Ten days after its release in North America, "Cars" grossed less than $120 million at the North American box office, but North American merchandising and several merchandise licenses that were quickly negotiated have already brought in more than $100 million in revenue for Relativity Entertainment at a very low cost and with staggering profit margins.

With the release of the film overseas, the global box office is less than 200 million US dollars, but the offline income has exceeded 200 million first.

The peripherals of this animated feature film are sweeping North America and even the entire Western world at an incredible speed.

Of course, this time it was no longer the girls who gave generously, but the boys.

All kinds of car peripherals attracted the attention of the boys and made them untie their belts.

This can be considered a very peculiar film in the history of Hollywood, and shortly after the film's release, the sales of the spin-off completely surpassed the box office.

Fortunately, under Ronan's decision, the entire Relativity Entertainment was prepared in advance to maximize the derivative value of an animated movie.

Unlike the previous animated films, where there were always quite a few female consumers, the vast majority of consumers in "Cars" are men, which has long been expected by Embassy Pictures and Relativity Entertainment, and both the product and marketing strategy are completely biased towards men.

If "Disney's princess movie merchandise is a girls' favorite", Relativity Entertainment is to make "Cars" a boys' favorite movie merchandise.

For this reason, Relativity Entertainment and Pixar Studios have been prepared for a long time, and as soon as "Cars" was released in North America, they began to prepare for the spin-off of the film, after all, with the development trend of various peripheral income, the expected profits are too amazing.

This animated feature film creates a world of cars, and the first part is just the "tip of the iceberg" of this magical car world, and there is so much more to be discovered, there are so many stories that can happen in the car world, and these stories will be closely connected to "Cars".

In addition, Pixar Studios, the most popular toy other than Lightning McQueen, will produce a separate short film series for the trailer Panya, just as the Transformers cartoon is to Transformers, and the animated short is aimed at the surrounding market.

Naturally, Cars 2 naturally entered the agenda.

Pixar Studios will pull out a team dedicated to making a sequel to this series.

The amount of income from its animated feature films is also directly related to the studio's project budget.

Considering that it would take several years for "Cars 2" to be released, and that the sales of peripheral products were bound to slow down gradually after a peak, Ronan decided to let Pixar Studios create "Cars. Toon animated shorts.

This is also in line with the needs of Netflix, a "Cars" TV series that airs on Netflix's streaming platform, with an initial plan of three seasons, which will run through the three years waiting for "Cars 2" to be released.

There are sure to be some new characters in these shorts, expanding the star cast of Cars, and Ronan plans to bring Cars. Toon is in a league of its own, with the establishment of a "Cars" studio that handles related work and specializes in driving sales of merchandise.

In the past, no animation project of Relativity Entertainment, including Peppa Pig, has enjoyed this kind of treatment.

The revenue of "Cars" offline channels has grown too fast, and its power on peripheral derivatives has surpassed all Hollywood's past animated feature films, and even live-action movies.

At present, the film with the highest sales revenue in the world is the "Star Wars" series.

Limited to the era and the cold reception that "Star Wars: A New Hope" suffered when it was first released, the peripheral derivative sales of George Lucas's sci-fi masterpiece are certainly not as good as "Cars" in the same period after its release.

Another giant movie series with peripheral sales revenue is "Harry Potter", even if "Harry Potter and the Philosopher's Stone" swept the United Kingdom, the United States and even the world when it was released a few years ago, the peripheral income in the same period is still a big gap compared with "Cars".

The global box office has not exceeded 200 million US dollars, and Relativity Entertainment's offline peripheral and derivatives revenue has taken the lead in exceeding 200 million US dollars.

The box office still has the share of various links, and the final number in the hands of Relativity Entertainment is less than one-third of the global box office.

But the margins around are frighteningly high.

As long as we can see the possibility of obtaining high profits, a huge business group like Relativity Entertainment will run over all obstacles like a rolling torrent to maximize profits.

In addition to formal business methods, publicity and hype are essential.

In mid-June, Relativity Entertainment sued a studio in the small city of Valencia, accusing the other party of maliciously registering the domain name of "Cars" and illegally using the images of a series of characters such as Lightning McQueen for commercial promotion on the Internet.

It's no secret that "Cars" is a hot merchandise sales, which has already attracted a lot of media attention, and the emergence of this lawsuit has provided excellent hype for newspapers and online media, which is just one of the many publicity tactics taken to continue to maintain the popularity.

Of course, the publicity and marketing income are all plans considered and implemented by Relativity Entertainment and Embassy Pictures, and Pixar Studios will basically not participate in it except for cooperating with the publicity.

From the earliest acquisition of Pixar Studios to the big sales of "Cars", Ronan's thinking has always been very clear, and Pixar Studios does not have to think about anything other than film creation when making movies.

Ronan said to Pixar studio management, including John Lasseter, "If we can make good animated films, we can keep the vending machine in perpetual motion!"

In this regard, Pixar Studios has undoubtedly done a very successful job.

And Pixar Studios has almost done something else - Pixar's films don't have a specific audience, and good movies shouldn't be divided into people and children.

Today's Relativity Entertainment, the income of its film projects is less and less dependent on the box office, and even the proportion of DVD revenue is shrinking year by year.

Theatrical screenings and DVD playbacks of film projects are increasingly moving towards long-form advertising.

In the third week of its release, the various peripheral products of "Cars" were not only filled with the channels of Relativity Entertainment and partners, but also the channels of Amazon, Walmart and Disney boutiques.

Anyone who opens the Netflix network's film and television entertainment product platform, which has been further expanded from the DVD business, can see more than 200 "Cars" derivatives for sale on the network.

From balloons for celebrations to three-piece sets for sleeping, Lightning McQueen and his friends cover every aspect of a child's daily life.

Even the Lightning McQueen version of the parent-child outfit is available.

Under the development of Relativity Entertainment, whether it is a dad, a mom or a child, "Cars" has prepared corresponding derivative peripherals for all members of the whole family.

Therefore, it is not surprising that "Cars" can burst out with such huge market energy.

Outside of North America, the film's box office and peripheral response were also quite good, with the global box office successfully surpassing $200 million, and merchandise products continued to sell.

At the same time, Cars also entered the market across the Pacific.

But like the Pixar animated feature films in the past, the box office response was mediocre, and the genuine peripherals that many theaters vigorously introduced also sold little.

It can be said that "Cars" did not knock on the door of the film market through animation, and at the same time, it did not cause a boom in the children's derivatives market.

The genuine peripherals introduced here are mainly car toys, among which the highest sales are none other than the alloy car series toys that children can easily hold in their hands.

However, the minimum price of a single model is 59 yuan to 299 yuan, which is really a lot of money for consumers in this era.

"Cars" can make a lot of money on a global scale with the mature industrial chain of Relativity Entertainment, but when it comes to the market on the other side of the Pacific, the beautiful dream of derivatives sales several times the box office revenue of animated films is simply difficult to realize.

On the third weekend of June, due to the lack of an absolutely dominant position of large-scale productions to be released, many large and medium-sized productions in the North American film market collectively landed, hoping to take advantage of this gap to seize the opportunity to reach the commanding heights of the North American box office.

New Line Pictures' "Rush Hour 3", Universal Pictures' "My Grand Gay Wedding", and Relativity Entertainment's "Teddy Bear".

Probably affected by the hot box office this summer, the three large-scale films each performed well.

"My Grand Gay Wedding", which had the worst results, also received $34.12 million in the first three days of the weekend.

As a sequel to "Rush Hour 3", the North American opening weekend received $50.23 million.

But such a result still can't sit on the throne of the North American box office leader.

To everyone's surprise, the weekend's box office title was snatched by James Franco and a super yellow teddy bear.

"Teddy Bear" beat all competitors, and within three days of opening in North America, it got $55.44 million!

Since the production cost of the film is only $35 million, such a box office can be described as a big hit.

This teddy, who is dressed in the skin of cute things, smokes a lot of cigarettes and behaves lewdly, is really a work that destroys childhood and ruins three views.

Even in Hollywood, there are very few movies like "Teddy Bear" that are bent on subverting the audience's memories.

Those who see the title and think it is a children's film will definitely go to the wrong set.

Who would have thought that such a yellow riot rogue film could be such a big hit?

Perhaps, in every man's heart, there is a teddy.

Perhaps, the audience is accustomed to watching those cats and dogs-style family comedies, and is tired of the so-called growth stories with those plush toys as the protagonists, so when a teddy bear who likes to burst foul language, likes to put up the middle finger, likes to make girl paper, and likes to smoke marijuana appears vividly in front of him, it seems that the collective has been hit by a superb hole.