Yan Ling and Yan Yun have reached an agreement that after the end of Haute Couture Fashion Week in July 2015, Y· Y's existing 36 stores are all going to "reopen" once.

The original part of the trendy brand is only open for half a month, and the remaining half a month does not sell anything, only shoes.

It's the same trendy brand, but it is necessary to open the store in stages.

In order to give the "reopening" a smooth transition, starting from the last two months of 2014, Y· The "business hours" of each store have begun to become regular.

The first half of the month has always been the first half of the store, and the second half of the month has been the second half of the month.

For half a year, the store was opened on the same day every month.

It turned out that the fan scolded Y· The business hours of Y are not fixed, and now that they are fixed, more people are scolding, and they feel that there is a lot less fun of "blocking doors and gambling".

What kind of fans of other brands are, Yan Yun doesn't know.

But Y· Y's fans, scolding and scolding, fans are fans.

The real situation is completely in a state of getting hotter and hotter the more you scold.

Y· Y has a "true love fan" who painted graffiti many times on the wall of a store in New York, and several households queued up long in advance every month, waiting for the wall to be whitewashed, watching as the whitewashed parts became less and less, and there were more and more "permanent" graffiti, but none of his left.

, a "true fan" who has not yet become a special designer, scolded the creative director for being blind on the Internet.

This person's scolding skills are first-class, scolding is the same as singing Rap, super rhythmic, scolding six or seven hundred words, and there is no repetition at all.

After scolding, I continued to paint for the second month, and after painting, I still didn't get left, so I continued to scold.

Not only scolded the popular Y· Y brand, he himself has become an Internet celebrity.

It's a good thing to get hotter the more you scold, but it's a good thing that doesn't make a fundamental change to the brand.

It's still the same only for half a month, and it's still the original business model.

Yan Ling has done some market research, and if it is opened every day from half a month, it may lose a large number of fans.

After all, love can't be opened, it's Y· The "street temperament" that Y was supposed to have.

But now this step is Y· Y has to go.

When the business is small, of course, you can be willful, and if you continue to be willful, it will be difficult to really make this thing bigger.

It seems that it will be much easier and easier to sell shoes for half a month than for half a month for all other categories of trendy brands, but that's just what it seems.

Although Master Y is a very stylish and physical robot, in fact, in order to facilitate management, Y· There are a lot of clothes in Y's trendy brand that are all in the same size.

If this were not the case, there would not have been a limited edition of one piece per size.

However, clothes can be uniform, but how to unify shoes?

Wear a little wider clothes, you can directly wear the top as a "skirt", accessories, hats, carefully matched, often you can wear a special charm.

But letting a size 35 foot wear a size 45 shoe sales method is not capricious, but a brain-dead who don't want to do business.

How to achieve both small willfulness and big career is a more brain-consuming thing.

Especially in the design director, there is not much time to allocate to Y· Y。

Clothes can be crowdsourced by designers, but shoes cannot.

According to Yan Ling's thoughts, Y· Y should choose some "classics" from the clothes that most people have shouted for "reprints" before, and then launch those series of shoes.

Clothes can be sold in a variety of ways, but shoes are only sold in classic styles.

The advantage of selling classic models is that you can choose a style in advance, make it in China, and then sell the same shoes in each store.

In this way, it can be a mass-produced shoe, and there is no need to produce a whole bunch of new models every month.

Half a month to earn money by buying clothes, and half a month to make money by selling shoes.

Yan Ling's idea coincides with Yan Yun, making money well and making shoes well is the last word.

But the concept of "classic" is good, but it doesn't give fans enough participation.

And, since Y· The particularity of Y's store opening method, the classic model of each store is actually different.

Even if it rises to the concept of a classic model, if the shoes are all designed by Yan Yun, there is no way to truly save time and effort.

Moreover, if a style cannot be sold in every store, there is still no way to be considered a "mass-produced" shoe.

In January 2015, after the first official Haute Couture presentation of Maison Yan II, Yan Yun stayed for a day and a half to think about Y· How to bring Y's shoes to the market "quickly and cheaply".

But Yan Yun was tired by the high-end press conference, she wanted Y· Y's shoes, after thinking about it for a long time, fell asleep directly.

Moreover, as soon as I fell asleep, I slept for nearly 20 hours, which belongs to the kind of deep sleep state that cannot be woken up by thunder.

The assistant once wondered if he had fainted and whether he should call an ambulance.

When Yan Yun woke up, he found that he was left with his "illegitimate child" Y· Time is running out.

Originally, she wanted to go to Master Y's database to see if there were any elements, and if she could refine some Y· There are more common characteristics among the most popular models of Y.

Fashion and haute couture are two very different fields.

The most important thing for a trendy brand is to be trendy, and to extract common characteristics from the popular models of popular designers, it immediately becomes no personality at all.

Yan Yun thought about it, and then he denied his own thoughts, and put Y· Y's historical data is left behind.

After sleeping enough, Yan Yun suddenly had inspiration.

She didn't have much time to think about it, so she just started drawing the design.

Yan Yun designed a simple solid color shoe with the most fashionable look and the most comfortable foot feel, using the lightest materials.

In the design of this pair of shoes, Yan Yun used all his experience in the field of shoemaking in the past few years.

These shoes are good at everything, but the color scheme is too monotonous, and although the shape is fashionable, it does not have the maverick alternative temperament of a trendy brand.

As soon as Yan Yun finished painting, he sent the design to Yan Ling and asked him to sample shoes.

Obviously, there is not much feeling of trendy brands, but she said very domineeringly that Miss Ben is still very sleepy now, and there is no time to modify it.

Yan Ling heard that there was a shoe a year, and he heard it wrong, how could his cousin be more and more willful the bigger he was.

But after reading the design draft, Yan Ling understood what Yan Yun meant.

Yan Ling shook his head, he finally understood why many genius inventions originated from human laziness.