At a price that is almost infinitely close to free, one dollar, the most popular game cartoon image on the market is licensed, and there are very few people who can understand Li Mu's approach.

If you look at a negotiation expert who understands the market, the cartoon image of this game, if only one company is authorized in a single field, then with its current popularity, it can at least earn millions of dollars, such as the fast food industry and the beverage FMCG industry, five million dollars is easy, and ten million dollars is not necessarily impossible.

Why did Li Mu give up a net profit of 20 million US dollars, even the people of Makino Technology may not really be able to understand, they can only roughly understand that Li Mu is sacrificing interests in exchange for the greater development of this game and the image of the game, but they have not been able to get to the root of Li Mu's purpose.

From the moment Makino Technology decided to set foot in the international market, Li Mu's pursuit in the international market was only two points: big profits and strong output.

When Li Mu put forward the two ideas of big profit and strong output at the meeting, everyone stared at him intently, not daring to miss every word he said, because it may be related to the core of the development of Muye Technology and even Taobao Technology in the next few years, or even more than ten years.

Li Mu said to all the core members very seriously in the conference room: "The big profit in my mouth refers to the business that can really make a lot of money, playing concepts, speculating on market value, value-added business and game flow, these are big profits, on the contrary, advertising revenue, In our future development process, we must first ensure big profits, and then properly pursue small profits in the case of ensuring the stability of large profits, and even give up small profits in exchange for other resources, so as to enhance the scale and predictability of large profits.

"For example, we can see that the concept of the Internet industry is far more important than the short-term profit margin, many companies that make money at the beginning will either disappear after a few years, or they are still tens of millions of market value, which is difficult to break through; Because what they are planning is the big profit in the future, and what they are fighting side by side is the team that plans big profits, and it is the capital that plans big profits;"

"Why do Sequoia and other investment banks chase after us and are willing to give up all their privileges, even the right to speak and vote in relation to their shares, and they must become our shareholders? Do they want to invest $3.3 billion in us this year, take $3.5 billion next year, and then net $200 million? Of course not, that's because they're looking forward to big profits at the capital level in a few years, just like us, and they hope that we can burn $3.3 billion as soon as possible in exchange for a higher market value, and in a few years, we can reach $330 billion, or even higher, that's what they want, and so do we, so today we have to learn to sacrifice some small profits in front of us to lay a more solid foundation for our future big profits;"

Speaking of this, Li Mu paused, and said: "As for the strong output, this is the dream of a teenager in my heart, all along, our Chinese market is the 'exported' side, our Internet companies, with the money of American capital in the Chinese market to copy the routines and templates of successful American enterprises, our technical personnel use the hardware and software environment made in developed countries, Implementing the industry standards set by developed countries, our films have been impacted by Hollywood, our animations have been attacked by Japan and Hollywood, and a large number of foreign literature has poured in, but our literature cannot get out of the Chinese market, and foreign games have poured in, but our games have also not been able to go abroad. The embarrassing situation of being exported, a big country, must not be permanently used as an object of export by developed countries at these levels, so we have to think more long-term, when other domestic counterparts are still thinking hard about how to gain a foothold in China, we have to think about how to make our products, along with our culture, let overseas to gain a foothold, so that more overseas users can accept, like and even obsess, this is my dream about strong output. ”

"Strong output, refers to product awareness, as well as the overseas export of product culture, YY as the first super product produced by Huaxia, is a reverse output of our Internet industry and even Huaxia high-tech industry to the world, it can reverse Huaxia's consistent "output" in these fields Image and status, let the world to Huaxia Internet and high-tech industry impressed, at the same time by the influence of super products from Huaxia at all times, in YY, we have achieved this, but only one YY, is absolutely not enough and far from enough;"

"Paradise Town", as the first social game in China and even in the world, as a product output at the same time, its cultural output power is somewhat weak, after all, a vegetable planting, business game, itself attracts users is the game itself social, interactive and growth **** elements are mostly consistent with the aesthetics of global computer players, cartoon town, all kinds of cartoon elements, decent;"

However, the cultural output ability of "Plants vs. Zombies Online" is relatively strong, it outputs, in addition to the game itself, there is also a cartoon culture, in our current world cartoon image field, there is no Chinese cartoon image is really out of the country, known by the world, "Plants vs. Zombies Online" But we can export dozens or hundreds of different kinds of cartoon characters to the world in one go, and each image can be recognized and remembered at a glance, which is our success!"

Li Mu smiled at this time and said proudly: "Interestingly, most of the cartoon characters in our game are familiar items in reality, and even items that will be put on the table and eaten in the stomach every day, which is extremely conducive to the promotion of every cartoon image, you see, peas, potatoes, nuts, corn, cherries, peppers, water spinach, sunflowers...... These three-year-olds can almost recognize all the fruits and vegetables, which are really too down-to-earth, compared to SpongeBob SquarePants, Peppa Pig, HelloKitty is more down-to-earth, in this case, we must increase our efforts, the cartoon image in this game is thoroughly promoted, the next half a year or even a year later, this game may not be played by many people, but there are still countless people who firmly remember every image in our game, and know that this is a cartoon image from the Huaxia company in the Chinese game, this is the strong output we are pursuing, it represents not only our success, or behind us, hundreds of thousands, The success of thousands of Huaxia Internet companies!"

A few words made everyone present feel enlightened.

For the first time, Li Mu completely peeled off his strategic goals for the next few years and presented them to everyone, and personally crushed these core goals and fed them to everyone present.

Chen Tong, who was proficient in the content on the spot, said very excitedly: "Mr. Li, inspired by what you just said, I suddenly thought of a small IDEA, and I don't know if it is reliable or not. ”

Li Mu smiled slightly: "Mr. Chen, if you have any ideas, it doesn't hurt to say it." ”

Chen Tong nodded and said: "I'm not a person who understands big strategy and big capital operation, I understand the big profits you just said, but the ability is limited, and I can't come up with any divergent thinking, but I have some ideas for strong output this, just take our "Plants vs. Zombies Online" as an example, can we add some elements unique to China in the game?"

Li Mu asked curiously, "What are the unique elements of China that you are talking about, and are there any more specific?"

"Yes!" Chen Tong hurriedly said: "What I think is that our unique Chinese architecture in China is very unique, and the beauty of the Chinese courtyard is different from any architectural style in the world, especially with the unique color of Huaxia red, it is even more distinctive, if we add some new maps based on Chinese courtyards in the new map of "Plants vs. Zombies Online", it will definitely help the output of Chinese architectural culture!"

Li Mu's eyes lit up: "Mr. Chen's idea is very good, very interesting! Lao Xu, Mr. Chen's suggestion is not only worth referencing, but also worth practicing, you communicate with the art team, and immediately come out with a few versions of the new map in Chinese style!"

Lao Xu also nodded again and again very excitedly: "This idea is great! I will arrange it immediately!"

Li Mu asked Chen Tong again: "Mr. Chen, do you have any other ideas?"

Chen Tong nodded and said: "There is another one, I personally like Hong Kong movies very much, and I also like the classic zombie movies shot by Lin Zhengying very much, in fact, I think that the 'zombie' itself is not only a Western-style 'zombie' image, but also a very distinctive 'zombie' image in our China. A typical Chinese zombie image with a yellow talisman on his forehead is cartoonized, and then put into our game, is it also regarded as a strong export of Chinese culture? Although the zombie image of the Qing Dynasty is terrifying in the movie, if we cartoon it, I believe it will be very cute and interesting!"

"Absolutely!" Li Mu excitedly patted the case!

"It's amazing! I didn't think of it!"

Li Mu really did not think of tampering with the classic image of plants vs. zombies in his previous life, because those images were too deep-rooted, but what Chen Tong said was too reasonable, so why not use the unique zombie image of China? That is really a very distinctive horror culture, and the horror culture itself is also a kind of output! If Westerners can accept the image of Eastern zombies, then those zombie movies in Hong Kong may even arouse a certain scale of popularity in the West.

Culture itself is like this, it is necessary to divide camps, to form legions, and to combine different arms together, in order to play a role in conquering cities and conquering the withered and decaying.

Immediately, Li Mu immediately spoke: "Ziwei, you ask the people of Makino Imaging to help me immediately check, which companies are in the hands of the overseas distribution rights of Hong Kong's classic zombie films in the 90s, let Makino Imaging take down all these copyrights as soon as possible, if this wave of cartoon images of Chinese zombies can become popular, we will vigorously promote a wave of Hong Kong zombie movies, which can be regarded as contributing to the overseas promotion of Hong Kong films!"