with Charlize?"
Ronan responded, "Just said hello to Charlize me. ”
Recently, Charlize Theron jumped ship to William Morris, and the agent is Avery Emmanuel.
William Morris's agent also includes Matt Damon and Denzel Washington.
Avery Emmanuel said: "Charlize admires you so much that he has mentioned you in front of me many times. ”
Ronan thought that he came over almost for business, so he said politely: "Hawking once said that even in an infinite parallel universe, it is impossible for you to date Charlize Theron. ”
"Charlize wasn't that hard to date. Seeing that Ronan was just coping, Avery Emmanuel changed the subject at the right time: "I heard that Relativity Entertainment recently got close to a congressman from Illinois?"
This information is difficult to keep secret, especially for those who are more well-informed, Ronan knows what Elie Emmanuel said about black charcoal, and he does not mean to deny it, saying: "Big companies and big groups, which one doesn't have a few people close to each other in Washington, D.C."
Avery Emmanuel said: "My brother Ram is very fond of that MP...... Oh, and Ram currently serves in the City of Chicago. ”
Ronan didn't make any promises, but said, "It seems that the congressman is going back to Chicago next month for an event, and then you can let your brother talk to him." ”
Avery Emmanuel knew it was the best outcome and didn't say anything more.
Although the world of politics and entertainment may seem to be separate, they are inextricably linked.
This is evidenced by the star-studded "flag-waving" during the U.S. election, and the "mainstream values" transmitted in blockbuster movies are often the "correct" views they want to convey.
Ending a brief conversation with Avery Emmanuel, Ronan glanced at the time, and was just about to ask Connie to tell David to drive the car to the hotel door so he could say goodbye and leave, when Chris from Sony Columbia Pictures walked up to him quickly.
Chris has known Ronan for many years, hugged him directly, and said, "Ronan, you have been too beautiful lately." ”
Ronan smiled and said, "I don't have any scenery." ”
Chris pulled Ronan to a rest table and sat down, and said, "Relativity Entertainment's movies are big hits one after another, isn't it enough to be beautiful?"
Ronan shrugged slightly: "That's the success of the collective effort of the whole company. ”
Chris added: "Even Sony Columbia Pictures' '007 vs. Casino Royale has become the underdog of 'The Incredibles'. ”
"You're looking for me......" Ronan asked deliberately, "You can't be here to complain, are you?"
Chris straightened his face: "Of course not, I have something to do with you." ”