Compared with Paris Hilton's side, Uwe Ball's side seems to be very quiet, and Ronan sees that the publicity effect is very good, and he does not mean to use Uwe Ball's killer feature.

"House of the Dead" will never become a mass film no matter what, and the publicity about Paris Hilton will not be as good as the national influence of "Blair the Witch" in any way, and can only be spread on a slightly larger scale.

The most important thing is that the reputation of this film is really bad, and it is full of bad reviews.

The Globe and Mail said: Uwe Bauer's film is so stuffy that it seems to give us a slap in the face.

"New York Daily News" commented: "House of the Dead" proves that German director Uwe Bauer's specialty is to make movies that are so bad that they frighten people to death.

Film critics are also ruthless, and all kinds of bad reviews almost fly into the sky.

"Watching The House of the Dead was a terrifying shock exercise. ”

"You can't possibly see a worse movie in theaters this year than 'House of the Dead'. ”

"Why a bad movie like "House of the Dead" appears in theaters is worth reflecting on. ”

Just two days after its release, Rotten Tomatoes collected 59 films about "House of the Dead," with a freshness of ...... percent Three.

Freshness is not zero eggs.

In addition, film critics gave an average score of 1.9.

All of these have set various records for a wide range of movies on Rotten Tomatoes.

On IMDB, more than 2,000 users have rated it, and "House of the Dead" has an average score of 2.6 points.

Authoritative media comprehensive evaluationMetaCritic included 35 media scores, with an average score of 12 points.

From the audience to the critics to the media, "House of the Dead" is all rotten in the sky.

But that didn't stop House of the Dead from being a commercial success.

On Friday's first day of release, the film earned $6.78 million in North America, and by Saturday, despite the spread of word-of-mouth that had spread everywhere, stimulated by Paris Hilton and Eric, the single-day box office rose instead of falling, collecting another $7.29 million, shocking countless eyeballs.

What's even more amazing is that too many people are scolding the film for being bad, and some people want to see how bad Paris Hilton's debut film really is after the negative word of mouth spreads widely.

"I watched it quite happily, after watching it during the day on Friday, I bought a ticket to watch it again on Saturday night, I haven't seen such an interesting bad movie for a long time. ”

Even, there is no shortage of people who like this bad movie.

"I heard that this film is very bad, so I went to see it, don't say, it's really rotten, no one is really bad!"

There are also a lot of such fans.

"House of the Dead is a light-hearted alternative comedy. ”

There are also fans who can discover the highlights of "House of the Dead".

"Actually, the film is bad and has nothing to do with Paris, she really works hard, and it's not Paris's fault that the director is bad. ”

These young people who were attracted by Paris Hilton's personality and Bai Fumei's identity have become supporters of Paris Hilton one by one, but they don't know how they will feel after the Paris Hilton character collapses.

In the first week of filming, "House of Dead" met Ronan's expected box office hit, beating "Crocodile Dundee 3", which opened at the same time, and "BJ's Single Diary", which entered the second week of screening, and landed at the top of the North American box office list with a box office of $18.85 million.

The latter two both grossed around $10 million, which is quite a big gap with "House of the Dead".

A super bad movie with no stars, no plot, and no director's level once again sold well in the North American film market, causing shocks in the media and Hollywood circles.

Some well-known film critics were indignant and published a column saying: The current audience is really degenerate!

David Lynch, the director of "Mulholland Drive", which hit the box office last year, said in an interview: The big hit of "House of the Dead" can only show that this audience is not good.

Bad movies are big hits, but good movies are not cared for, making many insiders and outside critics feel that Hollywood and movie audiences are becoming more and more depraved.

Uwe Bauer also stood up at this time, probably because of the film's successful relationship, and did not confront the critics, but reiterated in an interview that the next step was to adapt Kojima Studios' "Metal Gear Solid" and Blizzard's "Warcraft".

Because Uwe Ball mentioned at the premiere that he planned to adapt these games, the relevant persons in charge of the two companies also went to the theater to watch "House of the Dead" and were directly frightened by Uwe Power's adaptation.

The companies then responded publicly.

Hideo Kojima blogged, "Absolutely not! I don't know why Uwe Bauer would talk about such a thing. We're never going to talk to him, and we're never going to let him make a movie about it. ”

Blizzard's COO Paul Samus jumped out in a hurry and retorted: "We're not going to sell the rights to Warcraft, especially to Uwe Ball!

The game Movie Terminator has shown its edge.

"Your office is a bit shabby. ”

Shahai Entertainment, Tom Cruise, who came to visit, looked at Ronan's office and said, "It's time to redecorate." ”

Ronan handed him a cup of coffee and said, "This is the case for the time being, and then you can change places directly." ”

Tom Cruise took the coffee, set it aside, and said, "yes." ”

Ronan didn't think about redecorating at all, the scale of Shahai Entertainment is steadily expanding in a planned way, and the office room here is already a little insufficient, at most a year or two, you need to consider changing the office location.

Or, rent the entire floor of the building.

Ronan also considered that a relativistic edifice might be needed in the future, as DreamWorks and the Big Six did.

Tom Cruise slowly walked over to the poster of "House of the Dead" hanging on the wall, looked at the slightly rough zombie face on it, and said, "I went to see this film last night. Ronan, I really don't know what to say, you can also operate into a hit with such a movie. ”

The North American box office of more than $18 million in the first weekend is indeed not much, but compared to the production cost, what is this not a hit?

"It's actually quite risky. Ronan said: "Once the response is not good, all the investment is wasted. ”

Tom Cruise shook his head: "You guy ......" He said directly: "The biggest investment is to use Paris Hilton to cooperate with you in publicity, right? The actual publicity investment is not 3 million US dollars, right?"

Ronan smiled, "Not really. ”

The real money for the film was distribution, which cost nearly $5 million on copies.

Tom Cruise sighed: "You're so good at running movies. If you really want your embassy film to release "Minority Report", that success could be even higher. ”

Ronan said, "Spielberg wouldn't agree. ”

"That's true. Tom Cruise was a little helpless: "Spielberg, who was enterprising back then, has gradually become an old stubborn. ”

Ronan didn't want to dwell on this issue, Spielberg refused to cooperate with Embassy Pictures, and with his current ability and strength, he couldn't force it at all, and instead asked, "When will this film start shooting?"

Tom Cruise replied: "Filming will start in June, and it won't be released until next year." ”

"It's slow. Ronan thought it was too ink.

Tom Cruise was also a little dissatisfied: "I would not have signed with DreamWorks if I had known it would have dragged on for so long. He further said: "Spielberg planned a Running. The Man trilogy, "Artificial Intelligence" is the first, and this "Minority Report" is the second, and he is having people adapt a script about a fraudster, which is said to be the third. ”

Ronan roughly guessed that this third part should be "Cat and Mouse Game".

"By the way, a lot of people now say you're a master of film. Tom Cruise said suddenly.

"Me?" Ronan was surprised, "I'm not a director, and I can't make a movie." ”

Tom Cruise explained: "They say that there are many people in Hollywood who can make good movies, but the people who can turn bad movies into hits are the real masters. ”

Ronan couldn't help but smile and shook his head: "I can't afford to be a master." ”

Frankly speaking, compared to a pure film practitioner, he is actually a film businessman.

Tom Cruise chatted with Ronan here for half a morning, and soon said goodbye and left, and after Ronan had lunch, Uwe Ball, who had just recorded a show on ABC TV, also came to him.

"Ronan, are we going to start a new film project?" Uwe Ball gets straight to the point.

"Yes. Ronan is not shirking, the success of "House of Death" has allowed Uwe Ball to form a unique super bad style, and it is still possible to succeed if you invest again. So, he said, "Uvi, or is it a movie adaptation of a game?"

Uwe Bauer is worthy of being the terminator of game movies, and responded: "Well, I think I'm the best fit for game film adaptations." ”

Ronan thought for a moment and said, "That's it, Uwe. You go and find a new game suitable for the adaptation of the movie, find the right project, and we will discuss it together. ”

"Okay. "Uwe Ball looks in a good mood.

Thinking of the publicity and promotion methods that may be used in future collaborations, Ronan told Uwe Bauer: "Film critics have said a lot of unpleasant things lately, don't take them to heart, they are like this, just don't see it." ”

Unexpectedly, Uwe Bauer had a very good mentality and said: "I won't take them seriously." What does it mean that our movie was a big success? The critics are talking, they know a lot about movies, so they'd better go home and him!"

Ronan can only say that Uwe Bauer is really born from the heart and is reckless enough!

This time, the movie was a success, and Uwe Bauer didn't care about the cynicism of the critics, who knows what will happen next time?

How do you say it? Recklessness is just one word, don't be cowardly, just do it.

Ronan still has great expectations for Uwe Ball.

This reckless director, as long as he carries out the right packaging, can also realize the value of life.