The big sales of the two movies in June are undoubtedly good news for Relativity Entertainment, especially "Teddy Bear", which is a surprise in the eyes of many people.

The actor James Franco, a weird guy who is bent on taking the-pee-fart route, has launched a new project with Seth Rogen, who has worked with Shahai Entertainment several times, to adapt the famous TV series "Dragon Tiger Boys" in the 80s and make it into a comedy movie.

The two of them are planned, directed by Seth Rogen, and then co-starring Seth Rogen and James Franco.

"Dragon Tiger Boys" had a lot of fame back then, and it was also Johnny Depp's famous work.

The project plan soon moved to Ronan's office, who was bullish on Seth Rogan and James Franco.

Not to mention the memories of the past, in recent years, Seth Rogen and James Franco have both cooperated with Shahai Entertainment and achieved good commercial results in comedy movies.

But there is one biggest problem with this project, "Dragon and Tiger Boys", as an old work, must involve copyright issues.

Ronan asked Connie to check that the copyright of "Dragon Tiger Boys" is currently in the hands of Sony Columbia Pictures, and if this project wants to be established, the copyright problem must be solved first.

Sony Columbia Pictures is considered to have a relatively good relationship with Relativistic Entertainment among the six major Hollywood companies, and there is some hope for getting the copyright.

Ronan called Robert Lee and asked him to talk to James Franco and Seth Rogen about buying the rights to the adaptation from Sony Columbia Pictures.

If it really doesn't work, I'll rewrite the script, but that's a later option.

has copyright, that is, "Dragon and Tiger Boys", which is an adaptation of the popular drama series of the year, and naturally has an audience base.

If you don't have copyright, it's an original work.

Like the "Batman" film series, which was co-financed and filmed with Sony Columbia Pictures, Relativity Entertainment was also able to accept it.

Earlier this month, Relativity Entertainment reached an agreement with Warner Bros. to get the rights to the remakes of "Joker" and "A Star Is Born", as well as the film and television adaptation rights of "Suicide Squad".

Now that the copyright is in hand, it must not be wasted.

"Suicide Squad" and "The Birth of a Star" don't be in a hurry, it's not too late to wait a few years to prepare.

As a typical horror film, "Clown Horror" can start planning now.

The original book of the film is by Stephen King, which was bought out by Warner Bros. back in the late eighties, and was directed and shot by Tommy Lee Wallace as a film in 1991.

Basically the same as the main line of the movie, it tells the story of an inexplicable appearance of a clown-looking eccentric person in an American town, his appearance is not to bring joy to people, but on the contrary, he goes around to terrorize children, and even brings them terrible bad luck or death, the protagonists defeat the clown, but after many years, the evil clown reappears in the town to harm the world, and the grown up friends need to work together to fight evil.

This movie is different from the one Ronan remembered to see, and tells the story of the protagonists from teenager to adulthood against the horror clown.

The one that Ronan watched ended when the friends defeated the clown when they were teenagers, and split the follow-up into a sequel.

This may make both films more substantial.

Crucially, if both films are successful, the commercial benefits are far greater than one.

Therefore, Ronan did not hesitate, quickly got the plan rough, and then transferred to the screenwriters of Shahai Entertainment, and they went to further create the script and refine the plan.

"Clown Horror" will shoot at least two films, and if it is successful one after another and the market responds well, it is not impossible to have a trilogy.

Of course, if this film wants to succeed, the emotional card must also be played well.

used to be so popular in the first part, to a large extent, because the bowl of rice was too delicious for a considerable number of audiences.

Ronan originally planned to find Wen Ziren to be the producer part-time, after all, he is the director and producer of the best horror genre films within Relativity Entertainment, but Wen Ziren is preparing to shoot "The Conjuring", and he also has to take care of the "Chainsaw" series, and he can't cope with it in terms of time and energy.

At present, the "horror movie universe" in charge of Wen Ziren is advancing step by step, "Latent" will be released by Embassy Pictures in the second half of the year, and "The Conjuring" has also determined the schedule for next year.

In addition, the "Annabelle" project has also been confirmed, and the script was completed by Wen Ziren.

But Wen Ziren will not be able to be the director of all the films in the "horror movie universe", he will also work as a producer on the project "Annabelle", and then recruit the right horror director.

Wen Ziren communicated with Ronan that after watching the test screening of "Zombie Paradise", which had been completed, he was interested in the director of this zombie film, Drew Gouda, to direct "Annabelle".

Ronan didn't interfere too much and agreed with Drew Gundam's candidate.

Although "Zombie Paradise" directed by Drew Gundam has not yet been released, it has received unanimous praise at internal test screenings and test screenings, and it can be said that the shooting has produced a masterpiece of the zombie genre.

Drew Gundam itself is happy to continue working with Relativity Entertainment.

Driven by Ronan himself, the pre-production of "Joker" is progressing extremely quickly, this horror film does not need star actors, does not require much production, and the remake rights obtained from Warner Bros. also have enough adaptation rights and do not need to deal with Stephen King.

Stephen King is indeed a god in the minds of many horror movie lovers, but no company likes to invite a god back to its crew.

The adaptation team didn't have to deal with Stephen King at all.

Shahai Entertainment has made a preliminary plan, "Joker Horror" will be in charge of the production department deputy director Doug Davis, and the director needs to be recruited.

The project budget is not high, and only $20 million has been allocated for the time being.

Meanwhile, Jared Abrams' new project is in the filming phase, and the crew officially kicks off in New York this week.

As the world's most devastated city, New York is once again about to be devastated in a science fiction movie.

Influenced by the success of "District 9", Jerry Abrams also wanted to shoot in a pseudo-documentary DV style.

The difference is that Jared Abrams intends to use a first-person perspective.

This film, which has been named "The Clover Files", will also be released next year.

The success of "District 9" also strengthened Jared Abrams' confidence.

From its release in April to late June, after ten weeks of screenings, the theatrical life of "District 9" has come to an end.

This type of film, which attracts audiences into the theater with exaggerated publicity and marketing, is relatively rough in production, and it is difficult to ensure long-term screening, which is a typical film that runs away with one stroke.

The word-of-mouth that was hyped up in the early days has dropped a lot after a long period of screening, for example, IMDB has dropped below eight points.

Fortunately, the commercial aspect has met the expectations of Relativity Entertainment, although it is far less than "Blair the Witch", which is also a model of viral marketing, but relative to the investment, the income of the film can still be described as amazing.

"District 9" grossed $115.66 million in North America over 10 weeks of running time, achieving four times the production cost of the North American box office.

With a single share of the North American box office, Relativity Entertainment not only recouped all its investment in "District 9", but also realized a profit of nearly 10 million US dollars.

Overseas, the response of "District 9" has been much worse, and it is currently entering the overseas market one after another, with a cumulative overseas box office of less than $30 million.

It is already commendable for such a medium-low investment film to have such commercial results.

No one can compare this genre and investment in science fiction movies with first-line commercial productions.

On the last weekend of June, in the face of the newly released Sony Columbia Pictures animated feature film "Surfing Penguin", many films under Relativity Entertainment still maintained a relatively stable box office trend.

"Teddy Bear" doesn't go high and low like most poop comedies, and it has maintained an unusually stable box office trend, with the box office only falling by a little more than 40 percent the next weekend, and another $33.56 million in North America, and the total box office in North America has reached $126.87 million.

This is already too good for a low-budget R-rated comedy to be a good box office result.

"Cars" has not been as stable at the box office as Pixar's animated feature films, but it has also grossed nearly $200 million in North America.

The surrounding income is even more amazing, with North American peripheral derivatives plus various licensing, and the revenue of Relativity Entertainment has reached 200 million US dollars.

And for a long time to come, merchandise and copyright will bring far higher returns to Relativity Entertainment.

It once took Disney just a few years to generate billions of dollars in revenue through the omni-channel operation of "Cars".

Although Relativity Entertainment is still far behind Disney's animation peripheral operations, it can still achieve huge profits.

"The Incredible Hulk", another film released by Embassy Pictures in the summer, is slowly moving towards $250 million at the North American box office, and has exceeded $400 million worldwide.

With this big investment and big production, it is not difficult for Relativity Entertainment to recoup its cost through online and offline operations.

Next month, Relativity Entertainment still has two films released, namely "Transformers" on Independence Day and "Kung Fu Panda", the latest animated feature film from Shahai Entertainment Animation Studio.

The latter continues the consistent style of Shahai Entertainment Animation Studio, and the production cost is not high, only $75 million.

"Transformers" is a first-line key film project with high investment from Relativity Entertainment.

However, the various advertisements and sponsors that flood the film have brought in nearly $40 million in revenue for Relativity Entertainment.

Never doubt Michael Bay's ability to place ads.

As the time approached the end of July, Embassy Pictures began to make final preparations for the release of "Transformers".