Ding Cheng put down his mobile phone and couldn't help sighing, in the so-called era of big data, such an ethereal thing as popularity can be embodied in Weibo's retweets, Baidu's search index, and the number of clicks on major video websites?

Liu Wanning took out a pen and paper and began to settle accounts for Ding Cheng: "Calculate for you how much money it will take for a newcomer to operate if he wants to make his debut?"

"Five million Weibo fans, now the market is almost 1 million 10,000 yuan, that is, 50,000 ......"

"The topic list is in the top 20, 20,000, the top 10 is 50,000, the top three are a bit expensive, and 200,000 is barely ......"

"Then it's a sticker, two pieces of each artificial sticker, so you have to brush a million pieces, and two million will be done......"

"100,000 clicks on the website are counted as 10 yuan, and at least 2 billion will not be swiped?"

"Time Douban reviews are cheap, one dollar a piece, and a few thousand are almost fine......"

"Weibo retweets 04,000 times five cents and then multiplied by 50, plus the number of comments 06,000 times 0.6 yuan multiplied by 50 ......"

The little hand crackled in the computer for a while, and finally wrote down a number to Ding Cheng, and said proudly: "Three million six million!"

Ding Cheng was shocked!

You're playing like this now?

Su Yao couldn't help but explain: "This kind of money burning is only temporary, the heat will pass in a few days, and it won't last long at all." ”

Ding Cheng finally understands why excellent works do not necessarily have click-through rates, and artists with good acting skills do not necessarily have proud data, because the audience's limited attention is sucked away by these things?

"Of course, people are not stupid, some companies in the industry must be drunkards who do not mean to drink, it doesn't matter if they are really popular, as long as they can attract advertisers to spend money, data is the best bait. ”

"There are also people who play bigger and don't care about the audience or the advertisers. As long as the data fraud is successful, it will be packaged in one go, and a few tall PPTs will be put on a press conference, and all kinds of boasting about those unclear industrial strategies, so as to make the pie bigger, and no one will come to eat. ”

"The forest is big, and there are all kinds of birds!"

After listening to Su Yao's sigh, Ding Cheng was speechless, the general trend has become like this, it is useless to say anything, you can only adapt to the environment, that's all.

Suddenly remembering something, he asked with a serious face: "Is my data true or false?"

Su Yao and Liu Wanning glanced at each other, and suddenly lowered their heads, as if they couldn't say a word. Looking at Ding Cheng's rare depressed expression, he suddenly laughed and said, "Of course it's true!"

"Yes, you think you don't need money to brush data?"

"The company will not be wronged, pay for you to brush the data, you can be on the hot search, you can pay for it yourself. ”

"Hahaha, you're thinking too much!"

Ding Cheng was dumbfounded, the two little girls are now fat?

Jokes are jokes, and in the end, I also sighed, in the end, there must be good works, otherwise everything is a flash in the pan, and I won't live long at all.

Even fresh meat with small traffic needs to work hard to maintain the heat. It doesn't matter if the quality is good or not, let's talk about it first.

Since this is said, Su Yao took the opportunity to take out a piece of information and discussed with Ding Cheng: "In this circle, this kind of thing must be indispensable, such as brand image maintenance." ”

"Now we are also people with big-name endorsements, and many things are related to brand endorsements and personalities, and we need to do a series of promotion plans and core manuscript writing. Whether it is a positive or negative material, the company has someone who specially planned and designed. ”

"All kinds of things are actually routines, not only the publicity before the release of the new play, but also how to maintain your good public image is also the key to operation. ”

Ding Cheng took the information and studied it carefully, although he doesn't like hype, he is a second-tier star, and the exposure rate must be there, otherwise how can the popularity of the gap without works be maintained?

Especially the brand, real money is smashed on you, and there is really no new drama released for half a year or a year, is it possible to sit on the cold bench with you?

Suddenly understand what it is called:

People are in the rivers and lakes, and they can't help themselves!

Su Yao was secretly happy when she saw Ding Cheng's serious attitude, in fact, a lot of work was working behind the scenes, according to Sister Hua's words: This kind of miscellaneous things, don't let Ding Cheng be distracted.

There is a specialization in the art industry, and no one can do everything. Since Ding Cheng likes acting and has a low-key and introverted personality, he will protect this state of life to the greatest extent and let the actors devote themselves to their own work.

Ding Cheng put down the information, pondered for a moment, looked at Su Yao and said, "You're right, since the market has become like this, no one can do the opposite." ”

"In the future, as long as it is a positive image maintenance, we can try, as for other ......"

"Don't worry, now you are Sister Hua's most precious heart!" Su Yao smiled: "She is bent on making you the successor of Teacher Cheng Daoming, and that kind of dirty thing can't be splashed on us." ”

Ding Cheng showed a smile, everyone has their own value, for Wang Jinhua, there is a handful of beautiful little fresh meat in his hand, this kind of thing will only become more and more, and it is about to rot on the street.

And there are very few people who really have acting skills, this is the greatest value of their own existence, the more impetuous the society, the more bad movies and garbage, the greater the audience's desire for good works.

I am not a savior, fully proven, as long as the script is attentive and the acting skills are excellent, the tragedy will still detonate the box office, no matter what type you are, the audience only asks for one thing:

Just look good!

"It's not just the market that's changing, many ways of playing are different from before!" Su Yao sighed: "In the past, everyone's impression of a star may still be that this star is a certain company, and his agent is a certain person or something, but now it ......."

"I remember that last year, the fans of a small flower of a certain ethnic minority just exceeded 60 million, and the next day she immediately announced the establishment of her own studio, you must know that the boss of the family is more popular than her!"

"There are also three small combinations of fire, don't want to, last year also announced solo flight, respectively, independent portals, and now they are all mixed up, very powerful. ”

"And Ting Feng, it seems that he hasn't filmed in the past few years, and he seems to be concentrating on being a chef? In fact, many people haven't heard of Po Chaoting, don't underestimate this stunt company in the later stage, it is rumored that it makes hundreds of millions of dollars a year!"

"So now all celebrities with names and surnames seem to be embarrassed to say hello to others if they don't open a studio these days?"

Ding Cheng also heard Sister Hua say this kind of thing, and even when the time is ripe in a few years, he may have to set up a studio. There are many reasons, the main one is to get rid of the constraints of the company.

When the popularity of celebrities accumulates to a certain extent, it will definitely not meet the company's arrangement, especially the allocation of resources.

For example, there is a blockbuster to be made recently, and many artists in the same company want to be the protagonists.

The best way is to fly solo, set up your own studio, maximize the benefits and resources of fans, as long as there is fan support, it is much easier to endorse and receive advertising and sponsorship.

Besides, opening a studio is simpler than a company, and it is more in line with the development of artists. The studio is a sole proprietorship with only one shareholder, and the owner and operator are one, which is convenient for management and operation.

The most fundamental thing is to maximize personal income, if you sign a contract with the company, the money you earn, the company will take a cut, and who doesn't feel distressed about the hard-earned money?

Opening a studio is different, using your own name to make movies and receive advertisements, and the remuneration you get is directly the studio's operating income.

At present, the maximum threshold of personal income tax is 45%, and the studio is an enterprise and only needs to pay 35% of the profit.

Endorsement of an advertisement, the contract is 1 million, those who do not open a studio can only get 550,000, and those who open a studio can get 650,000, and then find a reliable financial expert to avoid taxes reasonably.

Who wouldn't want to be a boss?