Burbank, in front of the AMC cinema chain.

Kevin Tsohara, who had just come out of the theater, lowered his head and got into the car after the assistant opened the car door, followed Charles Rowan to the other side, got in the car and sat next to Kevin Tsohara.

The two of them just watched the next door neighbor's masterpiece "Iron Man 2" in the theater.

Kevin Tsuhara commanded the car, rubbed his forehead, and said, "It's noisy and messy, and it's a headache." ”

Charles Rowan knew that his boss was not talking about the atmosphere in the theater, but about the movie "Iron Man 2", and said: "It's true, the quality of this film is average." ”

Kevin Tsohara fully agrees: "It's more like a commercial, and the only thing that deserves praise is the special effects. ”

Charles Rowan kept nodding: "From the box office of this film and Relativity Entertainment, it can be seen very clearly that the market has an extreme desire for superhero movies." ”

Kevin Tsuhara asked directly, "Charles, how is our Green Lantern compared to Iron Man 2?"

After all, one weekend apart, "Green Lantern", which was the beginning of the Justice League cinematic universe, is about to be released, which is a big reason why he dedicates time to watch rival movies.

"There are three biggest selling points of Iron Man 2. Charles Rowan is confident and well-conditioned in his analysis: "One is Tony Stark himself, the second is the continuity brought by the sequel and series, and the third is the production of the film, to be exact, visual effects. ”

Kevin Tsuhara thought for a moment and couldn't help but nod slightly.

Charles Rowan's words continued: "The character itself, Green Lantern's fame in the comics is far greater than that of Iron Man, and there is a good foundation for adapting it into a movie, and the biggest uncertainty is that it is not a sequel, so the pre-sale results are average, but the pre-sale of "Iron Man" that year was not good. ”

He came to the third key point: "The special effects of the first "Iron Man" were not outstanding, and the visual effects of this "Iron Man 2" have improved a lot, and it is also one of the main selling points. And what about our "Green Lantern"? The visual effects are the strongest, and the crew even used the most advanced CGI technology to make a suit for Green Lantern. In terms of visual effects, "Green Lantern" beats "Iron Man 2". ”

Of course, Kevin Tsohara has seen "Green Lantern", at least some of the clips, and is confident in the special effects: ""Green Lantern" is currently the best visual effects movie in the world. ”

"Yes. Charles Rowan is also confident: "Visual effects alone can become a big attraction for the audience. ”

Kevin Tessohara nodded slowly: ""Green Lantern" is successful, and the rest of the plan will be able to unfold smoothly. ”

As far as comics are concerned, DC's Justice League is more influential than the Avengers, and Warner Bros. and DC Comics believe that the film market will be the same.

Warner Bros. is making the final sprint for the release of "Green Lantern", and some publicity promotions have also borrowed from Relativity Entertainment, such as Robert Pattinson and Kristen Stewart during the promotion of "Twilight: New Moon".

The heroes and heroines of "Green Lantern" Ryan Reynolds and Blake Lively are said to have done a fake show, and they became boyfriend and girlfriend because they played a couple in the movie.

This is the most common way to fall in love among Hollywood celebrity couples.

On the one hand, the actors themselves are more emotional than ordinary people, and if there are a large number of emotional scenes in the film, once they are engaged in the performance, it is relatively easy to make the fake come true.

On the other hand, it is natural that publicity and promotion are needed, and there are countless temporary couples created by Hollywood movies because of publicity and promotion.

Among these fake relationships, some of them eventually evolved into real relationships, after all, celebrities are very open people, if they look at each other, the fake relationship will also try your depth, measure my strength, and the result is just right, then it's good to just make the fake come true.

Anyway, the vast majority of celebrities have a lot of love histories, and one more paragraph is nothing.

As for those that are always fake, there are quite a few, the most typical is that the filming and the promotion period are together, and the movie is hot and they break up, and when the sequel returns, the two get back together, and then break up, and then have a sequel and get back together......

Celebrities, and even things related to them, are full of dramas, wrestling is a play, love is a play, girlfriends are a play, and discord is also a play......

Blake Lively, after achieving such a glorious achievement as "sleeping with a childhood idol", seems to want to end his prodigal career and develop a formal relationship with Ryan Reynolds.

As for Blake Lively and Leonardo DiCaprio, the two are more like collecting stamps from each other.

Ronan also saw the scandal about Ryan Reynolds and Blake Lively, especially Ryan Reynolds's avocado-like head, which once impressed him too much.

Unfortunately, the rights to Deadpool are still in the hands of Twentieth Century Fox.

Otherwise, filming a scene of purple sweet potato essence big cousin vs. rotten avocado must be very exciting, and there will definitely be the effect of rotten avocado and another older and more disgusting avocado popping......

There was a time when Ronan saw avocados on supermarket shelves and thought of Deadpool slut.

But I have to admit that the former "Deadpool" movie was much better than the disgusting avocado.

If everything goes well, "Deadpool" should be able to return to Marvel Entertainment, and perhaps Deadpool's movies can be added to the Avengers universe.

These are far away, Ronan is most concerned about "Green Lantern", after all, this is a direct competitor to Relativity Entertainment and Marvel Entertainment, and once it succeeds, the Justice League Cinematic Universe will be initially erected.

If you fail, don't say anything, keep trying.

In addition, Ronan is also keeping an eye on the movie that will be released this weekend, Twentieth Century Fox's Robin Hood.

This is one of the six dragon balls he gave to Twentieth Century Fox, Twentieth Century Fox has successfully harvested two dragon balls last year, and in the current situation, the dragon ball "Robin Hood" is basically in the hands of Twentieth Century Fox.

Twentieth Century Fox seems to be aware of the general trend that costume epics may be cold in the market, and has not invested much in the promotional hairstyle of "Robin Hood".

Even so, even the production cost and publicity costs, it cost at least $150 million.

Among them, the publicity cost is only more than 20 million US dollars, which is too little for a big production with a production cost of hundreds of millions of dollars.

Nowadays, first-line commercial film projects with a production cost of hundreds of millions of dollars, unless there is a sequel with a fairly basic foundation, the publicity and distribution expenses will generally reach the level of hundreds of millions.

Like "Iron Man 2", even with a strong fan base, Relativity Entertainment's total global investment in promoting hairstyles still exceeds $100 million.

In this era of no publicity and no movies, before the release of "Robin Hood", the results were already very clear.

In some ways, Twentieth Century Fox also made a wise decision, not investing in high publicity and promotion expenses, but cutting losses in time.

It has also turned out that big-budget war epics are indeed not very popular these days.

Since the premiere of "Robin Hood", it has constantly attracted criticism, and it is okay to say otherwise, but the audience has a bad reputation.

Most importantly, there was a lack of interest in Robin Hood.

The world may no longer need one version after another of the Robin Hood story, despite the film's high production costs and unquestionable pedigree.

What's more, I don't know what the director and producer think, it may also be to add novelty to this old story, the film spends more ink on framing the story, so much so that it weakens the shock of the war scene in the eyes of the audience, and even the shots of Russell Clora who plays Robin Hood shooting a bow and arrow are only a handful.

Perhaps the producer and director have the intention of rushing for the award, hoping to rush for next year's Oscars with this epic film like "Gladiator".

Limited by publicity and distribution, "Robin Hood" only opened in the early 3,000 theaters in North America, and the lack of audience interest only earned $5.12 million at the box office on the first day of its release in North America.

In contrast, "Iron Man 2," which entered its second weekend of screenings, began a box office rebound with a weekend, earning $18.62 million on Friday.

"Robin Hood" could not bring even a trace of impact to "Iron Man 2", but was affected by the hit of "Iron Man 2", and the low attendance rate was scary.

Three days after the weekend, "Robin Hood" only earned $13.96 million at the box office, and it is difficult for the North American box office to exceed $40 million.

Twentieth Century Fox managed to harvest the third Dragon Ball.

"Iron Man 2" continued to top the North American box office, earning $62.27 million in three days the following weekend.

Ten days after its North American release, the superhero blockbuster has grossed $251.12 million at the North American box office.

In the international market, after more countries and regions joined the screening ranks, the overseas box office also exceeded 250 million US dollars.

At present, the global box office of "Iron Man 2" has reached $512.47 million.

Compared with the online box office, the popularity of offline peripheral derivatives has also completely exploded in the past ten days, and Relativity Entertainment's global peripheral income of more than 350 million US dollars has attracted the attention of the entire Hollywood.

"Iron Man 3" is definitely going to be filmed, but it will not be prepared for the time being, and at present, all the power of Marvel Entertainment is invested in "The Avengers", and this sequel will not be prepared until the filming of "The Avengers" is over.

Since Jon Favreau signed a long-term contract, he will continue to serve as the director of the third part.

The failure of three consecutive costume epics of Twentieth Century Fox caused quite a stir in the circle, one was an accident, two were mistakes, but what about three?

Many Hollywood companies have carried out targeted market research and analysis on this, and then put on hold on to potential big-budget costume epic projects.

The genre, like pirate films in the late nineties, began to suffer a cold reception in Hollywood.

But superhero movies are different, this is the genre that is a big hit in the market.