After reading "Pirates of the Caribbean", McNeys did not go home, but went directly to the newspaper office, wrote a related report article overnight, and successfully published it in the entertainment section of the Los Angeles Times the next day.

McNays's idea was simple, news was time-sensitive, and a film as good as "Pirates of the Caribbean" was bound to attract attention.

So, he wrote a report with a recommendatory nature.

"Pirates of the Caribbean is a film for all ages, with its 'family-friendly light-hearted humor mixed with a little bit of tension and scary', and most notably the film's computer stunts. Overall, "Pirates of the Caribbean" has not escaped Hollywood clichés, and the plot is relatively simple, but that doesn't stop it from being a recommendable film. In addition to watching films that denounce society or expose darkness, we can also choose this kind of movies that can be passed by with a light smile, reminisce about the yearning and imagination of pirates in childhood, and satisfy the visual enjoyment and pursuit of beauty. ”

A good movie that definitely deserves to be recommended to everyone.

Arenas from The Hollywood Reporter has also completely changed his attitude and stance, and seems to have been conquered by the captain's charm and transformed into a pirate blow.

"Pirates of the Caribbean" tells an interesting adventure story, which can be called the best commercial blockbuster since the beginning of this summer, director Gore Verbinski can't help but applaud people in the use of many shots, the two male protagonists Johnny Depp and Christian Bale are definitely the most distinctive personalities of this year's pair of movie characters, the two characters collided with passionate sparks, and there is no pirate movie with such obvious contrasts, but they complement each other's strengths and weaknesses. ”

Embassy Pictures invited almost all mainstream media and major entertainment media to the premiere of Pirates of the Caribbean, and although many of them were unconventional to show their unique tastes, the vast majority of the media unanimously praised "Pirates of the Caribbean".

"The film is suitable for all ages, and the only flaw is that the film is too long. —USA Today

"A great robber movie, extraordinary, funny and spectacular. - Entertainment Weekly

"Johnny Depp and Christian Bale have teamed up to bring some of the most fun and dynamic on-screen performances of the summer, and the two of them are the best reasons to watch this film. —The Washington Post Review

"This film looks like an extended music video, and if you're tired of summer movies, it's sure to leave you hooked on Gore Verbinski's pure cinematic magic. —The New York Times

"Pirates of the Caribbean has great special effects and a fun story that deserves to be watched by the whole family. —The Houston Chronicle

Ronan looked through almost all the mainstream media reviews, and he simply categorized them according to his impressions, and there were almost no useless comments that really belittled "Pirates of the Caribbean", anyway, he didn't see it, and the criticism basically focused on the shortcomings of the film such as too long and a slightly slower pace.

The aspects that have been praised have been relatively focused on excellent special effects, innovations on the old pirate genre, director Gore Verbinski, and the two leading actors, Johnny Depp and Christian Bale.

These positive evaluations, after being disseminated by the media, can effectively arouse the audience's desire to buy tickets, after all, the previous crazy large-scale propaganda bombardment has left a certain impression on the potential audience, and a good evaluation can undoubtedly make the impression more profound.

Moreover, the characteristics of "Pirates of the Caribbean" as an adult children's film also contribute to box office growth, and family audiences will always be an important consumer group that cannot be ignored in the theater market.

Moreover, for a film like "Pirates of the Caribbean" with many wonderful special effects, the theater is the most suitable place to watch it.

Now, and even more than a decade from now, this type of film will be more effective in theaters than mass family entertainment facilities simply can't match.

Not only the media, but even the group of professional film critics who have always been indifferent to summer movies have also praised "Pirates of the Caribbean".

Although the famous film critic Roger Albert cut off his mouth, it did not prevent him from speaking out through his column.

"If you look back a hundred years on Hollywood and even the world's movies, there is no pirate movie better than "Pirates of the Caribbean"! This magical pirate film resurrects the dead pirate movies, and blooms with a brilliance that has never been seen before, before "Pirates of the Caribbean", no one would have thought that the mysterious, evil, and legendary image of pirates would appear on the screen with such grandeur......

Roger Ebert not only gave a good review, but also gave his trademark thumbs up.

The reputation of "Pirates of the Caribbean" is absolutely outstanding among this summer's Hollywood commercial blockbusters.

The film's rating on Rotten Tomatoes has been lifted, and the vast majority of the 46 reviews collected on the website are positive, with a 92 percent freshness rating and an average score of 7.5.

Such a child-oriented comedy film is simply unimaginable.

Even those who haven't watched "Pirates of the Caribbean" think that professional film critics are not having a collective head cramp.

The Internet age has arrived, and the speed of information circulation has become faster than ever, and the word-of-mouth of the premiere of a super-masterpiece often only takes two to three days to spread all over the United States.

"Pirates of the Caribbean" has a good reputation, and the word-of-mouth marketing of Embassy Pictures has not stopped, and all kinds of voices praising "Pirates of the Caribbean" are endless.

Tom Cruise and Ronan are friends, in the previous black material incident, he thought that he owed Ronan a huge favor, and he didn't need to do any mobilization at all, and was the first to jump out and say in an interview: "I have seen the premiere of "Pirates of the Caribbean", Ronan's film is very special, extremely good, with incredible plots and characters, this movie is very enjoyable, and those who miss it will regret it for life." ”

In an exclusive interview with the Los Angeles Times that afternoon, Will Smith also specifically mentioned "Pirates of the Caribbean": "I was deeply shocked by this film, when the project was first established, Ronan described the world to me, but the grandeur of the film is simply indescribable in words, I can only say that this is an epoch-making movie!"

Ang Lee, who won the best foreign language film, also ignored the failure of "The Incredible Hulk" and sang the praises of "Pirates of the Caribbean": ""Pirates of the Caribbean will inevitably leave its own fame in Hollywood film history, and there will be no such excellent original commercial films for at least ten years." ”

Not only them, but all stars or directors who have a good relationship with Ronan or have cooperated with them have spontaneously jumped out to cheer for "Pirates of the Caribbean".

They have already seen the film, and there is no risk of affecting their reputation and other aspects of the recommendation.

They all have their own fans and influences, and the movies they highly recommend can also attract some fans to buy tickets.

Some of these voices are excited, some are sincere, some are professional, and they sound better and more seductive than "ad copy", and they sound better than advertisements.

Strictly speaking, it's still an advertisement.

Every director and screenwriter will always have a few good celebrity friends, and it is reasonable to pull them to cheer and cheer up at critical moments.

At the same time, the normal publicity campaign of "Pirates of the Caribbean" has never stopped.

Today's films, especially blockbuster hits, are marketed through "wave-rolling" advertisements and "carpet-intensive" campaigns, which will make people look forward to the movie theater on the way, and all kinds of PR advertorials will give people the illusion that this "great movie" must not be missed.

As a result, there will be more and more of the best so-and-so movies in the future.

But as far as pirate movies go, Pirates of the Caribbean definitely deserves to be described as the best and greatest.

The huge capital investment, good audience and media reputation made "Pirates of the Caribbean" the focus of the film market for a while, and completely suppressed "Terminator 3" and "Breaking Badgy 2", which were criticized after the release of the Independence Day holiday.

It creates the illusion that only one film with a major release currently exists in the North American film market.

Most importantly, in addition to the publicity offensive, the quality of "Pirates of the Caribbean" is sufficiently guaranteed and caters to the needs of the market and the audience.

Although film critics and some directors have repeatedly angrily denounced the lack of artistic belief in most audiences, the lack of sensibility to all beauty, and only the pursuit of entertainment, pastime and excitement.

For most people, movies are meant to pass the time as a pastime or casual entertainment.

If a film doesn't even have the interest to let the audience accompany the adventure, it can only be said to be a self-defeating failure.

Pirates of the Caribbean is a commercial blockbuster that definitely fits the market!

So, by Thursday night, when "Pirates of the Caribbean" was released early, the attendance in most screening rooms was very good, and Johnny Depp had many supporters over the years, as well as audiences who admired Christian Bale and Keira Knightley, plus word-of-mouth and celebrity recommendation effects, as well as people who were affected by what could be called a fierce publicity and marketing campaign, basically constituted the main audience of the early screening.

If a film is neither an adaptation nor a sequel, it is often the promotion and marketing, brand influence, and the appeal of the leading actor and director in advance.

In thousands of theaters in North America, another big-budget movie has also been released, and Warner Bros. produced and distributed "Fallen from the Sky" also opened this weekend.

But the publicity of "Falling from the Sky" is better than nothing, and it seems that Warner Bros. is not optimistic about this film and does not plan to invest too much money in publicity.

The facts have also proved this, as soon as the two films that started on the same schedule clashed, the winners and losers were separated.

"Pirates of the Caribbean" grossed $8.15 million at the North American box office in advance!

"Fallen from the Sky" is only $1.44 million!

Subsequently, the two films were officially released, and the box office was only a part of the huge revenue of "Pirates of the Caribbean".

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