Chapter 143 Personal Branding
"I'm sorry boss, I seem to be in trouble. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć info" Pei Minyi shrunk her neck embarrassedly and said.
"It's okay, you just went a little off the rails just now, people are coming at me, it's none of your business. Xiao Yao saw the person standing next to the car clearly, and comforted Pei Minyi with a smile.
After Xiao Yao finished speaking, he unbuckled his seat belt, pushed the car door and got out of the car, and greeted with a smile: "Sister Xi, what's so angry?"
The person next to the car was wearing a long red woolen coat, even in winter, he showed a slender figure, it was Yin Xi.
"Of course it's because of you kid!" Yin Xi said angrily, "Are you leaving?"
Xiao Yao hurriedly smiled and said, "Isn't this that I don't want to disturb you." ā
"Excuse me... What. Yin Xi saw Xiao Yao's assistant driver push open the car door and held back the foul language that wanted to burst.
"Miss Yin Xi, hello. Pei Minyi got out of the car and said to Yin Xi, "I'm really sorry just now, I didn't notice that your car was behind me, and the steering action was a little bigger, and I almost stopped you, I'm sorry." ā
"It's okay," Yin Xi's attitude towards Pei Minyi was much better, and he waved his hand and said, "If you hadn't turned suddenly, I wouldn't have noticed your car, and I wouldn't have noticed that Xiao Yao had come to the Creative Park, and I wanted to leave so quietly." ā
"Sister Xi, I'm here to do something, and I've just finished it, and it's not too early, so I'm in a hurry to go back. Xiao Yao said, "Next time I'll come to see you!"
"Not next time. It's really not early now, let's go to dinner, we just have something to look for you. Yin Xi said, "I know that the food made by a newly opened restaurant nearby tastes very good, take you to taste it, I will drive the way in front, you follow my car." As he spoke, he walked to his car behind.
"That's... Boss, you and Miss Yin Xi are talking about private matters, or I won't go. Pei Minyi said, "You drive the car away, I'll take a taxi back by myself." If you don't want to drive your car into school, just park outside, I'll drive it back later, and I still have a spare set of keys at the residence anyway. ā
"It's okay, Pei... Minyi, right?" Yin Xi greeted warmly, "Aren't you her assistant? I'll discuss work with him, so you can go with him." Yin Xi didn't see Pei Minyi much, and he didn't know her as well as Fang Zhen, but at least he knew that she was Xiao Yao's assistant.
"I'm an assistant, not an agent. Pei Minyi shook her head and said, "Even if you discuss work during dinner, it is more appropriate for Sister Liu's agent to be present, and I, the assistant and makeup artist, will not follow to join in the fun, and I will have to go to class in a while." ā
"You still have to go to class?" Yin Xi said strangely, "Who are the two of you students?"
"She's in an English class. Xiao Yao explained to Yin Xi with a smile, and then said to Pei Minyi, "You drive the car back, I'll take Sister Xi's car, and I'll let her send me back to school after dinner." ā
"That's okay, then I'll go first!Miss Yin Xi, goodbye!" Pei Minyi nodded, said goodbye to Yin Xi again, and then got into the car again and drove away.
"I know that I feel sorry for your assistant, sister, I am your driver, right?" Watching Pei Minyi drive away, Yin Xi glared at Xiao Yao again, and also walked to his car.
"If you don't want to, I'll take a taxi back to school later. Xiao Yao followed Yin Xi to her car.
"Go, you're just sure that I'm driving my own car and won't let you take a taxi. Yin Xi walked to the front of the car, but did not go to the driver's seat, but grabbed Xiao Yao, slapped the car key into Xiao Yao's hand and said, "Go and drive." ā
"Huh, you let me drive your car?" Xiao Yao said as he looked at the car keys in his hand.
"Yes, haven't you already got your driver's license?" Yin Xi said, "Sister, I also enjoy you being my driver." ā
"Okay!" Xiao Yao smiled and nodded, simply walked two steps quickly to the co-pilot's side, opened the car door and bent down to make a gesture of please, "Miss Yin, please!"
"Hmm~" Yin Xi nodded with satisfaction and sat in the car.
Xiao Yao helped her close the door in the passenger seat again, then trotted to the driver's seat and pulled the door to sit in the driver's seat, turned his head and asked Yin Xidao, "Sister Xi, where are you going?"
"No. 618 Wutong Road, strictly remember private dishes!Go out and turn left..."Yin Xi commanded.
"Just have an address! The map of Shencheng is all in my head, and I know how to get there. Xiao Yao interrupted Yin Xi and reminded, "Seat belt, thank you!"
"Just you can!" Yin Xi glanced at Xiao Yao, pulled down the seat belt and buckled it.
Yan Ji private cuisine is not the kind of public restaurant that opens on the side of the road, the restaurant on a small road has an elegant environment, the price is expensive, and there are not many customers in the store, which is just suitable for two people to eat and chat.
"Tell me first, why are you here today?" The two found a private room and sat down, and after ordering the food, Yin Xi first asked Xiao Yaodao.
"I went to a special effects company in the park today. The boss of the company is a teacher in our school..."There is no need to keep today's matter secret from Yin Xi, Xiao Yao told Yin Xi the purpose of going to the Creative Park today.
"Animated film? This is a very money-burning project, a small special effects company, can you have fun?" Yin Xi was a little surprised, "You pulled your studio to invest together?"
Yin Xi knew that Xiao Yao had made MVs by himself before, and she was not surprised that he was looking for a special effects company to do post-production special effects when he made MVs, but she didn't doubt Xiao Yao's talent and ability in animated films, but in terms of financial resources, even their studio might not be able to independently support the funds needed to produce an animated film. As for the special effects company... Yin Xi also has a general understanding of the companies in this creative park, and these pioneering companies have nothing to say in terms of technology and creativity, but most of them are small enterprises similar to studios, and their financial resources are also limited.
"Do you need other investors? Do you want me to participate in the investment?" Yin Xi continued.
"This animated film has nothing to do with my parents' studio for the time being, I did it with Mr. Tong, and I haven't told my parents yet. Xiao Yao said, "But other investors definitely need it." Just me and Teacher Tong and their company, this financial aspect is definitely not enough. Whether it's my parents' studio or you, we welcome your investment. ā
"What is the total production cost, and how much are you missing?" Yin Xi asked, and began to calculate his current financial situation in his heart.
"How much is missing?" Xiao Yao looked at Yin Xi and said with a smile, "Sister Xi, listening to your tone, why do you seem to be trying to cover our funding gap?" Can you reveal how much money you have earned as a model over the years, and how much is your net worth now?"
"Go, don't you care how much money I have now? Don't talk about my financial resources, even if I have so much money, I can't invest all of it in this animated movie, I still have a studio to run, I'm calculating how much money I invest in the right proportion. Yin Xi said to Xiao Yao angrily.
"It's hard to say right now, and we can't predict how much it will cost to complete the production of this animated film. Xiao Yao said, "My plan and Mr. Tong's plan is to make some clips first, on the one hand, as a proof to find other investors to invest in the future, and on the other hand, to estimate the approximate total cost from the production cost of these clips." It's normal for an animated film to take several years to make a production cycle, so we plan to make money as we go. ā
"Do you mean to use your own money first, when the money is not enough, when will you go to the investor?" Yin Xi understood.
"Yes," Xiao Yao nodded, "The contract I signed with Mr. Tong now does not stipulate a specific proportion of film ownership, and now our project start-up capital is not much, but we will continue to invest in the follow-up, and distribute it according to the funds invested by both parties in the future, so when we are really short of money, I will remember to come to you." ā
"You can't come up with a lot of money right now, but you believe in your ability to make money consistently, right? It seems that you don't just want fame for this animated movie, but you also want profit. It's no wonder that you would find such a small special effects company to make animated films, and the ownership of what you create will not be easily handed over to others. Yin Xi saw through Xiao Yao's purpose.
"Don't just talk about me," Xiao Yao didn't answer, and changed the subject, "Sister Xi, you haven't said what you're looking for me?"
"Two things!" Yin Xi raised two fingers and said, "First, I officially inform you that my studio has set the official opening date, and on the sixth of next month, there will be a press conference and celebration party to announce the official establishment of the studio. ā
"February 6th?" Xiao Yao calculated, and then smiled bitterly and apologized, "I'm sorry, Sister Xi, I still told me that the date of the first official rehearsal of the Spring Festival Gala is exactly February 6th, and I should have a rehearsal for the Spring Festival Gala in Yanjing, I'm afraid I can't come!"
"CCTV Spring Festival Gala?" Yin Xi asked.
"Yes," Xiao Yao nodded, "The director team of this year's CCTV Spring Festival Gala chose me and Chen Chen's "The Great Wall". I refused the Spring Festival Gala once last year, and this year it's not good to give CCTV face, so I have agreed to participate in the Spring Festival Gala. ā
"You also rejected CCTV's Spring Festival Gala last year? How many celebrities squeezed their heads to show their faces at the Spring Festival Gala, and you even refused, you are really good!" Yin Xi looked at Xiao Yao and said.
"Last year, I was young, willful, and ignorant!" Xiao Yao smiled embarrassedly.
"Phew! willfulness is true, others are just it, you guys who have been called demons since you were a child, are you embarrassed to say that you are young and ignorant?" Yin Xi glanced at Xiao Yao and said, "I was young and ignorant last year, and I grew up after a year?"
"Last year I was a senior in high school, and this year I am a college student, so in the eyes of others, there is still something different. Xiao Yao smiled and said, "Besides, I refused once last year, and I have to have a degree of willfulness." ā
"Okay, the face of the Spring Festival Gala is bigger than mine, you have promised others, and I don't embarrass you. Yin Xi waved his hand and said, "Say the second thing, how about making a fashion brand with me?"
"How to do it as a fashion brand?" Xiao Yao said with great interest.
At the previous New Year's Eve party, Xiao Yao also heard Shazhou casually mention that many celebrities now have their own industries, and there are many people who open restaurants and sell personal brands to sell clothes, Xiao Yao himself is a photographer, and his fashion sense is also very good, and he also considered this problem at that time, but he didn't think about it carefully. Now that he needs money to make animated films, and Yin Xi, a world supermodel, came to him for a partnership, Xiao Yao was immediately tempted.
"Selling clothes, of course, but not just selling clothes. Yin Xi said, "I remember that I also told you the purpose of opening my studio, and I am interested in both the fashion industry and the film and television industry." In terms of film and television, my agent has helped me win roles in two movies, although they are both supporting roles in vases, but they are still in the beginning. In terms of fashion, I originally planned to hold a fashion show and launch my own fashion brand soon after the studio was established. However, the work of the young designers I asked was not particularly satisfactory to me, so I thought of you. ā
"You don't want me to be a fashion designer, do you? Xiao Yao said immediately.
"Can't you really do it?" Yin Xi looked at Xiao Yao playfully and smiled, "I heard that when you participated in TV shows, you helped many people design performance costumes." ā
"That's different. I've just made some changes to the original finished garment. I'm good at picking out clothes, and I can barely make small repairs, but if I want to design new clothes, I don't have that ability. Xiao Yao shook his head and said.
"Okay, then don't design it for you, just give me your name. Yin Xi said.
"My name?" Xiao Yao was a little puzzled.
"Do you know that those two hooded sweatshirts of you and Gong Chen have become popular clothes on the Internet?" Yin Xi said, "There are dozens of online stores selling the same clothes on the stage of the two of you, and business is good." Gong Chen's women's long sweatshirt was also prepared for her, right? Since there are so many fans who like the clothes you wear, why don't you get a formal personal brand? You name it, authorize it to my studio, and I will find someone to help you design it, and based on the image on your stage, create a series of this style, and officially brand your iconic YS logo, which should be able to open up the situation quickly. ā
"You mean your studio, to help me build my personal brand? I thought you started your studio to build your own personal brand. Xiao Yao said.
"Of course, I also need to build my own personal brand, but now the style and characteristics of the works that those designers help me to design are not outstanding enough, and it is difficult to attract people. You are different, you already have a special image and style, and the foundation is much better than mine, so I will help you make a personal brand first. When I have a good work, it's not too late to make my own brand, and I don't say that a studio can only make a brand. Yin Xi said.
"Are you planning to launch my personal brand at the first fashion show after the studio was founded?" Xiao Yao then asked.
"Yes," Yin Xi nodded, "After the studio is established, there must be the next follow-up action, this fashion show is bound to be held, since my personal brand works are not attractive enough, then use your personal brand as the first shot for my studio to enter the fashion circle." ā