Just when netizens paid attention to Li Gouzi's Weibo and media companies paid attention to the potential influence of Weibo, several well-known dog food brands around the world received olive branches from the marketing department of Makino Technology.

Among these companies, no one thought that Makino Technology would package and sell the dog and its Weibo as a kind of media resource, and what made them even more unbelievable was that Makino Technology's offer was really outrageous.

Five million US dollars, and it is only placed on the channel of Li Gouzi's Weibo, which is enough to advertise in prime time on national TV stations in any country in the world.

What's even more terrifying is that this high price is only the starting price.

However, what these companies can't understand the most is that they feel that the price of this resource is too high, but at the same time, they vaguely feel that this seems to be a good opportunity that cannot be missed.

As a result, major companies have held emergency meetings to discuss the feasibility of this cooperation.

With everyone's analysis of the trend of Li Gouzi's Weibo popularity, almost every company that received an olive branch quickly changed their views.

If you want to ask which dog is the hottest dog in the world now, there is no doubt that it is this corgi raised by Li.

Its audience has been with the Internet, as well as offline media reports, covering the general public around the world, countless dog owners, and people who want to raise dogs, at this moment are paying attention to Li Mu's corgi, there is no doubt that it will bring a strong role model to dog owners around the world.

Li Gouzi's role model has now been highlighted, since Li Mu established his own Weibo for it, Weibo, Titter has a large number of pets of ordinary people, to their pets to open a personal Weibo, everyone is following Li Mu's practice, thinking that to their pets to open Weibo is a very fashionable and interesting thing.

In addition, the pet dog market in various countries around the world has also undergone tremendous changes overnight, and corgis have become extremely sought-after, and prices have continued to rise, and they have even been speculated to more than ten times or even higher than usual.

The reason why there is such an outrageous price increase, mainly because the breeding of pet dogs is a process that cannot be artificially accelerated, before this, the corgi was only a niche dog breed, and no one expected that it would become popular overnight, so the number of corgis available for sale on the market itself is very small.

After the popularity of dogs, people's demand for corgis has rapidly amplified more than 100 times, so corgi breeders have also seized this wave of business opportunities and continued to raise prices.

From this point alone, it can be seen that the dog has now become the dog with the strongest ability to carry goods in the world.

After analyzing the influence of dogs, those dog food brands began to change their attitudes, and they suddenly felt that in the face of such a strong world influence of dogs, the exclusive title of its dog food, as well as the promotion of Weibo twelve times a year, the business opportunities contained in them must be unimaginable.

If under normal circumstances, if you want to achieve the global delivery of product advertising, the cost is high enough to discourage them, and the dog is now an opportunity to set aside thousands of pounds, and now the whole world is paying attention to it, if the world knows what brand of dog food it eats, then for this dog food brand, it can become a household name overnight.

In this comparison, the price of five million dollars is simply a bit too cheap.

So, when the olive branch was thrown a few hours later, these companies in different time zones successively called back to Makino Technology, without exception, expressing their strong interest in this cooperation.

As early as when the olive branch was just thrown out, Makino Technology had already started preparations for online bidding.

The technical team first used Taobao's auction code, plus the artist's redesign of the UI and elements, to create a Weibo auction page, and then in order to facilitate the participation of these overseas companies, PayPal was connected as a payment channel.

After receiving positive answers from these companies, Makino Technology announced the auction rules.

The rules are actually very simple, each company pays a deposit of one million dollars to Makino Technology through PayPal as a deposit for the auction, and the bidding is based on the reserve price of five million US dollars, between five million and ten million US dollars, and the minimum amount of each price increase is 100,000 US dollars, and the high one must be an integer multiple of 100,000 US dollars;

When the reserve bid is more than $10 million, the minimum amount of each increase is $200,000;

After the auction begins, all participating companies can bid and increase the price through their own auction backend, and after the auction is successful, the successful bidder must pay all the money through PayPal within 24 hours.

If payment is not made within 24 hours of the auction, it is considered a forfeiture, the deposit of one million dollars is not refundable, and the company is not entitled to participate in the next auction.

After the announcement of this rule, companies are gearing up to win the target in the online auction at the same time.

As a result, each company began to urgently discuss its reserve price and bidding strategy.

Canada's desire can be regarded as the world's most well-known top dog food company, but its head office has always emphasized offline and vertical in its publicity strategy, and almost never chooses large and wide media channels for promotion, but focuses on pet hospitals, pet supermarkets, pet magazines and columns, etc., in these vertical occasions, to create their own professional and high-end brand image.

They feel that Li Mu's corgi is the undisputed king in terms of identity, bloodline, status, and attention, which is of great help to their high-end brand image, so they set a bidding reserve price of 10 million US dollars, if there are competitors who bid more than 10 million US dollars, the desire will theoretically give up, but if the opponent with an offer of more than 10 million US dollars is Mars, then their reserve price can be raised to 13 million US dollars.

Mars Inc. in the United Kingdom is the world's largest candy and pet products company, its pet food series is low-priced, wide audience, and the discussion of operation is to like to lay their pet products and publicity in every large store, and use the most down-to-earth way to search for potential customers from ordinary user groups.

In the view of the desire, they can theoretically accept that other brands get the resources auctioned by Makino Technology because of the high price, but they can't accept that the resources eventually belong to Mars, so once Mars comes in, they have to fight to the end with Mars.

Mars's routine is very simple, they have only one purpose, no matter what, to win this promotional resource, because once it is taken by competitors, it may bring a large number of audiences, orders and sales to competitors, and ultimately lose valuable market share.

And judging from their giant size, as long as the price that competitors can afford, they can also afford it.

When everyone was gearing up and preparing for the auction, Li Mu was in the Forbidden City, together with Prince William, and was rehearsing with the person in charge of the Forbidden City and the director of CCTV.

There are two themes that this donation ceremony wants to highlight, one is that Prince William wants to donate cultural relics that originally belonged to China to the Palace Museum on behalf of the Windsor family, and the other is that Li Mu also took this opportunity to call on all Chinese to help the cultural relics lost overseas in China to return to China, and cooperate with the Palace Museum and CCTV to set up a special foundation.

If you really want Chinese people around the world to pay attention to the loss of cultural relics like they pay attention to the immortality of veterans, it is necessary to have a set of publicity programs that can move them, so CCTV's documentary has become the top priority.

However, Li Mu's participation in this is not high, the whole set of arrangements is to donate to Prince William and the person in charge of the Palace Museum, they give a gift, one accepts, go through a set of decent donation ceremonies, take turns to speak, Li Mu as a friend of Prince William, and the middleman of the entire donation time, just need to show his face on the spot.

As for the later advocacy of "helping the lost overseas cultural relics to return to China", the person in charge of the Palace Museum will first face the camera and introduce the general situation of the current loss of Chinese cultural relics overseas, and then arouse the patriotic feelings of the audience through some more important cultural relics.

After sorting out the whole process and conducting the rehearsal, Li Mu came out of the Palace Museum, without any delay, and drove straight to Rolling Stone Records' recording studio in Yanjing, where the top musicians signed by Rolling Stone had been waiting in the studio for a long time.

On the way to the recording studio, Li Ziwei introduced the current work progress before the auction to Li Mu, she said: "Mr. Li, at present, we have contacted a total of ten companies, and all ten companies have expressed their willingness to participate in the auction, and all of them have paid the deposit through PayPal. ”

Li Mu nodded and asked her, "When will the auction start?"

Li Ziwei said: "Yanjing time is nine o'clock tonight. ”

"Okay. Li Mu smiled slightly and said, "Then wait and see how sincere these companies are." ”

Li Ziwei said: "By the way, Mr. Li, the marketing person in charge of Mars sent us an email, saying that Mars is willing to skip the auction and buy our promotion package directly at a price of $12 million, what do you mean?"

Li Mu said with a smile: "Of course I refused, the auction is much more fun than a hammer sale." ”

Li Ziwei said: "But $12 million is already very high, right? If it is really auctioned, it may not be able to be auctioned at this price, and it is not clear that Mars Group can settle the battle with 7 or 8 million US dollars." ”

Li Mu waved his hand and said confidently: "No, this kind of public auction can make them more and more panicked and nervous with each other, and the resources we give are so attractive, these big companies should not be willing to let go, I have a hunch that this online auction will get a result that shocks the whole country and even the world!"