Chapter 347: Sapphire Company Chen Chiquan

At about 2 o'clock in the afternoon of the next day, Lin Qiang met Qin Xiaohua in Foshan and drove to the Porcelain Sea International Ceramics Trading Center located on Jihua West Road. Please Baidu search ()

Cihai International is a one-stop ceramic trade base in Foshan, with brand display area, trade and trade area, large-scale warehousing center, large-scale logistics center, comprehensive service area, etc. At the end of last year, Lin Qiang brought Wen Jie, Xiaoyan, and Xiong Weilan here to inspect the market.

Since last year, Porcelain Sea International has specially built an art ceramics street, attracting many background wall manufacturers to swarm in, and set up product exhibition halls and marketing departments in the art ceramics street, which has formed a great effect. However, most of the manufacturers stationed at that time were followers, and most of the products were shoddy, and mainly printed in plane color, and the quality was not at the same level as the tide brand company, and most of them copied the business creativity of the tide brand company in the business model.

Lin Qiang was not worried that they would pose a threat to his company's market position, after all, his company has leading engraving technology, takes the high-end route, and has been deployed in the country in advance.

This year's business situation also shows that in the field of color carving background wall, the tide brand company is still the benchmark of the industry, the quality of its products, popularity and market share are far ahead, more importantly, according to the current market pricing, the tide brand company has a very large profit margin, Lin Qiang originally planned, as a last resort, he will not hesitate to use his advantages in production technology, scale and market share, take the lead in waving the price stick, occupy the opportunity.

But the plan often does not change quickly, Foshan people's innovation ability is extremely strong, and soon developed new products for the background wall, these new products are more exquisite, high-end, and have a tendency to replace them, which is why Lin Qiang has to reconsider the company's future development direction.

Qin Xiaohua came to Porcelain International for the first time, and only after seeing the product exhibition and sales department of dozens of hundreds of background wall manufacturers in the art ceramics street did she really realize the fierce competition in the industry.

The two walked back and forth along the art ceramics street hand in hand like a couple, and had a general understanding.

"I don't think the background wall in their showroom is much different from our company's. Qin Xiaohua said.

"Yes, now most of the manufacturers have abandoned the low-grade plane color printing products, launched wonderful products, however, they are in the selection of materials, carving and coloring obviously cut corners, those bottom bricks are not full-body bricks, the depth of the carving is not enough, the three-dimensional sense is not strong, especially the coloring, they do not use white ink at all, the saturation of the color is obviously much worse, but ordinary consumers do not know how to distinguish at all, even Sister Hua you can not see the difference. Lin Qiang said with a smile.

"Their prices are much cheaper than ours. ”

Lin Qiang said: "This is the characteristic of Foshan people, who want to win by price." The price of their bottom bricks is less than one-third of our simple brand bricks, and the process is much simpler. I'm sure it won't be long before the price goes down a lot. ”

Most of the background wall manufacturers in the art ceramics street only exhibit and sell color carving products, and less than ten large-scale manufacturers have launched new products such as bright color sculpture, 3D inkjet, K gold electro-optical process and high-temperature burning background wall in the exhibition hall.

While introducing the performance of these new products to Qin Xiaohua, Lin Qiang led her into a background wall manufacturer exhibition hall called "Sapphire".

The exhibition hall is not large, less than 200 square meters, but it is magnificently arranged.

"Do you want to choose a background wall?" greeted the young shopping guide in uniform warmly.

"We are a decoration company and want to help customers buy background walls, can you tell us about your products?" Lin Qiang said.

The shopping guide led Lin Qiang enthusiastically, pointed to the physical samples on the wall, and introduced them one by one.

Qin Xiaohua paid special attention to the observation of those new products, and found that the color carving products should be exquisite and high-end, and the price should be much higher.

While introducing the products, the shopping guide said that many decoration companies now use their company's products, and asked Lin Qiang whether their company is in Foshan or Guangzhou.

Lin Qiang took out the business card of the decoration company and said: "Our company is in Guangzhou, mainly for real estate decoration, and we need a lot of money, can you give us a product brochure and quotation?"

The shopping guide said "wait a minute" and ran back to the front desk to Lin Qiang, who brought them the album, and handed Lin Qiang a quotation and his business card, and said: "My name is Li Menglan, call me Xiao Li Xing, Mr. Lin can contact me directly if he wants to place an order in the future." ”

Lin Qiang smiled, he knew that a large part of the salary of these shopping guides depended on sales commissions, "Okay, we will definitely contact Miss Li when we place an order in the future." By the way, didn't you Mr. Chen come over today?"

Li Menglan was surprised: "Do you know our President Chen?"

"I've talked to you Mr. Chen, but I haven't met, I came to Foshan today to do business, and by the way, I came to your exhibition hall to have a look. Lin Qiang said.

"Mr. Chen went to the factory in the afternoon, our factory is in Danzao Town, you wait, I will call Mr. Chen. Li Menglan took out her mobile phone, and after chatting a few words, she handed the phone to Lin Qiang.

"Hello Mr. Chen, I'm Lin Sheng--- right, I'm ,--- in your exhibition hall, it's okay,-- okay, then we'll wait for you to come back." Lin Qiang returned the phone to Li Menglan and said that Chen Chiquan was rushing back from Danzao.

Li Menglan didn't expect Lin Qiang and them to know their boss, so they hurriedly invited them to sit in the reception area, Lin Qiang said that he would go to see other products, and come back to meet Chen Chiquan at about five o'clock in the afternoon.

The two came out of the sapphire exhibition hall and went around several exhibition halls with new products, and had a basic understanding of the market.

"When did you meet Mr. Chen of Sapphire?" Qin Xiaohua asked.

"I have learned about these manufacturers, sapphire is a new manufacturer that has just been established, their boss Chen Chiquan is very young, only two years after graduating from college, and he chatted very closely, many ideas are similar to my ideas, I think there is a lot of room for cooperation with them. Lin Qiang said.

Qin Xiaohua said: "Then how are you going to cooperate with them?"

"The first is to find a stable supplier for our company, and we will definitely need these new background wall products for our home improvement projects in the future, in addition, I also want them to produce OEM for our trendy brand company and supply them to the original hundreds of special dealers. Lin Qiang explained his plan in detail.

When they returned to Sapphire, Chen Chiquan was already waiting in the exhibition hall.

Chen Chiquan was twenty-four or five years old, and he looked like Si, and he held Lin Qiang's hand and said, "I'm sorry, Mr. Lin, you have been waiting for a long time, come and sit inside." ”

Lin Qiang picked out a business card from the bag and handed it to Chen Chiquan: "Mr. Chen is polite, this is my business card." ”

"Ah, are you the boss of the trendy brand color carving?!" Chen Chiquan exclaimed.

Guangzhou Gaoqiao Chaopai Colored Sculpture Company is the benchmark of the background wall industry, Chen Chiquan naturally heard about it, but he didn't expect their boss to come to his small company in person.

Li Menglan, who was pouring tea next to her, was also full of disbelief expressions, when they were the shopping guide girls were first trained, Chen Chiquan asked them to first have an understanding of the tide brand color carving company, and also asked them to pretend to be customers, call the sales hotline of the tide brand company, and learn their communication skills with customers. She really didn't expect such a well-known industry leader to appear in the company's exhibition hall, and she boasted about the company's products to him.

Lin Qiang just smiled and said, "This is the president of our company." Just now, Miss Li took us to visit the products of Chen's head office, and the introduction was very detailed and professional. ”

Chen Chiquan rubbed his hands and said: "Oh, it really makes Mr. Lin laugh, how can we have these products with you." ”

Lin Qiang said very seriously: "Mr. Chen doesn't need to be too humble, our company only focuses on color carving products, your company's bright light color carving, K gold electro-optical process and high-temperature burning background wall These new products are really good, we came here this time, we want to discuss with Mr. Chen, and cooperate with Mr. Chen in new products." ”

Speaking of these new products, Chen Chiquan also regained his self-confidence all of a sudden, he told Lin Qiang that his company was originally only the production of color carving products, but the competition in the color carving industry became increasingly fierce, and then the market came out of the new products, he did everything possible to get the production technology for the first time, and immediately raised funds to purchase equipment, launched new products, and he also improved its bright color carving process, and the products produced were more exquisite.

After listening to his introduction, Lin Qiang said: "Our company has its own decoration alliance, and it has hundreds of decoration engineering teams, specializing in the overall home decoration of the real estate, and the amount of background wall is not small. ”

The original franchise store of the tide brand company has long enjoyed a prestigious reputation in the industry, and has been imitated by other manufacturers, Chen Chiquan has also made an in-depth study of the famous "Tide Brand Colored Eagle National Regional Special Distribution Contract" written by Lin Qiang himself, but to develop these franchise stores in the country, it needs the support of a large amount of money, and his company does not have such financial strength, only envy, and now he heard that Lin Qiang wants to use their dealerships to promote his new products, Chen Chiquan immediately became excited.

He looked at the time and said to Li Menglan: "Xiao Li, you call Jihua Restaurant to book a private room." ”

As he spoke, he arched his hand towards Lin Qiang and said, "Mr. Lin, Mr. Qin, let's go to dinner first, and then discuss it when we come back." ”