Chapter 103: Fighting monsters in a group
Ding Cheng laughed, he never had any good impression of those so-called small fresh meat, and he may have been a little envious and jealous before. Now it is purely for the sake of the entire industry, after all, this is a lifelong job.
Not only herself, but I can feel that Sister Hua is also tired of this attitude, as a gold medal agent who has been in the rivers and lakes for decades, her subordinates are basically powerful, and her attitude towards traffic stars has always been tepid, in fact, she still looks down on her from the bottom of her heart.
Of course, other brokerage companies are not stupid, and the popularity of a little fresh meat is not for long-term investment, but for two or three years to make quick money, as for what happened to him in the end?
Who cares?
Just like playing stocks, some people do long-term trading, and some people speculate short-term, both to make money, but the methods are different.
"Understood, right?" Sister Hua patted Ding Cheng on the shoulder and encouraged: "Our days will definitely get better and better in the future, as long as there are good works, the audience likes to watch them, no matter what local tyrant and money owner, kneel in front of the door and line up to send you money to spend!"
Ding Cheng smiled and nodded, in fact, there were many things that Sister Hua didn't say clearly. As long as there are three countries, it is difficult to change the competitive relationship in the market.
To put it bluntly, it still depends on the consciousness of the company and the platform, so that the film does not buy films at high prices, does not take traffic as the main consideration, and film and television companies do not compete and do not raise prices.
In my eyes, the salary is not the most important, the main thing is that the actor must be worthy of your salary and film well with dedication.
The supporting actors work hard, the traffic is small, the fresh meat is chic and chic, and they don't have to act, they read the numbers for their lines, and some don't even come to the set at all, and use PS to do special effects in the later stage?
You can't die!
Others don't know, anyway, if you are unlucky enough to meet it, the first time you grit your teeth and pull it down, it is fate.
I won't go next time!
I can't afford to lose that man!
Therefore, the selection of plays is also a university question, first read the script, of course, no matter how good the script is, it can become a long sigh when meeting a layman director and actor.
The most reliable thing is to watch the actors you work with, you may be fooled by yourself, and it is impossible for everyone to look away, right?
The next afternoon, I came to iQiyi Industrial Park, saw Mr. He, and heard that Zhou Chunyu was on the plane and would arrive in two hours.
"Teacher Ding, this is the general process of the program, please take a look, if you have any questions, just say it, let's revise it in advance. ”
Ding Cheng saw the little girl standing next to him, and motioned for the other party to sit down first and start watching the process. He Jiong smiled beside him: "Now the draft is the same, it's still the same old routine." ”
Ding Cheng quickly browsed it, put down the information, and smiled at Teacher He: "Follow you, I will definitely rest assured." ”
He Jiong laughed, the draft is all recorded and broadcast, and various editing in the later stage, even if there is an accident, it can be communicated and solved at any time, which is not a thing.
"In recent years, we have cooperated with the three major platforms, especially iQiyi and Penguin. For example, please refrigerator, but unfortunately this year has been recorded, remember to play next year. ”
"Last time, it was strange to say, cooperate with Mr. Ma Dong, good guys, find a dozen people, sit in the shed, talk about it, and actually get 400 million sponsorship fees, I am also convinced!"
Ding Cheng was also taken aback, he watched the strange and said, I like it very much, it is one of the ace shows of iQiyi, but I didn't expect it to be ......
"Mr. Ma was originally the chief content officer here, and he resigned from CCTV to start a business, just because he said a program, and now he is worth at least 2 billion!"
Ding Cheng nodded, top hosts are sometimes better than celebrities. Especially at He Jiong's level, he can be funny, he can control the field, and a large group of friends around him help, who doesn't want to cooperate?
Now it is already a cooperative relationship with Mango Satellite TV, I have my own company, I heard that there are more than a dozen industries invested in large and small industries, what is the singing APP, it seems that there is a chain coffee shop?
The life he longed for was actually Huang Lei Investment, who pulled He Jiong together at that time, and finally set up a company?
There are many such things in the circle, but there is no fool who can mix up the coffee position, even if he doesn't understand it, there are always masters around him.
Even if you can't play financial investment, you can always buy a house and land, right?
There are still two hours left before the recording, and the choreographer is sent away, and the two chat to pass the time. Ding Cheng likes this method very much, and listening is the most cost-effective learning channel.
How many losses others have suffered and how many heels they have fallen, it is very likely to be a matter of one sentence.
The acting skills are systematic, and you can do it by working hard and persevering. There is no shortcut to life experience, whether it is Sister Hua or Teacher He, it is definitely not a loss to listen to more insiders.
He Jiong looked at Ding Cheng with a sincere face, this kind of thing is very wonderful, from the first time they met, there was an inexplicable good feeling.
Ding Cheng is not the only person with good acting skills, and there are countless people who know what to do, but every time I see each other's bright smiles, especially the simple and sincere eyes, it makes people feel very relaxed and comfortable, which is simply ...... in the entertainment industry
I talked to Huang Lei in private, and the other party also felt the same way, at the age of fifty knowing the destiny of heaven, after decades of crawling in the circle, it is rare to be able to appreciate a young person at the same time.
Of course, Huang Lei admires Ding Cheng's acting skills and potential more, after all, he is a teacher, and he has a sense of mission to promote juniors.
The greater you live, the simpler you hope, which is why the elderly always like children.
Simple
Be neat and tidy.
So when I have the opportunity, I will cooperate more, and the relationship is getting better and better, and there is a voice in the dark that tells me: This kid ......
It can be a big thing in the future!
It has only been more than a year since his debut, and he has already stood firmly on the second line, as long as he can persist for a few years, becoming a first-line celebrity is just around the corner.
If a meteor wants to become a star, it needs to go through the polishing and precipitation of time, not only acting works, but more importantly, character.
Now everyone is self-media, and in the past, there was a need for paparazzi, and if something happened to find someone, maybe it could be settled by spending money.
But today, any public account, a self-media, or even a circle of friends can break up the personality of a star who has worked hard for half a lifetime!
This happens almost every month.
"Last time I chatted with Dr. Gong Yu, this year iQIYI is preparing to create 79 dramas, 54 variety shows and 90 entertainment ecological content. Now there's a kind of high-tech called AI. ”
"Baidu is now spending tens of billions of dollars every year to study this thing, based on deep learning's multi-time window traffic box office prediction, the 180-day model predicts 83% accuracy on 512 movies, and the accuracy of movie box office prediction is as high as 77%, isn't it magical?"
"The accuracy rate of TV drama traffic prediction is as high as 88% one year and half a year in advance, and the rational judgment based on algorithms means that it is cost-effective and accurate to purchase copyrights, and it also means that it is more likely to produce popular content. ”
"The old club Mango TV is not to be outdone, parent-child program belt, suspense intelligence program belt, cool culture program belt, new emotional program belt, mango variety show belt, advertising customized program to create six self-made gold program belts. ”
"The proportion of female users is much higher than the industry level, the young post-90s generation is much higher than the industry standard, and the average daily time per capita is 103 minutes, ranking second in the industry. Our slogan is: Young, Feminine, High Viscosity. ”
"Not to mention penguins, the big brother of entertainment, likes to lay out the idol industry chain, and will create a series of young idol IPs from all angles from individual labels, group idols, entertainment idols and idol industries. ”
"In addition to the Happy Boys and Girls series, the best draft in recent years is 101, and now the whole group has debuted, all kinds of resources have been raised to the sky, and they have made a lot of ......money."
He Jiong drank his saliva, and suddenly remembered something: "Two days ago, the assistant showed me the latest data, saying that three years ago, the number of video apps per capita was 3.4, and now it is only 1.7?"
"It shows that although you have all the online dramas and TV variety shows that share copyright, users must have a choice to watch, which is why the same drama is broadcast well on this website, and other websites are not broadcast well. ”
"Especially self-made content, if you don't continue to invest in the supply of high-quality online dramas, users will abandon you. ”
"The number of mobile video app users was 642 million the year before last, and it was 669 million in the same period last year. It shows that the battle for users with price has come to an end, and the second half is the era of Nugget users, what to dig on, it must be high-quality self-made content!"
"Of course, no one on the website will burn money in vain, such as hip-hop and Tomorrow's Son, which cost more than 250 million, and the most frightening thing is that there are several such super S-level programs. ”
"The minimum number of clicks on each program is three or four billion, and the sponsorship of Tomorrow's Son is said to be 300 million, the champion Mao Buyi has been competing for three months, the number of Weibo fans has risen from 101 to 2.99 million, and the personal video click rate is currently more than 1.5 billion. ”
"It's the individual who becomes popular, and it's the website that makes the profit, and when you see these people in the future, you will immediately think of which website and which program he came from. ”
"So as long as the users are there, the market is there. And this market is far from reaching the upper limit, advertising revenue is growing, paying users still have potential, the three major video sites are backed by BAT, no one is bad for money, others are still burning money, what reason do we have to stop?"
Then all kinds of popular knowledge, what membership payment period is shared, according to the number of effective on-demand times of members, and the amount obtained by multiplying the unit price of each episode of the online drama will be divided proportionally.
After deducting 10% of the operating costs, the revenue of patch advertising will be calculated according to the proportion agreed between the two parties. A certain percentage of the agency cost is removed from the revenue of the placement of advertising, and the proportion is calculated according to the proportion discussed by both parties.
Each new member can give a commission of between 3.5 yuan and 5 yuan to the filmmaker, and then the filmmaker will attract investment, and the platform will share it according to the proportion after verifying the price. After deducting 30%, the investment party will be divided according to the proportion of investment or 55%.
In June, Youku announced a white paper on online drama cooperation, announcing that it would open account sharing to online drama producers, what is the method of account sharing for members' viewing time and episode reward coefficient......
Ding Cheng couldn't help but sigh:
People who are their own bosses are just different!
Zhou Chunyu arrived, everyone exchanged a few words, and they could feel that the other party was a very straightforward person, and with Teacher He's matchmaking, the atmosphere quickly became familiar.
The recording started at five o'clock, and the first issue was the audition, where three people sat in the mentor's seat, watching each contestant make their first appearance, and at the same time announcing the class results, ABCDE five classes.
There are only eight people in Class A each time, and they can finally become the lucky ones after passing the assessment of survival of the fittest, and iQiyi will customize the idol drama roles.
Ding Cheng looked at the thick information, a full 120 people participated, and Sister Hua only recommended three, which is really courageous.
Since last year, acting programs have suddenly become popular overnight, and the spring of good actors has come This declaration has made a lot of powerful people who are good but not popular burn with enthusiasm.
The audience enjoyed the pleasure of watching the performance and not being able to perform, and the enthusiasm of the people who ate melons remained high, and the word competition was naturally hot.
There are many works that follow the trend and rub the heat, to say that this show can be regarded as a new way, aiming at the new field of new actors, claiming that the model is very innovative and the competition system is very cruel, and it is capitalized and bold from the inside out to emphasize why it is called an actor's self-cultivation.
After reading the general process, it is indeed quite interesting, focusing more on the difficulties behind the scenes and growth, and many even the real cruel status quo in the dark circle of rules, which fully reflects the passive situation of the nature of the actor industry.
I still remember my father and mother A few years later, last year's world-famous Mou girl sat in the audience as a judge teacher, and the Mou boy in the same play could only be a contestant on stage, and he didn't even enter the next game.
In the end, many of the graduates of the same class of Chinese opera Nortel and Shanghai Opera had different fates, standing at the two ends of the choice and being selected.
Especially when the reality does not meet expectations, how to deal with yourself is the biggest problem. Ding Cheng himself has experienced it, and it is very tormenting!
Most of the young actors are relatively shallow in the world, and even have been in a vacuum similar to a greenhouse, and what they experience in school is usually a relatively idealistic situation that pays more attention to the principle of relative fairness. Once they enter the industry after graduation, the little brothers and sisters have to quickly face the cruel and cold-blooded law of the jungle.
The gap between the two is huge, and it often causes a serious sense of loss. According to the director's words: To a certain extent, the purpose of this show is to create a buffer zone between the ideal highlight and the cruel reality, and provide a space for young actors to adapt.
The words were very beautiful, Ding Cheng held the information in his hand and watched the newcomers appear on the stage. There is a lot of nervousness and anticipation in the eyes, and many of them are not even professional actors, such as dance models.
is like a piece of tender small fresh meat that can pinch out the water, lying on the board that can be slaughtered by others, and being judged by others at any time, it is possible that a word from a key person can decide the life and death of this game.
"Is the class assignment assessed in advance?" Zhou Chunyu may have been too busy and didn't have time to read the basic process, so he secretly asked Teacher He: "How do we follow the script?"
"The program team has assessed all the contestants, including various skills, such as body, lines, temperament, and of course, qualifications. ”
He Jiong explained: "It's only the first time that the class is divided, and the script must arrange various reversals, and today is just a bright debut, nothing serious." ”
Zhou Chunyu nodded, his expression was obviously a lot more relaxed, the reality show was learned from abroad, especially in South Korea, and various themes emerged in endlessly.
Of course, the focus of people is on a real word, we bought the copyright at a high price, and it turned into a show completely, all kinds of characters, all kinds of scripts, all kinds of digging pits, and all kinds of god reversals......
As long as the audience is happy to watch, there is nothing that can't be done.
Everyone knows this kind of thing, even the players know it, Ding Cheng flipped through the information in his hand, and others couldn't control it, as long as the three people recommended by his company could go far.
Although Sister Hua didn't say anything, there is always a one-in-one chance of success, right?
It seems that the newcomers are in the competition, but in fact, they are also wrestling with major brokerage companies, signing so many interns every year, whether they are mules or horses, pulling them out and slipping.
Whether they become big names in the future is their own fate, and the faces of several well-known agents can't be too ugly, right?
One hundred people, more than 20 domestic companies are basically there, and Sister Hua is quite reserved, only sending three. At most, a full foot is crammed into twelve, this is the rhythm of the group under the dungeon?