"Thank you, teacher!"

More than two hours have passed unconsciously, and in the face of Ding Cheng's sincere teaching, the three of them are very grateful, after all, not everyone has the obligation to bring newcomers.

Ding Cheng waved his hand and said easily: "Let's just chat, saying so much is just a theory, you need to work your own when you go back, the actor's bowl of rice is not good, especially now." ”

"The audience is not stupid, who is good and who is bad knows in their hearts, even those brainless fans will grow up one day. ”

"To believe in the value of hard work, I am an example of stepping out step by step, no matter what others say, just remember one sentence. ”

"Earn money to support your family by your skills......"

"No shame!"

Back to Sister Hua's office, she sat down to drink tea and chatted and asked, "Who is more optimistic?"

Ding Cheng pondered for a moment and said: "Acting girls are the most mature, and they can be regarded as beginners. Su Zelin has the best body, but his acting skills are poor, as for the most optimistic person......"

"Let's open it. ”

Sister Hua nodded, the quality of the three newcomers is okay, after all, there must be a foundation to be able to enter their own eyes. This show invited 100 newcomers from major brokerage companies. In the end, only eight people were left to create a TV series.

elimination rate,

It's brutal.

Ding Cheng received a formal invitation, the first video tomorrow afternoon, all the contestants will show up, the shortlisted candidates will participate in the two-month training camp, and the three mentors will attend the assessment as judges, and the rest of the time will be casual.

Of course, there must also be a scene of visiting the class in the middle, and going around the flowers and flowers, these are all conventional routines.

For the three newcomers, they can help as much as possible in terms of acting skills, and the others must rely on themselves. Each game has its own rules, and since you participate, it is fair and just.

If there are really unspoken rules, it is also something that Sister Hua is worried about.

"In the past, the production directors of each David TV were simply the God of Wealth, who didn't burn high incense when they saw it?"

Sister Hua poured tea for Ding Cheng and sighed: "Now it has become a variety of video platforms, especially the three giants, relying on BAT behind it, and it has become a listed company in the past few years, and the scenery is infinite!"

"Didn't you hear that you lose money every year?" Ding Cheng said curiously: "It is said on the Internet that there was a huge loss of billions last year?"

"Do you know why there have been sky-high salaries in the past few years?" Sister Hua said disdainfully: "It's not these local tyrants who have thrown money at it!"

"Ten years ago, even if it was Mr. Cheng Daoming, the maximum episode of acting in a TV series would not exceed 300,000, which was already the top. ”

"Five years ago, when the well-known producer X was preparing to shoot a fantasy costume drama, most of the traffic actors were paid forty or fifty million. I had no choice but to finally choose a certain Xiaohua and a certain Xiaosheng who had just become popular with fantasy IP dramas at that time, and their price was only in the early 10 million at that time, and now it is not this price for a long time. ”

"In another three years, the price of first-line traffic stars will increase at least twice, and even rise tenfold at most. The highest salary in the market today is an urban drama directed by a certain director, and a certain actress is sold for 180 million yuan. ”

"And a well-known actor was only paid 2 million six years ago, but after he became popular overnight with a variety show at the beginning of this year, the salary has reached 70 million, and the coal boss is scared and crying!"

Ding Cheng pouted, who can be blamed for this?

I just saw the list of first, second and third-tier stars in the so-called Internet market through real-time big data calculation, the one in the list is jade, and the one out of the list is cabbage, and there are at least 30 people in the first-line traffic.

"Now the overall salary of popular female artists is much lower than that of male artists, and the current first-line female artists recognized by the video platform include Yingbao, Da Mi Mi, Reba, Tang Yan and more than a dozen people. Of course, movie cafes like Xun Gongzi and Sister Ziyi are not included. ”

"But the market value of stupid roe deer is higher, because most of the people who watch dramas and variety shows are idle old ladies. ”

"The salary has skyrocketed in three years, just because of the video website. In the past, in the film purchase system dominated by TV stations, the sky-high remuneration was very small, mainly related to the ceiling of TV stations' film purchases. ”

"Now the advertising of satellite TV has shrunk significantly, the former God of Wealth is not there, and the purchase of films is no longer fully considered for coffee positions, and the purchase price of each satellite TV has the highest floating line. If it is a drama with two stars, the online single episode of each station is 4 million, which has reached the top. ”

"At that time, Ruyi Chuancai sold a single set of 3 million, which was already a sky-high price. But with the entry of video websites, the three local tyrants are desperately spending money to compete for head resources, and the purchase price of a film exceeds 8 million for a single episode abounds, a big reason depends on the actor's coffee position. ”

"After all, he is an IT technology man, and he likes to use data to speak for everything. At the beginning, the drama party will first take the script to the video platform for evaluation, and after the script is approved, the platform will estimate the purchase price according to the production team and cast. ”

"The purchase price range of first- and second-tier actors is very large, and the platform needs to consider the new member attraction rate and investment promotion rate, so the word traffic came into being. ”

"If the works of first-line traffic artists are used, the video website will issue a purchase price of about seven or eight million for a single episode, and the price of the second-tier artist lineup will be directly cut by half, becoming thirty or forty thousand per episode. For example, in a 50-episode TV series, the first-line traffic starred, and the filmmaker can get 400 million. ”

"But if you change to another lineup, you will have a full score of 200 million, and the difference in the middle will be doubled, so this is how the star snatching battle began!"

"The producer is not stupid, he has already calculated the accounts before the start of filming, no matter how much the actor is paid, most of the purchase prices offered by the platform can be covered, and the sky-high salary has only become the norm. ”

"Because no matter what, the wool is out of the sheep, and there are always people who pay for the traffic. Once the ratings are high, many people will join them to grab the slot, and the game with the highest price will get bigger and bigger. ”

Ding Cheng took a sip of tea, so only a giant like BAT played a money-burning game. After reading various analyses, in the closed loop of the market with sky-high salaries, the platform is the source, but it is also the biggest wrongdoer.

In addition to attracting investment independently, the platform is competing for the exclusive broadcast right of the so-called head dramas, but also to attract more users in the three-legged competition and cultivate more users' paid viewing habits.

The most awesome penguin announced the number of members last year was 74 million, and the current annual membership fee is 198 yuan, if 74 million users can be retained, Tencent can roughly earn 146 billion a year from members alone, not counting advertising revenue.

And the head exclusive content is one of the guarantees to retain users, just like buying futures, the platform is actually spending money to buy future income.

It's a pity that membership and advertising revenue always make the platform unable to make ends meet, with more than 100 million purchases, and the three platforms continue to lose money almost every year.

In the end, even the country couldn't look at it, and directly blocked the sky-high salary, Ding Cheng even wondered if the giants were playing tricks behind their backs?

The development of any industry is like this, first of all, everyone wants a piece of the pie.

After the skyrocketing, the big waves began to sweep the sand, and the market gradually removed the fake and kept the true, leaving behind all the tough guys and the dead all rubbish.

The big fish eat the small fish, and the big fish eventually grows into the overlord of the sea, holding the right to decide life and death.

"In fact, the director who really works with his heart has been looking forward to this day for a long time!" Sister Hua said: "The day before yesterday, I had dinner and chatted with Lao Gao, director Gao Qunshu." ”

He has been complaining that when he was filming in the past, there was no traffic, and the platform just watched the show and bought it if he thought it was good. Now there are no big names and traffic stars, and filming has not started yet, and the platform directly said that if there is no one to play, I dare not be sure to buy it. ”

"A few years ago, we supervised a TV series whose lives are sweeter than honey, using powerful actors, and the drama is also very good, but when it was released, people were reluctant to buy it, thinking that the actor market influence was small, and they didn't want to reduce the price, saying that they were afraid of wasting the golden broadcast time?"

Ding Cheng shook his head helplessly, there was no way, people had to bow their heads under the eaves, they could only say that the gun shot the first bird.

"That's why it's said that the spring of a good actor is coming!" Sister Hua sighed: "This year, you can obviously see the signs, a lot of traffic is becoming more and more difficult to play, and the works have hit the streets one after another." For example, what kind of big IP, smashing hundreds of millions, with a score of only 5 points?"