On the first working day, the box office of "House of the Dead" began to decline sharply, and the trend of bad films could not be as strong as that of films with good reputations, and on the first working day of its release, the box office on Monday plummeted by nearly 75 percent compared with Sunday, earning $1.38 million.

After the first weekend of marketing to pull as many audiences into the theater as possible, the side effects of bad word-of-mouth began to appear.

Moreover, Ronan and the theatrical distribution department of Embassy Pictures also anticipated this situation, so they naturally would not invest any more money in publicity.

Another news that may become a publicity flashpoint, because Eric, one of the parties involved, is temporarily hiding and does not show up, and the so-called footwashing water is also decreasing.

This kind of thing, a slap does not make a sound, there are contacts and-for-tat confrontations to continue to create hot topics.

That film critic's professional ethics are really a bit low, and he dares to say and dare not do it.

There is no way, not everyone has the courage to drink this thing of foot washing water, even Bai Fumei's foot washing water is like this.

Eric just wanted to take advantage of the opportunity to make a lot of money, and he wasn't mad yet.

Films like "House of the Dead" are destined to fall quickly after only one wave.

On the last weekend of April, "The Rush," released by Warner Bros. and starring Sylvester Stallone, opened in North America, and although the first-week box office of $12.17 million was a great failure for the production cost of $72 million, it easily snatched the North American box office champion from "House of Death".

In the second weekend of its release, "House of the Dead" plummeted by 70% from its first week, with only $5.67 million in its account, dropping directly out of the top five at the box office.

This ups and downs are like some people's lives.

Although the decline is terrible, compared to the investment in this film, Ronan and Relativity Entertainment still make a lot of money.

The film, including the production tape for publicity and distribution, invested a total of only $9 million, and earned $28.55 million in North America in just ten days after its release.

Even if the subsequent miserable plunge continues, the North American box office of "House of the Dead" can easily break the $30 million mark.

At the same time, Embassy Pictures also pushed the film into many overseas markets on the last weekend of April, and the North American box office explosion in the first week somewhat affected the viewing choices of overseas audiences.

In Europe, in addition to the selling point of Paris Hilton, the publicity aspect is even under the banner of the German ghost director Uwe Bauer.

Propaganda and hype, of course, you have to blow it hard.

If it weren't for Uwe Bauer's serious lack of qualifications, Ronan would have dared to let Uwe Bauer beat Roland Emmerich in seconds in publicity and become the first commercial director in Germany.

In the first week of the overseas release of "House of the Dead", although the box office performance was far less than that of North America, it was also able to satisfy Ronan.

In 15 countries and regions, including Latin America, Europe and Australia, "House of the Dead" earned $5.58 million at the overseas box office in its first week.

Embassy Pictures made an estimate based on the situation after its overseas release, predicting that the film's final overseas box office should be around $10 million.

The production cost of $1.2 million and the global box office was $40 million, which is quite good even in the whole of Hollywood.

In particular, the input-output ratio can be called terrifying.

In fact, some comments from overseas media can also reflect the real situation of this film.

For example, the German "Bild" said: "House of the Dead" is indeed very badly filmed, but it is not useless, and there are still bright spots.

Perhaps this is also the fact that Uwe Bauer's fellow Germans are more tolerant of him.

At the same time that Ronan received the overseas box office data, he also got the news that Uwe Ball went to Irvine City and contacted people at Blizzard's headquarters to win the film rights to "Warcraft".

It is said that Uwe Bauer was rejected by Blizzard one after another, but he did not give up, and he just didn't leave at Blizzard headquarters.

Wubao is quite persistent, and he has a posture of not returning to Los Angeles if he doesn't get the copyright.

Ronan deliberately checked on the Internet, and now that "Warcraft 3" has not been released, it is estimated that "World of Warcraft" will be on the market early.

If Wubao makes a Warcraft adaptation movie now, will he be killed by crazy Warcraft fans in the future?

Especially the fans of the East, maybe the tribe and the alliance will unite and brush up on Wubao as a villain.

If you really want Ubao to make an adaptation of Warcraft, if it is still a bad movie, in the style of Blizzard, when "World of Warcraft" is listed, it will definitely make Ubao enter the book and be turned countless times by the foot men.

Ronan hasn't played World of Warcraft, but he has read a lot of related memes on the Internet, such as Tyrande's banana, such as the Three Wars Hunting, such as I call weapon wars, and orcs never wash their hair.

It is said that there is also a socialite who sells luxury goods in the game, also named Paris Hilton.

What he remembers most is a news released in the form of news that he doesn't know whether it's true or not.

It is said that a Warcraft fan celebrated his birthday, and his son, who doesn't play games, decided to give his dad a good celebration, and specially ordered a gift, and on the day of his father's birthday, he sent a handful of frost sorrows, and as a result, he was sent to the hospital as a gift......

Ronan suddenly thought of one thing, if Ubao got the rights to the Warcraft movie and he went to be the producer, would Blizzard also send him to the copy?

This is a question that needs to be thought through.

As long as Wubao can get the copyright, the investment must be invested, and it is a big deal to hire an external producer like "House of the Dead".

Ronan checked the files on the office software and slowly hummed a song that ran out of tune to Mount Everest: Be careful, be careful, daughter of the sea......

Humming a song and processing the papers, Ronan's mind was extraordinarily active, if there was another Alpine at this time...... No, it should be a piece of Everest candy, which was once a specialty of my hometown, so it would be better.

Most of the working documents are related to movies, and the films currently in preparation by Shahai Entertainment include "Legend of the Night" and "Death is Coming 2", "Spy Shadow" and "Fatal Bend" have been filmed, and will be released in the next few months, the filming of "Resident Evil" has ended, and the crew is temporarily on vacation, and will be transferred to post-production after entering May.

In addition, "Hurricane Rescue" and "Human Removal Plan 3" have entered the script writing stage, the latter will enter the actual preparation and filming stage in the second half of the year, and the former will wait until next year.

Then there's "Grey's Anatomy", Ronan just contacted Shonda Remes the other day, and the black woman went headlong into the hospital in Seattle and still hasn't come out.

As for the script, it is quite far from being completed.

As a screenwriter, writing is not the kind of medical drama that sells dog meat on the head of a sheep, which requires a lot of field experience and expertise.

According to what Shonda Remes told Ronan, she found that she had thought too simply, and that she would have to spend at least a few months in the hospital to complete such a script.

Ronan also supported this dedication and professionalism.

The project has signed a contract in hand, and there is no rush to start it, since it is going to invest in filming, it is definitely necessary to produce a high-quality drama.

As we all know, unlike the film industry, screenwriters and scripts in the American drama industry are quite crucial, even more important than directors.

Ronan is also asking people to inquire more about the news in the circle, to see if there are any movie or TV series projects to look for investment, in case they bump into something that can make him impressed, maybe it will be a good project.

Shahai Entertainment takes the boutique route in terms of production, which is also determined by Ronan's unique experience.

Most of Hollywood's film companies, such as the Big Six, shoot and produce about ten films every year, and release more than a dozen films, although they are the best of the best, but there is also an element of gambling.

The number of productions of Shahai Entertainment is much smaller than that of the Big Six, but it belongs to the projects that Ronan has delineated that are very likely to generate large profits.

After all, Ronan is far from being able to compare with the six major companies in terms of company size and funds, and last year there were four or five projects with a cost of more than 10 million or preparation or shooting, which is close to the number of productions produced by many medium-sized companies with slightly weaker strength.

Most medium-sized companies in Hollywood only shoot about five films a year.

Of course, this does not count the distribution of films from other companies.

Shahai Entertainment also has a large number of adaptation copyrights in its hands, such as Marvel's superheroes, such as the movie rights of two series of toys, and some copyrights of other works that Ronan instructed to buy.

These can ensure that Shahai Entertainment will not lack the subject matter of filming and production.

Koch Films from Germany and Mountain Foundation from India can allow Shahai Entertainment to have more stable overseas financing channels.

The scale of Shahai Entertainment is also slowly expanding in a planned way, and this step by step, the roadbed is very strong.

Speaking of which, the biggest flaw of the entire company is that it does not have a large film library.

This kind of thing can't be rushed, and any medium-sized company's film library can't be taken without hundreds of millions of dollars.

Ronan also lacks a channel to directly operate the copyright of the film library, so he can't be in a hurry in this regard.

Entering May, the North American film market opened the hottest summer of the year, and the first big-budget commercial film released in this summer file made a good start, and Universal's "The Mummy 2" was a huge commercial success, with nearly $70 million at the box office in the first week in North America.

The monsters of Universal Pictures are once again wreaking havoc on the screen.

Since Universal Pictures had a firm grip on the rights many years ago, Ronan could only watch, and perhaps find another way to shoot animated versions of the monsters, which would be enough to circumvent Universal's live-action film rights.

But it takes an animation studio.

Ronan could only continue to look for opportunities.

Corresponding to the film market is the recession of the stock market, from March last year to May this year, the stock market, led by Nasdaq Internet stocks, is all falling worse than anyone.

It was during this situation that Ronan received a call from Scott.