Chapter 929: Superman Returns

Relativity Building, on Monday morning, Ronan attended the project promotion meeting of Shahai Entertainment, and George Clint, who chaired the meeting, mentioned the preparation or production progress of several future film projects.

For example, Edgar Wright's "Zombie Paradise" will soon be filmed, and Embassy Pictures has also confirmed that it will be released in 2007.

For example, "Slumdog Millionaire" directed by Danny Boyle has also begun to prepare for a series of film festival awards from 2007.

There is also the crew of "District 9", which has gone to South Africa and is preparing to shoot on location near Johannesburg.

"Lincoln the Vampire", directed by Uwe Ball, was also officially launched, with a production budget of up to $8 million.

This is the one with the highest production budget among all the movies that Brother Bao has directed.

However, the project that will be the focus of this promotion meeting is "Fast and Furious 4".

The third part has already been filmed and produced, and it will also be released in this summer file, and in several internal test screenings, the response to the film has been very good, and the sequel has also been put on the discussion agenda.

The fourth part is still produced by Jessica Felton and directed by Justin Lin, and the specific production budget will depend on the box office situation after the release of "Fast and Furious 3".

If the third part can meet expectations, the production budget of the fourth part will definitely be increased, and it will be closer to the first-line big production project.

After the meeting, Ronan spoke with Jessica Felton alone about the status of the project before returning to her office.

Connie has her box office flash ready for last weekend.

"How's it going?" Ronan didn't look, just asked, "Who was the box office winner last weekend?"

Connie's quick and concise answer: "Iron Man has achieved a comeback, topping the box office with $68.91 million in the second weekend. The newly released "Ice Age 2" came in second place, grossing $62.14 million in its opening weekend in North America. ”

Ronan asked again: "How much has the North American box office of "Iron Man" accumulated?"

Connie said: "In ten days of release in North America, the box office totaled $215.27 million. ”

Ronan nodded slowly: "According to the current trend, it is not difficult to exceed 350 million US dollars. ”

Connie smiled and said, "The Las Vegas casino has opened markets before, and now it has announced the closure of betting on the final $350 million North American box office of Iron Man. ”

Ronan also laughed: "It seems that the outside world is also optimistic about us." ”

"Yes. Connie said: "Not only Iron Man, but Thor, Hulk, Captain America, etc., who have announced follow-up plans, have also attracted much attention. ”

Ronan nodded slowly: "With a movie to drive the follow-up series, this deal is very cost-effective." ”

"Iron Man" has invested as much as $270 million in the promotion of the production tape, and under normal circumstances, the global box office must reach three of these figures in order to achieve profitability through the box office.

The goal of Relativity Entertainment is very clear, the theatrical screening is a huge publicity, and the best result is to recover the cost through the box office, and the real profit depends on the operation of various offline channels.

In ten days, the sales of "Iron Man" merchandise in the North American market have exceeded $50 million.

With the accumulation of time, this number will continue to increase, and the film has been filmed in overseas markets last weekend, and overseas offline channels will also bring high revenue.

With the big sale of "Iron Man", the licensing of the peripherals is also being carried out one after another.

Ronan then asked about the situation after the film opened overseas last weekend, and Connie answered accordingly.

At the same time as North America is hot, "Iron Man" has landed in major overseas markets such as Europe, Latin America, Australia, East Asia and Southeast Asia, but compared with the film's rapid growth in North America, the response in overseas markets is somewhat worse.

At the end of the day, it's Tony Stark's lack of influence.

Compared to Superman, Bat, and Spider-Man, Iron Man is much less well-known.

However, popular movies in North America can also attract attention overseas, and Hollywood blockbusters have always had the advantage of spreading quickly.

"Iron Man" was released simultaneously in more than 40 countries and regions, and it opened $90.54 million in the first week overseas.

Looking at the world, Tony Stark's popularity is relatively limited for the time being, which will also affect the overseas box office of the film to a certain extent.

Embassy Pictures predicts that the overseas box office of "Iron Man" will be much lower than that of North America.

Tony Stark is a relatively unfamiliar character to most audiences outside of North America, and this is another production that has just begun, and it is unlikely to have a large audience base like a sequel.

In fact, except for the United Kingdom and Australia, "Iron Man" did not exceed $10 million at the box office in its first weekend in other overseas regions.

Regardless, Iron Man has created a good enough start for Project Avengers.

Before Connie left the office, she said to Ronan: "By the way, early this morning, Charles Rowan of Warner Bros. called and invited you to the premiere of "Superman Returns" this week. ”

Ronan then remembered that Warner Bros.'s super-blockbuster was about to be released.

"Give them a reply. Ronan said directly: "I'll be there." ”

Kevin Tsuhara and Charles Rowan have both attended the premiere of "Iron Man" before, and even if it was out of courtesy, Ronan went to the premiere of "Superman Returns" to take a spin.

Moreover, this is a veritable highest-investment film in Hollywood.

"Superman Returns" began operating back in the mid-to-late nineties, and how many directors, screenwriters and scripts have been changed are perhaps only known to Warner Bros. and DC Comics.

By the time Brian Singh, who actually finished the production, took over the directorship, Warner Bros. and DC Comics had already spent $50 million on Superman Returns' ever-changing lineup.

It was originally decided that Nicolas Cage would play Superman, but Nicolas Cage was fed up with the repeated procrastination of the whole process and chose to quit the crew.

As for the other actors who have been replaced, it is simply possible to form a reinforced platoon.

Jude Law, Ashton Kutcher, Paul Walker, Josh Hartnett and many other popular students have all joined the crew and then left because of the project's delay.

Henry Cavill, who has signed a long-term contract with Shahai Entertainment, also participated in the audition, but lost to Brandon Rose.

For this project, Warner Bros. finally disclosed that the production cost was $270 million, but there are rumors that with all kinds of wasteful expenses before, the production cost is far more than this figure, possibly more than $300 million.

Whether it's $270 million or $300 million, it's the highest Hollywood record ever.

It also shows the ambitions of Warner Bros. and DC Comics that they really intend to make Superman return for the big screen!

The huge investment also represents a huge pressure to return to the cost, and it is estimated by the outside world that "Superman Returns" does not get a $1 billion box office, and it is not difficult to recover the cost through various channels.

Warner Bros. and DC Comics also have high expectations for this super-blockbuster, and it is said that a sequel was planned early on, but the sequel was recently canceled.

According to Ronan's guess, this should be related to "Iron Man", "Iron Man" came out early, and it should also give Warner Bros. a plan to create a Justice League cinematic universe, and then shoot a separate Superman movie, it will become meaningless.

Re-planning is inevitable.

Ronan is also curious, Warner Bros. seems to have a plan to create a Justice League cinematic universe, how to plan it?

Zack Schneider has started working with Warner Bros. on "Watchmen", and a lot of work Ronan has already sat in front, and it is not up to him to decide how Warner Bros. will choose in the future.

On Wednesday, Warner Bros. held a huge premiere of "Superman Returns" on the Los Angeles Walk of Fame, with many guests in attendance, and it was as popular as "Iron Man."

Entering the Kodak Theater, Ronan saw Kevin Tsuhara, shook hands with him, and said with a smile, "Kevin, I didn't expect us to meet again so soon." ”

Kevin Tsuhara also had a smile on his face: "How could Warner Bros. forget your heavyweight partner?"

"The Superman movie has been long-awaited for years, and now it's finally here," Ronan said. ”

Kevin Tsuhara said, intentionally or unintentionally, "You'll often see Superman on the big screen in the future. ”

Ronan said politely, "I wish you success." ”

"Thank you. "Kevin Tsohara seems confident.

Ronan didn't say anything more, went straight into the VIP room, and then saw Zack Snyder, who also saw him and hurriedly came over to say hello.

"I heard you've started working on Watchmen?" Ronan asked, "Is it going well?"

Zack Schneider said: "Warner Bros. has been very supportive of me, and Charles Rowan as a producer has a lot of respect for me. ”

Ronan nodded: "That's fine, I can rest assured." ”

Zack Schneider said: "When the film is finished, you must come and watch it as soon as possible. ”

Ronan smiled and said, "Definitely." He instead reminded: "Zach, don't forget that you are also the director of "The Three Hundred Warriors of Sparta", and you must cooperate with the embassy film industry to participate in the promotional announcement. ”

Zack Schneider hurriedly said: "I haven't forgotten that as long as there is a notice from Embassy Pictures and Shahai Entertainment, I will go on time every time." ”

Having shot two movies in Hollywood in a row, Zack Schneider actually knows very well that the success or failure of "Three Hundred Spartan Warriors" is still crucial to him, regardless of whether he works with Relativity Entertainment.

If the film is successful, the power and support he will receive at Warner Bros. will certainly be even greater.

In case of failure, let alone the current power, maybe Warner Bros. and DC Comics will call for a halt to the project and remove the director.

Ronan didn't say much to Zack Schneider, greeted many acquaintances, and then, at the invitation of Kevin Tsuhara, entered the main hall of the theater together and waited for the screening to begin.

It's been almost 20 years since the last Superman movie was released in 1987, and even the older generation of Superman actor Christopher Reeve has passed away, and countless people are waiting for Superman to return.