In fact, the routine of advertising and promotion is always the same.

Every important festival and store anniversary, many shopping malls start to do promotions like "600 off over 1000".

And then you find that you can't just scrape together 1,000, or you buy 1,600, 1,700 in a moment of excitement, and you think you can just scrape together 2,000, or 3,000, 4,000?

Or a shampoo + conditioner combination of 55 pieces. However, in fact, the shampoo is only 35 yuan, and the conditioner is only 15 yuan.

Don't think it's impossible. In many cases, the subconscious of consumers always feels that "2>1", so they obviously spend more money but still feel that they are taking advantage.

This is called consumer psychology.

Many world-renowned retail and manufacturing giants will not only hire mathematicians and statisticians to analyze market big data, but also hire psychologists to conduct in-depth research on consumer mentality.

And those marketing gurus are all perfected in this regard.

As for the plan given to Chen Jin by Live Point Radar, it is more eye-catching than any promotion.

What is the subscription to save XX million to XX million, that kind of rotten street method is too lo, if you want to play, play bigger, free!

…………

"Jingle Bell ......"

As soon as the mobile phone rang, as soon as he saw that the caller ID was "Chen Jin", Huo Yibo's heart skipped a beat.

He picked it up and said helplessly: "I said, this time I owe a lot of favors to help you get the route." What else do you want from me?

Chen Jin smiled, indeed, if it weren't for Huo Yibo's help today, it would be impossible for more than ten helicopters to hover over Dongjiang City at the same time.

Otherwise, I know that it is an advertisement, and I don't know that I think the third war is going to break out!

But he still smiled and said, "Lao Huo, do me one last little favor." ”

“…………”

Huo Yibo resigned himself to his fate: "Say it." ”

"Let the archives organize a working group to be stationed in each of my projects and check the files on the spot. Chen Jin said: "Subsidize me to come out." ”

This is not the content of the plan given by the live point radar, but Chen Jin himself remembered it.

Because he saw another regional manager of Wonder Company post a photo of the headquarters being crowded on Weibo. And in this photo, Chen Jin saw the bank's stationed staff.

The work that Wance Company did today was the same as its own, in order to improve the efficiency of its work, it directly asked the bank to send a loan officer to the headquarters to assess customer credit on the spot, and at the same time do a loan pre-qualification.

Because banks are different, policy conditions are different. A customer may not be able to borrow money at this bank, but he can lend money at another bank.

Although the orderer knows all about these. But the next configuration is two orderers and eight regional managers, and they are too busy, so they must ask the bank loan officer to be stationed.

In this way, the success rate of the customer's loan can be greatly improved, and the customer can try to avoid the delay caused by the customer's failure to choose a good bank.

Chen Jin naturally did the same, and also found someone from the bank to be stationed. Then he thought that checking the file is also a troublesome thing, if it can be stationed, then Jinhua company's project can even be subscribed on the spot, signed on the spot to check the file, and pre-approved the loan on the spot!

It's all about efficiency!

"This ...... Easy to do. Huo Yibo finally felt at ease. He was really afraid that Chen Jin would make some excessive demands.

For example, to deal with more than a dozen helicopter routes at the same time, although the current control of private helicopters is much more relaxed than before, it still needs to be supervised by the relevant departments.

Therefore, Huo Yibo was entangled with the Air Traffic Management Bureau and the Military Division for a while before he could complete this matter.

He then asked, "What is your preferential plan this time? Tell me about it first!"

"What kind of free method is that free house purchase?"

Huo Yibo was indeed curious about this preferential plan, and even the computer in front of him had already opened the page of Jinfang.com, just waiting for it to be refreshed at 12:00.

Chen Jin said: "Oh, you have to treat everyone equally! You wait to see the propaganda on the website, that's all." ”

"Doodoo Dot ......"

Huo Yibo was stunned, and then still shook his head helplessly and smiled bitterly. He found that Chen Jin was now arousing himself, that was really unkind!

And he doesn't give himself face very much~ He is a dignified deputy mayor with real power and asked him, how dare he sell Guanzi?

"Hey~" Huo Yibo sighed, so he had to continue to stare at the time obediently and wait, anyway, it was already 11:30, and it was time for lunch break. I sent my secretary to buy it for lunch......

Even Huo Yibo, a person who doesn't need to buy a house at all, is so curious about the gimmick of "buying a house for free", let alone others.

Not only do people who want to buy a house, but many more people are also paying attention to it because of the loud advertising and curiosity.

At the same time, videos and photos of helicopters hovering overhead have begun to circulate on Weibo.

The two keywords of Chen Jin and Jinhua Company secretly climbed onto the hot search in more than half an hour, which made many second- and third-tier artists in the entertainment industry envious.

In their opinion, it is a hot search on Weibo! Even if it is because of the scandal, it is worth it.

In Jinhua Company, Chen Jin was sitting in the office safely, and Zhao Xizhu walked in cautiously and said to Chen Jin: "Mr. Chen, the advertising expense report." ”

"Huh?" Chen Jin was puzzled: "It's only No. 3, why do you give me this report?"

"Mr. Chen, let's take a look first. Zhao Xizhu handed it over.

Chen Jin opened it and understood.

I saw that there was very little content on the report, except for the regular buses, bus stop signs, radio, newspapers, television and other print advertisements, and most of the money was spent on today's advertisements.

The combined rental of 18 helicopters in one day is as high as more than 500,000.

This is only a small part of the advertising cost, more, Jinhua company also at the same time in the most popular 15 large-scale complexes in the urban area, chartered a giant LED screen and shopping mall atrium venue for advertising.

A complex costs about 150,000 yuan. and 15, that is, 2.25 million. And that's not even counting the cost of live sets, hiring a host, a band, dancers, and the like.

After a comprehensive calculation, in just one morning, Zhao Xizhu smashed out nearly 4 million advertising expenses in order to implement Chen Jin's instructions that "no one knows and no one knows".

This is already equivalent to the advertising cost of Jinhua Company in the previous month.

That's why he was a little worried, afraid that Chen Jin would blame him for spending money arbitrarily......

Unexpectedly, Chen Jin said: "Yes, yes, you can do this level in one night, Lao Zhao, I was right to leave you at that time." ”

Zhao Xizhu was stunned for a moment, and then immediately laughed!

He responded: "Actually, Mr. Chen still has a big face. Originally, the atriums and LED screens of several shopping malls have been lined up. However, after the mall coordinated with other merchants, as soon as they heard that we were going to put it, they all gave way. ”

"Lao Zhao, don't be too modest! I know you have a good relationship with these people. Chen Jin said with a smile.

At the beginning of the establishment of Jinhua Company, it was Huang He who pulled a vote of old dishes to stand up the skeleton. But with the gradual progress of recruitment, in fact, the heads of many departments have been replaced, and most of the people brought by Huang He have returned to Huang He.

But Zhao Xizhu was deliberately left behind by Chen Jin. There is no other reason, Jinhua Company has several large-scale publicity, he is coordinating everything, there has never been a problem, the efficiency is also extremely high, and the ability can be seen!

Chen Jin thought for a while and said: "Lao Zhao, in the past two days, I will take out 5% of the shares in my name and give them to the directors of several departments, and you have 1%, which can be regarded as a reward for your hard work." Because we may not be listed in the short term, the shares may not be worth much, I hope you don't dislike it. ”

Zhao Xizhu was stunned when he boarded!

He thanked again and again: "Mr. Chen, in fact, you really don't need to do this." The salary is now higher than before, and I am very happy to see a new company make achievements in my own hands!"

"Shares, I really can't ask for them!"

1% of Jinhua Company's shares, if you count dividends, there are nearly 100 million.

But Zhao Xizhu refused! This made Chen Jin look up at him.

Zhao Xizhu continued: "Mr. Chen, I am not too young, and the child has grown up. I'm not the kind of person who has to leave much for his child, he naturally has his own life. ”

"I remember this affection of yours!"

When Chen Jin heard this, he didn't say anything, just nodded, and then Zhao Xizhu walked out.

Even though he said so, Chen Jin would still do that.

This is the cause that Chen Jin must give to these middle and high-level employees!

It's the same as talking about money with ordinary employees. They don't care about whether you can enter the world's top 500, but whether you can earn 20,000 or 30,000 a month.

But with middle and high-level employees, you have to talk about both money and career.

As for the core interest members such as Huang He, Cai Hongfei, and Huo Yibo, there is a lot to talk about.

Money, career, ideals, ideas......

Different levels, different needs.

This is the skill of leading a company, and Chen Jin himself is slowly learning.

The clock slipped to 12:00 p.m.

Under the huge advertisements and gimmicky publicity, the attention of Jinfang.com was rushed to the peak at once.

At 11:55, "Jinfang.com" suddenly surpassed "Chen Jin" and "Jinhua Company" and jumped to the first place in Weibo's hot search!

If you make a statistic at this time, more than 70% of the computers in Dongjiang City may have opened the homepage of Jinfang.com.

Nationwide, I don't know how many people are still paying attention to the new discount plan that will be announced!

This is also one of the contents of the live point radar program. Through large-scale hype, the "Jinfang Network" was instantly pushed to the public's eyes. For the next marketing, it is extremely beneficial.

Upstairs, in the Jinfang.com company......

11：58！

"Quick! go and cool down the server, don't crash!" Zang Jun shouted to the people next to him.

11：59！

"Get ready for emergency repairs!" Zang Jun shouted again.

12：00！

“F5！”

Everyone who is following presses the refresh button at the same time......

And then......

"Please register an account first, bookmark and set this site as the homepage!"

“？？？？？？”

I don't know how many sentences of national scolding Jinfang.com were given away in this second!

But everyone still crashed and quickly filled in the mobile phone number, registered an account, favorites, and set up the homepage.

Hooligans although, scoundrels albe, bastard although!

But when the advertising content was displayed in front of them, users still instantly widened their eyes......