The dog and its Weibo instantly became popular.

And it has become popular all over the world from China.

There are more and more people who follow Gouzi's Weibo, and there are many heavyweight fans in it.

The stars of the domestic entertainment industry, who have Weibo, almost all reposted the dog's Weibo and added attention, these celebrity fans range from tens of thousands to millions or even tens of millions, and they have forwarded them one after another, almost forming a seamless cross-coverage of the domestic and even the entire Chinese circle Weibo.

Soon, Gouzi's Weibo also began to become popular on the English version of Titter.

Before, Li Mu took the corgi presented by the queen to visit Yun Province, which has become a big news in the entire Titter world, and now he has opened the official account of the dog's first person, which has naturally received widespread attention.

For example, the Queen's own Titter account followed it for the first time, and she also retweeted its first tweet herself, with the caption: "Little cutie, I sincerely hope that you and your new owner can live happily every day." ”

In addition to the Queen, Prince William and other members of the Windsor family also reposted this tweet on Titter, and Anne Hathaway, who was also in the crew, not only followed and forwarded, but also posted a photo of herself with the dog yesterday, in the photo, the long-haired Anne Hathaway was holding the dog, and her charming long hair was scattered in the wind in the Yunnan Plateau, and part of her hair was blocked on her face, which was indescribably beautiful and moving.

Anne Hathaway's caption to this Weibo was: "Puppy, I started missing you as soon as I left. ”

After Li Mu saw this Titter, he reposted Anne Hathaway's tweet on Dog's Weibo, with the caption: "I miss you too." ”

The Weibo romance of one person and "one dog" suddenly became a hot search on Weibo, and also brought a large number of Chinese fans to Anne Hathaway.

In the West, "One Dog" opened the Titter, and in a very short period of time, it gained the attention of the whole world, and became the headline news of major media reports.

While the traditional media reported this new thing, they also deeply felt that Li Mu had brought a different change to the world.

After CNN reported the news, it urgently convened a high-level meeting, which was initiated by CNN's founder Ted· Turner, translated as Ted Turner in Chinese.

Ted keenly created an innovative model of 24-hour rolling news broadcast on cable TV, which is very similar to the 24-hour news feature report when Sina started.

However, a lot of historical experience proves that enterprises that are particularly ahead in one stage often lag behind in the transformation when the next stage arrives.

For example, CNN, in the era of the rise of cable news, they developed rapidly and rode the dust, but when Internet news really began to rise, they failed to seize the opportunity;

Another example is Nokia, in the quasi-smartphone era, their mobile phones and the Symbian system equipped with the industry share first, far exceeding other competitors, but when the smartphone industry really rose, they perfectly missed the entire smartphone market;

Baidu used to be the king of traffic of domestic Internet companies in the PC era, but when the mobile Internet era came, it failed to seize the opportunity, so that the company could only continue to live with various reselling traffic and advertising bidding;

If Tencent does not have the transformation of the Internet to the mobile Internet, it is very likely that it will be copied back, but fortunately, Zhang Xiaolong's WeChat will save the owner in time, otherwise no one can make a conclusion about what the domestic Internet landscape will look like ten years later.

Speaking of CNN and Ted, he has long deeply experienced the pain of not being able to keep up with the pace of the times.

Neither CNN nor Ted's larger venture, AOL-Time Warner, have really been able to catch the fast train of the Internet, which was once brilliant a few years ago, but the bubble burst faster than the World Trade Center Gemini collapsed.

Ted had already given up on the Internet, thinking only about cultivating CNN and Time Warner's non-Internet business with peace of mind, but the rapid rise of Titter made him feel a great sense of pressure and crisis.

Since Li Gouzi's Weibo became popular, this sense of crisis has become even stronger.

He brought together the top management of CNN, and as soon as he came up, he directly said the source of his inner sense of crisis, saying: " I can't imagine that Li Mu can make a website to the point where it is today, the threat of Titter to us is too great, it gives ordinary people unrestricted right to speak, and also gives ordinary people unlimited audience space, which makes us and ordinary people The core gap begins to change, this transformation keeps me awake at night, until today, when I know that Li Mu can give a dog such a powerful media attribute, I really can't sit still, if it continues like this, Titter will take people's attention from our media, and then distribute it to any possible person in the world, or even just a dog. ”

"People's attention is always limited, if normal people spend four hours a day to receive information, then before that, four hours of time will be occupied by the real media, such as our CNN, such as ABC, CBS, BBC, such as the Wall Street Journal, Los Angeles Times, Washington Post, although the competition is fierce, but fortunately, there are not many competitors, and we can guarantee a great advantage. ”

"But now, Li Mu has shifted people's attention from TV and print media to the Internet, people are still those four hours a day, of which three and a half hours are soaked in the Internet, and they no longer pay attention to any independent platform of news media, but on Titter, a platform that connects the world, receiving information from countless institutions, individuals and even a dog around the world, which is an extremely huge threat to us!"

CNN's senior leaders are also looking at each other, they are the kings of offline media, but online, it is like going to another dimension, their strengths cannot be brought into play at all, and their energy cannot be transformed into real combat effectiveness, which makes them feel extremely uncomfortable.

It's like a strong man who fights all over the world, he can beat anyone face to face, but now he suddenly came to a dimension where everyone doesn't meet, in this dimension, everyone relies on not the actual force value at all, but a new type of "digital fighting", just like playing a fighting game, Rao is that you can kill an elephant with one punch in reality, but in the world of fighting games, you may be beaten by a three-year-old child without the power to parry.

For CNN, that's the kind of dilemma they face.

Now, Li Mu has shown his fangs to the traditional media industry, and the most unacceptable thing for the traditional media is that what makes them feel huge oppression is only a corgi named Li Gouzi.

CNN executives had heated discussions for a long time, and they failed to reach a consensus on many issues, but they quickly reached a consensus on one point: they couldn't stop the pace of Makino Technology's development in the Internet field, let alone Titter's footsteps to become a new Internet media.

So, their discussion focused on the solutions that could be found at this stage.

After discussion, they currently have only three options: either set up an online new media platform to compete with Makino Technology and Titter, or find a way to buy or take a stake in Titter and let it have a close relationship with CNN, or simply abandon online and stick to traditional media channels.

After a full day of discussion, they rejected the third option and doubted the first option, so Tate decided to persuade AOL - Time Warner, hoping that Time Warner would invest in Titter, and sign an exclusive strategic cooperation agreement with Titter, not asking for anything else, but only using Titter to strangle other traditional media out of the door of Titter, so that although CNN and Time Warner still can't shake the pace of development of Titter, at least it can ensure that CNN can use the characteristics of Titter to lead other offline traditional media。

That same night, U.S. time, when Ted submitted the proposal to Time Warner's board of directors, Li Mu, who had just woken up in Huaxia, had already begun his second phase of attempt.

The next day, although Li Mu got up early in the morning to prepare to go to the Forbidden City to participate in the advance rehearsal of the cultural relics donation ceremony, he still has been paying attention to the changes in the data of Gouzi's Weibo, when he found that Gouzi's Weibo fans have exceeded five million and are still growing rapidly, he immediately asked Li Ziwei to communicate with the marketing department of Muye Technology and gave them an urgent task.

The content of this urgent task is: "Investigate the ten dog food brands with the best scale and reputation in the world, and send a letter of intent to their company to sell the dog food naming rights and promotional gift package of Li Gouzi in the form of auction at a starting price of 5 million US dollars, this naming right is a one-year dog food title formulated by Li Gouzi, and the promotional gift package includes 12 tweets for direct promotion, including pictures and text."

In other words, whoever finally succeeds in photographing this naming rights and gift package, in the next year, Li Gouzi will only eat their dog food, and will post a graphic tweet every month.

Li Mu is not trying to make millions of dollars, but through this cooperation, the world will be aware of the special significance of the self-media era and the huge profit space it contains.

Once Li Gouzi's Weibo successfully uses its own self-media attributes and fan groups to complete the monetization, it will inevitably trigger a huge self-media frenzy around the world.

In Li Mu's eyes, all business activities in the world revolve around the word "realization", especially the Internet, in the course of twenty or thirty years of development, industry rules and gameplay are ever-changing, but there is only one core that has not changed, that is, "realization".

The earliest individual webmasters, using various methods to aggregate website traffic, and then through advertising within the website to achieve the simplest monetization;

Free products such as Tencent, Baidu, Facebook, Titter, Weibo, etc., use their own products to aggregate traffic, and then use advertisements to monetize traffic, and then use various value-added services including games to monetize users;

Taobao, an e-commerce platform, uses a free online shopping platform to gather merchants and users, and then uses huge user resources to lure merchants to purchase through trains and other promotional resources to realize resources;

Now, the self-media has just developed, and the industry and users are not aware of the huge interest space, which will make the capital market underestimate the value of Weibo and Titter.

Li Mu wants to use Li Gouzi's Weibo to successfully carry out a rapid realization, so that people can see how the self-media can earn a huge amount of wealth overnight, and I believe that once this cooperation is reached, Weibo Titter will usher in a huge wave of development!