Chapter 330: Advertising on the shelves
It's time to get off work.
Everyone packed up their things and walked out of the office area one after another.
Liu Yi walked in from the outside, found Wang Qiang, who had just left the office, and said, "I have something to do with you, go to my place for dinner at night." ”
As soon as he heard that the master who taught him kung fu had something, Wang Qiang said without saying a word: "Cheng, I'll clean up." ”
"Well, I'll wait for you, do you have anything you want to eat?" Liu Yiyi was wearing a denim shirt today, which was different from his previous outfit.
Wang Qiang thought for a while and said, "You can eat anything." ”
As she was talking, Liu Yiyi's big brother's voice sounded, she connected, and the assistant's voice came from the other side, "Grandma, where have you been again?"
Liu Yi didn't answer her assistant's topic at all, and lied: "Oh, my cousin got married and went back to the countryside. ”
The assistant said, "Your cousin should be forty or fifty years old before he got married?"
Liu Yi and others were smiling, "Yes." ”
The assistant was speechless, "Okay. ”
"Hang up, I'm busy. Liu took refuge.
Yes, Wang Qiang knew at a glance that the other party had escaped from the company again, what kind of cousin got married, can't you think of a better reason?
"Xiao Wang. Lao Zhu came out of it.
"Brother Zhu, what's the matter?" Wang Qiang looked over.
Needless to say, Lao Zhu and Wang Qiang have a relationship, the two fight the existence of the country together.
Lao Zhu invited: "Go to my place for dinner at night?"
Wang Qiang sighed, "I'm sorry, I made an appointment with Sister Liu." ”
"Okay, then I'll have to pull your dad away. Lao Zhu said with a little regret: "I originally wanted to watch the advertisement with you at night, but I participated in the shooting of this advertisement, I just think it's good." ”
Wang Qiang laughed and said, "You and my dad look the same." ”
There are still many colleagues around who didn't leave, after listening to Lao Zhu's words, everyone looked at each other, Lao Zhu is famous in the company for not doing anything, but no matter what, he is one of the major shareholders of the company, he actually participated in the advertising shooting, and he thinks it is very good?
"Isn't it?"
"Vice President Zhu said yes?"
"Could it be that the advertisement that Vice President Wang said today is very powerful?"
"I don't know, no, I have to see it at night, isn't that what the advertising is all about?
"I found out at night. ”
"Yes, look at what kind of publicity. ”
……
Villa.
Six o'clock in the evening.
Coming over in Liu Yiyi's sports car, Wang Qiang got out of the car with a few bags of vegetables brought back from the vegetable market.
"Put it in the kitchen and I'll do the cooking. Liu Yiyi put on an apron and added another color.
Wang Qiang rubbed his hands, "I'll help you." ”
"Help me pick up the vegetables. Liu took refuge to the kitchen door.
"Gotcha. Wang Qiang followed up in the kitchen, took out the greens and removed the roots, and then put them on the cutting board and cut them into pieces.
Liu Yi was making shiitake mushrooms, "Today's advertisement is on the shelves, by the way, how did you come up with that advertising word?"
Wang Qiang said perfunctorily: "That's what I thought of." ”
"I didn't expect you to design ads before, it's amazing. A hint of appreciation appeared on Liu Yiyi's expressionless face, "That advertising slogan, as far as I am a woman, I feel moved by blood." ”
Wang Qiang said: "I didn't see you moved by blood on the day of filming. ”
Liu took refuge and said: "It's a pity, I don't know if you can do it globally." ”
In a short time, the dish was almost ready.
She began to stir-fry.
Wang Qiang, who stood quietly watching her cooking, smiled: "You are not optimistic about my global purchase business?"
Liu Yiyi, who was busy, said truthfully: "It's not that I'm not optimistic, it's that the consumption level of the Chinese people is very low now, and the salary of three or four hundred a month is very low, how can you afford luxury goods? ”
Wang Qiang smiled: "You mean ordinary workers, the income of the middle class is not only this, and the consumption level will be greatly improved." Indeed, even later, such as LV, Versace and other real luxury brands are the main consumer force is also the middle class, and even a Beijing boss said that LV is the bag carried by the assistant, and then the real rich people, clothes and pants are customized, which is different from the "luxury" enjoyed by ordinary people.
He is targeting the same target, not the upper class, but the middle class, as long as the publicity is in place and the price is appropriate, the middle class will have a higher desire to buy luxury goods than the upper class, and the larger the number of people, represents a larger market.
Difficult to get started? He didn't think so.
Liu Yi glanced back, "Middle class? ”
Wang Qiang said: "Don't believe it? Do you want to make a bet, on the first day of the opening of my global shopping business, the sales turnover reached 50,000 yuan, what do you lose to me?"
Liu Yi glanced at him, "Is it difficult for your 20 stores to reach 50,000 yuan in sales? ”
Wang Qiang didn't hesitate, "Okay, 200,000 is 200,000." ”
Liu Yi looked at him with big watery eyes, "Didn't you reach it?"
Wang Qiang blinked and said: "If you don't reach the point, you can let me do anything, as long as it doesn't violate the law and principles, what about you?"
Liu Yiyi put the fried mushrooms with green vegetables on the plate, "It's the same." ”
"Okay, it's done. Wang Qiang slapped the board.
Liu Yi came over with a plate of vegetables, "You shouldn't ask me to kiss you, right?"
Wang Qiang was speechless and fought back: "You didn't say that I really didn't remember it, but if you say it, it may really be." ”
Liu Yi rolled his eyes, "Pervert." ”
"Thanks for the compliment. Wang Qiang is cheeky.
"......" Liu was speechless.
It's just a joke, Wang Qiang didn't think about it at all, he was wondering in his heart, on the day the global shopping store opened, whether the sales turnover could really reach 200,000.
200,000 doesn't seem like much, as if each store can easily exceed 10,000 yuan, but in fact, the so-called light luxury goods in his store, except for Tiffany's jewelry, which are slightly more expensive, other CK high-end ready-to-wear, Coach bags, etc., are only one or two thousand, and the more expensive ones are three or four thousand, such as Estee Lauder perfumes, skin care products, etc., are only a few hundred yuan, two or three hundred, and it is quite difficult to achieve daily sales of 10,000.
The dish is done.
Liu Yi called him to eat.
Wang Qiang is fiddling with the TV.
"It's time to eat. Liu Yiyi reached out and patted Wang Qiang, who was squatting on the ground.
Wang Qiang hurriedly stood up, "Okay." ”
As soon as he turned around, it turned out that Liu had not yet let go.
The two were about the same height, and they looked at each other almost face to face.
Even the hot breath of the other party's breath could be felt sprayed on his face, Wang Qiang's heart beat suddenly, and then he hurriedly dodged and walked towards the dining table.
"A couple of dishes. ”
"The ad is about to start, right?"
"Well, there should be a few more minutes. ”
Just now, Wang Qiang has adjusted the 21-inch imported color TV to a set of CCTV, and it hasn't started yet.
Sitting down, Liu Yi picked up the chopsticks, "Let's eat first." ”
"How about I try the ribs. Wang Qiang said.
Both were waiting for the commercial, after all, they were both involved in the shooting.
This is a shampoo advertisement.
Next up is the thermal underwear commercial.
Later, when the first picture of the advertisement appeared, Wang Qiang suddenly said: "It's here, it's really on the shelves, look at the effect." ”
Liu took refuge and looked forward to it.
……
Meanwhile.
Many people in the outside world inadvertently discovered a new advertisement on CCTV today, and then everyone didn't pay attention.
"I don't know what important news there is today. ”
"I heard that the Third Session of the Eighth National Committee of the Chinese People's Political Consultative Conference (CPPCC) was held, and the news should have reported it. ”
"Hey, what kind of ad is this?"
"What is Guoxing Global Buy?"
"Hey, you're still working on an advertisement, what's so good about the advertisement. ”
No one is likely to be interested in advertising.
Then, there was a shot of Liu Yiyi holding the document and smiling.
She looks like a successful woman, as if she was born an aristocrat.
A young man's voice rang out, "You only smell my perfume." ”
The picture is everything, Liu Yi is yawning in front of the computer in the middle of the night, and she is the only one in the entire company who is working overtime, "but I didn't see my sweat." ”
Then, Liu Yi smiled and went to talk about business, the other party was always a lewd middle-aged man, well, it was played by Mr. Liang, the thief's eyebrows and mouse eyes were like, when Mr. Liang reached out to grab Liu Yiyi's hand, the young man's voice continued to narrate, "You have your rules." ”
The female white-collar worker played by Liu Yiyi suddenly shook off Mr. Liang's hand, and then left with a cold face with a bag, "I have my choice." ”
The focal length of the picture changed, and it became the scene of Andy Lau being overturned by Lao Zhu's ink painting, Lao Zhu raised his finger and scolded angrily, Andy Lau measured his face and seemed unwilling to accept criticism, "You deny my current ......" and then the admission letter, waiting in the rain and other scenes appeared, and finally Wang Qiang and foreigners talked about business failures and other ridicule and several pictures were presented one by one.
"I decide my future. ”
"You laugh at me for having nothing. ”
"I pity you for always waiting. ”
"You can despise our youth. ”
"I'll prove whose time it is. ”
"Dreams are destined to be lonely journeys, where doubts and ridicule are indispensable. ”
"But so what? even if you are covered in bruises, you have to live beautifully!"
At this moment, everyone was attracted to attention!
The viewers who saw this advertisement stared blankly at Wang Qiang on the screen.
Many colleagues from other departments of Guoxing Trade also stood in front of the TV, and everyone saw the first lesson of the advertisement.
"Hey, here it is. ”
"Is it Andy Lau's endorsement?"
"Uh, why did our Vice President Wang go up? I ......"
Immediately, Wang Qiang smashed the glass with a punch, wrapped his hands in bandages and walked forward, and countless glass shards fell in all directions.
"I'm Wang Qiang. ”
"I speak for myself. ”
When the colleagues of Guoxing Trade heard the last sentence, they were all stunned, only to feel that there was an inexplicable emotion and blood born from their hearts, and their scalps were numb!
Once upon a time, they had the same dreams.
Once upon a time, they also hoped for a brilliant tomorrow.
They have forgotten all their dreams, and even when they lost the dreams they once regarded as beliefs, they can't remember, but after watching Wang Qiang's advertisement, everyone's eyes are wet, as if they suddenly saw when they were young.
Dreams are destined to be lonely trips?
Even if you are covered in bruises, you still have to live beautifully?
Many people unconsciously felt heavy in their hearts, and involuntarily clenched their fists.