Chapter 1440: What Makes a Great Product
In Li Mu's view, at the moment when human science and technology are developing explosively, batteries are a special field that is difficult to find breakthroughs for a long time.
People have been able to condense the computer equipment that required tens or hundreds of tons of computer equipment a few decades ago into the size and weight of a book, and even the computing power has been increased by thousands of times.
But the reality is cruel, the human technology tree has not found a huge technological breakthrough in the field of batteries, and all mobile devices are plagued by the unbreakable specific capacity of batteries.
Fifty years ago, how much energy can be stored in a kilogram, and now the lithium battery is up to several times, it is difficult to improve the energy density of the battery, the notebook comes with a bulky battery, the energy storage is only a few hours, more than ten years later, the smart phone, and then promote power saving, basically have to be charged a day, if according to the development speed of computer processing chips, to the era of Apple mobile phones, the battery should be in the same capacity, reduced to only the size and weight of a yuan coin is reasonable.
It is precisely because the battery industry can not find a major breakthrough, will make the lithium battery service time beyond everyone's imagination, we have long been accustomed to rapid innovation, even contemporary scientists believe that in the near future someone will be able to find a more advanced power storage solution than lithium battery, but the terrible thing is that lithium battery is like rubber, has become an irreplaceable part of the industrial field.
From the invention of the automobile to the present, there have been no less than 10,000 technological innovations inside and out, and people have even begun to try to get rid of the fuel tank and the fuel engine, but so far, no car has been able to get rid of the rubber.
The more this is the case, the more Li Mu feels that the layout of the lithium battery industry should be grasped, and while it has not yet become the mainstay of the information age, the source of this industry should be dug up cleanly.
Nowadays, people are still far away from lithium batteries, and the penetration rate of mobile phones is not high, so not everyone can contact lithium batteries, but in the future, mobile phones, notebooks, tablets, power banks, cameras, and even flashlights, vibration toys, new energy vehicles, etc., etc., none of them can leave lithium batteries, and must cage resources into their own hands before the industry is good!
……
As always, the Harvard campus is a temple of academics, and everything here follows its own rules, and nothing has changed, but the inner Harvard has begun to have some different elements than usual, this is because Harvard's body is giving birth to a very trendy baby, its name is Facebook.
With Li Mu's funds, Mark Zuckerberg put most of his energy into the incubation of the Facebook project, he has no great ambitions, in the early stage of entrepreneurship, his biggest wish is to make Facebook popular in colleges and universities in the United States, and become the new favorite of American college students.
In order to achieve this goal, Mark Zuckerberg has invested a considerable amount of energy and money to promote Facebook in major colleges and universities across the country, and he and his local promotion team plan to travel to all colleges and universities in the United States in the next three months to promote Facebook, a trendy social product for college students.
When Li Mu arrived at Harvard, Mark Zuckerberg had just returned from New York, and the push team was working at Columbia University and other universities in New York in turn, because there were too many colleges and universities in New York, Mark Zuckerberg attached great importance to it, before that, he had been staring at New York for more than a week, and this time he heard Li Mu say that he was going to meet with him at Harvard, so he hurried back to Massachusetts.
In Mark Zuckerberg's eyes, Li Mu is his boss, so as soon as he arrived at Harvard, he came directly to Li Mu, and as soon as he met, he was very excited to report to Li Mu about the current development of Facebook.
According to Mark Zuckerberg, Facebook currently has one million registered users, more than 100,000 daily active users, and more than 90% of the users are college students, not only because the publicity target is focused on college campuses, but also because college students have more time to contact the Internet, and there is a great demand for social networking on campus.
Li Mu asked him: "How many college students are there in the United States now?"
Mark Zuckerberg said without hesitation: "At present, the total number of undergraduate and graduate students in the United States is about 17 million. ”
Li Mu nodded and said, "You now have one million registered users, accounting for 6% of your total target group in the first phase, and the road is still very long." ”
Mark Zuckerberg said: "It's only 6% now, but at our current rate of rollout, we can increase it to 30% by the end of the year at the most." ”
Li Mu held his chin and said to himself: "In almost half a year, from 6% to 30%, this is a linear growth. ”
Mark Zuckerberg didn't understand the meaning of Li Mu's words, but vaguely felt that Li Mu might not be too satisfied with his goal, so he asked him tentatively: "Mr. Li, if you have any opinions and dissatisfaction, please point it out directly, and I will definitely try to correct it." ”
Li Mu smiled slightly and said, "Don't be too nervous first. ”
After that, Li Mucai said slowly: "In the Internet, the users of good products are growing linearly, starting from 10,000 users, crossing the 50,000, 100,000, and 200,000 mark, and growing to millions, tens of millions, and even hundreds of millions. ”
Mark Zuckerberg agreed: "You're right, this is indeed the quality that a good product needs to have, the total number of users is steadily rising, and there are few or no bottlenecks." ”
Li Mu sighed: "But this is just a good product, a really good product, the user should be explosive, its body contains a huge energy like nature, just like an ancient Chinese poem depicted,' Suddenly, like a night of spring breeze, thousands of trees and pear blossoms', nature will never let Harvard and even Massachusetts trees pull out green shoots one after another, it will use its energy to make most of the trees in Massachusetts in a very short period of time at the same time to pull out green shoots, a few days later, other latitudes and altitudes, will also be in a large area as a unit, piece by piece green, excellent products should be like nature. ”
Li Mu firmly believes that "the best product is explosive development" theory, many products are in a very short period of time to quickly occupy a large market, this theory is also the Internet explosion must follow the law, forward, there are legends, there are QQ, there are Taobao, backward, there are Weibo, iPhone, iPad and Android, and even Douyin, but Li Mu did not have the opportunity to experience the era of Douyin more than a year to become popular all over the world.
Facebook itself is also a hit, but it has not yet opened the door to the explosion in the initial stage, Li Mu knows that Mark Zuckerberg will be able to open this door sooner or later, but he still hopes that this day will come sooner.
"Excellent product ......" Mark Zuckerberg muttered to himself, what came to mind was the scene when everything revived at the same time every time spring came, he had lived for more than 20 years, and he had long been accustomed to the change of seasons, so he never felt that it was a shocking thing for everything to recover at the same time, but now that I think about it carefully, it is really an extremely powerful force behind all this, and it is that force that can bathe half of the world in a warm spring breeze in a short period of time.
If it is the powerful nature behind the world's trees and plants that drives everything, then what is the driving force behind the world's Internet users? Or, how can we have such power?
Mark Zuckerberg suddenly looked at Li Mu, and his mind suddenly opened!
Isn't Li Mu such a force? Starting from YY, all the products have grown explosively like this, and the number of YY users does not need to be set at all at the stage of 10,000, 50,000, and 100,000, and the speed of its development is so fast that its stages are all based on the numbers of 1 million, 5 million, 10 million, and 50 million.
Compared with YY, Facebook's development speed is simply more than a little bit slower, and he is still running frantically with his team in one university after another in the United States, one school after another, and Li Mu was almost a country by country, and the gap between them is so big that it makes people chill down their spines.
Only then did Mark Zuckerberg understand that Li Mu just said that a good product is a linear growth, not to praise the results of his work, but to implicitly convey disappointment! If Facebook develops at such a pace, it can only become a good product with linear growth, but it will definitely not become an excellent product with explosive growth.
All of a sudden, Mark Zuckerberg's heart was filled with frustration.
Li Mu saw his loss, and instead of comforting him, he asked him: "What is your current promotion rhythm?"
Mark Zuckerberg said: "I first divided the United States into several territories, as a large area, and then delineated a number of areas that need to be focused on breakthroughs, such as the New York University Circle, which is now being promoted, and we continue to promote one university after another, and every time I go to a university, I try to mobilize the students of this university to make them interested in Facebook." ”
Li Mu nodded and said, " The approach is correct, but this approach itself is a rule-abiding approach, you always feel that the students of each university are independent closed loops, so you have to open them one by one, so I believe that your current Facebook users are also a closed loop and a closed loop independent, for example, Harvard students only interact with Harvard people on Facebook, and MIT students only communicate with MIT students, although everyone is almost only separated by a wall, but on Facebook, everyone is like two insulated LANs, right? ?”
Mark Zuckerberg was stunned, and immediately said ashamedly: "You are right, it is true now, users are interacting with schools as units, and they rarely break through the boundaries of schools......"
Li Mu nodded and asked him, "Have you let off firecrackers?"
Mark Zuckerberg was stunned and asked him, "Are you talking about a string of firecrackers in China?"
"That's right. ”
Mark Zuckerberg said, "I played it as a kid. ”
Li Mu said: "In China, there are 100 firecrackers, 100,000 or even 1 million sounds, but their essence is no different, they are all independent artillery battles, and then connected together with fuses, separate artillery battles, and even together are called firecrackers. ”
After speaking, Li Mu turned his words, looked at Mark Zuckerberg, and said seriously: "But now, you are not setting off firecrackers, you are just lighting a firecracker, a university is a firecracker, you run over, light it, and wait for it to explode, and then order the next one, in this case, how long will it take you to finish?"
Mark Zuckerberg looked at Li Mu and muttered, "Mr. Li, you mean that I need to quickly solve all the colleges and universities like lighting firecrackers?"
Li Mu waved his hand and said, "I mean, you have to build a fuse first. ”