Chapter 461: Positioning Theory

As a new generation of businessmen, Lin Qiang not only has a keen sense of business, but also has his own set of research on business theory.

The good reading habits he has developed since he was a child have allowed him to constantly enrich himself, and at the same time, his thinking and concepts can keep up with the development of the times and will not be out of touch with the trend. Although he was hit by the business sea many years ago, which made him a lot more cautious, he is still a person who is not used to being content with the status quo in his bones.

It stands to reason that at his current age, it is quite good to be able to rely on his own efforts to achieve such results in business, if there are no other more and bigger ideas, he can be content with the status quo, keep the existing business, live comfortably, and even if he ends the existing business and realizes it all, he will have a large amount of money in his hands, and the vast majority of ordinary people can live a chic and tasteful life just by eating interest.

This can also be said to be the traditional idea of most people, Lin Qiang himself only held the so-called ideal of being rich and safe at the beginning of his life, especially in the lowest days of his life, Lin Qiang's wish was only to be able to make his family live in peace, such a wish was actually realized quickly, and it was guaranteed in the most simple and crude way, which was to set up a safe account and deposit a large amount of money into it, which was handed over to his wife Xiaolan for safekeeping, and did not make any investment.

Over the years, Lin Qiang has deposited money into the account from time to time, more or less, he never keeps this account himself, and never asks Xiaolan about the total amount in the account, only asks her to keep it carefully. Xiaolan is the kind of little family woman who is a little rich and peaceful, watching the money in the account continue to increase, and worrying that the money lying quietly in the bank will not affect her husband's business operation, but Lin Qiang comforted her and said that the money that can be saved in that account is all spare money, and it will not affect the cash flow of the business and the funds needed for expansion.

Lin Qiang, who has no worries, also began to give full play to his talent in business, starting from a partnership with Qin Xiaohua and Cao Xu, he quickly expanded his business territory, and it only took two or three years to grow from a small private entrepreneur to a successful business person.

Lin Qiang at the beginning of the sea, has summed up the three stages of making money, the most basic stage is "people looking for money", is with their own hard work, slowly carry out the original accumulation, this stage is also the most tiring and test people, the vast majority of businessmen may be wandering in this stage all their lives, and even many people are brutally eliminated at this stage, only those who have enough perseverance and perseverance, but also have a certain amount of luck, in order to fight a bloody road, into the second stage of "money to find money" At this stage, it means that you have finished the original accumulation, have a certain amount of funds in your hands, and can use the power of capital to get more development opportunities. An easy-to-understand example is like Qin Xiaohua, who can see the opportunity to obtain high returns through investment and equity participation, and this is a virtuous circle, high returns can make the funds roll bigger and bigger like a snowball, and the funds are abundant, the more opportunities will be obtained, businessmen at this stage, as long as they are not too greedy and have a certain sense of risk prevention, can often become successful businessmen that people envy. But that's all, it's really not easy to enter the third stage of "money to find people", unless there is a once-in-a-lifetime opportunity, or there are real nobles to help you, otherwise, even if you work hard, even if you sharpen your head, it is difficult to enter this level. At this stage, money is just a numbers game for them, they don't even know how much money they have in their hands, and they don't need to rely on the funds in their hands to find opportunities, but there will be a lot of opportunities to make money.

For the current Lin Qiang, he has barely entered the second stage of "money looking for money", from the initial investment in Cao Zhiping's river sand farm, to participating in the restructuring of Yangzhou Hot Spring Resort and Overseas Chinese Farm, and then to providing funds to assist Chen Chiquan of Sapphire Company to expand production capacity, all of them used their own funds to get a good opportunity very easily.

In the eyes of business partners, Lin Qiang is the kind of young man with a cheerful personality, active thinking and a sense of humor, it is difficult to see from the appearance that he was born in the late sixties, and his mentality is still quite young.

A person's mentality is very important, it is said that living is the mentality, Lin Qiang likes to tell his employees that he is twenty-five years old every year, which is also a good psychological hint for himself, whether it is in the way of thinking, or in the way of action, Lin Qiang has never treated himself as a greasy uncle who is nearly forty years old, and usually a well-fitting casual dress makes him look vibrant, even if he wears formal clothes and ties up on important occasions, he also looks chic and handsome, full of sunshine.

When Xu Chengjie's two classmates first met Lin Qiang in the office of a technology company, they couldn't believe that their boss was such a young man, and it seemed that they were not much older. In their impression, the CEOs who can be in charge of such a big company are all pot-bellied people, and this Lin Qiang not only looks very young, but also communicates with them very smoothly.

After listening to Lin Qiang's general idea of the commercial station, he felt that he was not only very familiar with the Internet, but also advanced thinking, many ideas and even these professionals are in-depth and professional, Liu Peiji feels that working under such a boss can give full play to his expertise.

Another young man named Zhang Ming was also attracted by Lin Qiang's demeanor, and felt that joining such a pioneering team had a lot of momentum, so Lin Qiang naturally drew a big pie for them in a timely manner, looking forward to the bright future of the technology company.

Xu Chengjie's previous team has set a rough plan for the commercial station according to Lin Qiang's idea, and now the work they have to do is to concretize the plan.

The growth of every enterprise is related to the founder's understanding of business and his own experience, after determining the basic business model, whether the enterprise can survive and grow in the fierce market competition, the founder is its most critical element, but also the core of the company's growth of the source of power. The second is the entrepreneurial team, which must not only have the corresponding station design ability, but also have a strong platform operation ability.

"Mr. Lin, according to your assumption, the commercial station we plan is different from the Taobao station that is very popular now, Taobao station is a multilateral integrated platform, and our business plan is a vertical platform, mainly for users in the specific decoration industry. Liu Peiji said.

"Yes, my idea is to build a relatively professional vertical platform for home decoration, which is based on our own resource conditions to position, our trendy brand company has its own unique resource advantages in home decoration materials, home decoration design, home decoration construction, and our decoration alliance is also quite successful, which can provide us with reference experience. Comprehensive multi-sided platform traffic is large, but need to have enough resources, we are far from such conditions, but in terms of home improvement, our company's advantages are very obvious, therefore, my idea is to deepen the home improvement information, as far as possible to do a thorough job, it is best to strive to be the first in the industry, when we have enough rich information resources precipitation, will get a good reputation of home improvement consumers, in the future, these consumers are in the Internet search for home improvement information, will be more willing to go to our site, browse more pages, learn more, we can use these information resources to accumulate and customer reputation, the formation of effective barriers to market competition。 Lin Qiang said.

This is also Lin Qiang's consistent business philosophy, no matter what line of work, are required to do their own focus and extreme, from the beginning of the sea with his father, the defective ceramic tiles into an industry in Guangzhou, to through the research and improvement of carving technology, standing at the forefront of the carving industry in Guangzhou, and then to the use of their own advanced carving technology to make the tide brand color carving industry benchmark, and even set foot in the real estate agency industry, it created a unique business model, the first to launch a personalized hardcover room, all of which reflect Lin Qiang's insistence on the concept of doing one thing to the extreme, which is also his principle and philosophical thinking from the inside。

Those successful cases have brought rich returns to Lin Qiang, and they have also made him more aware of his inner thoughts.

He had long known about Reese and Trout's positioning strategy, and very much agreed with what they said, the top priority of business competition is to try to be the first in the industry!

According to the positioning theory, if you want to stand out in an industry, you must not try to imitate the mature business model of the industry boss, but to find new growth points in the industry, and strive to make this growth point the first in the industry in the shortest possible time, forming your own protective barriers.

Although the Internet is an emerging industry, Lin Qiang, who has always been good at accepting new things, has paid close attention to it early, and from the existing Internet business cases, he has deeply realized that although the competition of the Internet is not in sight, the smell of gunpowder is stronger, and its most prominent law is "the boss is dominant"!

As long as you do the first category, as long as you don't make serious mistakes, it is difficult for the industry's first brand to be caught up, and other latecomers want to learn and surpass through imitation, and there is basically no possibility.

It is precisely because of this idea that Lin Qiang decided to invest heavily in the operation of this plan, and he also knew that this was a project with the same huge risks and opportunities, so he not only set a stop-loss bottom line for himself in advance, but also insisted on acting alone, not wanting other partners to take this risk with him.