With the release of "Transformers" around the world, the market data of all aspects will be summarized in Ronan's office as soon as possible.

The latest reports were also placed on Ronan's desk by Connie's hand.

"I just received a notification from the Oriental Branch of Embassy Pictures. Connie put down a document and said to Ronan: "The latest batch of "Cars" and "Transformers" peripheral products, a total of 75 containers, have been shipped from the East, and the official report will arrive in the afternoon." ”

Ronan said, "Okay. You send a notice to Garcia that you must ensure the supply of goods for peripheral derivatives, make plans for the next stage in advance, and place orders with processing plants in the East. ”

Connie immediately said, "I'll go now." ”

Ronan quickly flipped through the documents on his desk, "Transformers" also had nearly 100 million US dollars at the box office in its first week overseas, and the global box office has now exceeded 200 million US dollars.

The film will be opened in more countries and regions in the future, and the overseas box office will maintain a rapid rise.

The peripheral aspect is also quite powerful, not counting Hasbro's side, the peripheral derivatives income obtained from the promotion and sales channels of Relativity Entertainment alone, the preliminary statistics in North America are as high as about 75.6 million US dollars.

Overseas statistics are not available for the time being, but the income is only higher than that of North America.

The enthusiasm and fond memories that the tightropes have accumulated over the years have completely exploded with the promotion and release of the live-action movie "Transformers".

Connie knocked on the door and said, "Hasbro CEO Brian Goldner is here, in the reception room. ”

Ronan put down what he was doing and went to the reception room, and as soon as he entered the door, Brian Goldner gave him a warm hug.

The head of Hasbro smiled crookedly and said, "This time it was such a success! We've waited too long for this day!"

Since a few years ago, he has been urging Relativity Entertainment, and now that the live-action movie "Transformers" is released, Hasbro is definitely one of the biggest winners, although it has also invested a lot of money in addition to copyright.

Ronan smiled and said, "Good things are grinding, long-term anticipation, isn't it for today's success?"

Brian Goldner laughed, "That's right. ”

He was obviously in a very good mood and said: "In the past period, Transformers temporarily surpassed Barbie dolls and became the most popular toy in the United States, more than 10 years ago, Transformers were all the rage, and this time with the craze of the movie version of "Transformers", Bumblebee, Optimus Prime and Megatron are making a comeback!"

Mattel and Hasbro are the two largest toy manufacturers in North America, and there has always been fierce competition between the two sides, and each wants to overpower the other.

"Relativity Entertainment and Hasbro can be more successful when they work together," Ronan said. ”

Now Brian Goldner is confident in Ronan and Relativity Entertainment, shook Ronan's hand vigorously and said, "I always believe that. ”

He then asked, "When will the Special Forces series be released?"

Ronan groaned for a moment and said, "Don't worry, let's find out the market reaction first, and then it's not too late to make a decision." The more prepared you are, the better your chances of success when the project is launched. ”

"In terms of movies......" said Brian Goldner without hesitation, "Hasbro follows Relativity Entertainment." ”

The current Hasbro, not the Hasbro after the 2010s, does not dare to invest in making movies on its own.

The former Hasbro, after the adaptation of its toys into movies, was very dissatisfied with the fact that most of the profits were taken away by Hollywood producers and distributors, relying on the original animated series production department, set up its own film production company, and began to invest in the filming of live-action films of its toys.

But the road of film production is not easy to follow, and the American film industry is actually equivalent to Hollywood, which is a rather exclusive circle, like Ryan Goldnow and David Ellison who take the road of saving the country by curves.

Hasbro's failure can be predicted, and the large-investment and big-production "Super Fleet" is not ordinarily miserable.

Brian Goldner didn't stay long, chatted with Ronan about "Special Forces" for a few words, and hurriedly left to go downstairs to Embassy Pictures.

He knew very well that Ronan was now only in charge of making decisions and talking about specific marketing operations, and he still had to go to the people of the distribution company.

Back in the office, remembering Brian Goldner's words, Ronan deliberately found the survey data about "Special Forces" and looked at it, after all, Duke and Blake had already appeared in "Transformers".

Maybe there are no special end credits, or maybe it's because such names are more common in the United States, Duke and Blake didn't cause a particularly big reaction, only fans of "Special Forces" toys and animations noticed their existence.

Relatively speaking, the discussion of this group has not really spread, and the Internet is far from flooding with information about it.

Regarding the live-action movie "Special Forces", at present, I am only writing the script first and doing some preparatory work in terms of text.

Once such a movie is really put on the agenda, it will mean the investment of hundreds of millions of dollars, Ronan must be cautious, and even plans to wait for the release of "Transformers 2", and then it is not too late to make formal preparations.

After a dominance over the Independence Day holiday, "Transformers" soon welcomed a strong competitor in the second weekend, Warner Bros. "Harry Potter" series, chose the second weekend of the Independence Day schedule.

The little wizard wielding a little magic wand has already progressed to "Harry Potter and the Order of the Phoenix".

As the second largest IP in Hollywood and even the world's commercial film market after "Star Wars", the power of Harry Potter is self-evident.

The little wizard has an irresistible charm for teenagers, and with a flick of his wand, he has won this week's North American box office title.

However, the box office of "Harry Potter and the Order of the Phoenix" in North America in its opening weekend of $77.1 million can only be regarded as decent for this series.

"Transformers" fell to second place.

In the opening weekend and the next four working days, the film consumed too much tightrope of enthusiasm, resulting in a slightly larger drop in the box office the following weekend, close to 55 percent.

But for Relativity Entertainment, the North American second-weekend box office of $51.52 million is completely within the acceptable range.

Coupled with the harvest of the previous four working days, the North American box office of "Transformers" successfully exceeded $200 million, reaching $202.13 million.

As for the second Dragon Ball that Twentieth Century Fox received, "10,000 Years Before History" completely sank, with less than $4 million at the box office this weekend, and less than $30 million at the box office since its release in North America.

Even the most optimistic people know that the film's North American box office drop is not to mention $50 million, and even to reach $40 million is very difficult.

At $200 million in 10 days in North America, "Transformers", a toy adaptation, was a real success, and the final box office in North America is very hopeful to exceed $350 million.

Overseas, the number of countries and regions showing "Transformers" is also increasing, and the overseas box office has increased by nearly $90 million this week, bringing the film's global total box office to nearly $400 million.

In this situation, if you don't shoot a sequel, it's simply intolerable, and God will be angry!

Shahai Entertainment and Hasbro held a press conference to announce that "Transformers 2" was officially established, and the main creative staff of the first part, from director Michael Bay, to actor Henry Cavill and heroine Candace Swanepoole, will all return to the sequel.

And, of course, the real male protagonist Optimus Prime!

Compared with the box office, the film's income in peripheral and derivative channels is also amazing.

As of the second weekend of the North American release, according to the latest data report received by Ronan, since the opening of "Transformers" in North America, each theater has sold about 1,500 Transformers toy models, and the average revenue of a single theater in this area is as high as $150,000.

The development of derivative products is the general trend of Hollywood movies, and toy movies like "Transformers" will not be an exception.

Although the rights to the toys are owned by Hasbro, according to the agreement signed by the two parties in the early years, Relativity Entertainment has an absolute dominant position in movie-related derivatives, sharing 60% of the profits from each movie derivative.

Other images and text licenses, as the copyright owner of the film, can share 80% of the profits.

In addition to traditional peripheral products such as toys, dolls, stationery, and cultural shirts, which are indispensable for every movie, Relativity Entertainment also launched the Transformers and photo series, which also sold well, selling more than one million copies in just ten days.

Transformers toys or other merchandise other than those of the movie have nothing to do with Relativity Entertainment.

But this aspect is also driven by live-action movies, and sales have skyrocketed, and any Transformers-related merchandise seems to have become a hit this summer, and Hasbro, as the copyright owner, has made a lot of money.

THE INTERNET IS ALSO A SALES CHANNEL THAT CANNOT BE IGNORED, WITH SITES SUCH AS EBAY, AMAZON AND NETFLIX RENTING AND SELLING OPENING TRANSFORMERS SALES SECTIONS, AND VARIOUS PERIPHERAL PRODUCTS RELATED TO LIVE-ACTION FILMS HAVE BECOME HOT SELLERS ON THE INTERNET, AND THE $99 MOVIE VERSION OF THE FLAGSHIP OPTIMUS PRIME MODEL WITH THE SLOGAN "FREEDOM AND RIGHTS TO ALL" HAS REACHED THE TOP OF THE SALES CHARTS ON THESE SITES.

There are also a number of sponsors, such as Chevrolet's Camaro, one of the most popular sports cars in North America, and Candace Swanepel as the heroine, who became a hot Hollywood star, and the CT sunglasses she wore in the film, which sold for $39 and became a hit after the film was released.

A super-hit movie can always create countless business opportunities.

In addition, Shahai Entertainment is also preparing to jointly open a new animated series "Transformers: Proof of Leadership" with Hasbro!

In contrast to the highly encouraged Relativity Entertainment and Hasbro, Twentieth Century Fox was in a state of depression.