Rule 3: Focus on professional market segments.

The hallmark of the success of the enterprise is the product, and the product can establish a benchmark position in the minds of customers and competitors, and a high degree of focus and specialization is the core, which is also the commonality and the soul of the enterprise.

NORINCO Group will effectively combine specialization and marketization, which can make enterprises like fish in water, and the volume of this "water" is still very large.

For example, now NORINCO Group has a considerable market share in bearings and tools, and these two pieces must be further improved in the future, and focus on high-end and segmentation, and have an absolute advantage in the depth of product development and manufacturing, after occupying the market, the sales department of NORINCO Group should establish a well-trained and highly professional sales team, and actively explore the domestic and international markets to ensure the breadth of product marketing.

Rule 4: Diversify based on core competencies.

This kind of diversification is not what real estate and supermarkets will be engaged in by North Industries Group in the future, and the diversification strategy of the enterprise is divided into two types: related diversification and non-related diversification.

Of course, NORINCO Group chose the former, for example, the research and development of CNC machine tools that has begun is the beginning of diversification.

Diversification strategies are sustainable antidoses for long-term growth and provide stable, above-average financial returns.

In the relevant diversification, new products, new markets and new customers have a great correlation with the core competence of the enterprise, and the synergy effect can be formed between the different businesses of the enterprise, and the larger output can be achieved in the case of less investment, so as to achieve the healthy development of the enterprise.

This is Liu Lang's explanation of the relevant diversification.

Rule 5: Maintain a long-term and close relationship with your customers.

One of the secrets of the company's success is to value long-term relationships with customers while maintaining technological superiority, and continuously improve customer satisfaction through a package of service measures.

Communication with customers should be a priority task for business managers, because customers are the market, and the market is the key.

In other words, business executives also need to deal directly with customers, and it is best to be close to customers and understand their needs.

The relationship between business and customer is actually like marriage, which also needs to be operated and maintained.

Of course, this kind of relationship is purely based on technology and needs, not a relationship, to be honest, this criterion is not very applicable in China, mainly for the future environment under international competition.

Rule 6: Win-win cooperation with peers.

Liu Lang listed this criterion, not to mention Wang Zhendong, that is, Juniper and He Tao both felt incredible, enterprises should cooperate with their peers for a win-win situation? Isn't this a tiger for trouble? But Lin Hai was thoughtful, he studied in Germany, has a broad understanding of the German manufacturing industry, it seems that many German enterprises, even if they are competitive, but more or less have a cooperative relationship.

In fact, this is also the criterion formulated by Liu Lang after the German enterprises, because in German enterprises, competition is not life and death, water and fire are incompatible, but win-win cooperation, symbiosis and coexistence, and the purpose of competition is to better develop and improve themselves, rather than blindly eliminating competitors.

The formation of the world's top three German ABB in the luxury car market is largely due to the fact that Audi, Mercedes-Benz and BMW have maintained a certain degree of cooperation in addition to fierce competition.

There are many "communities of interest" between companies in the same industry in Germany, which are loose alliances that allow companies in the same industry to coordinate policies, from technology patents to industry standards, and often cross-shareholdings between member companies.

Liu Lang's purpose is to make a country's industrial system stronger, of course, it is not possible to rely only on the North Industries Group, such as Huaxia Industrial Technology Co., Ltd., strictly speaking, it is in competition with the North Industries Group, but now it has reached a cooperative relationship with the North Industries Group, the other party imports the technology of CNC machine tools, and the North Industries Group will help each other in process manufacturing and personnel training, of course, after the CNC machine tools are manufactured, they will distribute profits according to the contract and the other party.

In addition to Huaxia Industrial Technology Co., Ltd., Liu Lang also has a cooperative relationship with many enterprises to train trainees, and regularly holds industrial worker study classes, in fact, this is not a cooperation, because the other party has nothing to give him, it is completely the North Industries Group is dedicated, and the number of trainees is determined by the Ministry of Industry.

Liu Lang is not afraid that the apprentices of the church will starve to death of the master, on the contrary, he hopes that there will be a company that can compete with him, so that it is interesting.

Of course, there are still very few ways to cooperate in this era, and there will be various forms of cooperation between enterprises in the same industry in the future, such as the establishment of peer cooperation networks, the establishment of joint ventures, and the creation of enterprise groups.

Rule 7: Attract and retain employees who are truly capable.

This criterion is the requirement for employees, Liu Lang deliberately said: "I don't pay high wages because I have more money, but I make a lot of money because I pay high wages." ”

This quote also shows the importance of a real talent.

In order to attract and retain talent, companies should not only provide relatively fair but attractive compensation systems and working conditions, but also take a series of measures such as employee training, full empowerment, promotion of executives from within, and sharing profits among employees.

This reflects that the company attaches great respect to and attaches great importance to technical and expert talents, and also implements an expert career development model, so that they have a broad space for self-development and improvement within the enterprise.

For example, in the future, NORINCO Group will set up the title of senior chief expert, senior expert and expert-level engineer, and the senior chief expert is at the same level as the company's top management, that is, Wang Zhendong's level, which is the absolute number one in terms of salary, and now Wang Zhendong's salary is 100,000 yuan a year.

Of course, Wang Zhendong is still a shareholder, and he actually doesn't need a salary, but his salary at this level is so high now, and there will be people who will reach his level in the future.

The level of senior experts is equivalent to the company's senior managers, that is, Juniper, Lin Hai, He Tao, their basic salary is more than 2,000 yuan per month, plus performance bonuses, more than 40,000 yuan a year, which is quite attractive. There are also expert engineers, who reach this level with a subsidy of 30% of their salary increased every month.

On the one hand, they will also hold equity and enjoy the rights of shareholders, that is, dividends and the right to speak, then they will become the owners of NORINCO Group, of course, this is only for core talents.

Liu Lang noted that this policy will be implemented in two years, and two expert engineers will be selected each year, and there will be five candidate expert engineers, who will be eligible to select senior experts.

Every two years, one senior expert and three candidates are selected from four expert engineers and ten candidates.

When the total number of senior experts and candidates exceeds five, a lead senior expert will be selected.

All workers can participate in the selection of expert engineers, mainly to see your technical level, which is the primary condition, accounting for 60% of the selection, but also to see your contribution to the company, which accounts for 40%, which greatly stimulates the desire of employees to improve themselves.

Liu Lang thought very carefully, he knew that the first batch of workers and college students were not equal, and there was a natural gap between the two, so in the selection, the two should be separated, and each party should be allocated 50% of the quota, which is the same as giving the first batch of workers a chance.