E-commerce has developed to this day, and no platform has given this industry a strong medicine. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Today, Taobao has given the entire industry a dose of medicine beyond the industry's ability to bear, so that the executives of all e-commerce platforms have tightly covered their hearts in this otherwise dull night.

Before tonight, no one would have thought that e-commerce could be played like this.

Moreover, the shining point of Taobao tonight is not just mango-me, in addition to mango-me, there are also a large number of private stores and a large number of various types of goods online simultaneously, so that after mango-me bloomed in a short period of time, the light on their bodies began to appear.

The advantages of Taobao's model and ecology have gradually become prominent.

Whether it's eBay or Excellence, they don't have their own online payment channels, and all transaction funds are completed offline, either after meeting in the same city, or the buyer makes a bank transfer first, which often occurs fraud, the money is spent but does not wait for the goods, and finally there is no way to complain.

However, when the user starts browsing any product other than Mango-Me, they will receive a pop-up ad prompt, which will later be called the best product of Huaxia E-commerce, and there is no one.

The content of this advertisement is: "Alipay, pay with peace of mind!"

Behind the six big words, there is a very straightforward but very fast advertising slogan: "From now on, Alipay promises to users across the country: use Alipay online Taobao, you dare to pay, I dare to pay!"

The next line: "When shopping online, pay to Alipay first, and then pay to the seller after receiving the goods and confirming that it is correct, safe and assured!"

Different from selling mango-me, mango-me has Yiting.com and YY platform, no one is worried about its integrity, but for other third-party sellers, it is completely different, users have insufficient trust in them, online shopping can not meet and then trade behavior, if there is no trust base, it is difficult to get the opportunity for rapid development.

Now it's different, Alipay has changed, from an online payment channel, to an online transaction guarantee medium, users fancy anything, you can pay to buy, but the seller can't get the payment for the first time, he needs to ship the goods to the user first, and wait for the user to receive the goods, check and confirm that it is correct, and then the user confirms to Alipay, and finally Alipay pays the seller.

In this way, the seller is subject to the most direct constraints, as long as you dare to play tricks, you will not get money!

Alipay first completely eliminates the possibility of e-commerce fraud from the root source;secondly, it largely restricts the possibility of shoddy sellers, as long as the buyer has the basic ability to identify, you can initiate a refund to the seller at any time, so that the seller can not get the money at all.

This kind of product is extremely in line with the current national conditions of China, and also caters to the psychology of users to a great extent.

With the guarantee of Alipay, many users began to visit the stores of various sellers on Taobao with confidence and boldness, and when they encountered something of interest, they would really try to communicate and consult, and buy.

YY provides 100% instant messaging support for Taobao, users can directly initiate a temporary conversation with the seller on their YY, consult any questions they have, and even add the seller as a friend, and YY in order to fully meet the needs of users, specially in the latest version of YY, two new friend modes have been derived, one is called "game friends", and the other is called "Taobao friends".

If the user is a friend in the YY game lobby and wants to add the other party as a partner for playing cards or other mini-games in the future, he can choose to add the other party as a friend directly in the game lobby, but if the user has certain concerns and only wants to treat the other party as a game friend, and does not want the other party to know and have permission to view his other information, such as space, post bar, photo album, etc., he can choose to add him as a "game friend" , so that the other party can't see any of his relatively private content, and can only add him to the "game friends" list, chat with him, and voice and video calls.

The same is true for Taobao friends, buyers and sellers add friends to each other, but buyers do not let the other party view their private information, they can add each other as "Taobao friends".

As long as the payment is made to Alipay, the seller must ship the goods by express delivery within 48 hours, otherwise every time a single order is delayed, it will be deducted accordingly on the index of delivery speed, and if the index is deducted, it will also affect their store and product ranking weight.

YY and Alipay are fully embedded in Taobao.com, allowing Internet people to truly appreciate what is called product ecology and the strong influence generated by the combination of product ecology.

Mango-Me is sold out, other goods are constantly being traded by users, and on the first night of Taobao's launch, it has already created sales that no domestic e-commerce platform can catch up with in a month.

eBay originally thought that Taobao was just an emerging primary e-commerce platform, and after Taobao was launched, they realized that Taobao was not a baby waiting to be fed, he was a natural soldier, he was not only strong, but also had weapons and protective gear from Makino Technology and Alipay, as soon as he appeared, he was a fully armed super soldier, and in front of him, he was just an unarmed civilian.

Countless real economy people seem to have opened the door to a new world on this night, they really found that e-commerce is a powerful sales channel that is enough to subvert the traditional sales of goods, an MP3 brand can sell 100,000 MP3 units in three minutes, this is still because of their lack of production capacity, the inventory is only 100,000 units, if there are 300,000 units, can it be sold out in 15 minutes or even faster? If there is 1 million, can it be sold out in an hour?

MP3 companies can achieve such amazing sales performance on Taobao, but what about mobile phone companies? Can they also create such miracles on Taobao? Will there be a day when a mobile phone manufacturer sells hundreds of thousands or even millions of mobile phones in a day on Taobao? The unit price of mobile phones is much higher than that of MP3, even if it is 1,000 yuan, hundreds of thousands of units are hundreds of millions of sales!

If mobile phone companies can, then clothing companies, daily necessities companies, and computer hardware companies can too? There are so many physical manufacturing industries in China, does Taobao also provide them with a new and powerful sales channel?

For a time, because of the optimism about the future of Taobao, the number of seller applications in the background of Taobao has increased sharply! People who try to lock the brand keywords in advance sadly find that Taobao has a strict manual review of the seller's application, and any store name must be determined through manual review, and Taobao has a clear reminder that once any brand is involved in the name, the authorization of the brand must be provided, or the business certificate of the brand must be provided directly.

In addition to the e-commerce and real economy fields are amazed by Taobao, Baidu, Sina, NetEase, Yahoo and other veteran Internet companies are also surprised by the birth of Taobao, and the most shocked of them is Boss Ma in Hangzhou.

He was shocked to find that what he had feared most had come true.

Someone wants to do C2C and retail e-commerce one step ahead of him, and the other party not only did everything he thought of and didn't expect at one time, but also did it very well.

Taobao, which will be launched tonight, is a standard C2C platform, but it doesn't want to go with the flow and moderate development like eBay or eBay, and it introduced Mango to do a huge boost at the beginning, so it created a huge sensation as soon as it was launched, and even has the potential to vigorously develop B2C.

Combined with the fragmented information obtained before, Boss Ma can conclude that the mango-me that is hyped in the circle of netizens is actually a stepping stone for Taobao in the field of e-commerce, this product is not to grab jobs with MP3 brand manufacturers at all, it is to escort Taobao, and its real intention is very vicious, it has almost overturned the entire MP3 market in order to escort Taobao! To put it more cruelly, Mango-Me is a cold-blooded guard with a knife, in order to make Taobao go faster and further, he is holding an indestructible knife that sharpens iron like mud, harvests the head of MP3 enterprises all the way, and uses their blood to sacrifice the flag for Taobao!

No wonder it can sell mango-me in large quantities at such a low price, there is Taobao as an e-commerce sales channel, all his channel costs are EMS's more than 20 yuan of express delivery fees, and these money are still paid by the users themselves, as for the promotion cost, it is completely supported by Yiting.com and YY itself, and the cost is negligible.

In this case, the cost of a mango-me, in addition to the manufacturing cost, only needs to add taxes, plus the cost of logistics and warehousing, and the cost of the latter two is evenly distributed to an MP3 because of the large quantity, which is outrageously less.

Using such a vicious method to raise his own platform, this Taobao is really a wolf's ambition!

Boss Ma was angry in his home at the moment, and his partners had long been accustomed to holding meetings in his apartment, and now everyone gathered in his apartment, watching him almost lose his mind and accuse Taobao, but none of them knew that the middle-aged man in front of him, who was not good-looking, would almost abolish half of Huaxia's physical retail economy in the future, of course, the impact of this was good and bad, so the specific merits and demerits could not be evaluated.

Boss Ma said: "Taobao's practice is simply a bandit! It is a vampire! It is the public enemy of the entire real economy! If it continues to be left unchecked, it will continue to strengthen itself by destroying one industry after another!"

Boss Ma also said: "Our small enterprises on Ali will also be affected by it in the future, if it develops to a certain scale, it will be enough to transform the small enterprises on our platform into small retail sellers on its platform!

For this point, Boss Ma has always had his own ideas, he wanted to transform the small business on Ali into a small seller on Taobao in his last life, help B on B2B, and transform it into the former C on C2C, but now all his ideas have been done by Taobao, which makes him feel extremely desperate at this moment.

(To be continued.) )