Superhero movies, and even superhero culture, have been popular in North America for many years, and the audience here is extremely familiar with them.

Especially out of North America, Superman is simply synonymous with superheroes.

In the vast area on the other side of the Pacific Ocean, although the Captain America movie "Detective Invincible" was introduced as early as 1948, most people are really exposed to superhero movies, or "Superman" starring Christopher Reeve.

The Zhengda Theater was one of the few channels for teenagers of that era to have access to foreign films.

Superman, as well as Supergirl, many people have their first contact with the Zhengda Theater.

Yes, there is also "Chivalrous Lion", I don't know if the friends who have watched this series will think that the heroine is particularly familiar when they recall it?

That heroine is the savior.

That's right, Sarah Connor!

Superman and Christopher Reeve, who were simply representatives of handsome foreign guys back then.

The guy who wore red underwear over once caused a lot of waves on the other side of the Pacific Ocean, and even caused a wave of underwear wearing outside the post-70s and post-80s.

In the group memories of many people who have watched the old version of the "Superman" movie, the classic red underwear is as red as the rising sun, red and cool!

Even, more older people, may not know Batman, don't know Spider-Man, and don't know Iron Man, but almost all have heard of Superman.

This red panty from Krypton is no longer a superhero in comics or movies, but has become a cultural representative.

Nearly two decades later, Superman is finally back on the big screen.

This son of Krypton is also going to face his old enemy on the screen again, that big bald Lex Luthor.

Warner Bros. has invested and attached great importance to it, and has also invited Oscar winner Kevin Spacey to play the villain.

It has been said that a world that needs a superman is unfortunate because the people there need to be saved, and a world with a superman is fortunate because the people there will be saved.

Director Brian Singer has a wealth of experience in making superhero films, as well as a successful resume.

"X-Men" and "X-Men 2" are both from this director.

Although there were some bad rumors on the set, such as child actors who harassed evolutionary teenagers, Brian Singh's ability to direct superhero movies has been proven enough.

However, the difficulty of making a Superman movie is obvious.

Not only Superman, but any human god is not easy to photograph.

To put it another way, God cannot be seen!

Superman is so perfect! so perfect that he doesn't even have a character!

Superman is also too invincible, flying away from the sky and the earth, the invincible laser breathes fire and ice, and can even blow out the sun in one breath.

DC Comics has long been aware of this, so they simply added the weakness of Kryptonite.

Anyway, there is no specific and reasonable explanation, Superman is afraid of kryptonite.

The personality is not distinct, the ability is too comprehensive and powerful, in this era of more and more emphasis on personality, he can exist as a god on earth, but when he appears on the movie screen as pop culture, the audience may not be welcome.

Christopher Nolan hasn't really pulled Batman off the altar through "The Dark Knight", and the lord is still a god, not a person who carries the cauldron.

Without enough experience to draw on, the Superman created by Brian Singer will naturally not be Clark Kent who is looking for himself.

Superman was born in a specific cultural environment and has been impressed for decades, with his character, abilities, and upbringing bearing the imprint of history.

No matter how the director shoots, he can't deviate from those original designs.

Superman can't be cynical like Iron Man, withdrawn and arrogant like Batman, or even violent enough to be self-controlled.

But in the case of Ronan, Brandon Rose's Superman fits the perfect image left by Christopher Reeve.

A man who always stands on the bright side, a perfect hero who has all the merits!

It's just that the times are changing, and people's requirements for aesthetics have also been raised to a higher level.

In fact, it is not Superman who failed in this movie, but the audience has long since changed, but Superman is still stuck in the perfection of the past.

If you look for reasons, Tony Stark's stinky problem is definitely one of the success factors.

Christopher Nolan dared to ask for such a high investment in The Dark Knight because he wanted to pull Batman off the altar.

Brian Singh may also realize that Brandon Rose's Superman is also more human, but it clearly doesn't go far enough.

At the end, Ronan met Zack Schneider again, and couldn't help but think of the old "Man of Steel".

Despite the film's mixed reputation and polarized reviews, Clark Kent, who is looking for himself, does add a lot of highlights, and even in order to dilute the symbolic factor of Superman, Zack Schneider studied "The Dark Knight", and the title simply abandoned Superman's name and named it directly after "Man of Steel".

Of course, the most impressive thing about the film is the god-like action scene in the world, destroying towns and urban buildings at every turn.

In comparison, the Marvel next door can really only be regarded as a schoolboy appointment.

The advantages and disadvantages of this are obvious, the former needless to say, everyone who has seen it is impressed; the latter brings a great imbalance of abilities, the most typical point is that Superman is too strong for the entire Justice League, how to balance the abilities of everyone? How to let Batman deal with himself?

Ronan doesn't need to worry about this, how to do it, eighty percent of it will fall on Zack Schneider's head.

Zack Snyder needs to pick up that burden for Warner Bros. and DC Comics.

As the director brought up by Ronan, Zack Snyder unknowingly bears the great expectations of Relativity Entertainment and Marvel Entertainment - Warner Bros. and DC Comics must break this good hand!

Whether the new card will be broken depends on the future development, but the market response of the old card is not good.

As a direct competitor to Marvel Entertainment and the Avengers program, Ronan has been following the market situation of "Superman Returns" since attending the premiere.

The reputation of the media and film critics is not bad, and the freshness of "Superman Returns" on Rotten Tomatoes is even more than 80%.

Although it can't be compared with "Iron Man", such a Rotten Tomatoes index is definitely relatively high among superhero movies.

However, film critics are ultimately separated from the first-tier market.

On the first day of the release of "Superman Returns" in North America, it sat at the top of the single-day box office list in line with everyone's expectations, but the box office numbers were a bit unexpected.

The film earned only $18.03 million on its first day of release in North America.

"Iron Man", which ranked second, only half of "Superman Returns" at the box office on the same day.

If you put it on most films, the first-day box office figures of "Superman Returns" are not bad, but the investment in this film is too high.

The production cost alone is as high as $270 million, or more.

What about the cost of publicity and distribution?

Although Warner Bros. has not announced it to the public, the scale of the publicity of "Superman Returns" is no weaker than that of "Iron Man".

In the following two days, the box office of "Superman Returns" gradually declined, and on Saturday's rest day, which could have erupted, the box office did not rise but fell, and only $16.31 million was received.

Three days after the opening weekend, "Superman Returns" unexpectedly won the North American box office, but the box office figure was only $48.38 million.

"Iron Man" ended the momentum of the North American box office streak, and in a way that conforms to the normal rules of popcorn movies, after two consecutive weekends of big sales, the box office has a big decline this week, and it has collected $33.56 million in three days, falling into second place in the box office list.

At the end of the list is "Ice Age 2" released by Twentieth Century Fox.

Faced with the North American box office of "Iron Man", which was released in the same month, with a total of $272.15 million, Superman was a complete failure on the big screen.

Cinema Score predicts that it will be difficult for "Superman Returns" to exceed $200 million at the North American box office, based on audience word-of-mouth.

The huge cost has brought Warner Bros. and DC Comics the same pressure to return to the cost.

After the box office was released on the first day in North America, it is not difficult for anyone who is familiar with the laws of the film market to come to a conclusion that "Superman Returns" will not have a box office tragedy, but it can bring huge losses to the producer.

Warner Bros. has undoubtedly gone awry, and the film is more of a failure in preparation than a filmmaking failure.

The relatively random choices in the early stage, and the continuous replacement of screenwriters, scripts, directors and actors in the later stage, have created huge problems for the project.

By the time Warner Bros. came to its senses and considered whether the project should be stopped, "Superman Returns" had already cost nearly $50 million.

In the face of a huge investment, Warner Bros. had no choice but to complete the project in order to give an account to shareholders, the board of directors and the group company.

As a result, the change of screenwriters, scripts, directors and actors began to be staged again, and eventually the production cost piled up to a jaw-dropping figure.

Compared to Warner Bros.'s repeated performance in "Superman Returns", James Cameron is simply the epitome of thrift.

"Superman Returns failed and we had no other choice. ”

In his office at the Warner Building, Kevin Trosohara said to Charles Rowan with a serious face: "The old superhero movies can't go on any longer, we have to make the same choice as Ronan Anderson." ”

Charles Rowan said: "Let's completely stop the superhero movie project except for 'Batman' and 'Watchmen' and go all out to run our superhero cinematic universe." ”

Diego Harris said: "We have an initial plan. ”

Kevin Tsohara made up his mind this time and asked, "It's obvious that Superman, who just suffered a defeat, is not suitable, and neither is the realistic Batman, are you sure?"

"It's confirmed!" said Diego Harris, "Green Lantern!"