"That's all for today's meeting. ”

In the conference room of Warner Bros., Charles Rowan, who presided over the meeting, swept the faces of many main creative personnel such as Christian Bale, Morgan Freeman and Gary Oldman, and once again emphasized: "Finally, I emphasize that you have signed a contract with the crew, and you are obliged to cooperate with the promotion of "The Dark Knight". ”

There was silence in the conference room, everyone was silent, but it was also a kind of acquiescence to Charles Rowan.

In the promotion of Hollywood movies, there are more excessive things than this, which is really nothing.

After all, it's just for them to praise Heath Ledger in any public, in front of any media or fans, and talk about Heath Ledger's extraordinary efforts for the role of the Joker.

They are very generous and will not bother with a person who has passed away.

At the end of the meeting, most of the people left the meeting room.

There are also people who go behind.

Christian Bale and Gary Oldman walked out of the conference room unhurriedly and entered the elevator room together, the others had already taken the elevator by this time, and there were only two of them in the huge elevator room.

"Warner Bros. can make things up. Gary Oldman said directly: "Heath Ledger died because he played the Joker? ”

Christian Bale said: "Actually, on Christmas Eve, I was on the phone with Heath Ledger. ”

Gary Oldman asked curiously, "Was he normal at that time?"

The two of us had a great time chatting and joking with each other on the phone, and Heath Ledger shared his vision for the future. Christian Bale said simply: "He was proud of his performance in Batman, he wanted to be involved in the filming of the third Batman movie, he said that he enjoyed working with Christopher Nolan, had the best time during the shooting, and he also gave me the voice and laughter of the clown on the phone, and we were all very happy at that time." ”

Gary Oldman also had a good relationship with Heath Ledger during the crew, and he was blunt: "Actually, we all know that the Joker didn't kill him, it should be the opposite, Heath Ledger has a good sense of humor, which only close friends and relatives will know, and he really enjoys playing the Joker." ”

Christian Bale shrugged slightly: "We just know these words, and the rest is to acquiesce to Warner Bros. It's his own fault, he can't blame anyone else, he took those pills, and of course he can't blame others for this kind of mistake, although it's really hard to accept. ”

Gary Oldman nodded, just in time for the elevator to arrive, and he got on the elevator with Christian Bale.

As an actor, it is a necessary responsibility to cooperate with the production and distributor to promote and promote.

In the afternoon of the same day, Warner Bros. began to launch a massive "god-making" campaign, trying to create a positive image of Heath Ledger, shifting the cause of drug addiction to the character of the Joker, and then attracting public attention and sympathy, launching a series of commemoration and mourning activities.

Society as a whole is always tolerant of the deceased.

Think about it, how much sympathy and attention will an actor who is so caught up in a role and can't extricate himself arouse the public?

Warner Bros.'s Entertainment Weekly and Empire magazines even featured carefully crafted commemorative articles about Heath Ledger.

In early December, Heath Ledger said in an interview with this reporter that he was 'a little too nervous' about playing the Joker in The Dark Knight, and that he was having trouble sleeping because he was playing the 'deranged, unsympathetic mass murderer Joker' while filming The Dark Knight. ”

In the interview, he said that I could only sleep two hours a night last week and I couldn't stop thinking. My body was exhausted, but my mind was still working. He said he took two sleeping pills a day, but it only worked within two hours. ”

"The Dark Knight became Heath Ledger's swan song!"

The death of a star always attracts a lot of attention, and even during awards season, Heath Ledger has become the focus of entertainment news.

Most of the news is emphasizing the huge trouble that the so-called Joker character has caused to Heath Ledger.

Perhaps it is the crazy character of the Joker that has caused trouble for Heath Ledger, Christopher Nolan, the director of "The Dark Knight", said in an interview: The Joker is a big challenge for Heath Ledger, and the characters he plays are very original, very scary, and extremely marginalized. It's a very young character, very lawless, and injects a lot of primal horror and panic into our hearts, and Hee Ledger did it to the point where it shocked me. ”

"I was able to shock Christopher Nolan with my performance, and you can imagine how much effort and energy Heath Ledger put into the role of the Joker. ”

Warner Bros. is indeed tough, and I don't know where I found a video of Heath Ledger's early interview and put it on the Internet.

Heath Ledger happened to talk about death in the interview, and he said - I feel good about death.

For a while, there was a lot of discussion in the media across the United States, some people were lamenting the death of a young talent, but more people were speculating about the cause of his death.

Relativity Entertainment also released a tribute to Heath Ledger through Netflix.

"We are all deeply saddened and shocked by this accident, which is a very difficult time for those who love him, and I ask the media to respect the privacy of his family. We deeply mourn Heath Rice, who used his life to interpret the movie "The Dark Knight" and the role of the Joker, and made the perfect curtain call for his acting life. ”

"Mr. Ronan Anderson also considered whether to remove the poster and trailer of Heath Hiss playing the Joker, and finally decided to keep it, as a good actor's will, when the lights go out in the theater where "The Dark Knight" will be shown next year, please don't forget that the Joker on the screen is gone......"

The eulogy was subsequently reprinted by many websites and media outlets, appearing prominently on various pages.

Under the guidance of Warner Bros. and related media, more and more people began to speculate whether it was Heath Ledger who played the gloomy and scary clown that put Heath Ledger under tremendous pressure.

Once the right hype spot is found, Hollywood's vast propaganda machine can often burst with incredible energy.

Ronan also mentioned Heath Ledger in an interview with media reporters, but he didn't say much: "Heath Ledger's death is heart-wrenching! The two collaborations with Heath Ledger on "Brokeback Mountain" and "The Dark Knight" are one of the most memorable moments of my life, he interprets the joy, anger, sorrow, and happiness of the character better than he imagined, because he is full of love, sincerity, and enthusiasm for life, so that everyone who knows him will fall in love with him. ”

For Heath Ledger, Ronan doesn't skimp on praise.

Similarly, Warner Bros.'s "God-Making" campaign has been full of praise for Heath Ledger, and it has intensified.

Warner Bros.' Kevin Tsohara was also on his own.

"Heath Ledger's departure is an unbearable pain in everyone's life, especially his family and friends. When you are a filmmaker and you feel responsible for an actor, there is only one reason, and that is that his excellence in front of the camera has conquered you. ”

The news about Heath Ledger has suppressed all entertainment news for a while, and even after entering 2007, it is still the focus of public opinion.

Even, some fans began to spontaneously launch a call to hold related mourning activities in public places.

Under the publicity and hype of Warner Bros., "The Dark Knight" became a sensation before it was released, and the Joker successfully surpassed Batman to become the main character in the poster, trailer and various publicity.

The clown, who was originally crowned with the halo of the protagonist, really became the protagonist of "The Dark Knight".

It is not difficult for some sober people to see Warner Bros. intentions, but the impact of public opinion on the public is huge, and many people are also blind.

This is only one aspect, Warner Bros. has done a lot more than imagined, although on the surface Heath Ledger is portrayed as an outstanding actor who gives everything for the role, behind the scenes, a lot of work has been put into the cause of his death.

For example, in the mouths of many media, the cause of Heath Ledger's death has always been a mystery, and by mid-January, a number of media and websites disclosed that Heath Ledger's death was related to drugs, and reported that Heath Ledger showed bad emotions during the filming on the set of "The Dark Knight", severe insomnia, confusion all day long, and discord with other crew and actors.

Then, someone came forward to refute the rumor, making the report controversial.

Having arguments tends to generate more attention.

It's not the first time Warner Bros. has done this type of operation, and it can be described as experienced.

Whether it's god-making or denigration, it's all so that "The Dark Knight" can get more attention when it is released.

In January 2007, "The Dark Knight" ranked first in the list of upcoming movies to be released in 2007 by the industry!

Is it possible to get Warner Bros. to give up using Heath Ledger for publicity?

The answer is obvious.

Hollywood has never been a pure circle, like all business circles, it is full of strife and entanglement, and even magnified these battles for fame and fortune countless times.

Heath Ledger is not the first of this kind of propaganda and will not be the last.

And Heath Ledger's family reached an agreement with Warner Bros. early on, and even Heath Ledger's family did not object, and outsiders did not need to worry about it.

Here, those who are innocent in their hearts and think that they can make their way in Hollywood with their blood, passion, talent and hard work will only be ruthlessly assimilated or swallowed up by this circle.

Although there is still nearly half a year before the release of "The Dark Knight", the market explosion of this film can already be expected.