Chapter 49: The First Authorized Dealer
Chapter 49: The First Authorized Dealer
With the efforts of the sales team led by Xiong Weilan, Chaopai Caidiao ushered in the first customer from other provinces to visit the company. Please search () to see the most complete!
Liu Jie from Wuhan City, Hubei Province came with his wife, and the couple opened a considerable Victoria Ceramic Art Life Museum in Wuhan Peace World Jinxin Home Building Materials Mall, specializing in special art ceramics.
Liu Jie saw the product brochure brought by Xiong Weilan, interested in those exquisite colored carved background walls, with his many years of experience in building materials and keen business acumen, Liu Jie felt that this new product is very promising, decided to go to Guangzhou, conduct field visits, and further discuss the specific matters of joining the agent.
For the first user to visit the factory, Lin Qiang attached great importance to it, and together with Xiaoyan, he personally drove to Baiyun International Airport to pick up passengers.
Liu Jie and other people, the age looks similar to Lin Qiang, people are very talkative, in the car kept asking Lin Qiang about the product, and said that he has many years of experience in building materials sales, and has branches in many decoration markets in Wuhan.
Lin Qiang just resigned to go to the sea when he was engaged in building materials, but also was a very famous figure in the Guangzhou ceramic building materials market at that time, although he has gradually changed careers in recent years, but he still understands the ceramic building materials market quite well, and the two sides quickly found a common topic, and talked very happily.
After returning to the company, Lin Qiang first led Liu Jie and his wife to visit the product exhibition hall.
Seeing those beautiful and exquisite colored carved background walls, Liu Jie and his wife really couldn't put it down, and the two whispered while admiring it.
Lin Qiang took them to visit the production workshop again. The newly built workshop is spacious and bright, the workers are stepping up production, and many of the finished background wall products are neatly placed on the ground paved with soft rubber pads for the final inspection, and the inspection will be sealed and packed into storage.
Liu Jie has a careful understanding of the entire production process and has an overall understanding of the product.
"Mr. Lin, after seeing your showroom samples and product production, it really makes people feel that this product is novel and high-end. In the living room of the company's marketing department, Liu Jie took the cigarette handed over by Lin Qiang and said.
"Mr. Liu, you really have a vision. Our product has been applied in several villa areas and real estate projects in Guangzhou, and the effect is quite good. This time, we are spending a lot of money and want to promote it in the mainland market. Lin Qiang said.
Liu Jie: "I'm very interested in your products, but I don't understand why I need to pay the franchise fee?"
Lin Qiang smiled and said, "Mr. Liu, the franchise fee is actually for the sake of both of us. For your franchisees, pay the franchise fee, you can operate exclusively within the demarcated range, exempt from the competition of other businesses, and can also enjoy many promotional offers and advertising support from the manufacturer, ensuring the interests of the franchisee; ”
"Then if I pay the franchise fee, is it only me who sells your products in the entire Wuhan City?"
"To be more precise, if you pay the municipal franchise fee, then you are the exclusive special dealer in Wuhan, you can not only sell our products exclusively, but also authorize other merchants in the city to sell. However, if you only pay the district-level franchise fee, and you are only a special dealer in a certain district, you can only sell in the district and authorize it downward, and you cannot sell across districts. ”
"Then if I sign a municipal-level agent, will you still develop a district-level agent?"
"No, our investment contract is very clearly written, and it is carried out on a first-come, first-served, first-come, first-served basis. Specifically, if someone in Wuhan City has signed a district-level agent first, then someone wants to sign a city-level agent, the original district-level agent signed first is still valid, and the business scope of the city-level agent signed later should be subtracted from the area where the contract was signed first. However, if someone signs the municipal agent first, the district level and below will not sign again. ”
Liu Jie nodded while listening, and thought to himself, in fact, the municipal franchise fee of 50,000 yuan is not high, if it is really like what Lin Qiang said, you can get the exclusive right to operate, with your original customer relationship and sales network, you should be able to give a hand, and the sales of 50,000 yuan per month are absolutely no problem for him, just those branches of his own can be completed, not even can be authorized to other merchants to sell. According to the ex-factory price given by Lin Qiang, these franchisees can also enjoy a seven-fold discount and sales rebates, and the profit margin here is not small.
"Mr. Lin, the contract said that the manufacturer will subsidize the franchisee for the decoration fee of 500 yuan per square meter, how is this calculated?"
Lin Qiang showed Liu Jie the renderings of the store designed by Cao Xu and said, "That's right, our company will unify the decoration plan to form a brand effect." Franchisees must be decorated according to our style and standards, and the store area must reach 100 square meters, and only after passing the acceptance can they enjoy the decoration subsidy. At that time, we will have a special sales staff to accept and conduct sales training. In addition, the renovation subsidy is not refunded in cash, but 10% of the purchase price is deducted from each order until it is deducted. ”
"Mr. Lin, your company is very shrewd, you don't have to pay cash for franchise fees and subsidies. Liu Jie said.
"Mr. Liu, this is also a constraint on both sides. In business, if there are more franchisees, the decoration subsidy is not a small amount, we can't blindly pay this money, deduct it from the order amount, not only can protect the interests of our manufacturers, but also let the franchisees have a kind of sales pressure, to operate with heart, right?" Lin Qiang was familiar with the distribution contract drafted by himself, Xiaoyan listened carefully beside him, learned a lot of things, and admired Lin Qiang even more.
Liu Jie obviously accepted Lin Qiang's explanation, if he really wants to join, the decoration subsidy of tens of thousands of yuan should be deducted soon, and it is not a problem, "Mr. Lin, I should be the first customer to come to your company to negotiate, should there be some additional discounts?"
"Mr. Liu, what I didn't say about this will definitely happen. Let's be considered to be fated, so let's do it, in the future, all the samples in your store, the contract is 80% off the distribution price, we only charge 5% off, and it is also a little more than 3% off the factory price, and we also make a batch of physical samples for you, how about it?" Lin Qiang said very happily.
Liu Jie read the distribution contract carefully, discussed it with his wife for a while, and finally decided to sign the contract.
After formally signing the contract and paying the first franchise fee of 50,000 yuan, Liu Jie became the first municipal special dealer of Guangzhou Gaoqiao Chaopai Color Carving Co., Ltd.