"Everyone, you have already understood our plan, right? In a word, we just pay the money, share the money, and don't interfere in the daily operation...... Zheng Yucheng looked at Changhong's executives and said with a grin.

Although no one refuted him, although everyone was calm, Zheng Yucheng could tell from the eyes of these guys that they were scolding themselves in their hearts.

Zheng Yucheng didn't care at all.

Only to seize the market share,And then develop better products into the market,Promote the older generation of products to continue to reduce prices,Squeeze those who have no technical strength,There is no financial support for color TV production units。

It is said that it is not meddled in the business, but it is really not meddled, do you need to say this here?

Everyone is still very concerned about the 500 million yuan of Hongqi Machinery Factory, the unit is the state, as for whether they can be let in, the superiors have the final say.

"The content of the plan is that we hope to complete it as soon as possible, and within one year, we will build an annual output of at least one million units, and within three years, we will build an adult production capacity of five million units...... Wang Guilin said of their request.

The fund of 500 million yuan is to expand production capacity and technology research and development.

"Building an annual output of 5 million units within three years? This is simply impossible! The production lines have to be imported from abroad, and it is simply too late to ......design the production line by ourselves." Some people raised objections.

It's simply an unattainable task.

Up to now, Changhong's production capacity is less than 500,000 units.

Some other large factories in China have similar production capacity, and many small factories even only have an output of 350,000 units.

Within three years, the production capacity will be expanded tenfold, even if there is enough funds, it is impossible, and the introduction of production lines abroad needs the approval of the Ministry of Industry and Information Technology, otherwise it is simply impossible.

At present, there are more than 120 domestic color TV production lines, and there are hundreds of manufacturers.

"Yes, Director Zheng, this is a bit difficult, the introduction of production lines not only requires national approval, but also foreign exchange. At present, there are many production lines introduced in China, and the country has begun to restrict the introduction of production lines......"Zhao Changhong looked at Zheng Yucheng,Didn't you say that you understand the current situation of the color TV industry?

Really understand, how can such a problem arise.

Xie Kai stood up, "Don't worry, we don't have the idea of planning to introduce production lines from abroad at all." We invested in Changhong because Changhong, like us, is also part of the military industrial system. As a military industrial unit, even if it is converted to civilian product production, it should still lead the development of technology like a military industrial unit...... Therefore, the leaders of Hongqi Machinery Factory hope that in the future, whether it is technology research and development, or production lines, they will do it themselves, and no longer introduce it from abroad, unless some key core equipment that is really difficult to get out in China. ”

Changhong's current situation is no longer a problem.

In the future, Changhong will not introduce technology and production lines from the outside, otherwise, it will not dare to take the lead in launching a price war in 96 years.

In order to start a price war, it is necessary to reduce costs and find profit growth points.

Changhong launched a price war and realized the rapid concentration of the industry.

It is also because the profit model was not found after the price war, and finally lost the status of the industry leader.

"The price war is a means to clean up the portal of the color TV industry, but it is not the goal of our company's future development. At present, there are more than 120 production lines introduced in China, and more than 100 production units. At present, the color TV market continues to be hot,The production lines introduced by many companies are insufficient because the supply of key components such as chips cannot keep up...... In such a situation, there are more units planning to enter this industry, we must raise the industry entry threshold, no money, no technical strength, just engage in clothing or something, what kind of electronics industry to play?" Zheng Yucheng said with an arrogant face.

The situation of color TVs in China, through Xie Kai, he learned a lot.

I feel that those companies have not thought about what will happen in the future for the sake of profit, and they have not thought about what will happen in the future when everyone enters the industry.

Anyway, in the future, it has nothing to do with the current leadership.

The political achievements came out, and the leaders were all promoted and transferred.

Therefore,In the future, more companies will see the profits of the color TV market and enter the industry。

By 95 years, there are more than 200 domestic color TV manufacturers, and more companies are ready to come in, with a national design capacity of more than 44 million units, while the actual output is just over 20 million units, and the sales volume is less than 20 million units.

In some factories, after the construction of the production line is completed, there is almost no production.

In this way, it will cause serious waste of production capacity and serious duplication of construction.

This is also the reason why Changhong launched a price war.

"Once the price war starts, it can be tragic until the winner is decided...... And in this process, where does our profit come from?" Ni Runfeng asked.

From the time he knew that Zheng Yucheng and they were going to engage in a price war, he had been pondering this issue.

The price war is absolutely thankless.

Not to mention now, it is Xie Kai's world, and Ni Runfeng has not found a profit point after the price war.

In this way, in the end, Changhong can only become a source of lessons for other peers.

"First, market grading. This requires us to invest heavily in the research and development of color TVs in the future,We have always maintained a leading technology,Profit through high-end products,Low-end products squeeze the living space of our competitors;Second,Establish two sets of models,The domestic market maintains large-scale production to share costs,Vigorously explore foreign markets,Not to mention profits,It's just export tax rebates,This is a big profit;Third,Develop supporting products for household appliances,For example,Audio、 projectors, etc., and at the same time signed a strategic cooperation agreement with a related company such as Kaisheng Game Console Company......"

There is also a VCD, Xie Kai did not say.

This requires complete preparation.

The threshold of VCD technology is not high, and Wan Yan was dragged to death by the cottage back then.

What's more, the cooperation agreement with Changhong has not yet been reached, and we must guard against it......

"Exports? It's not easy to talk about, and the foreign color TV industry is much better than us in terms of market and technology. "Some people think that these plans proposed by Xie Kai are simply not working.

The number of exports is not enough, and it is not even enough for the cost of market development.

Foreign home appliance agents simply don't bother with Chinese products.

The country's lack of foreign exchange and the ability to earn foreign exchange through exports is the dream and pursuit of all Chinese enterprises.

"In developed markets such as Europe and the United States, there is really no market for our products. But what about regions like Africa and Latin America?" Xie Kai asked.

Changhong's people were stunned.

Africans can't even afford to eat, and have the money to buy a TV?

Xie Kai did not explain too much, if Chinese products want to enter the international market, they must first start with the African and Latin American markets, which are not fiercely competitive.

"Of the 500 million funds we provide, 200 million will be used to expand production capacity, and 3......00 million will be used for technology research and development," Wang Guilin also made it clear how to use the money they invested.

Take 40% of Changhong's shares, if you can't participate in the decision-making, no one will agree.

Zheng Yucheng previously said that they are not involved in the day-to-day operation and management.

It's just that the day-to-day management is not involved, but there are major decisions or something, and they definitely need to be involved.

"Only by staying ahead of the curve will we be able to win in the future. Zheng Yucheng said.

Zhao Changhong saw that Zheng Yucheng and they avoided talking about how to expand the production to 5 million units in five years, and they were always changing the topic, and asked directly, if there is no plan, it is estimated that they will not be able to get the money at that time, and they have one more management uncle.

"Comrade Xie Kai, since you have not considered introducing production lines from abroad, how to solve the production capacity?" Zhao Changhong asked with an unkind expression.

I can't let them settle this matter then.

"Merge the bankrupt color TV production plant in China and let them become our foundry. Xie Kai replied calmly.

They had already planned it before that.

"Once the price war is launched, how long do you think the factories that have no technological advantages and introduce production lines are only for assembly?" Xie Kai asked the crowd insidiously. "Moreover, we can use the pre-order method, the product is not insufficient? no problem, pay a part of the deposit first......

It can be said that in order to fight this price war and integrate the home appliance industry, Xie Kai has taken out various marketing methods decades later.

This is also a helpless move.

The beginning of the price war is the beginning of the competition for market share.

"At present, color TVs on the market are in short supply, and everyone is raising prices, but we are reducing prices?" Chen Annan asked, "Isn't this making other companies make money for nothing?"

At present, domestic color TVs no longer need to be supplied by ticket.

However, the market is in short supply, and the market price of a 20-inch color TV has exceeded 3000 yuan.

The cost is just over a thousand.

"If we reduce the price, customers only need to wait a few months to buy it, do they spend a few hundred more to buy it immediately, or would they rather wait three or five months to have a few hundred left? Everyone, what is your salary? Changhong's ordinary workers, how much is their salary in a month?" Xie Kai asked.

Everyone understood what Xie Kai meant.

Now the domestic color TV market is hot,It's because everyone doesn't have any decent belongings at home。

The salary of ordinary workers is 60~100 a month, and if you want to buy a color TV, you need to go without eating or drinking for at least two and a half years.

"If we start out, how much will we drop the price first?"

"20%!" Xie Kai said without hesitation.

The crowd was in an uproar.

This gives up almost half of the profits.

"I know what everyone thinks, this is too much price reduction, and almost all of the money that has come down is profit. But you can think about it empathically, if we haven't produced yet, we have already sold, there will be no more inventory, and we will produce as much as the market demand......" Xie Kai knew that the thinking mode of these people had not been baptized by decades of drastic changes in business models, and seriously introduced the benefits.

Changhong first launched a price war, on the one hand, for strategic purposes, to quickly concentrate the industry, and on the other hand, to destock.

Now once the price reduction starts, those companies that want to come in will have to think twice.