"So I think that when the traffic dividend has been squandered by them and is exhausted, fans can certainly help them win more commercial value temporarily. ”

"But if you can't come up with a truly powerful and word-of-mouth work in the future, sooner or later the traffic will backfire, bringing a heavy burden of public opinion to the star himself. ”

"Now even traffic has gradually become an original sin, if a newcomer is a traffic star, the public not only naturally associates with sky-high salaries, poor acting skills, no sense of trust in performance, data fraud and other stereotypes"

"There's also a certain hostility. If you have no acting skills, but you hold the traffic to gain self-respect, I will let you fall from the altar when you can see how long you can be arrogant!"

Ding Cheng was very happy after listening to it, the entertainment industry has never existed independently of the social context, and the public's emotional attitude towards the entertainment industry is closely related to the economic situation of the society and the situation of individuals.

In other words, if the big economic environment is ideal and the individual environment is also ideal, the entertainment industry is a virtual place for everyone to consume and entertain.

People will not care so much about the sky-high income of celebrities, otherwise the entertainment industry will become a catharsis for the public's negative emotions.

Once the economic situation of the onlookers changed, and a considerable number of them became overstretched, there began to be right and wrong and morality on the stage.

Their own embarrassment, the experience of relative deprivation, and then those who carry out a geometric progression of wealth multiplication through the operation of capital in a high-profile manner, become hostile.

People are easy to be angry, the truth is easy to be exposed, the aura is easy to disperse, and the throne is easy to collapse.

In the face of public hostility, traffic stars bear the brunt, why do you have no acting skills and no ability, but you can easily earn tens of millions a year?

In the midst of a dire environment, the public desperately needs enemies to vent their dissatisfaction and anger at their individual situation.

When the government launched a purge in earnest, ordinary people had a good opportunity to settle old grievances or seek personal gain. This is a weapon thrown on the street, and everyone, whether villain or good, can take it.

It offers a reward for those who want to be good, a remedy for the envious, a strength for the villain, and a pleasure for the sadistic.

Like a grasshopper after autumn......

I can't jump long!

When I got home after eating, I saw the two little girls soaking on the Internet again and didn't know what to do, so I walked behind Su Yao and was maintaining my Weibo?

Looking at the long list of fan numbers, I couldn't help but ask curiously, "How many of these you said are true?"

Su Yao was stunned for a moment, looked back a few times, and said in surprise: "The sun came out of the west today?

Ding Cheng smiled, sat on the sofa, and explained: "Chatting with Sister Hua and talking about all kinds of hype traffic, I feel that the water is quite deep, so I am curious to ask." ”

"I see, I'll just say it!" Su Yao suddenly realized, pointed at Liu Wanning with her hand and said: "You ask her about this kind of thing in the water army, that's a veteran!"

Ding Cheng turned around, saw the little girl with a proud face, and asked, "Do you still know this?"

"Hmph, look down on people?" Liu Wanning stood up suddenly, straightened her waist and said loudly: "Miss Ben has been messing around in major forums since college, and she earns pocket money by posting to the top, up to a few thousand per month!"

"I was able to join the company because I was familiar with network operations, and I thought it would be easy to have the opportunity to show my strengths, but the result was ......"

stared at Ding Cheng with a grudge on his face, and said dejectedly: "Meet an old cadre like you!"

This time, Ding Cheng was stunned, looking at the two girls laughing, and said helplessly: "Isn't it a good thing to be low-key?"

"Then what kind of profession do you have to divide into?" Su Yao took over and said: "People's business tycoons play low-key, and the old saying says that wealth is not exposed, that is a matter of course." ”

"A star in the entertainment industry plays low-key?"

"All I can say is hehehehe......"

Seeing that Ding Cheng was a little depressed, he secretly gave Liu Wanning a look, it was rare for the old cadre to open his mind, and he took the initiative to ask about this topic?

"There is nothing wrong with the traffic itself, after all, it is the era of network big data, and no one can avoid it. The mistake is that it is used by commercial hype, and the scene becomes the value standard for measuring a star. ”

"Our company has a team dedicated to operating fans and topics, and for newcomers, they try their best to find topics and hot spots every day, and they can't wait to be searched every day. ”

"For artists who have become famous, the main thing is to create a positive personality, maintain fan interaction, and crisis public relations. ”

After speaking, he looked at Ding Cheng and said, "Do you know why you have a good reputation in the company?"

"For the project department, you can collect money by lying still, and the notice is all earned by yourself. For the operation department, you can't find anyone except for work all day long, let alone black material, and even the news is pitiful. ”

"If you want to say that the most used is actually the legal department? Review the contract, stamp the official seal, and it's over, how do you let others evaluate your old man?"

Ding Cheng couldn't help laughing, no wonder every time he went back to the company for a meeting, several other department managers always seemed to have a kind of helplessness in addition to their politeness?

Especially Zhang Fen, it's amazing!

"Do you know what they call you behind the scenes?" Liu Wanning answered: "Little Daoming teacher!"

Ding Cheng waved his hand, he was still far away from the performing artist, and pulled the topic back and said, "How do you play the water army?"

Speaking of her own field, Liu Wanning's eyes lit up, picked up her mobile phone, and excitedly displayed: "The so-called water army is usually a user who has posted star information on social platforms more than 20 times within 24 hours. ”

Of course, it can't be assumed that everyone is a professional poster who takes money to do things, and there should be fans who fight data for idols. But no matter which one it is, it is obvious that these star data have been polluted and cannot reflect the true popularity of the artist. ”

"Users who account for less than 5% contribute 95% of the voice of social platforms. The most exaggerated data is that it only used less than 400 suspicious IDs in a single day to swipe more than 170,000 discussions. ”

"The almighty Taobao will make data fraud low-cost, easy to operate, as long as you communicate with customer service at home a few words, set the data and price, you can also try to brush tens of thousands of data, test the effect, satisfied with your come." ”

The little girl opened QQ and pointed to several groups to show: "This company is called Tongming Media, which claims to have more than 5,000 real water armies, covering Weibo, WeChat, Douban, Zhihu and other network-wide resources, serving many movies, TV series and popular artists." ”

"The boss was originally just a small head, but later when he saw that the market was good, he went it alone, and now he earns at least hundreds of thousands of dollars a month, and he is very beautiful. ”

"I heard that I met an unlucky thing two months ago, and there is a very popular drama that dares to rely on the account of the water army?"

"The angry boss directly posted a screenshot of the crew not paying in the circle of friends, good guy, the official blog instantly became a large-scale debt collection scene, and the accompanying text said: The water army is also dignified!"

Ding Cheng was really eye-opening, took the mobile phone and studied for a long time, and heard Liu Wanning say that there is a strict organizational structure within the navy, and a lot of money is taken away by the upper echelons. The income at the bottom hovers around 1,000 yuan, and you have to stay up late to work.

is often banned, and many times the comments on the brush are deleted before the screenshot is given to the leader for inspection, and when I am unlucky, I meet an unscrupulous boss again, and I run away as soon as I disband the group after finishing my work, and I am also very tired.

"Also thriving on the Internet, the fan economy is naturally closely linked to data. Not only do producers and merchants have to make decisions based on big data, but fans have already been good and spare no effort to create a sense of data presence for their idols. ”

Su Yao analyzed: "Because it is now the era of focus culture, on the one hand, there are fewer and fewer national stars, and on the other hand, the speed of the transformation of popular fan idols into popular selling points is accelerating. Accurate target users and fan effect are particularly important, and this depends on the analysis of various data. ”