The high-pitched voice fell, and the room fell into a brief silence, as everyone pondered what would be in their best interest.

Since the reality cannot be reversed, it is necessary to face it calmly.

"The death of Heath Ledger is an irreversible fact, and while we grieve, we should let Heath Ledger's most important work during his lifetime be seen by more audiences. Diego Harris, the CEO of DC Comics, said slowly: "Presumably, Heath Ledger in heaven also very much wants to see the success of "The Dark Knight". ”

Although no one answered, and no one answered, everyone in the room wanted "The Dark Knight" to succeed.

Especially a huge commercial success.

Charles Rowan said at this time: "Fans should have a suitable way, a suitable movie, to mourn Heath Ledger, and "The Dark Knight" is undoubtedly the most suitable choice. ”

Having said that, even Christopher Nolan, who has a slightly dull sense of smell, understands what Warner Bros. and DC Comics are going to do.

"The last film Heath Ledger actually starred in was Sony Columbia Pictures' The Magical Fantasy Show, in which the last character was Dr. Parnassus. Charles Rowan simply said directly: "If Sony Columbia Pictures reacts, "The Magic Fantasy Show" may become the biggest beneficiary. ”

His words are not finished: "Fortunately, according to the exact information, "Magic Fantasy Show" has just finished filming, has not yet entered the post-production stage, and the film itself has a low budget, and Sony Columbia Pictures is unlikely to seize this opportunity immediately." ”

Kevin Tsohara continued: "Therefore, we must react quickly, we must be ahead of Sony Columbia Pictures, and before they react, we will create established facts through the media and publicity, so that fans and public opinion have such a tacit acquiescence, "The Dark Knight" is Heath Ledger's last movie, the Joker is Heath Ledger's last role, the Joker and "The Dark Knight" are the best way to mourn Heath Ledger, miss this film this role, they will miss Heath Ledger forever!" ”

George Clint nodded slowly, Heath Ledger is not an unknown actor, he is a star who has been nominated for an Oscar for Best Actor, and the way he died is disgraceful, but it doesn't matter, Warner Bros. and Relativity Entertainment have a considerable media discourse and can change a lot of things through media public opinion.

Moreover, the audience has always been tolerant of the deceased, and once a trend of mourning is formed, the role of the dead is far greater than that of the living.

George Clint has a personal experience, when "Spy Shadow" was released, he used the death of Robert Ludlun to make an article, and the effect far exceeded expectations.

Charles Rowan added: "As Kevin said, we have to launch a publicity offensive before Sony Columbia Pictures reacts, and the core of the propaganda has been set for the time being. Although Heath Ledger died of acute drug poisoning, he was far from filming "The Dark Knight", and even starred as the male lead in "The Magical Fantasy Show" in the middle, these can be ignored. ”

Hollywood's movie promotion is all about creating as many eye-catching gimmicks as possible, so no one thinks Charles Rowan's statement is inappropriate.

Charles Rowan looked at Christopher Nolan: "I remember hearing you say that Heath Ledger once locked himself in a hotel for more than twenty days in order to figure out the role of the Joker. ”

Christopher Nolan put it bluntly: "There is such a thing. ”

"Very well, stick to this statement to the outside world. Charles Rowan said unusually firmly: "Because of the role of the Joker, Heath Ledger has been too deep into the play and has been unable to get rid of it." ”

Hearing this, Christopher Nolan's face changed slightly, no one knows better than him as a director.

Heath Ledger finished playing the Joker and went to finish filming another movie "The Magic Show", and besides, he hasn't gotten rid of the role of the Joker, isn't this talking nonsense with his eyes open?

When he first entered Hollywood, Christopher Nolan would have retorted loudly, but after years of hard work in the circle, he knew that even if he refuted, it would be useless, and he might offend the Warner Bros. executives.

Christopher Nolan wisely chose to remain silent.

Others, including Ronan, don't care at all, and in Hollywood's movie promotion, they can't count the number of times they have personally participated in the fake.

There is also no psychological barrier to Charles Rowan's statement.

Charles Rowan is a senior producer in Hollywood, and there is no such thing as moral cleanliness in him: "When participating in "The Dark Knight", Heath Ledger locked himself in a hotel room alone for a long time in order to figure out the psychology of the clown, repeatedly practicing licking lips, brushing hair, speaking tone, etc., and finally created a Heath Ledger version of the Joker! However, due to being too deep into the role, Heath Ledger could not completely get out of the role, nor could he bear the pressure after the performance, so he had to seek help from drugs, and finally died of an overdose!"

The voice fell, and the conference room fell silent again.

Christopher Nolan gasped and refreshed the lower limit of his perception of Hollywood.

Can rumors be created like this? Can news be made up like this?

The distance between this TM and the truth is at least 100,000 miles, right?

Kevin Tsuhara emphasized Charles Rowan's words: "The death of Heath Ledger was in the process of playing the Joker in "The Dark Knight", he was too deep into the play to extricate himself, and finally fell into a desperate situation, and in order to get out of this terrible state, he could only turn to the help of drugs. ”

Charles Rowan continued: "I believe this is also in line with the expectations of Heath Ledger's fans, who are happy to see such results, and will even take the initiative to promote these views, and then attract more people." ”

Once such an established fact is created, even if someone tells the truth, fans who are affected by this god-making movement will take the initiative to stand up and angrily spew those who tell the truth.

It doesn't matter if it's true or not, but the influence and appeal that Heath Ledger's death brings to the movie is real.

None of us here knew better than Ronan what the effect would be.

There was once an absolute mainstream view about Heath Ledger's death: Heath Ledger couldn't bear the pressure of playing the Joker, and finally died of depression and medication.

Does the truth matter? Even if you tell the truth, Heath Ledger's fans will spray your face full of saliva.

In their eyes, Heath Ledger is all about living for the Joker and dying for the Joker.

This is also the inevitable result of Warner Bros. "God-making" propaganda.

Charles Rowan further said: "Starting this afternoon, the Warner Brothers will start to release various promotional materials about the Joker to the outside world along with the news of Heath Ledger, hoping that all parties can cooperate with Warner Bros. ”

Diego Harris immediately said: "There's no problem with DC Comics. ”

George Clint responded: "Sand Sea Entertainment will fully cooperate. ”

Ronan thought for a moment and said: "Charles, I don't have the time and energy to manage this aspect of affairs at the moment, and how the crew of "The Dark Knight" will cooperate is up to you and Director Nolan to decide. ”

Although Christopher Nolan was a little uncomfortable in his heart, he also knew that he was soft-spoken, and said: "I will cooperate with Warner Bros. ”

Charles Rowan nodded: "I will." ”

Kevin Tsuhara said: "Ronan, this publicity is in full swing by Warner Bros. ”

"Yes. Ronan didn't have any opinion on this: "There is a place where you need Shahai entertainment, you can communicate with George." ”

Charles Rowan said at this time: "I will convene a meeting of the main creative staff of the crew tomorrow in order to unify the voice to the outside world." ”

Ronan waved his hand: "Charles, the crew is in charge of you and Director Nolan." ”

At stake in the major interests of Warner Bros. and DC Comics, Kevin Tsuhara saw that Ronan was not ready to participate in person, and was worried that Charles Rowan would not be able to suppress the main creative staff of the "Dark Knight" crew, and said: "Tomorrow I will personally participate in the main creative staff meeting of the crew. ”

Charles Rowan also breathed a sigh of relief: "The external caliber of the crew only needs to be unified within a year, and whatever they say in the follow-up." ”

After a long time, what is false becomes true, and even if the truth is spoken, most people will still selectively ignore it.

Warner Bros. has an undeniable influence in the media industry, and its ability to influence public opinion is very strong.

"Then let's hurry up. Charles Rowan said at the end of the meeting: "We must not let Sony Columbia Pictures take the lead." ”

At the end of the meeting, Ronan and others left one after another, Charles Rowan and Kevin Tsuhara did not leave, and then several heads of Warner Bros. publicity and public relations departments and professionals entered the conference room to discuss specific implementation matters.

In addition, Warner Bros. will also send a professional public relations expert to meet with Heath Ledger's family, as long as Heath Ledger's family can be dealt with, the plan will undoubtedly go more smoothly.

None of this is difficult, people have passed away, reality is in front of them, and Warner Bros. has too many ways to impress them.

Even if it can't be impressed, Warner Bros.'s plan can still be unfolded, and in the face of surging public opinion, the voice of Heath Ledger's family has no weight at all.

Since yesterday, it was reported that Warner Bros., including Charles Rowan, is considering all aspects to develop a promotional plan that is most beneficial to The Dark Knight.

This kind of heaven-sent opportunity, Warner Bros. and DC Comics certainly couldn't afford to miss it.

As for the rest, Charles Rowan and Kevin Tessohara don't have the heart to care about it, and they don't want to care about it.

Having said that, if Warner Bros. misses this opportunity in vain, Sony Columbia Pictures will not sit stupidly as a bystander once it reacts.