There is a popular saying in the newspaper industry in Shenzhen.

The morning newspaper is not early, the evening newspaper is not late, which refers to the time when the newspaper is published, such as the Shenzhen Evening News, whose name is called the evening newspaper, which is actually published at noon every day, and was later changed to the afternoon after being criticized by the above, which lasted for many years, but then somehow it became issued every morning, in the name of the evening newspaper, doing the morning paper, which made people laugh.

However, that was more than ten or twenty years later, and the daily circulation of the Shenzhen Evening News at that time was as high as 500,000 copies, which was temporarily incomparable, because the Shenzhen Evening News has not been open for a long time now, in fact, the daily circulation is only about 100,000 copies.

Despite this, the Shenzhen Evening News has been published in color and 56 editions at home and abroad, and it has advantages that some other newspapers cannot match.

The next day, around one o'clock in the afternoon.

Wang Qiang came to Jiahua Foreign Trade Clothing Wholesale Market again.

Last night, he made up for a good night's sleep and slept until noon, as for whether the four-piece set sold well or not, Wang Qiang didn't care at all, there was no external force to help the trouble, and it couldn't change the situation in one day, so it was better to sleep well, it was too tiring to take the train these days.

When passing by Boss Ding and Boss Tan's store, I casually asked how the sales were, and sure enough, it was not any better than I imagined, Boss Ding sold another set in the afternoon yesterday, and Boss Tan's store did not move at all, and there were still nineteen sets.

Didn't think much of it.

Came to Sister Xu's shop.

When I walked in, I didn't see Sister Xu, but Zhou Xiangzhong sat at the counter and looked at the store, Wang Qiang didn't ask much, and chatted with Zhou Xiangzhong for a while.

Not long after, Sister Xu ran back from outside, Zhou Xiangzhong was carrying a bundle of things wrapped under the newspaper and leaving, the careful Wang Qiang found that the two good four-piece sets in the corner of the wall were missing, and it was estimated that Zhou Xiangzhong had taken it away just now.

"You've been quite idle these past two days, aren't you?" Sister Xu was flipping through the account book.

Wang Qiang smiled, "It's okay, I'll see if the newspaper has come out." ”

As he was talking, the sound of a bicycle clanging outside the door sounded, and then the newspaper delivery man wearing dark green post and telecommunications office work clothes casually threw a newspaper to the door and ran away on his bicycle again.

"Well, here we are. Sister Xu pointed out.

"I'll see. Wang Qiang hurriedly ran over, squatted on the ground and picked up the newspaper and read it, hurriedly turned to the second page, and saw that the headline was really the advertorial news he needed - "Surprise! Clothing wholesale market does not sell clothing?", he sneered when he saw it, and the co-authored title was one of the examples that he casually gave with Editor-in-Chief Yang yesterday?

Before she had time to read the content of the text, Sister Xu immediately stretched out her hand and said, "Take me a look." ”

Wang Qiang wanted to see it first, but people couldn't help but give it when they took the initiative to ask for it, so he had to hand it over, "Look at what it says?"

Sister Xu took the newspaper with a sigh, then held it in her hand and looked at it, and suddenly said happily: "It really mentions the name of my store!"

If you want to make the headlines on the second page with less than 2,000 yuan later?

It's impossible to dream.

But now it's really real, there are three main reasons, first, the purchasing power of money is very strong, Wang Qiang spent less than 2,000 yuan, and the purchasing power may be more than the later 20,000, second, the newspaper is still stuck in a more traditional concept, and I don't realize that doing advertorial news can bring profits, three, editor-in-chief Yang and reporter Qiao have received benefits, so they naturally have to do things, not to mention the present, even in the future, as long as the money is in place, not to mention the second page headlines, the front page headlines can be taken down, the key depends on whether the money is enough.

Wang Qiang asked, "What did you say?"

"The newspaper said ah. Sister Xu also dragged out an epilogue, with a slight joy on her face, "Why don't you sell clothes in the clothing wholesale market these days, but sell four-piece sets instead, and put the photos of the four-piece sets we rolled out yesterday, as if every store is the same as me, and I don't don't sell clothes, for the time being, I just sell four-piece sets by the way, reporter Qiao can really write nonsense." ”

Wang Qiang laughed and said: "Journalists, they will always exaggerate some facts. He said in his heart, now the reporter is not bad, if you have the opportunity to see the later Tencent news, you will know what is the title party, what is the beginning of the news, the content of a picture depends on the editor.

Now that the news has come out, it is estimated that there will be a bit of an impact in the afternoon.

After Sister Xu finished reading, he took the newspaper and read it, the news content was full of things about some merchants in Jiahua Clothing Wholesale Market selling four-piece sets, and the publicity was very rough, almost not saying how much the four-piece set was sold for, which was completely different from the classic advertorials in his imagination, Wang Qiang was a little crying and laughing, it seems that the Qiao reporter's ability to write advertorials is still a little worse.

I chatted with Sister Xu for more than ten minutes.

He pondered going to other stores to take a look, and just now he only went to Boss Ding and Boss Tan.

……

Came to Sister Wang's shop.

Wang Qiang ran in and asked, "Sister Wang, how is the four-piece set selling today?"

Sister Wang, who was sitting behind the counter on stilts and smoking a cigarette, glanced at Wang Qiang, "I sold four sets yesterday, and I didn't move today." ”

"The afternoon could be fine. Wang Qiang said.

Sister Wang snorted, didn't pay much attention to it, and smoked and drank tea by herself.

On the contrary, Wang Qiang made a little bit of a feeling that he was not standing and leaving.

Suddenly, a woman in her forties poked in half of her head outside, "Huijuan, is there a store called Qunzhen clothing in your wholesale market?"

Sister Wang looked sideways and saw that it was Sister Zhen, a neighbor, and she wondered: "Why are you asking this? I will take the clothes here, and I can give you a cheaper price." ”

Sister Zhen waved her hand and said: "It's not about clothes and pants, I read the newspaper that there are cheap four-piece bed sets for sale in the wholesale market, and a bed sheet at home is washed and damaged, so I want to buy a set back." ”

So fast?

Got it?

Wang Qiang looked at the woman wearing a dark red plaid shirt outside the door, and had a rough idea of what was going on.

But Sister Wang didn't know, she said, "I want a four-piece suit?" I have a ...... for this?" Halfway through speaking, she suddenly remembered something, "What did you just say, the newspaper said that we have a four-piece set sold in the wholesale market?

"You also have a four-piece suit?" Sister Zhen answered the question, and hurriedly ran in, "How much?"

"Hey, tell me which newspaper first. ”

"What other newspaper, Shenzhen Evening News, can you tell me how to sell your four-piece suit?"

Sister Wang resisted her curiosity and introduced two four-piece sets to her old neighbors.

Seeing that the quality of the four-piece set was good, especially when she heard that the cotton was only sixty-five sets, Sister Zhen praised again and again, she originally only wanted to buy one set, and finally bought one set of polyester cotton and one set of cotton and left.

As soon as she left, Wang Qiang said casually: "Sister Wang, do you know her?"

"I've been a neighbor for more than ten years, and I live in the neighborhood across the market. Sister Wang replied, then flipped through a stack of newspapers at the door, and muttered, "Shenzhen Evening News, yesterday or today?"

It turned out that I lived close, so it's no wonder that it was only more than half an hour since the Shenzhen Evening News was published today.

Wang Qiang is thinking about things.

Sister Wang has already flipped out two newspapers and read them, she usually only occasionally reads the newspaper when she is fine, but she didn't read it at all yesterday, as for today's just delivery, she was having lunch before, and she threw it aside.

The first one from yesterday didn't find any clues.

So Sister Wang picked up the second copy and looked at it, the first version didn't have it, turned to the second version, and was just about to browse through it, she was attracted by the title, and then stared at it.

Wang Qiang looked at her seriously, and said, "Eldest sister, I'll ...... first"

Before she could say the words "Go somewhere else" and "go and see" before she could say a few words, Sister Wang lost her voice and said: "Yo, the newspaper really published the fact that our wholesale market sells four-piece sets?

I don't know if she is asking herself or asking herself, Wang Qiang simply didn't speak, and walked to other stores to see the situation.

……

Yesterday in a store that didn't sell half a set.

The shopkeeper was a young woman, and when she saw Wang Qiang coming in, she didn't wait to ask, so she said, "Boss Wang, you said that it was strange today." ”

"What?" Wang Qiang didn't understand what she meant.

The young woman shopkeeper said with a sigh: "Just now, two people came to me and asked me if I had a four-piece set for sale, and you said it was strange." ”

It seems that she doesn't know about the Shenzhen Evening News yet.

Wang Qiang didn't say it clearly, nodded and said, "It's a little strange." ”

While he was talking, a man in his forties asked at the door, "Boss, do you have a four-piece set for sale?"

"Look, here we go again. The young female shopkeeper said something to Wang Qiang, and hurriedly shouted out, "Yes, what do you want?"

Hearing that, a middle-aged man walked in and asked about the price.

The young woman shopkeeper showed him polyester cotton and cotton, and then told him that there were fifty-one sets of polyester cotton and sixty-five cotton.

The middle-aged man couldn't pay it back when he wanted to bargain, so he finally bought a cotton four-piece suit and left.

A business is done.

The young female shopkeeper was still wondering, and said, "Why is business so good today?"

Wang Qiang smiled and didn't speak, it seems that although the Qiao reporter's soft article is simple and rude, this kind of news-style promotion has really worked, it seems that the effect is not bad, now there are just scattered people who come to ask, but Wang Qiang has enough reason to believe that when more people see the news, it is the peak sales period of the four-piece set, and he thinks that he should prepare some four-piece sets up, otherwise it will be too late for everyone to sell out when the sales skyrocket.

……

Meanwhile.

Countless readers who ordered the Shenzhen Evening News have seen this piece of news, people who do not have a four-piece suit demand are generally interested, and the right is watching the news, while those who have a four-piece suit demand can't help but take a few more looks, and there are four-piece sets sold in the Jiahua foreign trade clothing wholesale market?

"Have you read today's Shenzhen Evening News?"

"Look, I'm just going to Jiahua to see if there are really cheap four-piece sets for sale. ”

"Jiahua doesn't sell clothes anymore, but sells four-piece sets?"

"Wife, come and see. ”

"What are you doing?"

"Stop pushing the bike, read the newspaper. ”

"What's so good about the newspaper, I'm going to prepare a four-piece wedding suit for my son. ”

"I just want to tell you about the four-piece set, today the Shenzhen Evening News said that Jiahua has a cheap four-piece set for sale, and the price of cotton is very cheap, why don't we go and have a look?"

This afternoon, there are many people in the whole Shenzhen town who have a demand for four-piece sets are discussing the news of the headlines on the second page of the Shenzhen Evening News, the effect of the advertorial is self-evident, it is too successful, in just one hour of publication, many people have rushed to Jiahua Foreign Trade Clothing to find out.