June 6, 2002 was a day that went down in history for the domestic e-commerce sector. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In addition to 100,000 units of mango-me sold in three minutes, the number of orders transacted in other stores that night also reached 430,000 orders.

430,000 orders, so that the current sellers on various platforms are aware of the arrival of a new era, before that, although there are also a number of sellers active in the e-commerce platform, but they have not realized that the e-commerce industry can really become bigger and stronger, can really make money.

eBay's entry point is very problematic, it completely imitates eBay and lacks localization improvement, and then after getting ebay's investment, it will go further and further towards the road of eBay, the development direction of eBay is the real C2C, that is, the exchange of goods between ordinary people and ordinary people, especially second-hand goods trading, but the Chinese people do not have the second-hand culture that the United States has so long and popular, so the development of this model in China is extremely restricted.

Although there were some sellers who specialized in doing business on eBay later, under the general direction of the entire eBay and the influence of their commission system, it was difficult for sellers to invest great enthusiasm in running their own stores, and their development was extremely restricted.

Li Mu is an afterthought, he is also after the success of Taobao, only to understand how accurate Taobao's real entry point is selected, Taobao all eyes are focused on the retail industry with e-commerce model to carry more than one billion people in China, so, although the model is C2C, but in fact, it is a micro B2C for small businesses and merchants, and the premise of making every Taobao seller a professional merchant is to make them realize that this platform can make money, and can make a lot of money! In this way, they have enough motivation and enthusiasm to devote themselves to this industry, and every small merchant is an integral part of the giant aircraft carrier of Taobao.

Li Mu built Taobao a year in advance, the purpose is to directly cut off the development space of Ali and Ma boss in this field, in the last life, SARS is a huge driving force to promote domestic e-commerce, this life, Li Mu with Alipay, YY, easy to listen to the network and mango-me, to promote the development of e-commerce, because Li Mu is very comprehensive, so the current development momentum of e-commerce is not inferior to the SARS environment in 2003, and even far beyond that period.

During the SARS period, Chinese people passively chose online shopping because of caution and worry, but now, Chinese people are actively choosing online shopping because of Taobao's perfect ecology and payment process.

On the one hand, he asked Lu Zhaoxi to immediately prepare a plan for building his own C2C platform, and on the other hand, he began to plan to enter Beijing to meet Li Mu.

Boss Ma has been doing the Internet for so many years and has made deep political connections for himself, so he knows almost everything about Li Mu in a short period of time, so he knows very well the capital relationship between several companies under Li Mu, and also knows that Taobao is the industry of Li Mu and Liu Qidong, Liu Qidong is a trader who opened a physical store in Zhongguancun, his proportion in Taobao is not high, and the real brain of Taobao is Li Mu.

When Boss Ma said at the meeting that he wanted to meet Li Mu in Beijing, some core members couldn't help but ask him: "Mr. Ma, Li Mu has done so many industries now, why has no media doxxed him?" All reports related to him are almost all related to 3321, but his role in Muye Technology, Yiting.com and Taobao has not been exposed. ”

Boss Ma said: "Li Mu is very lucky, as early as when he was doing 3321, he has been noticed by senior leaders, and the senior leaders are very interested in him, and they have long indicated that they must not interfere with his development, as long as he wants to keep a low profile, these domestic media will not doxx him and push him to the public." ”

There was an exclamation at the bottom, no one expected that Li Mu was so young that he would be named and concerned by senior leaders, this is really extraordinary political capital, even if he does not mix in politics in the future, it will be of great help to do business and start a business. ”

Lu Zhaoxi smacked his lips and said: "Being able to be noticed by the top management at such a young age, this Li Mu's luck is really not as good as the average second." ”

Boss Ma said: "Li Mu didn't rely on luck, you definitely haven't read his college entrance examination English essay." ”

"What's so special about English composition?" the people present were even more puzzled.

Boss Ma sighed: "I don't think it's too special, it's nothing more than praising the Yanjing Olympics, but he has a slogan in his composition, which is very popular with the leaders." ”

"What slogan?"

Boss Ma said: "one-world, one-dream. ”

"One world, one dream? what's there to like?"

Boss Ma said: "This kind of sentence can not be experienced in a literal sense, one-world in one is not a measure word, it is not to say one or several worlds, it expresses the meaning of the same world, one-dream means the same dream, the two echo each other, you can translate as the same world, the same dream, and a little more detailed, it is the same world, with the same dream, this dream is the Olympics." ”

Everyone looks at each other, four English words, there are so many deep meanings?

In the face of doubts, Boss Ma said: "Don't forget, I was an English teacher before I started my business, the real meaning of these four words is what I said, the leadership of our country attaches great importance to international perspective, and also attaches great importance to establishing positive connections with the world, the inner meaning of this slogan is to call on the whole world to pursue the Olympic dream, give up colored glasses, seek common ground while reserving differences, and develop together." ”

Cai Chongxin said: "Mr. Ma is right, this sentence seems very simple, but it echoes each other, and it is very in line with the mentality of our National Day and the national leadership, and it also accurately conveys the motivation of our national Olympic Games." ”

Lu Zhaoxi asked again: "How could senior leaders pay attention to Li Mu's English composition in the college entrance examination?"

Boss Ma said: " Li Mu's college entrance examination English essay was first selected after the college entrance examination, and then pushed to the entire English teaching system by the education department, after the birth of 3321, the senior leaders of this model are extremely recognized, from the description I heard, the senior leaders highly praised and said: 3321 This model, is the real fundamental solution to the economic problems of poor college students, it not only helps poor college students to complete their studies on their own, but also allows these poor college students to pass on their knowledge to those students who are about to take the college entrance examination, improve their grasp of knowledge, and most importantlyIt also invests all the profits generated in the above links to poor high school students, so that they have the opportunity to enter the university, and after they enter the university, they can use this platform to become self-reliant and help more people at the same time, which is a complete virtuous circle, far more than any kind of charitable funds and organizations for students. ”

Everyone present was dumbfounded, if the senior leaders really gave 3321 such a high evaluation, then Li Mu could really go sideways.

Boss Ma continued: "It is precisely because the senior leaders have made such comments on non-public occasions, and the talents at the bottom are to their liking, and often report some of Li Mu's dynamics, so Li Mu's college entrance examination English essay will be on the internal reference, and the leaders will recognize this composition very much after reading it, and personally give instructions to transfer this composition to the Yanjing Olympic Organizing Committee, in my opinion, maybe the slogan of the 08 Olympics is Li Mu's four words." ”

There were exclamations at the scene, but Boss Ma sighed when he said this: "So this opponent is very difficult to do, with such a strong capital, and an extremely keen sense of the market, the key is that he is now a lot ahead of us, and it is too difficult to catch up at this time." ”

Cai Chongxin asked him: "Then what do you want to do when you go to Yanjing to see him?"

Boss Ma said: "I want to cooperate with him Taobao, we can import the small enterprises on our Ali bar to Taobao, but Taobao wants to give us a part of the shares to cooperate, in addition, we immediately prepare to build our own logistics system, if we talk to Li Mu well, we can merge the logistics system into Taobao in the future, and replace a certain proportion of Taobao's shares." ”

Cai Chongxin said: "At present, if we want to rely on Ali's resources to invest in Taobao, I am afraid that Li Mu will definitely not agree, he is now in the limelight, and he also has various supporting resources, so he should look down on Ali." ”

Boss Ma nodded, and said with a resolute expression: "Let's talk about it, everything is discussed, when I wanted to do e-commerce, how many of you believed me, and how many of you took what I said seriously?

The people present laughed out loud, it is undeniable that Boss Ma's eloquence is very powerful, and it can even be said to be awesome and rare, many people in the company joke that he is a big fool, because he can really say that the bent is straight, the black is white, and the people who have talked to him, or those who have listened to his speech will be infected by his strong eloquence and logic, Li Mu is only 20 years old this year, although his achievements are extraordinary, but in front of the general Boss Ma, maybe he will really be willing to cooperate with Ali.

You must know that many people here were able to get a six-figure annual salary before 2000, but they were easily persuaded by Boss Ma, quit their jobs or even left the superior environment abroad, returned to China, gathered in Hangzhou, and worked hard with him with a basic salary of several hundred yuan a month.

Boss Ma waved his hand at this time, with a dignified expression, and said: "This time I will go to Li Mu for an interview, if the negotiation is not proper, then we must launch our own C2C platform as soon as possible, and at the same time do a good job in the transformation of merchants in the Ali platform, we must also make efforts to do our own logistics system at the same time!"

"Do logistics?" Boss Ma's whimsical thinking has made the people present a little unable to keep up, isn't it to do e-commerce? used to do B2B, now do C2C, these can be understood, but why do you want to do your own logistics system? Isn't this across to the real economy? And it is the heavy asset project that Boss Ma is most reluctant to touch at the moment! What is the meaning of doing this?

Boss Ma said with a resolute face: " At present, if we want to compete with Taobao in C2C, the platform or traffic is not the opponent of Taobao, it has a strong traffic entrance of YY behind it, we can't catch up, and you don't forget, Li Mu has Alipay in his hand, a powerful payment channel in hand, and now Alipay has become a security guarantee for online shopping transactions, and it is the biggest reliance on Taobao's invincible position, we can't beat him, so the only thing we can counterattack at the moment is logistics!"

Speaking of this, Boss Ma deliberately paused, looked around, and saw that some people had already shown their understanding, and some people were still puzzled, so he continued: "Since Taobao has made the link from information browsing to payment and purchase very mature, then we will avoid his strengths and make the back-end link from payment and purchase to successful harvest to the extreme, as long as we stabilize this, we will have the opportunity to win back the overall situation!"

Lu Zhaoxi clapped his hands excitedly and said: "Logistics distribution is the most important offline link of e-commerce, Li Mu online is doing well, then we will make efforts offline, if we have the most efficient and safe logistics system in our hands, and then embed it into our own platform, we have a huge Irreversible advantages, now the circulation of goods has become more and more national, although we do not have Taobao traffic and popularity, but most of the goods on Taobao can also be placed on our own platform, their sellers we can also attract, the same thing, the same sellers, if it takes five days of logistics time to buy on Taobao, and only three days on our platform, then we will win!"

"That's right!" Boss Ma nodded happily: "Zhaoxi is very accurate, online things can be copied and pasted, but offline is different, we may only need a month or two to copy a Taobao, but if Li Mu builds a logistics system from scratch, it will take at least half a year or even longer, and then he can't catch up if he wants to, as long as the logistics can win us half a year ahead, we have enough time to reverse the consumption habits of Taobao users!

Cai Chongxin also said excitedly: "Since this is the case, then we have to hurry up and start preparations, whether Li Mu wants to or not, we have to do a good job in logistics, and have enough chips, so that we can let Li Mu do multiple choice questions to see if he chooses to be a friend or an enemy." ”

Boss Ma nodded and said: "Logistics not only to do, but also to be completely confidential in the early stage, Zhaoxi is responsible for the C2C platform, Chongxin you are responsible for building the logistics system, these two things must set up a special business department, from next week to rent a new office space for independent office, this matter we must go all out, kill Taobao, everyone here will be billionaires in the future, if you can't do it, our dream may be greatly discounted!"

(To be continued.) )