With the release of "Minions", if this year's cute thing of the year is selected, Minions are definitely the first favorite.

The most successful thing about this film is that it firmly grasps the two characteristics of Minions that attract the audience the most - cheap and cute!

Despite the incoherence of the plot, the fact that it is more like an animated feature film of a collection of hilarious shorts, and despite the fact that the Minions always speak a strange language that resembles a mixture of Italian, Spanish, and French, and even though no one can understand their dialogue, the Minions' laughter can still make the audience sink easily.

Essentially, Minions presents the adventures of three protagonists who are not good at being badass, and all of their actions are quite "mood-dependent".

And the happiness that the film provides to the audience is also light and simple, after all, people can't ask for more for Minions, who can survive only by their cuteness but rely on their IQ.

In the words of the audience, this is a group of cute little guys who don't pay for their lives!

The cuteness of the film is off the charts!

Playing cheap and cute, no one is invincible!

These are enough to win the love of the audience for "Minions".

Since the release of "Pirates of the Caribbean 3" on Independence Day, the North American film market has lacked new and powerful film releases, and the market has been relatively weak.

This weekend, the heat of the North American box office market was detonated by this group of cute and cheap "minions".

Fueled by insane viral marketing and the huge popularity of the series itself, "Minions" landed in North America early on Thursday night, earning $6.2 million in early screening, the best time for an animated film in advance.

By Friday, the film had expanded to 4,350 theaters in North America, earning $42.2 million on its first day including early screenings, comfortably topping the single-day box office.

Such a "very yellow and yellow" animated feature film is showing unparalleled market charm.

Compared with other animated films, the picture of "Minions" is full of "very yellow and violent" rhythm all the time.

Having said that, it is such a "very yellow and violent" cartoon that quickly became popular in the United States.

The film was still hot at the box office on Saturday and maintained a relatively stable trend, collecting another $38.92 million on the same day, winning the single-day box office champion for a second time!

Reversal from a group of supporting characters to a protagonist is not very rare in Hollywood animation.

But there are really few people who can really achieve the realm of being popular in the United States, loved by everyone, and having a flat tire when the car sees it.

It's just such a group of simple-looking, wearing suspender cargo pants, and talking a mouthful of pudding boys that no one can listen to.

Although the film's media reputation and critics' reputation are average, with the former having a comprehensive score of only 54 points and the latter having less than 50% freshness on Rotten Tomatoes, it is powerless to stop audiences, especially family audiences, from loving "Minions".

Three days after the opening weekend in North America, "Minions" completely exploded, getting $115.11 million at the box office in 4,350 theaters in North America!

In terms of audience proportion, women account for nearly 60 percent, and the Minions, a super character who is cute and stupid, are undoubtedly more popular with women.

In terms of CA&nsp;&nsp;SR, the average on-site score of theater audiences is "A", and according to the data of audience feedback, it is predicted that the lowest box office drop in North America will be more than $350 million.

These data all prove that the films under Relativity Entertainment have once again had serious word-of-mouth polarization.

No one thought that a group of cute and stupid little guys could burst out with such great power when they took the lead on the big screen.

Embassy Pictures and Shahai Entertainment quickly made relevant conclusions, Minions have won a lot of fans for themselves on the Internet with several short films, and "Despicable Me" was a box office hit last year, laying a solid foundation for the popularity of this film.

What's even more unexpected is still to come, the film will be released in many overseas markets the next weekend, and it will be added by the North American box office explosion effect, and it will explode into extraordinary popularity.

"Minions" was released in more than 30 countries and regions, and grossed $189.52 million in its opening weekend, breaking the record for the opening of an animated film in 25 overseas regions.

In the second weekend of North America, "Minions" continued to gain momentum, taking another $54.87 million, and the total North American box office reached $223.17 million.

The film easily grossed more than $400 million worldwide.

Due to the low cost of production, "Minions" will still generate huge profits for Relativity Entertainment, even with a budget of up to $100 million for publicity and distribution.

And there are many merchants who take the initiative to come to the door and seek relevant business authorization.

Once an animated movie is popular, its power is endless.

Relativity Entertainment will also maximize the profit of the film as much as possible, and the new short film of "Minions" and an animated series have also been put on the agenda by Shahai Entertainment Animation Studio.

Ronan knows very well that cartoons that take the cute and stupid route in the future will have a huge market and a large number of potential audiences.

Minions are destined to be exponents of this.

This July, the most eye-catching thing in the North American film market is Relativity Entertainment, with "Pirates of the Caribbean 3" being rampant in the past, and "Minions" selling cute and stupid invincible.

After five weekends of screenings, "Pirates of the Caribbean 3" has accumulated $331.24 million at the North American box office, and the global box office has exceeded $800 million.

Johnny Depp has won countless accolades, countless fans, and is like Hollywood's No. 1 business superstar.

However, the personality movie star has not stopped tossing and turning since his reputation as Captain Jack Sparrow, and recently there was news that Johnny Depp had a huge conflict with his agent and may change agents.

Ronan estimates that this is probably also related to the fact that the agent can't withstand the pressure of Relativity Entertainment, which causes Johnny Depp to have to compromise on a number of things.

You can never underestimate the super arrogant heart of some Hollywood stars after they have swelled.

Because in their hearts, they are the center of the world.

At the end of July and the beginning of August, there was too much news circulating in the circle, and many of them were related to Relativity Entertainment.

Twentieth Century Fox and Blue Sky Studios have news that the former has increased its investment and support for Blue Sky Studios after the super sale of "Minions", requiring Blue Sky Studios to actively develop new animation major production projects other than "Ice Age" and catch up with DreamWorks Animation Studios in one fell swoop.

Blue Sky Studio, on the other hand, didn't see Shahai Entertainment Animation Studio as a competitor that could threaten them.

Shahai Entertainment Animation Studio didn't care about Blue Sky Studio, and all its energy was focused on future plans.

In addition to Ronan's animated feature film project, Chris Renard's team is also actively exploring new film projects.

For example, Chris Renard was inspired by "American Idol" and thought that he could try to plan this genre, the protagonist is not necessarily limited to humans, and the possibilities of anthropomorphic animals or insects and other characters are endless.

Ronan, of course, won't discourage them from being proactive, and let Chris Renard and the others do the preliminary planning first, and get the character setting or script outline or something like that.

In today's Hollywood, there are too many people who are vegetarian and the like, and the idea of doing more and doing more wrong and not doing well is quite prevalent.

The animation production of Relativity Entertainment is one of the most important businesses of the future group company, and Shahai Entertainment Animation Studio is making efforts, and the other two are not far behind.

Embassy Pictures has set a schedule for "The Incredibles", an animated feature film that has been delayed due to the dispute between Pixar Studios and Walt Disney, will be released on Thanksgiving Day in November this year, and Pixar Studios is also full of confidence in the film, believing that "The Incredibles" will continue to keep Pixar as the industry leader.

"Cars" has also completed all production, but due to the schedule and publicity and distribution needs, this animated feature film was pressed by Embassy Pictures until it was released in 2007.

This is a typical series where peripheral profits far exceed box office profits dozens of times.

Once Lightning McQueen's model and various peripheral products can be described as selling crazy.

"Food Story" or "Ratatouille" will also be completely filmed and produced within the time specified in the plan, and the "Robot Wall-E" project has also entered the field modeling stage.

However, on this animated feature film project, whose reputation is far greater than the commercial income, Ronan asked Pixar Studios to properly control costs, otherwise it is not impossible to lose money in the short term.

Word-of-mouth wins a full house, and there are not too many cases of commercial failure, which are not too many in Hollywood.

In addition, the first draft of the script of "Flying House Travel" was also completed, and after Ronan reviewed it, he quickly gave the green light.

Compared with "Wall-E the Robot", he is more optimistic about the commercial prospects of "Flying House".

According to Pixar Studio's original production budget of $180 million, the total investment in publicity and distribution will definitely be more than $100 million in the later stage, and the total investment is very likely to be pushed up to more than $300 million.

At Ronan's request, Pixar Studios repeatedly planned, and finally lowered the production budget of "WALL-E" to $150 million.

The most important project for Pixar Studio's next phase is not "Wall-E the Robot", but "Toy Story 3".

This sequel, which has begun preliminary planning, is the guarantee of huge profits.

For Princess Animation Studios, a team of professionals left Los Angeles in early August and traveled directly to regions such as Norway and Greenland in Northern Europe to conduct field trips for the upcoming animated short films.

The Nordic humanistic style and icy background are impossible for the production crew to stay in the dry Los Angeles for a short time.

Hollywood's large and medium-sized film production companies have always been willing to invest in this area.

The animated short won't be completed until the middle of next year at the earliest, and if all goes well, Princess Animation Studios will start planning the animated feature film project as planned.