Chapter 973: The Balance Between Market and Art
Pixar Studios' animated feature films have always been adult-oriented, with an older audience, rather than elementary school students.
Ronan can be said to have a deep understanding of this, the most typical is the reaction of Pixar's animated feature films on the other side of the Pacific, there is no worst, only worse.
None of Pixar's animated films have received a good response on the other side of the Pacific.
Even the well-known "Toy Story", "Finding Nemo" and "Robot Wall-E", etc., always have a trend of high and low.
Ronan didn't expect Pixar Animation Studios' work to explode across the Pacific Ocean from the hands of Relativity Entertainment.
That's obviously impossible.
The actual situation of the animation market on both sides is very different, which determines all this.
In the film market across the Pacific, cartoons are a veritable consumer product for young children, and adults rarely go to the theater to watch animated feature films.
However, Pixar Studios' animated feature films have never been made for young children, and younger audiences can't understand them.
The adult theme or content can be said to be the main reason why Pixar animated films are not adapted to the water and soil on the other side of the Pacific Ocean.
John Lasseter has said to Ronan more than once that Pixar Studios wants to bring joy to more audiences, not just children.
In contrast, the former Illumination Entertainment and DreamWorks Animation Studios won the route of young age, cuteness, and family carnival, and the audience on the other side of the Pacific was obviously more convinced.
Ronan has a rough impression, as if after 2010, Pixar Animation Studio has not had any works, and the box office on the other side of the Pacific can reach hundreds of millions.
The unit here is the Soft Girl Coin.
For Pixar studios, which have swept the film market around the world, this seems a bit incredible.
But that's the difference in the market.
The people at Pixar Studio, represented by John Lasseter, Andrew Stanton, Brad Bird, Peter Doggett and Lee Unkridge, are not stubborn in their thinking, nor are they pure artistic idealists, but deeply understand the balance between the market and art.
This "Incredibles" can be described as a typical example.
"Spider-Man" and "X-Men" were hits, "Batman: Time to War" was a huge success, and Brad Bird and Pixar Studios keenly grasped the huge potential market for the superhero genre and decided on the project "The Incredibles".
But it's not simply about animating a superhero story.
If you want to describe "The Incredibles" in one sentence, perhaps this sentence is the most appropriate - a midlife crisis packaged in animation.
The principle of Hollywood's production of commercial films is similar to that of a kaleidoscope, turning over and over just a few pieces of paper, but with a slight turn, a new trick will be conjured, which will always make people look at it.
Movies with superheroes as the protagonists are one of Hollywood's best-selling genre films in recent years, "The Incredibles" looks dazzling and full of weather at first glance, but after careful retrospect, it is not difficult to find that it is also a new trick conjured up by the kaleidoscope of comic hero films, because the small pieces of paper contained there are still nothing more than "heroes with superpowers", "conspiracy", "villains", "heroes trapped", and "evil does not prevail".
"The Incredibles" just moves the understanding of Superman, and the story takes on a new look.
Do you think Superman doesn't have troubles? In fact, Superman is more annoying than ordinary people!
It is not difficult for anyone who has seen this film to find that although there are three children in it, and it seems to be very funny, "The Incredibles" is really not an animated movie for children.
This is enough fresh story, coupled with Pixar's technical ability and brand effect, to bring success naturally.
"The Incredibles", like all past animated feature films from Pixar Studios, has a reputation that can only be described as bursting.
After the premiere, the data released by Cinema Score showed that the audience gave the film an average score of "A", and the authoritative media comprehensive evaluation MetaCritic included 42 media outlets with an average score of 90.
The films released by Embassy Pictures have rarely had a more positive response on Rotten Tomatoes, with a positive rating of 97 percent among the more than 60 film critics collected on Rotten Tomatoes.
In contrast, IMDB's rating is slightly lower, with Incredibles only scoring 8.5 on its first day of release.
However, such a reputation is enough to ensure that "The Incredibles" has strong enough market competitiveness.
Even among the films released on the same weekend, there is also a supermasterpiece - the latest Bond film released by Sony Columbia Pictures, "007 v Casino Royale".
This is the latest 007 movie after Pierce Brosnan launched the James Bond series, and the new Bond is still the former Daniel Craig.
The response to "007 v Casino Royale" after its release in North America can only be said to be average, and many James Bond fans are still intoxicated by Pierce Brosnan's graceful demeanor, and James Bond is a little incompetent for the hard bridge and hard horse.
Even, in many website reviews, Daniel Craig has been called "the most dick Bond of all time" by countless fans.
The drastic changes in the style of the James Bond series have been significantly influenced by "Spy", but it is different from "Spy" after all, it has a long enough history in the past, and the drastic change in style will inevitably have a longer or shorter period of pain.
"The Incredibles" collided head-on with "007 vs. Casino Royale", but the audience overlap between the two is not high, and there is not much fierce competition.
The production costs of the two are also very different, with "007 vs. Casino Royale" having a whopping $150 million production budget, while "The Incredibles" is only $90 million.
When Ronan saw the final production cost, it was a little unbelievable, and the people at Pixar Studios also had time to save?
But the data on the actual money spent is in front of him, and Ronan can't help but believe it.
Compared with DreamWorks Animation Studio's "Wandering in the Land of Rats", Pixar Studio's "The Incredibles" can be said to be extremely cost-effective.
With the full support of Relativity's entertainment marketing channels, "The Incredibles" can also be called a tiger with wings.
"The Incredibles" opened in North America with 4,192 theaters, and because of the advantages of subject matter and classification, it has nearly 500 more theaters than the opening of "Casino Royale".
As we all know, the distribution ability of Sony Columbia Pictures was originally in a relatively weak position among the six major Hollywood companies.
In the face of the brand effect that Relativity Entertainment has built with one film after another in recent years, Sony Columbia Pictures has no advantage to speak of.
Facts have also proved that the cinema side is right to give preference to animated feature films and PG-level films.
On the first day of its release in North America, "The Incredibles" easily surpassed the $14.74 million of "007 v Casino Royale" with a box office of $23.66 million, and topped the single-day box office on Friday.
Compared to the huge production budget of $150 million, the latter's first-day box office performance was not ideal.
James Bond's style changes, labor pains are inevitable, and the integration of the style of "Spy" is not necessarily a bad thing in the long run.
What Daniel Craig brings to James Bond is a toughness that is very different from Pierce Brosnan.
British actor, Henry Cavill, who signed a long-term contract with Shahai Entertainment, beat all competitors in the audition for the new 007 actor in previous years and was the final winner of the audition, and according to the usual rules, he can be sure that it will be James Bond in the future.
Just like losing inexplicably at the end of the Superman audition, the British actor can be said to have been on bad luck before coming to Shahai Entertainment.
Henry Cavill was abandoned because he was too young, and the crew finally chose Daniel Craig, who was more vicissitudes in appearance and temperament.
Being young is often the natural enemy of male actors, and many male characters are more popular the older they get.
However, Daniel Craig's sense of vicissitudes did not help "007 v Casino Royale" win more audience recognition in North America, and the day after its release in North America, "007 v Casino Royale" did not have any trend to explode, earning $15.41 million a day on Saturday.
This achievement can only allow "007 vs. Casino Royale" to continue to stay in the second place in the single-day box office list in North America.
At the top of the list is still "The Incredibles".
The animated feature film was significantly boosted by Saturday's off-day effect, and the box office on Saturday was up nearly 30 percent from Friday, collecting another $30.75 million.
Although the weekend is not over for three days, Pixar Studios and Embassy Pictures are in a position to announce that "The Incredibles" has been a success.
The major media are also full of praise.
According to the Los Angeles Times, it was a thrilling visual experience, Entertainment Weekly praised the film as beautiful, dazzling, funny, and meaningful, and The Washington Post praised The Incredibles as easily the best and brightest family movie of the year for its rare cinematic quality while feeling funky and classic.
"Premiere" magazine even ranked "The Incredibles" with "Iron Man": in 2006, two real superhero blockbusters were born, one was "Iron Man" and the other was not "Superman Returns", but Pixar Studios' "The Incredibles".
These media praise also further attracted more audiences to the theater to watch "The Incredibles".
Three days after the opening weekend, "The Incredibles" continued the consistent strong performance of Pixar Studios' animated feature films, winning $78.91 million in 4,192 theaters in North America, easily topping the North American box office charts.
In second place is "007 v Casino Royale", but the figure of $40.83 million is nearly $40 million less than the box office of the first place.
In third place, Saw 4, a horror thriller that had consumed so much heat in its first two weekends that it began to plummet this weekend, earning only $6.44 million this weekend.
However, the North American box office of "Saw 4" has exceeded $70 million, which is truly small and big.