A new day.

Guoxing Trade.

The company's own market research also came out.

At the morning meeting, Wang Qiang, who has not been very involved in the morning meeting, personally read the news brought back by the market research department, and the attention of Guoxing Global Shopping has been very, very high.

After listening to it, many people were a little stunned.

"Really?"

"More than 60 percent focus on conversion rates?"

"This ......"

"Is this the killer feature we advertise?"

One second, three seconds.

Suddenly, Lao Zhu, who was standing in front, took the lead and slowly clapped his hands, and then applauded faster and faster, "Congratulations on the success of our own publicity." ”

One of the bosses clapped, and the others also came back to their senses, Lin Jun and others applauded, Chen Xuemin applauded, and almost all the colleagues in the company applauded, and among them, the people in the global purchasing department were the most excited, and they looked at Wang Qiang with admiration.

What a vice president Wang.

No wonder he can be at the helm of the company.

In fact, before this, many new employees did not understand why the company would be helmed by a seventeen or eighteen-year-old young man, they had not seen too much of Wang Qiang's ability, after all, the real development of the company was after the financing of Boss Wang's 50 million, and since the financing, Wang Qiang has been busy with other things, and has not interfered in the company's affairs at all, which has caused the new colleagues to be puzzled.

Now, Wang Qiang has set out to deal with the promotion of global purchases, which has brought great attention to the society as soon as he makes a move, and they understand why Wang Qiang can take charge of the company at a young age.

Wang Qiang pressed his hand at everyone, "In general, thank you for your cooperation." ”

Zhang Weimin, the manager of the publicity department, said with a smile: "Vice President, I have been in the publicity industry for some years, and it is the first time I know that I can publicize it like this.

Wang Qiang said: "Don't worry about it for the time being. ”

Yes?

Not in a hurry for now?

Shouldn't you strike while the iron is hot and open a global shopping storefront?

Everyone looked confused, not understanding what Wang Qiang meant.

Lao Zhu and Wang Baoguo both looked over.

Wang Qiang thought for a moment and explained: "We still have a TV commercial that has not yet been put on the shelves, and after the TV commercial is on the shelves, the store will be open in all aspects, and I want to maximize the publicity effect." Speaking of this, he smiled, "After all, this advertising company alone has smashed eight million, and it can't be wasted." ”

The morning meeting is over.

Each of them went to work for the day.

Lao Zhu leaned next to Wang Qiang and said, "Xiao Wang, what if our TV commercials don't work well?

"No, this time the core idea is the TV commercial. Wang Qiang said to Lao Zhu and his father: "You have all participated in the advertising shooting before, you should know how the quality of the advertisement is, right?"

Lao Zhu immediately stretched out a thumbs up, "I think it's very good, I've never seen such a good TV commercial." ”

Wang Baoguo also smiled and said: "Yes, I speak for myself, it's very interesting." ”

"If you think it's good and interesting, then people from the outside must think about it the same way. Wang Qiang said.

……

As they spoke, they came to the door of the office.

Suddenly, the landline bell in the deputy president's office rang.

Wang Qiang said hello to them and walked to the office to answer the phone.

It was Heilan Media who called.

"Hello, is it the vice president of Guoxing Trade King? I am Xiao Chen of the customer department of Heilan Media. ”

"Hello Miss Chen. ”

"Our manager asked me to inform you that "I Speak for Myself" will be reported tonight before a CCTV news broadcast. ”

"It's on the shelves today? Okay, thank you, thank you. ”

Hanging up the phone, Wang Qiang couldn't help but get excited.

There was no movement in the previous commercial film for review, and he couldn't help but want to call Heilan Media several times to ask about the situation, for fear of delaying the opening of the global purchase.

Now that the call came, Wang Qiang could finally rest assured.

"I Speak for Myself" is a very classic advertisement, especially the last sentence "My name is Wang Qiang" The original words are "My name is Chen Ou", Jumei's advertisement has caused a great sensation in China, but later there is the Internet, the sensation on the Internet is even greater, countless people have reprinted and even changed, and a version of "My name is XX and I speak for myself" has appeared, and the publicity effect is surprisingly good, it can become a miracle of advertising in the industry, which can be described as a big name.

It's just that Wang Qiang is still a little worried now.

Later, "I Speak for Myself" became popular, and the Internet helped to a large extent, and there is no Internet at all in the current era, well, there is, but the user base is very small, will it affect the publicity?

But after thinking about it, since the advertorial publicity can achieve such great results, it stands to reason that one of the most classic advertisements in the history of advertising has no reason to fail, right?

It should work.

Wang Qiang comforted himself, and now he is taking advantage of the craze brought by advertorial propaganda to broadcast TV commercials, the effect should be better.

……

Office area.

It's almost time to get off work.

Wang Qiang notified every colleague in the company that the TV commercial was going to be put on the shelves, and asked them to take a look at it after they went back, what do they think the effect is, many people in the company have not seen this advertisement, and they have not resumed business when they are filmed.

Hearing that the advertisement was about to be put on the shelves, many people in the company talked about it.

"TV commercials coming on the shelves tonight?"

"This is an advertisement that our company spent more than 8 million yuan on publicity. ”

"I hope the publicity effect can be better, after all, there is so much money smashed, the company only raised 50 million yuan in financing, and now a TV commercial is smashed down to 8 million, not counting the cost of shooting, if it fails, it will really hurt its vitality. ”

"It's broadcast on CCTV, right?"

Because I haven't seen what the advertisement is like, my colleagues have different confidences, some people think they will succeed, some people worry about failure, they are a whole, the company is getting better and better, and their lives will be more and more comfortable in the future, so they naturally look forward to the success of TV advertising.

Then Chen Xuemin, who had participated in the shooting of advertisements before, heard it by chance, and smiled and comforted everyone: "You will know when you see our promotional video tonight, if this level of TV advertising cannot be successful, then there will be no successful advertising in the world." ”

"Huh?"

"Manager Chen is so optimistic?"

"What kind of film is it, so much confidence?"

"We'll see it tonight, let's all see. ”