There is probably no superhero more free and easy than Tony Stark, who not only has to hide his identity in "Batman" and "Spider-Man", but also has a lot of troubles such as childhood shadows hanging over him, while Tony Stark is high-profile and uninhibited.

For superheroes, the coolest thing about "Iron Man" is that it is not hidden, and the "coming out" at the end of the first part is even more addictive to the audience.

Compared with Batman, who made the whole Gotham City restless in order to cover up his identity, and Spider-Man, who put his girlfriend in danger several times in order to cover his identity, Tony Stark is really happy to fly.

The audience is accustomed to being deep and pretending to be deep, accustomed to being aggrieved and pretending to be aggrieved, and accustomed to too many tragic heroes who bear the hatred of their families and the country.

Now, how can you not be thrilled to finally have an elegant middle-aged man with a handsome and rich sense of humor to show off his various charms and abilities?

Since "The Avengers" will be released at the beginning of next summer, the film will serve the entire series on the basis of satisfying the creation of an Iron Man.

Therefore, "Iron Man 2" is more well-made than the first part, and there are more clues and easter eggs connecting the Marvel universe.

To a certain extent, Relativity Entertainment is using the movie "Iron Man 2" to advertise the entire Marvel Cinematic Universe and next year's "The Avengers".

The movie "Iron Man 2" can be regarded as creating a new movie context, with a lot of easter eggs in the film, as well as various combinations in the Marvel Universe movies, which make a movie richer, and this richness has been extending downward.

As for other aspects, it still adheres to the concept of "fighting monsters and being handsome" in the first part.

and Tony Stark's character, who is still so arrogant, arrogant, reckless in doing things, often by temperament, the CEO says it is not right, and has a childlike rebellion and willfulness.

Anyway, it's very lively, Iron Man is noisy, the villain is mourning whip, Little Pepper is noisy, Black Widow is noisy, and even S.H.I.E.L.D. led by boiled eggs is also here to join in the fun.

"Iron Man 2" is like this, fight for a while, and then fight for a while.

This is a movie that you can know the end without watching the beginning.

But with Tony Stark, it's all fascinating.

Although taken out alone, "Iron Man 2" is not very good, but the market response that the film can cause is often not proportional to the quality itself.

At the end of the premiere, thousands of crazy Iron Man fans in attendance, the shouting of "Tony Stark" almost toppled the roof of the Emirates Rock Theater.

Compared with Captain Jack Sparrow, who became popular all over the world in previous years, Iron Man Tony Stark is not inferior.

However, for the film to be successful, it also needs to match the scale of distribution.

As the opening blockbuster of the summer of 2008, coupled with the huge success of the first part of "Iron Man", as well as the strong response caused by "Hulk" and "Thor", with the efforts of Embassy Pictures, "Iron Man" has not yet opened in North America, and has created a new North American film record.

Embassy Pictures has equipped Iron Man 2 with a luxurious lineup of 4,580 theaters, the largest number of theaters premiered in North America.

All the preparations for Relativity Entertainment are in place.

Such a super blockbuster with world-class influence, in order to fully realize the value of online screening, it is natural that it must be released simultaneously around the world.

Because there is no concept of the North American summer file in May in the international market, in 53 overseas countries and regions, "Iron Man 2" has been released a week in advance.

The international market for these screenings is mainly concentrated in Europe and other countries and regions with huge football influence, and the reason why Relativity Entertainment did this is to avoid the 13th European Cup, which officially opened on June 7, as much as possible.

At any time, the influence of football, the world's number one operation, should not be underestimated.

With the solid foundation laid by the previous three movies, as well as the promotion of Relativity Entertainment, even if it is released in North America ahead of schedule, "Iron Man 2" is still dazzling enough overseas.

By the day before the film's official release in North America, the superhero blockbuster topped 52 of the 53 countries and territories where it was released, earning a total of $146.22 million.

The enthusiastic response from the international market has also been repaid to North America.

"Iron Man 2" easily won $15.2 million in the North American midnight show, although it is not as good as "The Dark Knight", let alone the "Twilight Szen: New Moon", which is like a hanging, it can still enter the top five in the North American midnight performance.

This is a remarkable achievement.

With the success of "Iron Man" and "The Dark Knight", the best era of superhero movies has begun.

Before 2000, science fiction movies always accounted for 60 or 70 percent of the top 10 movies at the global box office.

Last year, there were only two sci-fi movies left in the top 10 list, and superhero movies took three places.

The market for this kind of superhero movie has been strong and has continued into this year.

On the first day of its release in North America, "Iron Man 2" set a new single-day box office record in North America in May, which was as high as $63.38 million!

This is an increase of nearly 50 percent from the opening day box office of the first "Iron Man".

Because it is a sequel movie, the first day consumed the enthusiasm of many Iron Man fans, and by Saturday, the film's single-day harvest had dropped, but it still had a whopping $51.21 million at the box office.

In just two days, the North American box office of "Iron Man 2" exceeded $100 million.

The success or failure of the film was revealed before its release, and the only suspense was how many box office figures it would have.

Three days after the opening weekend in North America, this superhero masterpiece grossed a total of $158.11 million in 4,580 theaters!

This result is second only to last year's "The Dark Knight" and is the second-highest weekend box office ever in the North American electric chair market.

However, under the production concept of Relativity Entertainment, where business is greater than everything, "Iron Man 2" also inherits the consistent style of Relativity Entertainment's films, and the word-of-mouth differentiation is more serious.

The Cinema Score gave the theater audience an A on the spot, but the Rotten Tomatoes freshness was only 63 percent of the just passing grade.

IMDB's more than 20,000 users scored an average of 8.1 points, and the overall rating of the media was only passing.

Of course, for a film company, the most significant thing in this online distribution period is the box office figures that represent the commercial popularity.

Nowadays all over the world, there is a very peculiar imagination.

Probably since the beginning of the new century, there have been more and more times of good movies sinking and bad movies selling big, there are too many good film pearls covered with dust, and too big bad movies are popular, and in some niche groups, there is gradually such a view - bad movies win the box office, and high box office is synonymous with bad movies.

Even some filmmakers have begun to be ashamed to talk about the box office and avoid the word box office.

Others can not talk about the box office, but the producer and the investor must talk.

The film has to talk about the box office, which is determined by the nature of the film.

In the final analysis, a movie is just a cultural commodity governed by the principle of cost and benefit to meet the entertainment needs of consumers, such as Relativity Entertainment and the six major Hollywood companies, etc., why invest in a movie? Of course, it is to make money, and to maximize the amount of money.

Ronan has always adhered to his original intention, and the production concept of Relativity Entertainment has not changed from the beginning to the present.

Embodied in "Iron Man 2", the plot of the film is general, full of easter eggs and trailers, the film serves Tony Stark, but also serves the commercial market of the entire series.

This is also the aspect of the film that has been criticized by film critics, who believe that Relativity Entertainment, as well as its Embassy Pictures and Marvel Entertainment, don't even want the least face of the movie for the sake of business and money.

They still have too little knowledge, and it is not too late for Marvel Entertainment to shoot superhero movies into a feature-length series.

After all, can they not know the essence of the film company? If they don't shout loudly, how to highlight their presence, how to make a small amount of money.

Even fools know that the capital side, including film companies and various other companies, has such a thing as a cheeky one?

In order to make money, let alone face, if the interests are big enough, even the United States will dare to destroy it for you.

Relativity Entertainment's journey to make money after naming "Iron Man 2" has just begun.

Also this weekend, "Iron Man 2" further expanded the scope of screening in the international market, including several major markets in East Asia, and the number of countries and regions for overseas screenings increased to nearly 80.

The film's overseas box office has also skyrocketed again with the expansion of the market, and the cumulative amount has reached $247.72 million.

"Iron Man 2" easily surpassed $400 million at the global box office.

The box office is only the foundation, if you only rely on box office revenue, Relativity Entertainment will not make much money without saying blood losses.

After all, the production cost of "Iron Man 2" is as high as 180 million US dollars, and the publicity cost is more than 100 million.

With the huge popularity brought by the film's online screening, the surrounding market of "Iron Man" is hot, such as Iron Man masks, miniature dolls and figures, which are all hot sellers.

Even the costly Iron Man scale-up model has sold thousands of pieces.

Since the specific data has not yet been fully counted, there is only a general statistic on the side of Relativity Entertainment, and the global sales of peripheral products in the past ten days have approached 300 million US dollars.

Relativity Entertainment itself is Hollywood Cinema Cinema is the best way to operate it, with theatrical screenings used for publicity and recovering investment, and the bulk of the real profits come from the periphery.

Once, even on the other side of the distant Pacific Ocean, Ronan had seen countless middle school students carrying Captain America's shield school bag, using Iron Man's stationery box, and holding a meow hammer and eraser......

There is even a tendency to spread like among elementary school students.

Although most of them are pirated, one has to admire the influence of this series.

In fact, these can evolve into a series of consumers.

On Marvel's Avengers series of movies, due to the existence of Robert Iger, Relativity Entertainment is actually following the same path that Walt Disney once promoted.

In this regard, Warner Bros. is also inferior.