Before the establishment of "Beauty and the Beast", Relativity Entertainment did a lot of market and audience research, and most fans have extremely good memories of the animated feature film in the early 90s.

The Disney animation of that year was really successful, and the animated version of "Beauty and the Beast" has already been the feelings of countless people.

This reality is placed in front of Relativity Entertainment, and one point is decided: it is better to adapt it further than to copy it rigidly!

Since fans are not satisfied with the adaptation, it is better to restore the fans' childhood memories of the original animation as much as possible.

It's also to satisfy the feelings of fans, isn't it?

Well, that's all, it's all about business gain.

But the impact of the original animated feature film was huge, and it was the first animated feature film in Hollywood to be nominated for an Oscar for Best Picture, and the first animated feature film to grossing more than $100 million in North America.

With such a natural and huge advantage, it is impossible for Relativity Entertainment to give up and not use.

"Beauty and the Beast" was pre-sold before its release, and it won $16.3 million at Midnight in North America, a very impressive number.

This can rank in the top five at the box office of the North American midnight show!

Therefore, it is logical that the opening day Friday topped the North American box office charts.

On its first day in North America, the film earned $63.78 million in 4,220 theaters!

The box office on the first day is super explosive!

This achievement also proves that Relativity Entertainment has been a great success with the commercial operation of Beauty and the Beast.

When it comes to business, innovation isn't necessarily a good thing, and being conservative isn't necessarily a bad thing.

In Hollywood, a film industry where everything is money-oriented, "Beauty and the Beast" can already be classified as a successful movie.

Relativity Entertainment invested a total of $250 million in this project, including production costs and publicity and distribution expenses, not for innovation and film art.

In the face of such a huge investment, innovation and the art of cinema can only stand on the sidelines, and it is not even worth mentioning.

Thus, a record-breaking hit movie appeared.

"Beauty and the Beast" won the championship in North America at a shocking start, collecting $172.54 million in 4,220 theaters!

This surpassed the opening weekend of The Dark Knight last year and set a new weekend box office record in North America!

Meanwhile, Beauty and the Beast was released simultaneously in most major overseas markets, earning $182.03 million in its opening weekend.

In just three days of its global release, the live-action fairy tale film grossed more than $350 million!

Not only the box office, but also the audience reputation of the film is generally good.

According to emaScore, the average "A" rating given to "Beauty and the Beast" by first-day ticket buyers, and among the audience in the first weekend of the film, as estimated by Relativity Entertainment, female viewers accounted for the absolute majority, accounting for nearly 70%.

Another big fan rating, IMDB scored 7.9 points after the first week, and the audience's reputation is medium to high.

With a high audience reputation, coupled with the large-scale publicity and distribution of "Beauty and the Beast", as well as the family-themed attributes, it is not a problem for the North American box office to triple the box office in the first week, and the forecast data of all aspects shows that the final box office will inevitably fall at more than $500 million.

Relativity Entertainment's own most conservative estimate is that the North American box office alone will recoup the entire investment in Beauty and the Beast.

As hot as the box office was the film's merchandise, with a few of Bell's dresses and red capes alone adding nearly $30 million in revenue worldwide in a single weekend.

In particular, Bell's iconic yellow dress has become a popular commodity all over the world.

The movie is hot at the box office, and it is not as good as the skirt......

Relativity Entertainment's series of frenzied moves have also attracted a lot of criticism.

"This movie is so ordinary, the acting is sluggish, the visual effects lack shock, the costume design is too traditional, the whole movie is exactly the same as the cartoon, even the lines have not changed, it is better to watch the cartoon. ”

To a certain extent, this is not wrong, "Beauty and the Beast", such a mediocre work without any innovation, has detonated the global box office.

Relativity Entertainment won this investment of hundreds of millions of dollars in the least risky and most secure way.

At the same time, "Cinderella", which promoted the advertising patch "Beauty and the Beast", also won countless attention, and Cinderella's gorgeous blue dress and gorgeous pumpkin cart attracted the attention of countless audiences.

Similar to "Beauty and the Beast", the filming of "Cinderella" is infinitely close to the widely circulated fairy tale version.

Xanderella doesn't bother with throwing shoes.

Cinderella's characters include the evil stepmother and her two bad sisters, the fairy godmother, and the handsome prince, as well as fairy tale classics such as pumpkin carriages, gorgeous dresses, crystal slippers, and classic drag moments, as well as flashy royal balls.

Lily Collins, the famous second-generation Hollywood star, starred in Relativity Entertainment's "Cinderella".

"Live-action fairy tale films are released at a rate of one every year or every two years. ”

In the office of Relativity Entertainment, George Clint told Ronan about this series of related situations: "Based on "Sleeping Beauty" and "Sleeping Beauty", Angelina Jolie has officially signed a contract with the company, and the actor of Princess Sleeping Beauty also has a candidate, CAA recommended Julia Roberts's niece Emma Roberts to Shahai Entertainment, and the director and I feel that she is a suitable candidate for Princess Auror. ”

Ronan nodded slightly: "Emma Roberts, I have an impression, you just have an idea, the film will be released until 2010, right?"

George Clint replied, "Yes, next year's live-action fairy tale film is Cinderella, and in 2010 it was Maleficent. He thought for a moment and further said: "'Aladdin' is also ready to start preparation, and it has now been finalized that Guy Ritchie will be the director. Also, Jon Favreau agreed to direct "Fantasy Forest", but not until he finished "Iron Man 3". ”

Ronan reminded: "The Little Mermaid and The Lion King, you can also prepare in advance. ”

George Clint said: "The adaptation of the script has begun. ”

These projects are enough to last until 2015, and if all goes well, others such as Rapunzel, Pocahonta, Tarzan of the Apes, etc., can continue to be filmed in live-action versions.

Of course, "Tarzan of the Apes" should be cautious, Rosa Caracciolo and Rocco Shiverti have filmed a very classic version.

Then there is "The Little Mermaid", which will definitely not be dyed black in the hands of Relativity Entertainment.

It's a joke, who could have imagined that the heroine of a nineteenth-century Nordic writer would be a black man?

What were the Black Uncles and Black Aunts doing at that time? Either playing with mud in Africa or being slaves elsewhere.

The little mermaid dyed black, the lid of Hans Christian Andersen's coffin, can't hold the moon down to the earth!

Probably the mermaid of Disney is a scavenger who has become a spirit.

Think about the male lead who was scared away after Disney identified the black heroine at that time......

If this is fair and just, why not let a white man play the role of Black Panther?

As for "Pocahonta", it is not difficult for Relativity Entertainment to find a young actress with Indian ancestry in Hollywood.

"Mulan" is still no longer in Ronan's plans, and a Hollywood film like this is not necessarily a good thing, and it is very likely to damage the brand image that the company has built over the years on the other side of the Pacific.

To be precise, the prospect of the North American market is worrying if the auction is orientalized, and the westernization of the auction is not to be mentioned.

Just like Ronan will not let Marvel Entertainment adapt any film and television works about Shang-Chi, the character of Shang-Chi was created in the decades, and the previous comics themselves had problems, no matter how they were adapted, there was no shortage of controversy, and it was better to be if this character did not exist.

When Marvel ** is rampant, it is not difficult to get a new oriental superhero character in the comics, such as getting an oriental superhero league, with Huluwa, Sun Wukong, Nezha and Erlang God as members.

The commander of the team, which can be handed over to Sheriff Black Cat.

Frankly speaking, many heroes in the East have a wide influence over there, far more than these comic superheroes of Marvel, if they can plan and shoot carefully, they will naturally have a huge potential audience, as long as the movie is filmed, there will be no consumers at all.

There are many people in North America who don't know the superheroes in Marvel Comics, but how many people in the general public in the East don't know about those widely circulated heroes?

Speaking of a "Journey to the West", how many film and television companies and crews have been fed?

There is also no shortage of some boutique movies, such as Dasheng and Nezha.

The audience over there is actually very tolerant of domestic films, as long as they really shoot with their hearts, even if they are not particularly good, they will have many supporters.

Such a good environment is much more relaxed than Hollywood.

Therefore, once there is a high-quality domestic production, the audience there will always support it vigorously, and they will also turn into tap water.

What a blessing this is for oriental films.

Of course, bad movies should also be scolded.

How many good themes and characters are filmed in the end, such as Jin Cancan's gods and the like.

It can be said that the huge and profound cultural heritage of the East has more themes and characters to make a fuss about than Hollywood, and there is no shortage of enthusiastic audience consumers.

Moreover, this is a film market destined to become the world's largest capacity.

Under the influence of Ronan, Relativity Entertainment has always attached great importance to the market there, so Relativity Entertainment will not touch the sensitive points of the audience or market over there.

There are so many countries in the world, so many actors in Hollywood, and some people can be villains in movies.

Relativity Entertainment, in addition to projects such as "Nezha vs. Transformers" in cooperation with the opposite national TV station, will not easily touch the theme of oriental movies, nor will it engage in nondescript co-productions between the East and the West.