Adding Chinese elements to "Plants vs. Zombies Online" has become the top priority of the entire game team at the moment.

Chen Tong, who was born as a cultural person, does have a more keen sense of smell for culture, and also has a very unique understanding, Li Mu just simply hopes that Plants vs. Zombies can become a well-known game produced by Huaxia, and at the same time hopes that the image in the game can become a well-known cartoon image produced by Huaxia, but he never thought that he would directly add elements of Chinese culture to this game, especially the proposal of the image of "cartoon Chinese zombies", which is simply exciting.

In order to penetrate the brand, Li Mu asked Chen Tong to take the lead and set up a derivative team, which should cooperate with toy manufacturers to design and produce corresponding toys, dolls, ornaments, ornaments, dolls, figures, and various interesting daily necessities for each cartoon image.

Li Mu himself came up with several ideas, such as a small pea shooter that can actually shoot plastic pea bullets, such a small toy can be designed to be the size of a keychain, and even add a chain and a keyring to become a keychain;

You can also design the nut wall as a keychain, and at the same time make the nut wall itself a small pocket tumbler, at the same time, the beaten nut wall has tears in the corners of the eyes, the expression is firm, the image is particularly cute and cute, deeply loved by the little girls, and it is very cute and cute boyfriend temperament in the minds of girls, so the nut wall can also be designed as a pillow or doll, and the target group is those young female customers;

In addition, each image can be tried in a variety of ways, as long as the heart and quality control are done, the derivatives produced will be able to be loved by users.

However, Li Mu also reminded the person in charge of the public relations department to do a good job in cracking down on piracy, using the strong influence of Makino Technology, as well as very good word-of-mouth influence and government relations, to monitor the small commodity industry on the market, and if it is found that there are illegal businessmen who pirate the image of Plants vs. Zombies, we must resolutely crack down to the end.

In the end, Li Mu threw out a big plan to everyone that no one dared to think of before: if the offline promotion and derivative products of Plants vs. Zombies are done well, in the second half of this year, he will cooperate with Hollywood to shoot the animated movie of the same name "Plants vs. Zombies", which can cooperate with Spielberg's DreamWorks, Disney, and Pixar.

If a "Angry Birds" can win 300 million at the box office, why can't "Plants vs. Zombies"? As long as the influence is enough, it can be expected.

The planning of the big movie has given everyone a huge encouragement, no one dares to imagine that a game can be turned into a movie and put on the big screen, but they believe in Li Mu, as long as Li Mu says yes, then it will definitely be possible!

Li Mu will no longer worry about pure money, in a few years, his current business, as well as his investment in Mark Zuckerberg, Elon Musk will create at least hundreds of billions of dollars or even more than 100 million dollars of wealth for him, in this tone, Li Mu has to consider not simply doing the addition of money, but to do the transformation of money.

For some businessmen, making money to a certain extent will become boring and boring, and even feel that making billions a month has made him feel painful, but while he is suffering, he still continues to make money, Li Mu will not have such an idea of pretending to be forced, making billions a month, or tens of billions will not make him miserable, and if this money is just a number piled up on a bank account, I am afraid it will really make him feel painful.

Therefore, Li Mu has many things and responsibilities for himself in the future, including how to help Huaxia do a good job in cultural export on a global scale.

If you want to do global cultural output, you must first have super IP as a weapon to conquer the city, the so-called IP, in the written sense, is intellectual property, Marvel painting an Iron Man is IP, and Li Mu himself drawing a "Old Man Ding" is also IP, but the difference is that Iron Man can win more than a billion fans in the world, and "Old Man Ding" is estimated to be tired of even the current three-year-old children, so if you really want to say IP in the strategic sense, you must have a strong fan base, and fans have the potential to pay intellectual property rights.

In these years, the concepts of "IP" and "IP derivation" have not yet been created, but "IP derivation" It has long been a way to make money in the entertainment field in Europe, America and Japan, and the first to play IP derivatives is Disney, Mickey Mouse and Donald Duck have been popular all over the world as early as decades ago, and then various derivative products containing the image of Mickey Mouse and Donald Duck have also begun to sell well in the global market, when Li Mu was young, half of the kindergarten classmates carried Mickey Mouse and Donald Duck's schoolbags, although they were all pirated, but in a mature market environment, all similar derivative products are helping Disney make money.

And Disney's most powerful in IP derivation is the theme park, and the first theme park opened almost 50 years ago, and the elements in its theme park are all its own super IP, that is, those cartoon characters that are popular all over the world, including Donald Duck, Mickey Mouse, Snow White, Cinderella, Winnie the Pooh, these super IPs can not only directly convert fans of their own cartoons, but also be unique in the global market, which is indeed very powerful.

On the other hand, Huaxia, until the time of Li Mu's rebirth, there is no real theme park based on the birth of Huaxia IP, on the contrary, Shanghai's Disneyland has just opened, and the business is so hot that Disney doubts life, the richest man Mr. Wang once said that with Wanda, Disney will not be profitable for 20 years, but Shanghai Disney has achieved profitability in the first year of opening, which shows how stable and powerful a company with historical heritage, mature model and strong IP support is in the market.

In Li Mu's eyes, if Wanda Theme Park does not have strong IP support and the ability to continue to create high-quality IP, then Wanda Theme Park will never be able to compete with Disney, at most it will compete with pure playgrounds such as Happy Valley and Fangte for hardware and management level.

But Disney's soft power is something Wanda can never catch up with, and even three-year-old children know that when they go to Disney, they can see Mickey Mouse, Snow White and Cinderella, and even fairy tale worlds, entertainment facilities, characters and wonderful performances that belong to these characters, which Wanda can't catch up with anyway.

Li Mu hopes that in the future, in addition to making money, he can use the money earned to create some super IPs for Huaxia that can sweep the world, Plants vs. Zombies is just the first, and there may be Angry Birds, Fruit Ninjas, Temple Escape These phenomenal super games in the future, if Huaxia online literature develops, he can also help the online text IP to flourish, so that Huaxia classic online literature can be exported to the world in the form of excellent film and television works.

"Ghost Blowing the Lantern" such an oriental adventure IP has not been exported to the world, in Li Mu's view, it has always been a particularly big regret, "Three-Body Problem" such a classic Chinese science fiction has not been able to make an excellent movie and then export to the world, it is also a big regret in Li Mu's heart, there are many reasons for such a regret, such as the overall strength of Huaxia's film and television companies is not enough, the level of practitioners in the Huaxia film and television industry is still lacking, and the capital courage of the Huaxia film and television industry is not enough, etc., but in the final analysis, it is still a matter of money.

For independent projects, no capital is willing to lose money to do it, because if an independent project loses money, it is almost impossible to have a chance to earn it back, film and television drama production is a standard independent project, the story of "Ghost Blowing the Lantern" is indeed very good, but the presentation cost is too high, the first consideration of film and television companies and film and television funds is whether they can earn back the cost, under this premise, either not film, or only invest less money to make a bad movie, so there will be so many garbage films with five-cent special effects continue to emerge, so the "Ghost Blowing the Lamp" filmed in this way is good, " Tomb Robbery Notes", even the domestic audience can't accept it, how can it be exported overseas?

However, if Li Mu comes to operate, there will be no such problem, in the future, his assets may be so much that he can't spend them all, if he takes a budget of 200 million US dollars in 2010, and asks the world's most professional team to shoot "Ghost Blowing the Lantern", he will definitely be able to push "Ghost Blowing the Lamp" to the international market, if he can invest 500 million US dollars in 2015 to shoot the "Three-Body Problem" trilogy, this Hugo Award-winning Chinese science fiction masterpiece will definitely become a world-class science fiction IP, but why "Ghost Blowing the Lamp" and "Three-Body Problem" None of them have been able to achieve great success in film and television? In the final analysis, there is a lack of money.

There is no shortage of rich people in Huaxia, what is lacking is people who are willing to pay funds for cultural dissemination, and regardless of returns, when the movie box office was just improving in China, all kinds of capital entered the film and television industry, but none of these capitals are for the culture itself, they all regard culture as a business that can make quick money, organize a film and television fund, invest in several film and television projects, incubate and then release it in a few months, and expect the box office to exceed 100 million, 500 million, and 1 billion.

In order to achieve the purpose of making money, a considerable number of these so-called "cultural people" do everything to make money, some plagiarize other people's stories, some infringe on other people's copyrights, some treat the audience as fools to make false propaganda, and some people hire all kinds of water armies to frantically hype and even smear competitors, buy box office, even stealing other people's box office, so, the overall professional ethics of this group of people in Huaxia playing the cultural industry is not as good as the real estate speculation group, after all, the real estate speculation group wants everyone to speculate on the real estate market together, and no one has ever looked forward to the collapse of other people's real estate because of accidents, let alone someone to blow up other people's houses......

Li Mu is reluctant to be with such a so-called "cultural person" full of copper smell, he wants to take culture as a noble thing to do, in the future, he is willing to spend tens of billions or even tens of billions of dollars, in his lifetime to continue to support Chinese cultural projects, for the export of Chinese culture in the world to do a good job, after all, culture is not a business, but an art, a nation's culture, not only an art, but also a heritage!