Chapter 946: Minions

Today's Relativity Entertainment can be said to be the largest partner of the Hollywood Chinese director group, and other Ronan dare not guarantee it, but just like James Wong, Ang Lee and Wen Ziren, as long as he is talented and valuable, he will definitely ensure that Relativity Entertainment provides a fair and just cooperation platform.

Ang Lee is undoubtedly also a very smart Chinese-American director, and for Hollywood, he has always taken the initiative to integrate, rather than leaving to earn a vote and leave.

The most commendable point is that Ang Lee has done a very good job in integrating the cultural concepts of the film.

Whether it is "Crouching Tiger, Hidden Dragon" or "Brokeback Mountain", they are extremely powerful.

Because of Ronan's relationship, Ang Lee did not take over Zhang Ailing's adapted movie, and his previous energy was completely focused on the production of "Brokeback Mountain".

Ronan hopes that the next collaborative work between Ang Lee and Relativity Entertainment will be "Life of Pi".

Because this film review helped Ang Lee win the second Oscar for Best Director, Ronan has a general impression that the film is also an adaptation.

He had already approached Embassy Pictures India and asked them to find and buy the relevant rights.

When the timing is right, Ronan will talk to Ang Lee about working together on this project.

For Ang Lee, after winning the coveted Oscar for Best Director, he also needs new challenges and breakthroughs, and it may have been this film that made Ang Lee almost crazy on the road of technology.

It's a pity that Ang Lee didn't do much success in two relatively pure technical stream movies in a row.

As a representative of Chinese directors in Hollywood, Ang Lee is ready to settle down to broaden his horizons and accumulate strength for future filming and production.

Another Chinese-American director who is now becoming more and more famous in Hollywood is Wen Ziren, the master of horror films who immediately devoted himself to the preparation of "Latent" after finishing the filming and production of "American Horror Story".

The "Chainsaw" series won most of Wen Ziren's attention.

Usually a director who becomes famous with a piece of fame will also be burdened by this, but this problem does not exist at all for Wen Ziren, and with the support of Ronan, Wen Ziren decided to push his career as a horror director further.

"Latent" is still a typical low-budget horror project, and since most of the film's scenes are concentrated in airtight houses and streets, it was sent to Shahai Entertainment with the script submitted by Wen Ziren with a production budget of only $3 million.

Even without considering Ronan's power support, Wen Ziren will immediately get the green light from Shahai Entertainment with the success of the "Saw Horror" series in front of him.

Wen Ziren moves very quickly, and while the project gets the green light, it also determines the cast of the extremely important core characters of the horror movie universe project: the Warrens.

Patrick Wilson, who starred in "Hard Fruit Candy", and Vera Farmiga, who is not well-known, have all signed long-term contracts with Shahai Entertainment.

These two very distinctive actors will become Wen Ziren's long-term partners in the future.

Wen Ziren also submitted a master plan to Ronan, and after "Latent", his next films will be "The Conjuring" and "Annabelle".

None of these horror movie projects will cost much.

Compared with ordinary commercial films, horror films tend to have a lower investment, less risk, and a higher tolerance from the audience.

Nowadays, most of the film projects invested by small companies are actually horror films.

Although Relativity Entertainment has invested more and more in commercial large-scale productions and has more and more projects in operation, it has never given up on small-investment horror films.

Of course, the more the better.

In late July, Relativity Entertainment released a new film, and Embassy Pictures released the second animated feature film "Minions" from Shahai Entertainment Animation Studio.

Last year, "Despicable Me" was a box office hit, with a production budget of $60 million, and won $656.78 million at the global box office, causing a sensation in the market.

Even, many people think that the strength of Shahai Entertainment Animation Studio is completely comparable to that of Blue Sky Studio.

While "Despicable Me" was a box office hit, it also brought a very peculiar phenomenon, the most popular in the film is not the male protagonist Drew, nor the three little girls adopted by Drew, but a group of minions who exist as absolute supporting characters.

The majority of the profits of animated films come from merchandise, and the best selling products in the merchandise of "Despicable Me" are all Minion-related goods.

Originally, the earliest work in this series was also a short film of "Minions", which had obvious advantages over the previous setting, and Ronan and Chris Renard had already discussed a series of key settings such as the origin of Minions.

Therefore, the independent film "Minions", with an investment of only $65 million, naturally came out.

Embassy Pictures held a dreamlike premiere of Minions at the Nokia Theater.

The premiere scene can be described as yellow.

Cute things dressed as Minions are everywhere, and even the premiere carpet that is spread to the theater is Minion yellow.

When hundreds of Minions walked down the yellow carpet together, the atmosphere reached its highest peak.

The huge influence brought by the previous work, as well as the huge publicity and distribution done by Embassy Pictures at the cost of $100 million in publicity funds, have won enough attention for "Minions".

"If this film can continue to be successful, Shahai Entertainment Animation Studio will really build its own brand. ”

On the steps in front of the theater, Chris Renard, head of the animation studio, said to Ronan: "We have a lot of animated feature films that continue to win attention as well. ”

Ronan nodded lightly and said, "Haven't your goals always been very clear?"

Chris Renard laughs and says, "Hollywood's best animation studio!"

In fact, with Pixar Animation Studios joining Relativity Entertainment and Shahai Entertainment establishing a new Princess Animation Studio, Chris Renard has already felt the pressure of internal competition.

A lot of times, when there's pressure, motivation becomes more abundant.

Ronan asked, "How's Kung Fu Panda going?"

"There will be no problem with the release next year. Chris Renard whispered: ""Despicable Me 2" can also be completed as planned, as long as the schedule of Embassy Pictures is suitable, there is no problem with the release of two films next year." By 2008, there were also films such as "Crazy Primitives" and "How to Tame Your Dragon". ”

Ronan said: "There is no problem with the schedule, and the publicity and distribution capacity of Embassy Pictures has tripled compared to a few years ago. ”

As an extremely important distributor of the commercial industry chain, Embassy Pictures has been expanding with Relativity Entertainment over the years, and its marketing ability is not weaker than any of the six major companies.

If nothing else, it is not a problem for Embassy Pictures to release more than 20 films through online and offline channels at the same time in a single year.

And the tentacles have spread all over the world.

Chris Renard then said, "The only thing that's a bit of a pity is that today I originally invited people from Twentieth Century Fox, but none of them came. ”

Ronan understands Chris Renard's mind, and in a way, is very similar to Jared Katzenberg to Walt Disney. "It doesn't matter, information is flowing so fast these days, people at Twentieth Century Fox can always see the news of this film," he said. ”

"yes. Chris Renard was somewhat relieved: "Maybe they're watching. ”

Ronan patted his arm lightly and said, "Look ahead, don't care too much about the rest of the matter." ”

Chris Renard nodded earnestly: "I understand. ”

Ronan didn't say anything more, turned around and entered the theater, this feeling of being swept away from the house, it was not good to change to anyone, and Jareif Katzenberg had not completely gotten rid of it for so many years.

As for whether Twentieth Century Fox will regret it, Ronan doesn't care much.

Twentieth Century Fox's resources in animation production were all invested in Blue Sky Studios, but the resources received by Blue Sky Studios were never proportional to the results, except for the "Ice Age" series, other works were basically released one by one, and finally the unbearable Twentieth Century Fox wanted to divest and sell.

It's a pity that such an animation studio is not easy to find.

On the other hand, the gang of people who were swept away by Twentieth Century Fox became more and more successful commercially.

Once Illumination Entertainment has become a well-known animation brand in Hollywood and even in the global market.

The premiere soon kicked off, and it is not difficult to understand why the Minions, who were originally only supporting roles, were able to "get promoted and raised" after knowing the Minions and the audience who had watched "Despicable Me".

The film begins with the origins of the Minions, who were originally single-celled creatures that evolved into villainous helpers who served the supervillains.

The supervillains they have served include: Tyrannosaurus Rex, Napoleon, Vampires, Yeti and many more.

The Minions have always faithfully provided services to their masters, and they have worked diligently and without complaining - until they "kill" each of their masters.

After losing one owner after another in agony, the Minions become more and more restless trapped in the ice cave, so Minions Stewart, Kevin, and Bob decide to step forward and go to the world of Flowers to find a master who can serve them once again.

The plot can be described as lackluster, everything in the film is actually to make the Minions cheap and cute.

"Minions" satisfies all the expectations and fantasies of the audience about this mysterious creature that looks like a French bun, and effectively and interestingly answers the ultimate question of what Minions are, where they come from, and where they are going.

The children's audience was impressed by the bubbling Minions, who were always happy during their adventures, and the parents who accompanied them to the movies were not bored.

The cuteness of the Minions is enough for the audience to ignore their clumsiness, and their various pranks are interspersed in various sections of the movie, and the existence of these pranks also makes up for the lack of narrative and hard material in the film.

On the other hand, this setting is enough to ensure that the Minions become the absolute protagonist of the film