The new program "If National Treasures Could Talk" has not yet been broadcast, and the quality of the program is still unknown, but it is obvious that from the program that seeks cultural confidence in words through "poetry" and "reading" and feels the beauty of the inheritance of traditional culture to the upcoming new program with the theme of "historical relics", the program of a certain station has reached into the field of culture and museums under the leadership of Su Luo, and has begun the journey of exploring the new blue ocean of cultural programs, which has attracted the attention of countless people.

"Different from imagination through words, from each cultural relic, we can observe, touch, study, and recognize, so as to perceive the temperature and attitude of ancient Chinese and creators, interpret multi-dimensional information, and reconstruct a history of Chinese civilization based on material remains."

Our program aims to visit the ancestors and present through ancient and modern dynasties through national treasures and cultural relics, and find the soul of China, so that the audience can appreciate the immortal value and charm of Chinese national treasures. ”

Although the official announcement of the program team said so, it was sonorous and powerful, and it looked like we had a great advantage, and there were many people looking forward to it, but there were more people who had doubts in their hearts.

Without him, when it comes to cultural relics, it will always make people feel esoteric and incomprehensible, full of a sense of distance, how to make the seemingly cold cultural relics come alive with temperature, or use the most cold documentary form, this is an unprecedented challenge, how to show the dreamer this time?

Anyway, at least this wave of publicity and marketing operations of Mengjia and a certain station will have to give full marks to anyone.

A large wave of exquisite posters and emojis hit, suddenly funny, suddenly distracted, suddenly literary, the painting style is strange and down-to-earth, quite catchy, and it has exploded Weibo, just relying on exquisite posters has already attracted countless fans.

As the saying goes, selling cuteness is good, fans are indispensable, watching waves of anthropomorphic cultural relics and national treasure emojis on the screen, netizens have a lot of fun, especially the "three-in-a-row" emoji has entered the emoji world, as if it has become the "root of all evil" in the mouths of netizens, which shows how successful this marketing campaign is.

In the end, the pit owner is the pit owner, a simple promotional video with five mao special effects, and a few simple posters have made countless fans fall into a new pit in an instant, and they are extremely looking forward to it.

This made experts in the TV circle can't help but give a thumbs up and "admire the three in a row":

"Yes, yes, awesome, 666!"

......

In the boiling heat, November 1st has finally arrived.

Tonight, the documentary channel, "If National Treasures Could Talk" will be officially launched.

When the clock turned to ten o'clock, a cheer rose in front of the television,

"Wow!!"

"Haha, here we go!!"

"Come on, let me see how big your big production really is!"

If you can look at it from God's perspective, you will find this scene too amazing, because the documentary channel, which has always been not very popular with young people, actually gathered a bunch of teenagers to watch, which is really rare.

This once again illustrates the success of the campaign, which uses the most popular and acceptable way for young people to become the main force of young people who seem to be the least likely to become an audience.

In a certain family,

"yes, it's finally getting started!"

Before ten o'clock, my son grabbed the remote control early, officially took over the TV, switched to the documentary channel and waited excitedly.

"What a show, so excited. ”

"Hey, the pit master's new show, if the national treasure could talk!"

"Uh, artifacts, documentaries, what's so good, why don't you let me watch the game first?"

"No, you will give it to me at ten o'clock, you go to the computer to watch the live broadcast of the football game, I will watch this!"

"Is it really that pretty?"

Dad looked confused, when did his precious son's out-of-the-box personality start to like cultural relics? People who can't sit still for three seconds also watch dull and boring documentaries?

Well!

Dad was very curious, and sat down and watched.

In the cheers of his son, the program on TV officially began,

"The first time I saw was a reunion, intoxicated for 6,000 years, won the championship for 3,000 years, and the blue waves of jade time were unforgettable because of the carving. Civilization has a pulse, and everything has a spirit. 100 National Treasures, Breathe ...... Chinese Civilization"

Sizzle~!

That's a good copy!

At the beginning of the show, the exit was extraordinary, and before Dad even had time to praise two sentences, a bell sounded on the TV.

"You have a message from a national treasure, please pay attention to check!"

This rich baritone sells cuteness in a serious way, and it's very naughty!

Episode 1, The Head Pot: The Initial Gaze.

Under the starry sky at night, looking up at the nebula sky, the first picture of the feature film is breathtakingly beautiful.

"You're from the dirt

Head raised slightly

It's like looking up at the sky

More than 6,000 years have passed

We eat, we live, we reproduce

Keep evolving

Now I am staring at you

We're still thinking about the meaning of all this

......”

When the magnetic thick male voice narrator mured, the ears were instantly pregnant,

"Wow~~!!"

"It's a great sound!"

"Goosebumps are up!"

"CALL CRAZY FOR THE NARRATOR TEACHER!"

The voice-controlled party directly raised its hand to surrender, without resistance, and the moving voice continued to murmur the story of the human head pot,

"The human head pot, made of red pottery, was made by the ancestors of Yangshao culture 6,000 to 6,500 years ago. At that time, people continued to polish the stone tools in their hands, began to domesticate domestic animals, reclaimed the world, and formed settlements. Human history has entered the Neolithic era......"

Warm and delicate shooting, exquisite pictures, coupled with pleasant dubbing, with humane language, remove the mysterious and serious veil of cultural relics to tell the story, a date through time, touching the years began.

"From the manipulation of the earth, human beings recognize their extraordinary ability to create all things.

The first born shines like light, and death comes like night.

Again and again, human beings have long questions, and they have dissolved in the heavy soil again and again, rooted in thinking about life and death, and human beings have begun to gaze at themselves. ”

With the copywriting against the sky, when the audience looked at the face with a little confusion on the head pot, they were fascinated and fell into the pit.

"Ahh!!!!!h

"Mei is crying!"

"The human face pot is so cute!"

"From 6,000 years ago, I looked confused, and I was cute to death!"

"So cute, it must be a boy!"

"I don't know why, tears fell in a hurry!"

Covered with goosebumps and screaming, the beautiful crying copywriter is still continuing its super-god journey,

"We stared at the initial gaze

Feel another heart transcend time and space

Behold the sum of the forces of life

6000 years

It seemed like in an instant

The village became the nation

Symbols become poems

The call became a song

......”

Instant explosion!

"Ahh!!!!h

"The copywriting is beautiful!"

"Confession copywriting!"

"Kneel down for the copywriter!"

"Stir-fried chicken!"

"No, my scalp is bursting......"

Ups and downs for thousands of years, the first birth of words!

An indescribable emotion stirred in my heart, and an inexplicable power surged in my blood!

When we gaze at this "first gaze" again, we seem to be able to see that more than 6,000 years ago, there was a person who was guided by the goddess who was chanting on the banks of civilization and making man from the earth, and then stretched out his hands and trembled with awe to hold a handful of clay from ancient times.

In that era when nature and human beings were facing each other directly, with a pair of hands, a pure heart, and an imagination without distractions, mixed with the spring water of the origin of civilization, according to his own appearance, he made a small figure looking up to the sky and crying.

This handful of 6,000-year-old clay was inadvertently endowed with form and life, and for the first time, it was able to take the form of a human being, and since then he has raised his head and gazed at the ancient starry sky.

This initial look has been tossing and falling in the long river of history, waiting silently, just to meet us again today.

When it sees the light of day, it is no longer a handful of "human head pots" made of clay, but a lens erected in front of a space-time tunnel.

Let us once again get a glimpse of the weight of history, the wonder of special skills, and the beauty that has never faded with the passage of time.

Also, the initial impression.

......