Chapter 337: Consumers have responded strongly
Nine 05 a.m.
Guoxing Global Shopping officially opened.
In addition to the guests who came to cheer today, there were countless other potential consumers who were onlookers, and about 70% of them were women, and when the ribbon cutting was completed, these potential consumers poured into the global shopping stores to find out.
"Wow. ”
"Nicely furnished. ”
"This shop looks so luxurious. ”
"Is that Wang Qiang from "I Speak for Myself"?"
"It's him, it's him, I've seen the living. ”
As soon as everyone entered, several young women chattered and praised.
The store design is of course the credit of Wang Qiang, who knows that the main consumer force of luxury goods is the middle class and women, so he borrowed from the European style decoration that women liked later.
There have been a lot of potential customers lately, and soon the store is getting a little crowded.
At this time, Liu Yiyi, who came to cheer, came late and put the flower basket in the corner of the wall outside, and she looked at Wang Qiang after she came in, showing an encouraging smile.
"Xiaoliu, why did you get there?" Gao Wensheng asked when he saw it.
Liu took refuge and made an excuse casually.
Not far away, Wang Qiang heard it, and understood in his heart that she had prepared medicinal materials for himself to take a medicinal bath, but he didn't have time to say hello, and said to the cashier and the two service staff: "Hello guests." ”
"Okay. ”
"Vice President, don't worry. ”
"We'll say hello. ”
There are three girls in one shop, all of whom are not very old.
Wang Qiang nodded and said, "Okay, you guys are busy with yours, you don't have to accompany me." ”
Gao Wensheng obviously had similar experience in the industry, and came over to remind: "Xiao Wang, don't you guide customers to buy goods?"
Wang Qiang smiled and said, "No." ”
Gao Wensheng frowned and said, "Don't sell?"
Since it is a luxury product, Wang Qiang feels that there must be a forced style, what kind of sales is too low-grade, it will cause others to buy stores around the world but like this, and he has already thought of a way to "guide", "It's okay, customers will naturally buy things if they want to buy something, and if they don't want to buy it, they can't force it." ”
Gao Wensheng said helplessly: "Okay, this is your shop, you have the final say." ”
Some people have already walked around, the store is very small, and many potential consumers are chatting, as if they are listless and not so interested in consumption.
"Won't you buy it?"
"What's the best thing to buy in full pictures?"
"That is to say, at first I was still thinking about what kind of luxury goods there were, but I ran over to see that there was nothing, and I couldn't try it if I wanted to, for fear of being deceived. ”
"Sister Yanzi, are you here too? Coincidentally, didn't you say you wanted to buy some skin care products before? ”
"I want to buy it, but I'm afraid that I won't be able to receive the goods when I take out the money, haven't I analyzed it on the news? ”
"It seems so. ”
"Just look at the picture and there is no real thing, will anyone buy it?"
"Let's be quiet, after all, it's in someone's store. ”
"I'm here to regret it, I thought there was a real thing, alas. ”
"No one is going to buy it, right?"
"I don't know, why don't we go?"
Potential consumers muttered, and some people didn't know what the purpose was, so they came to look at the pictures, and they didn't even bother to ask, as if they didn't have the slightest sense of expectation.
Looking at the reaction of potential consumers, Wang Qiang's palms were full of sweat.
The company's senior management and guests such as Liu Yiyi Yi and Sister Mei were a little worried, twenty or thirty people came in, but none of them expressed the intention of buying, let alone saying that they bought, and there were no people who even asked about the situation of the goods, which was abnormal, indicating that Guoxing's global purchase business model did not conform to the current mainstream, and consumers could not accept it, they sighed deeply in their hearts and felt worried about Wang Qiang.
Five minutes passed.
It seems that everything that should be seen has been watched.
Suddenly, Wang Qiang caught a glimpse of another group of people running in from outside.
"Is this it?"
"Yes, Guoxing Global Purchase Number says. Gu Xiaolei also came in person.
But potential consumers didn't know that Gu Xiaolei was here to create hot on-site marketing for Wang Qiang, they just glanced at it, and they wanted to leave and walked out.
But at this point, there was a turning point.
Gu Xiaolei walked to the business desk in three steps as two steps, and patted a large amount of money, "Give me luxury." ”
There was a girl who snorted and burst out laughing, and many consumers showed disdain on their faces, but they kept their footsteps, some people think that Gu Xiaolei is not as good as a nouveau riche, but the stack of tens of thousands of dollars is not to be underestimated, and there are really people who come to buy without asking anything?
Do you have a lot of money?
Is it okay to divide luxury goods into different types?
At this moment, the few people who had all walked to the door turned around curiously, wanting to see how things were going.
The service staff has not yet stepped forward.
As the vice president of the company, Wang Qiang has come to Gu Xiaolei.
He pretended not to know Gu Xiaolei and asked, "Dear customer, what kind of luxury do you want?" We have everything here, from high-end ready-to-wear, high-end leather goods, top-of-the-line lighters, jewelry and perfumes, and so on. ”
"Huh?"
"How dare you say it. ”
"But I didn't see any of them. ”
Potential consumers are curious and can't see the real thing, will the customer buy it?
Only Gao Wensheng and Liu Yi had a black line on their faces, of course they knew Gu Xiaolei, but they didn't expect to be invited by Wang Qiang to be a "trust".
Gu Xiaolei's answer was very in line with the customer's psychology, "Take out the clothes, wrap or something, and I'll take a look." ”
Everyone wanted to see how Wang Qiang answered, and he said unhurriedly: "I can only show you the pictures for the time being, and after selecting the things you need, we will contact the American warehouse to deliver the goods." ”
Gu Xiaolei pretended to be dissatisfied and said, "What if I buy defective products?"
Wang Qiang smiled and said: "We implement seven-day no reason to return goods here. ”
"Yo?"
"Seven days no reason to return?"
Consumers are even more surprised, and some even use "yo" to express surprise.
Mr. Yi was stunned for a moment, "No reason to return?"
None of the consumers left, and they came and looked.
Looking at the group of interested consumers, Wang Qiang was a little excited, this is what he led single-handedly, whether it was the opening of the store, or please "entrust" to come, seeing that the atmosphere was mobilized, Wang Qiang did not say nonsense, and hit the railway while it was hot: "Seven days no reason to return is a special after-sales service provided by the company to provide technical support and services to the majority of buyers, allowing buyers to return specific goods purchased in accordance with our rules." ”
How do I return it?
What are the rules? What are the rules? Mr. Yi and the guests were very interested.
I only heard Wang Qiang say in accordance with the rules of Taobao seven days without reason to return: "The specific location, calculated from 0:00 on the next day after the date of receipt, the buyer wishes to return the goods after receiving the goods because he is not satisfied, and the return and exchange due to quality problems are borne by our store, and the quality of the goods is returned for no reason within seven days. ”
Everyone was amazed.
Can you still play like this?
Isn't your company afraid of losing money?
Wang Qiang continued to say the requirements, "return requirements with complete packaging, accessories, tags, etc. when the goods are received, the purchased items have been washed, artificially damaged or the sign is disassembled can not be returned, all reservations or customized special sizes can not be returned, some one-time and other special items can not be returned once disassembled or used, non-product quality problems of the return, the buyer bears the round-trip freight, these we can sign a small contract when we buy things, just to protect the greatest rights and interests of consumers." ”
"Sign a small contract?"
Consumers are even more interested.
Even Liu Yi showed a strong curiosity, not knowing what medicine Wang Qiang bought in the gourd.
Wang Qiang solemnly promised: "And we will indicate in the small contract that all are genuine, if a fake is found, the fake one will pay ten!"
The consumers below all exclaimed.
"Wow!"
"Ten for one?"
"That's not a low price. ”
If it's just a unilateral commitment, it's nothing.
The key will be written in the shopping contract, which will provide enough confidence to people.
Wang Qiang ignored everyone's discussions, still pretended not to know Gu Xiaolei, and introduced seriously: "In addition to these, we also provide certificates of origin and customs declarations to ensure that the goods delivered to each customer are first-class authentic!"
Liu Yiyi looked at Wang Qiang with a pensive expression.
"Ouch hey. ”
"There are also certificates of origin and customs declarations. ”
"So, what this store sells is very credible?"
Consumers have responded very strongly, from not being interested at the beginning, to now being a little excited, and the changes are not small.