Strictly speaking, "Beauty and the Beast" is the second installment of Relativity Entertainment's live-action fairy tale film series, which began with "Alice in Wonderland" released in the summer and achieved great success with the help of the 3D wave led by "Avatar".

To date, Alice in Wonderland has grossed $368.94 million in North America, and since overseas screenings have not yet ended, the final global box office is bound to exceed $1.1 billion.

The popularity of this live-action fairy tale movie has also driven the attention of "Beauty and the Beast", and the live-action film production and promotion of "Beauty and the Beast" are all based on that classic animated feature film.

Relativity Entertainment has long obtained the relevant authorization from Walt Disney, and there is no need to worry about copyright disputes.

In the past, Hollywood's live-action classic fairy tale movies were a major development trend, whether those films were black, adult, or refreshed, or stories intersecting, it is not difficult to see Hollywood's commercial rewriting of a "story source".

"Beauty and the Beast" is not a fairy tale, but a classic animated feature.

Since the trailer was released, this live-action fairy tale movie has set off waves of craze on the Internet, and the trailer has been viewed a record 62 million times in 24 hours on Netflix Video and Netflix Sharing.

Fans were pleasantly surprised to find that the images and scenes in the trailer were almost perfectly reproduced from the 1991 cartoon.

The trailer and the corresponding picture of the animated version are brought out for comparison, and the effect is excellent, and many classic scenes have been restored, such as the beast grabbing and destroying the portrait, Bell entering the castle, Gaston boasting about himself, the candelabra table clock and the most romantic dance, none of which are left behind.

That's exactly why the trailer has attracted so much attention.

Nearly two decades have passed, and "Beauty and the Beast" has been broadcast on various channels for many years, bringing too many fans.

One of Disney Studios' most prized titles, Beauty and the Beast was born in the second golden age of animated cinema, along with The Little Mermaid, The Lion King and Aladdin.

The anime was an instant hit, was hailed as a masterpiece of a generation, and won two Oscars for Best Original Music and Best Song, three Golden Globes, four Grammys, and many other accolades.

Relativity Entertainment has also conducted market research, and it is very likely that the animated feature film will be perfectly replicated into a live-action movie, and it is very likely that it will impress the audience again.

Commercially, the original animation is perfect enough, and if it is too risky to make a version with a new story structure, it is safest to follow the original changes.

This would be a mediocre film with little innovation, but it would also be a commercial blockbuster film with infinitely little commercial risk.

In addition to the movie, the merchandise has been fully distributed, especially Bell's clothing of the same style, which can be seen everywhere in boutiques across the United States.

The sales data also proves that the power of real restoration is very great, the "Beauty and the Beast" movie has not yet been officially released, and several of Bell's dresses have been sold for tens of millions of dollars just with posters and trailers.

In addition, under the propaganda of Relativity Entertainment, Bell has also become a representative of women in the new era, such as loving literature, having their own thoughts, and not easily backing down, and other traits are all thrown on Bell's head in the propaganda.

With the addition of many conditions, "Beauty and the Beast" set a North American film pre-sale record of $41.25 million before its release.

Although the high ticket prices of 3D and IMAX3D have played a huge role in boosting it, it is enough to prove how high the popularity before the screening is.

You know, Relativity Entertainment's internal expectations for the film's first-weekend box office are only $100 million.

Ahead of the first weekend of December, Embassy Pictures held the world premiere of Beauty and the Beast at the Emirates Rock Theatre in Hollywood.

In addition to the main creative staff of the crew, a number of Hollywood stars, as well as celebrities who call themselves fans of "Beauty and the Beast", appeared on the red carpet of the premiere.

Amanda Seyfried and James Franco, who are the male and female leads, are also enough to support the appearance of the main creative team of the crew.

Both of them are types who can sing and dance, especially Amanda Seyfried, who has cooperated with Relativity Entertainment since she was a child, and can be said to be an actress who has been picked up by Relativity Entertainment, is very good at singing, and has also starred in several song and dance films before.

"Welcome, Ryan. ”

In the vestibule of the Emirates Rock Theater, the two people who also came over shook hands one by one: "Welcome, David." ”

David Ellison turned to the girl next to him, who looked to be twenty years old, and said: "Ronan, this is my sister Meghan, and she is also interested in Hollywood. ”

Ronan shook hands with Megan Ellison and exchanged a few simple pleasantries.

Ronan, a Rome-born winner, also has the impression that she used to be a well-known female investor in Hollywood, specializing in independent art films.

After the success of "Bomb Disposal Unit" and "Hunting Ben**", Hollywood insiders gave her the title of "the last conscience of film art" for financial considerations.

Megan Ellison also adheres to the investment path of independent art films, and once invested in "The Grandmaster" by the King of Sunglasses, and unlike other independent investors who are careful about their calculations, this rich second generation often spends a lot of money on independent art films.

As you can imagine, independent art films can't afford huge investments, and it is simply impossible to generate enough commercial returns, Meghan Ellison's film company owes huge debts, and in the end, Larry Ellison has to step in and use his money power to settle the super hole dug by his daughter.

In some ways, Meghan Ellison is also being fooled and lame by the old Hollywood fritters.

What is the reason why the projects of so many well-known directors such as Thomas Anderson have been thrown in Hollywood for so many years and no one has invested in them?

Art films are not just about investing and making film art a success.

She is also born with the ability to make money, and ordinary people would have lost their fortune a long time ago.

"I heard you're stabilizing Disney?" Ronan specifically asked Ryan Kavanaugh and David Ellison, "How's it going?"

Ryan Kavanaugh was the first to say: "Originally, we were about to get a controlling stake in Walt Disney, but the economic crisis broke out, and Maple Leaf Pictures had some problems with its funds. ”

Ronan can understand his words, the main source of funds for Maple Leaf Pictures is dozens of large and small investment institutions on Wall Street.

David Ellison continued: "It's not a big problem, we have united a number of major shareholders, and at next month's Disney shareholder meeting, Michael Eisner will definitely leave, and Roy Disney can't stop Maple Leaf Pictures from controlling Walt Disney." ”

Ronan smiled and said, "Then I'll congratulate you two in advance." ”

"You're welcome, Maple Leaf Pictures takes control of Walt Disney, thank you in the first place. Ryan Kavanaugh said, "We couldn't have gotten into Disney without Relativistic Entertainment." ”

Although Walt Disney, which has been plagued by relativity entertainment, is a mess, for Maple Leaf Pictures, an outsider, if it is not messed up, they will not have a chance at all.

It takes a few years to take control of Disney, and then it takes a while to get on the right track, and although it may be left behind by the big companies in the first line, it is countless times better than Maple Leaf Pictures to grow from scratch.

David Ellison looked at the poster of Bell and the Beast and said, "It's a pity that you took the rights to the live-action film of Disney Animation Studio's classic animated feature film. ”

Ronan smiled: "Disney has a lot of resources, and this is just a very inconspicuous point. ”

Ryan Kavanaugh and David Ellison, even if they have some ideas, know very well that the current Walt Disney civil strife is not over, and they are not qualified to compete with Relativity Entertainment in the short term.

They also heard that Relativity Entertainment has a series of live-action fairy tale movies behind it, "Cinderella", "Sleeping Beauty", "Aladdin", "The Lion King", "Fantasy Forest" and "The Little Mermaid" to name a few.

Judging from the box office of "Alice in Wonderland" and the pre-sale of "Beauty and the Beast", these live-action fairy tale movies may have a good chance of success, and Relativity Entertainment has another movie series with huge output.

The live-action movie "Beauty and the Beast" was officially released, and it was still very in line with the social environment.

In the propaganda of Relativity Entertainment, Bell became a representative of women's rights and new women, after all, the story of this film also looks like that: women are stronger than men, so women have to bear the burden of saving men.

This is of course for the sake of the audience, especially since the audience of "Beauty and the Beast" is dominated by women.

As for the gay characters imposed by Disney in the past, this "Beauty and the Beast" does not exist, and the former Walt Disney has never looked back on the path of leftist political correctness, and even the Little Mermaid is black......

"Beauty and the Beast" has achieved a highly restored animated version in terms of narrative rhythm, scene setting, line music, costume art, etc., coupled with gorgeous special effects, the overall effect is dreamy and beautiful.

Especially the special effects, it can be said that they are beautiful, not inferior to "Alice in Wonderland", and the effect of the real 3D movie is also quite outstanding.

Even, in some singing and dancing environments, the film not only restores the classics of animated feature films, but also wins.

This live-action fairy tale film is full of brilliance, but there is nothing new about it.

As for depth, are you sure you're going to use this stuff in fairy tale movies?

In other words, what depth and connotation do fairy tale movies want, the audience wants to see a beautiful woman in a dream princess dress and a tall and handsome guy, falling in love in a castle with crystal chandeliers.

Then there are Emma's frequent drag shows, from blue dresses to white dresses to red capes to the yellow evening dress for the finale, which constantly fascinate the hearts of girls.

In order to sell skirts, Relativity Entertainment can definitely be called madness.

In fact, this is also in line with the real society, don't casually emphasize to people that you have inner beauty, because compared to external beauty, inner beauty is a more difficult thing to have, but dressing like a person is something that can be done with a little thought.

Dressed sloppily and sloppy, it's really a beast that can't be looked down upon.