"Obviously she is a fat man of two hundred pounds, so she likes to give herself the aura of a serious teaching director, and insists that it is in line with her positioning as a big woman. ”

In front of people, she often boasts that her mother is the first in the world, even in front of her boss Bingbing at that time, she will say: In her world, she is the protagonist, and Bingbing is only a supporting role. ”

After hearing this, Ding Cheng couldn't help but ask curiously, "At that time, you agreed to meet when you received the call?"

Sister Hua smiled slightly and explained: "You must know that the madman will definitely not be able to get my mobile phone number, how much can I get to show that she has a certain connection, and the qualified young child is very brave, I happened to be free at that time, and the company happened to be short of people, why don't you go and meet it?"

Ding Cheng nodded, it is still the old saying: opportunities are always reserved for those who have the ability, and they have the ability and courage to work hard to fight for opportunities, who are you looking for?

"That fat girl was born to eat this bowl of rice!" Sister Hua poured red wine and recalled: "I made good results in the first year, and what impressed me the most was to help a little artist I brought to grab the page of Bingbing, which was already the queen of topics at that time, and it was very successful." ”

"The next day, when the press release came out, Bingbing was bleak in front of a certain newcomer...... So-and-so's beauty overweighed Bingbing......"

Although it is common to see news of sexual pressure between actresses now, it was still around 07 at that time, and the word sexual pressure had not yet appeared in the entertainment industry, and she was the first inventor. ”

"So even Bingbing, who loved to buy news for herself at that time, most of the news she bought was sexy and charming, diligent and dedicated, and she fell in love with actresses in the same crew......"

It was because Yang Tian really appeared that Bingbing suddenly opened her mind and realized that she had bought her press release for nothing before, and in the future, as long as she bought the name of an actress of the same level or a bigger name, it would become the news that the public loved to watch. ”

"If you think about it, this word implies fighting with each other, but the smell of gunpowder is not as serious as tearing X, and it can rub the heat of people who are more popular than themselves. This kind of news point can be thought up by an agent intern at the time, do you think she is wonderful?"

It was also because of this incident that Bingbing later set up her own portal, directly pulled the fat girl over, and turned into the director of operations. ”

"The good start is to clarify the scandal with an old actor, not only to say it conclusively, but also to rely on this public relations draft with a soft and hard attitude to reverse Bingbing's unfavorable public image at that time. ”

"On the one hand, he elevated the identity of an old actor, and on the other hand, he stated Bingbing's dedication in a low profile, and said that if you don't even let go of people like old artists, I'm sorry, we won't let you go!"

"At that time, I was blown away by this manuscript!"

Ding Cheng recalled that he seemed to have heard that he was still in school at that time and did not pay much attention.

"It's a small thing, because she knows that if she wants to change a negative image, it's not about explaining to the audience how pure you are. The quickest and most effective way to change people's perceptions is to throw a new positive image to everyone. ”

"During that time, it can be said that there is the trough with the most ice and black materials, and these are the peach news that the people who eat melons love to watch, such as what illegitimate children, what plastic surgery, and being fostered, basically it has not been broken. ”

As a result, she directly came up with a killer idea, and simply used the label of an independent woman to completely whitewash Bingbing, so that everyone could see that the old lady herself is a wealthy family, how can she be raised?

"I have to say that she has a deep understanding of the entertainment market and stars, this circle is a female-dominated market, and now the most sought after is an independent, rich and good-looking female benchmark, amazing!"

Ding Cheng looked at Sister Hua and sighed, so that the gold medal economy is so important, the other party is definitely not good.

Including the star girl who was entangled in another black material later, she also advertised that she wanted to promote excellent artists, which was not as simple as making an appointment for an interview and sending a press release, but she must be in front of the artist in the professional field and values. ”

"Hey, these are all beauties, and when their appearances are actually similar, what they fight for is the level of operation of the team behind them, whether they can position the artists well and let the audience recognize the so-called personality. ”

"Just like investment, we must see the general trend and the trend of the times clearly, so as to invest hundreds of millions of funds in the right direction, which is the real test of the pattern and skills of brokers. ”

"After a few years, I left Bingbing, set up my own company, and turned the stupid roe deer into the most profitable advertising machine in China, hundreds of millions of dollars a year, if you don't accept it!"

Sister Hua sighed, looked at Ding Cheng and said seriously: "In fact, as an agent, in the face of the so-called crisis, the key is what this artist thinks in her heart? If she doesn't take this news as a thing, it won't matter, because all news is fleeting, as long as it is not a mistake of principle, the public will soon forget it." ”

"If you take this news seriously and feel that it hurts a lot, we have to help you face the frustration calmly and minimize the damage, and it is very important to protect the artist. ”

"Even I think female celebrities are really scary sometimes, especially with a lot of traffic, a lot of work schedules, countless interpersonal relationships to deal with, and many brand endorsements, flying everywhere every day, if you can't handle your emotions well, you'll be crazy a long time ago!"

After speaking, Sister Hua suddenly became serious, and said in a deep voice: "My bottom line is very simple, that is, you can't fake and buy the so-called traffic!"

"14 years is the first year of traffic stars, and the stupid roe deer is the first traffic star. Unlike the star-making strategy of traditional stars who became popular through their works, his popularity was an outlier at the time. ”

"There are no works that have brought any impresses to the public at all, and their popularity is completely dependent on big data and amazing data created by fans. When this data detonates on the Internet, it in turn prompts the public to ask: Who is he?"

"Two years later, he topped the celebrity rich list with 300 million, completely opening the point of no return for using data to create traffic and traffic to create stars. ”

Then celebrities from all walks of life began to pay attention to the role of data, and the Weibo platform also smelled business opportunities and shifted from the original public platform to a star-chasing platform. ”

"Weibo has become the most important position for fans to fight all kinds of data, and the platform has half-pushed and half-pushed all kinds of data chaos, and reaped the benefits of fishermen, and achieved continuous growth in daily activity and benefits in the past few years. ”

In fact, for the traffic stars praised by fans, the general reaction of the public at the beginning was curiosity, wait-and-see, and understanding. first curiously asked the star where he was sacred, and then tried to understand whether his works were really as good as fans said. ”

"Everyone's freshness and adaptation to traffic stars is also the heyday of traffic stars, which means that they have won the attention of the whole people. ”

"Because the public's curiosity and freshness are more than disgusted, data creates traffic, and traffic brings curiosity and attention, and traffic stars have become the sweets of the market, and as long as a film and television drama has them, it will have attention. ”

"In the past few years, traffic stars + big IPs are almost equal to big sales in the market, which is equivalent to making steady profits without losing money. As long as it is a drama with traffic, even if it is completely rotten, it is easy to sell. On the contrary, no matter how good the script is, if it does not have attention, it may not sell. ”

"The dramas that are not participated in by traffic, no matter how well they are filmed, the click-through rate on the video website is also very bleak, if there is the blessing of traffic stars, the click-through rate is easily two or three billion. ”

"The market is always profit-seeking, where there is money to make money, which model can make money the fastest, which model is popular with investors and producers. ”

Of course, the audience is not stupid, especially in the past two years, the traffic is obviously a bit unplayable. It's okay to sing and dance, especially as an actor, you are a group of people who should be respected. ”

"You have to give your emotions, your body, your heart and soul unreservedly to yourself as a role that has nothing to do with it. If you have played a lot of tragic characters, you can realize that when you integrate into that role, it is very painful and very difficult to get out. ”

But traffic stars don't have this sense of belief, they have fans and popularity, so they have no fear. Scandals such as lack of professional ability, cutout performances, abuse of stand-ins, throwing off big names, and sky-high salaries have emerged one after another...... The public's favorability of traffic stars quickly faded. ”

"The sky-high salary often accounts for more than half of the production cost of a film and television drama, seriously squeezing the investment in many later links such as director, screenwriter, photography, costume, art, special effects, and publicity. ”

"When unprofessional and incompetent traffic stars become the center of film and television production, the entire film and television production falls into the dilemma of hanging upside down, looking at the faces of stars, and working for stars. ”

"For example, the stupid roe deer, known as a fantasy IP adapted from a salary of 100 million, finally hit the street completely. and the urban drama with his little girlfriend, which was also hit by the market, which is the best proof. ”