Chapter 1081: Egalitarianism

"Someone will talk about the golden age of cinema in the past tense, like it has been dead for years. ”

On stage, Tom Crewe, the winner of the last year's Best Actor award, smiled charmingly and said a string of words carefully prepared by the screenwriters: "But the films on the nominees come from the genius performances of these actresses, which proves that the golden age of cinema is still alive and well." ”

He looked sideways at the big screen behind him: "...... nominated for Best Actress"

The big screen matched the performance footage of the corresponding characters in each film, announcing the list of nominees: "Cate Blanchett, "Elizabeth 2", Julie Christie, "Willow Blossoms", Marion Cotillard, "La Vie en Rose", Laura Linney, "The Savages", Rachel McAdams, "Sunshine Girls". ”

The list of nominees for Best Actress this year is not very strong, although Cate Blanchett is favored by the Oscars, but the film "Elizabeth 2" is really bad, and Julie Christie and Laura Linney are not very competitive.

As for Marion Cotillard and Rachel McAdams, it's a matter of luck.

In the past two years, Relativity Entertainment's movies have won too many awards, and people have begun to get tired of it, and luck is not on the side of Relativity Entertainment this time.

Tom Cruise opened the envelope, took just one look, and announced, "Best Actress tonight is Marion Cotillard of La Vie en Rose!"

Relativity Entertainment was inevitably disappointed, and Ronan frowned slightly, as if he smelled something not very good.

In previous years, DreamWorks was no longer favored by the Oscars after winning three consecutive Oscars.

Should relativistic entertainment also be treated like this?

Ronan carefully reflected on the situation at DreamWorks, which also had something to do with the lack of good enough films after the triple wins of "American Beauty", "Gladiator" and "Life is Beautiful".

Although the Oscar is a game of money and fame, it is impossible to win heavyweight awards without investment in recent years, but there is a baseline, and the movies participating in this fame and fortune competition must have a certain quality, otherwise the Oscar would have smashed its century-old signboard long ago.

"Sunshine Girl" itself has a problem with its three views, and it is quite good to have two consolation prizes for best makeup and best adapted screenplay.

After all, this film is completely opposite to some of the things advocated by mainstream American society and film schools.

It is impossible for such a crucial award as Best Actress to be awarded to this film.

Moreover, the professional team of Embassy Pictures has carefully analyzed it before, and the trend of this Oscar super cake is very great.

Facts have proved that after years of Oscar publicity and public relations, the team of Embassy Pictures still has a certain degree of accuracy in grasping the direction of the Academy and the Oscars.

Best Actor went to Daniel Day-Lewis of "Blood is Coming".

"It was ...... to go to the best director" Martin Scorsese, the winner of the previous edition, announced the results: "Ethan Cohen and Joel Cohen!"

Paramount Classics' collaboration with Miramax for "No Country for Old Men" won the best director statuette.

The four heaviest awards, the first three that have been awarded, have been won by three different films.

Is this about sharing the cake to the end?

In the midst of countless questions from the audience, as the guest of honor for the last award, Denzel Washington walked on the stage, and after a routine cross-talk, the films nominated for Best Picture this year were presented on the screen: "Atonement", "Michael Clayton", "Slumdog Millionaire", "Blood is Coming" and "No Country for Old Men". ”

The cake was divided very thoroughly,

Denzel Washington announces the results: "The best picture is 'Slumdog Millionaire'!"

There was a cheer around Ronan, and after losing the best director statuette, the crew ushered in the heaviest Oscar award.

Subsequently, Andrew took all the crew members to the stage to accept the award, and Ronan, who had left the first-line production, sat firmly in his seat, constantly laughing and applauding.

Relativity Entertainment, breaking the record of DreamWorks and winning the Oscars four times in a row!

Compared with the previous films, this time "Slumdog Millionaire" did not have too strong dominance, and among the four major awards with the heaviest weight, it was not nominated for the acting award, and the best director and best picture nominations were finally one of the two.

But for relativistic entertainment, it's enough.

Among all the Oscar awards, the one with the strongest market appeal is undoubtedly Best Picture.

With the four major awards being awarded, this year's Oscars are also over.

After the fact, it was inevitable that all kinds of criticism, especially this kind of egalitarian cake-sharing, led to even stronger criticism.

Another point that should not be overlooked is that the influence of the Oscars is declining.

This is directly reflected in the ratings, but the lack of interest in television broadcasts in the United States has led to a record low in Oscar live ratings, averaging only about 22 million viewers.

Compared to last year, this year's Oscar viewership has fallen by about 20 percent, and 14 percent lower than the original Oscar rating group in 2003, when it had the lowest ratings and worst performance.

The New York Times commented: "What is the Oscar in the face of the writers' strike and the most interesting presidential election in half a century? Who cares who wins the Oscar?"

The presidential election in which the black carbon students are competing is what Americans are most concerned about at this stage.

The first black president in history, just think about it, and you can see the enormous impact on the United States.

It will bring to a new heights the various leftist currents that have emerged and developed in American society in recent years.

The carnival of the white leftists is about to begin.

Similarly, a counterattack from the conservative forces on the right will soon come.

Of course, the so-called White Left Madonna has always been an appearance, and the true core of American society has not changed.

While countries in Europe were busy helping war refugees, Washington authorities instituted more stringent access policies......

can mix in the high-level, and few people are stupid.

Therefore, including Ronan and Relativity Entertainment, it seems that they are all a group of white leftists, but in fact they are all wall-to-wall grass that moves for the sake of profit.

I will do what is beneficial to me, and what is not beneficial is useless.

Although the influence of the Oscars is declining, the effect of Best Picture is still there, and after "Slumdog Millionaire" won Best Picture, a new round of expanded screenings began immediately.

With the Best Picture Golden Man by his side, the good reputation of this film has finally changed in the direction of commercial gains.

"Slumdog Millionaire" expanded to 3,215 theaters in North America, earning $21.22 million in the weekend after the Oscars, and grossing $78.89 million at the North American box office.

This film has finally taken the most solid step towards the goal of exceeding 100 million at the North American box office.

In the following weekend, "Slumdog Millionaire" won another $13.58 million in North America, and the North American box office officially exceeded $100 million.

And this kind of film follows the typical long-term screening strategy, and can stay in North American films for 3 to 4 months.

With the halo of Best Picture Golden, "Slumdog Millionaire" is very likely to surpass $150 million at the North American box office.

Even with the production costs and the publicity and public relations expenses of the Oscars and other awards, Relativity Entertainment invested a total of $28 million in "Slumdog Millionaire", which is enough to generate tens of millions of dollars in net revenue at the North American box office alone.

And after winning the best picture, the overseas release of "Slumdog Millionaire" is also on the agenda.

Embassy Pictures expects no less than $200 million at the overseas box office.

The other two award-winning films, Best Animated Feature, can only be said to be better than nothing for "Ratatouille", which is also the lowest-grossing animated feature film since Pixar Studios entered the new century.

"Sunshine Girl", which won Best Makeup and Best Adapted Screenplay, was released on DVD after the Oscars, and the response was not bad.

The two Oscar statuettes are one thing, although they are not heavyweight awards, they are also somewhat promoted.

DVDs, on the other hand, are different from the films released in that they add more content, most of which are large-scale scenes that cannot be shown on the theater screen because of the need to ensure the rating of "Sunshine Girl".

Rachel McAdams has contributed a lot to the art of film, and the scale of the DVD is no less than that of the previous "Fifty Shades of Grey".

That's not a big deal for Rachel McAdams either.

Of course, she also received a rich reward, although she did not win the Oscar for Best Actress, but the corresponding nomination, coupled with the excellent box office results of "Sunshine Girl", has faintly touched the threshold of a first-line actress.

Rachel McAdams, who used to be a second-tier at best, was even unstable in the second-tier later.

Rachel McAdams has benefited greatly from the partnership with Relativity Entertainment.

While her acting skills were recognized, the box office of "Sunshine Girl" was as high as $165.54 million when it was released in North America, which also gave her a corresponding market appeal.

The film's DVD hit the market for a week, selling nearly 1.2 million copies and selling more than $25 million.

Unfortunately, because of the relationship between scale and subject matter, "Sunshine Girl" was rejected by many overseas markets, such as the Middle East and Africa, as well as many countries in East Asia and Southeast Asia.

But in Europe, Australia, Latin America, Japan and South Korea, the market response of the film is quite good, and probably the phenomenon described in "Sunshine Girl" is also widespread in these countries.

I just don't know if there is a remote transmission of bottles of water on the roof of the car in these places.

"Sunshine Girl" has basically ended its screening in the international market, and has grossed more than $150 million overseas.

This three-view super bad movie, like David Fincher's famous "The Seven Deadly Sins", has achieved both word-of-mouth and commercial success, and finally grossed $311.21 million worldwide.

Since March, David Fincher has continued to work the post-production of House of Cards.

Another director who has worked continuously with Relativity Entertainment, Ang Lee, came to the Relativity Building after contacting Ronan several times.