Time flies, and the children of the past have long grown up and even started a family, but just like Ronan, in the minds of many people, there is still a place for their childhood friend "Transformers".

Since the nineties of the twentieth century, with the maturation of the fan base and the successive launch of new toy series, the activities of Transformers fans around the world have become increasingly warm, as early as 1994, the first BOTCON Transformers annual conference was held in the United States, and then evolved into an annual event.

This event is also the event with the largest concentration of die-hard Transformers fans in the world.

Their love for the Transformers series can be imagined,

Such a movie with the childhood dreams of quite a few people really fulfilled a real dream of theirs, and when Optimus Prime and Megatron transformed on the big screen, this film has become an eternity in their memories.

On the other hand, it just shows a problem, the plot of the film is very thin, and it is difficult to leave too much impression on the audience.

In addition to punching and blasting, only the transformation can really be remembered.

It is also inevitable that in the eyes of some Transformers fans, the film will fulfill their dreams, while in the eyes of others, the film will ruin the good memories of their childhood.

But except for a very small number of diehards, the vast majority of tightropes have walked into the theater again and again.

Whether they love more or hate more, I'm afraid most die-hard fans can't tell themselves, there is only one thing they do, buy tickets to enter the theater, and watch their childhood friends transform in front of their eyes in the most real way.

Then, buying tickets and entering the theater, the tightropes watch the movie over and over again, study each of them in slow motion to figure out the transformation process, the details of the fights, and so on, and then have fun with it, talk about it, and have a lot of enthusiasm for the spin-offs......

This is also one of the reasons why the box office skyrocketed after the release of "Transformers".

Although the film received near-unanimous bad reviews from critics, it could not change the enthusiasm of the audience.

The vast majority of the audience thinks that the action effects and special effects of the film bring great visual enjoyment, and some people continue to shout through the Internet - the theater is not a classroom, who cares about the connotation and philosophy!

Having said that, how many people go into the theater to watch movies to understand life and think about social philosophy?

Originally born as a form of entertainment, film has since been elevated to art, but it is still essentially entertainment.

At the same time, in a famous port in the East, countless containers full of Transformers peripheral products passed through customs, loaded onto several 10,000-ton freighters, and were shipped to all over the world.

The people from the Oriental branch of Embassy Pictures breathed a sigh of relief when they saw the last freighter departing from port.

This is the sixth batch of goods sent away since May, looking at the company's distribution, it is estimated that the Transformers movie peripherals are a global hit.

Compared with Hasbro's products, Relativity Entertainment's movie peripherals are two-thirds lower in cost on the premise of ensuring product quality, and the production speed is fast, the product review is strict, and the supply is sufficient.

Foreign trade products can make the factories here obtain higher profits, and they are willing to give priority to the completion of foreign trade orders, and in accordance with the most stringent standards.

The low cost leaves a huge profit margin for Relativity Entertainment.

The person in charge of the Oriental Branch of Embassy Pictures does not need to look at the report, but he can also imagine that the order of Relativity Entertainment has fed many OEM processing enterprises here.

Not to mention anything else, for the peripheral products of "Cars" and "Transformers" alone, Relativity Entertainment's orders to this side have reached $100 million.

Although this inevitably leads to the proliferation of pirated products in the market here, the person in charge who is very familiar with the situation here knows very well that even without the cooperation between Relativity Entertainment and the processing factories here, pirated products will not be proliferated?

Born and raised in this land, he knows exactly what the answer is.

The person in charge said to the driver: "Let's go, hurry up, go back to the city, and we will also go to see "Transformers". ”

It is said that when he was young, he watched the "Transformers" cartoon less, and he also bought Optimus Prime and Megatron toys at street stalls.

Around 1990, major TV stations here introduced and broadcast "Transformers" one after another. Since then, many people have become inextricably linked to Transformers, just like him.

In those good days, the eyes were full of vivid colors, dazzling metamorphosis movements, the ears were full of mechanical friction sounds, rhythmic rock music, magical sci-fi concepts, and endless technological terms made the little brain in front of the TV run at full capacity.

In those times, I became a small audience next to the big stage of the universe, and I gained all kinds of joys, sorrows, and sorrows from the battles between good and evil, beauty and ugliness, good and evil.

In this era when the concept of domestic protection month is not clear and the card is not very strict, "Transformers" easily passed the review and entered the July summer file of the Oriental market.

The introducer, China Film, is very optimistic about the prospects of "Transformers", and even believes that it may be a popular candidate for the annual box office champion in the Eastern market.

China Film has also teamed up with Wanda, New Film Association and New Century to launch a special 20-year exhibition of "Transformers", with hundreds of new and classic versions of toys available for fans to try and sell, including several limited editions from Hasbro and Relativity Entertainment.

In addition, it has also launched many preferential screenings and measures such as half-price for students, half-price special offers for the first and last screenings, etc., to attract more fans to the theater.

The group of people in the seventies and eighties is currently the main consumer group of the Oriental film market.

Even in the summer, "Transformers" has become a trend in the Eastern market, and after its release, it has become the most scheduled film in the cinema at the fastest speed.

In the mainstream cinemas of many first-tier cities, there is a "Transformers" film schedule in half an hour, and even in the theaters of several companies with more cooperation with Relativity Entertainment, the interval between the first week is only 15 minutes, and the film scheduling rate is as high as more than 60%.

In this way, it is almost logical that "Transformers" has broken the record of the Chinese film market.

The film got nearly 35.77 million soft girl coins in the Oriental market on the first day, which is the highest single-day box office since the statistics of Oriental Films, and the box office on the second day easily refreshed this record, 39.75 million soft girl coins can only be described as crazy for the Chinese film market in this era.

Subsequently, the film exceeded 100 million soft girl coins in the first three days of the weekend, creating the highest single-week box office record in the Oriental film market and the fastest speed of breaking 100 million.

This collection has a huge appeal in the East.

Now limited by the degree of theater and market development, after a few years, the energy that the "Transformers" series can burst out in the East is beyond imagination.

once even became the overall box office champion here.

And sit in this position for quite some time, until some self-buying box office movie comes along.

The record-breaking performance of the film immediately triggered a burst of hype in the Oriental media, and the attention of the media attracted a large number of viewers into the theater.

"Transformers" will be the overall champion of this year's Oriental Film Market, and it is rich in all the elements of imported blockbusters, especially the embodiment of high technology, which has a strong shocking power. It not only satisfies the deformation complex of the post-80s generation, but also attracts the attention of more fashion groups under this strong influence and news attention. ”

This commentary from the official media on the other side of the Pacific is undoubtedly the best summary of the Transformers craze that has been set off in the East.

In order to promote the film, the Oriental Branch of Embassy Pictures also took great pains, such as hyping the fighting methods borrowed by Optimus Prime from free fighting during the production of the film as a tribute to kung fu and so on.

As long as there is a high business income, none of this is a problem.

Of course, not everyone here welcomes outsiders like Transformers.

Some literary film directors and producers here have openly complained in the media, and they have been put on the line: "Our theaters would rather give American films to the screen than domestic films, and look at the screening rate of "Transformers"! Why don't you schedule 100 percent of the films?

But most people don't even have this brain, and soon some filmmakers here took the initiative to refute, saying that "the audience should have the right to choose".

In the past, this film market was relatively closed, lacking enough competition from outsiders, and many people were used to lying down to win, and when the wolf came, these people didn't think about how to strengthen their own strength to defeat the wolf, but blamed someone for letting the wolf in.

This is not to blame on the environment, after all, the cinema chain is a commercial operation for the purpose of profit, which film the audience likes to watch, the attendance rate is high, they will row more, the most basic market law.

To some extent, since we have chosen the path of art films, we should not blame the market, especially not the market under the banner of nationalism.

Let's just say that "Transformers" has a high box office income here, and most of the money really goes into Hollywood's pocket?

You know, Embassy Pictures' box office share is only 13%.

And the high box office of "Transformers" means that the income of the special fund for films, business tax, domestic distributors, domestic theaters and theaters is also higher, and the so-called art films may also receive more subsidies.

Under the existing system, the film scheduling rate is set by the theater according to the market response, which is a commercial judgment and should be in line with the maximization of interests.

Also, as a film artist, if you choose this artistic path, you must understand the truth of high and low, since you have chosen a high place and a small number, don't complain about the popular standards of the public.