The average age of Lin Cui's management is very low.

In other words, the average age of the management of New Taipei Group is not high, and most of Lin Cui's management personnel are transferred from the previous Hengyuan Company.

The advantage of a young team is that they are motivated, and they often have no scruples about identifying a goal, how to do it effectively, but the disadvantages are also obvious. Inexperienced, on many decisive issues, a strong person is needed to guide you.

After coming out of Xue Ling's office, Li Xian asked Xu Mao and Lin Cui's people to gather, and everyone sat together to discuss the matter of health care products.

Li Xian, the shopkeeper, has been busy with Lin Quan's affairs for a period of time, and he only knows a general idea of the company's situation, but these managers know much more about the company's current operation than Li Xian.

The truth was far worse than he thought.

After entering December, Lin Cui's sauerkraut business rose rapidly, but the revenue of the health care products business did not increase much. In addition, the forest right project is a project won by Lin Cui Company, and the revenue of the entire company last month was 1.4 million, but because the sauerkraut business, which contributes to the main operating income, adopts a manual production method with low efficiency and large labor, the net profit is only a pitiful gross profit of 420,000. Although the health care products business is profitable, the sales volume is not good. Throughout December, a total of 500 boxes of 9,000 bottles of health products were shipped, but nearly two-thirds of the inventory was in the warehouse of the State Forestry Bureau.

If you add in the expenses of the forest tenure project, the business situation of the whole company is simply used to hold the group back.

Li Xian originally planned to study the conference on the marketing of health care products, but I don't know where it turned into a grievance conference.

has learned that Li Xian is going to take charge and personally lead Lin Cui to make health care products, and everyone is talking about the current predicament of the company.

"It's a complaint, but the situation in the company is really not good. Now there is a saying in the group, saying that Bangye Liquor has made a fortune, and toilet paper and sanitary napkins have made money, all of which have filled the big hole of our Lin Cui. ”

Xu Maohe knew these things in his heart, but during this period of time, he saw that Li Xian was really lacking in skills, busy with all kinds of entertainment, and he didn't plan to say the things he didn't plan to say, but now he vomited out.

Hearing this, Li Xian waved his hand.

The situation is already in his heart.

Lin Cui's current situation is to engage in a forest right that cannot play a role in the short term, the hole is too big, and the main sauerkraut business has low profits, and the health care product business has not developed. Carrying a big burden, he still walks on one leg.

Where to run without feeling uncomfortable?

In the face of everyone's complaints, Li Xian calmed down, "Therefore, our health care product business has to be done quickly." Let's not talk about anything else now, let's talk about health care products, let's talk about it, what do you think about doing this business?"

"Mr. Li, I think there is a problem with the sales channel of our health care products!" Soon, someone raised his hand to speak.

Li Xian nodded in encouragement, "Tell me in detail." ”

The man took a breath and said in one breath: "At present, our company adopts your direct sales model in terms of sales of health care products. I've studied this model, and it seems to be a model that shortens the supply chain and increases profits. But the problem is that now we need to expand, try to make our health care products gain a larger market, relying on this direct sales is undoubtedly boiled frogs in warm water. ”

"That's right. Someone immediately chimed in, "I think Mr. Li's direct sales, if we have a certain amount of support base and brand influence after we beat the brand of health care products, it will be better to do this thing." At that point, we can set up a dedicated direct sales team to train the agents, and then let them develop the sub-agents. However, as far as the current situation is concerned, we have no influence in this Guizhentang heart and brain health, and we are afraid that the market share in the province is less than one thousandth, and in this case, engaging in this direct sales model is undoubtedly self-defeating. I suggest that the company re-enable the regional agency model and increase the market share first. ”

Li Xian nodded.

It makes sense, I took it for granted before. I only know the surface of the direct sales model, and I want to completely rely on this seemingly promising model, and forget that I am not Amway or perfect, but just a fledgling health care product brand.

There is no scientific, unified management team, and no effective expansion mechanism. At the beginning, with the connections of a group of old people in the dry rest house, he brought a wave of rhythm, and he was carried away by the victory.

This is not right.

Silently wrote down the word "channel" in his notebook, he raised his head and asked everyone present: "What else?"

Seeing Li Xian's humble appearance, the enthusiasm of everyone present soared.

Immediately, someone said: "There is also promotion! Mr. Li, the sauerkraut business has risen so fast, and it has a lot to do with our provincial and Taiwan advertising, but from the beginning of our health care products business to the present, you are completely dependent on the aspect of direct sales agents. These agents, except for holding a few sales meetings and handing out some leaflets, did not carry out large-scale and influential publicity for our Guizhen Church Xinnaokang at all. When I was in Hengyuan Company before, our Weiyou sanitary napkins were advertised on CCTV, but as a supplement, local agents still promoted them on local TV stations and newspapers. As long as this kind of publicity is formed by the superiors and subordinates, the brand can be made popular, so that the market can have positive feedback. ”

"Yes, that's right. ”

"I agree with Manager Wang. ”

Seeing that everyone present kept nodding, Li Xian wrote the word "advertisement" in his notebook again.

Things are already clear here.

Although he was very reluctant to admit it, Li Xian finally knew where the key problem was that health care products were not made.

Myself, too dependent on this direct selling strategy.

It's not that this direct selling model is bad, but that you use this promising model at the wrong time.

Everyone present said a lot of nonsense, but Lin Cui Company now wants production capacity and production capacity, raw materials and raw materials, and it has been turned over and over, but it still has not departed from the two major parts of channels and advertising.

With this in mind, Li Xian closed his notebook and stood up from his chair.

Facing a group of subordinates, he nodded to the table, "Okay." I've got your feedback. Now that we have summarized the problem, the rest is the question of how to do it. ”

"Xianzi, what do you think?" Xu Maohe asked when he saw that Li Xian's expression was different from before the meeting just now, and he was much more confident.

Li Xian nodded, "Actually, it's just two things. Build channels and advertise!"

Hearing this, Xu Maohe grinned,

Although Xue Ling counted Li Xian next door just now, he didn't follow, but the sound insulation of the various rooms in the office building is not so good. Xue Ling's voice was very loud when he was emotional, and he and Wang Hongfei heard it clearly next door.

"It costs money to advertise and build channels. Ahem, where does the money come from? ”

"And Mr. Li, the current advertising is not very easy to play. I don't know if you've seen it, the TV commercials and cover-up advertisements in the recent period are all about health care products, and health care product companies like Feilong Haifeng often throw money at it and make a lot of noise. If we want to form a brand influence in the short term, we must spend more than them on advertising. ”

Facing the questions of Xu Maohe and others, Li Xian smiled faintly.

I don't have a clue because I don't know what the problem is.

Now that the problem is clear, the matter is solved.

As for the difficulties that everyone is talking about?

He doesn't think it's a problem.

A living person can't let urine suffocate to death, right?

"Okay, since the reason for the current situation is that I chose the wrong strategy in the first place, then it is up to me to make up for it. Many of you here are from Hengyuan Company, and you have experience in establishing channels. I'll leave the matter to you. On the advertising side, I'm in charge. ”

Li Xian waved his hand and settled the matter.

PS: Yesterday, I will explain the reason - when the city's cute and cute heating company renovated the pipeline in the summer, the heating pipe and the return pipe were reversed. Then these days there was hail, sleet, and a big cooling, and the lowest temperature was minus three degrees. There is no heating, no sunlight, and the indoor temperature is sixteen or seventeen degrees. It's okay for adults to say, but pity my daughter for being frozen and cold. Yesterday it was a day of tossing and turning and that's it. Today, my stupidity is sudden death, and I have to pay off my debts in five watches, I didn't say anything.

In addition, this book is about to be a good product. Boutique is a measure of the value of a book and an author.,There are so fifty or so evenly subscribed.,Usually forget it.,At this critical moment.,Two stupid cheeky begging big guys to subscribe to the chapters that they didn't subscribe,Help two stupid to give the high-quality products!