The earlier a company accepts investment, the less part of the company will belong to you when it finally goes public.

Compared with the investment institutions of "rich rival countries", Yan Yun's existing assets are simply not enough.

But if the company is not bad for money in the process of development, it does not necessarily have to be listed.

Non-listed companies do not need to disclose their performance, second, they do not need to be supervised by various departments, and third, they do not need to explain to investors how the company's money is spent and where it is spent.

For example, now, Y· Y doesn't pay attention to money at all, only opens for half a month every month, such a waste of rent, waste of manpower and material resources, if it is written into the financial report of a listed company, it is strange not to be scolded to death by investors and shareholders.

Y· If Y goes public, there will definitely be no way to continue to be capricious.

Unless it is a small stake like Salvatore Ferragamo, the purpose of listing is as simple as hoping to make the company more formal, more modern, and better inherited through public scrutiny.

If Salvatore Ferragamo goes public to such an extent, it will definitely be the same as investors who want to get in.

In this way of listing, in the end, most of the equity is still in the hands of the family itself.

Whether it is listed or delisted, in the final analysis, it is still your own "family" who has the final say.

In short, whether to accept investment, whether to go public, or whether to "formalize".

The brothers and sisters of the Yan family who crossed the river by feeling the stones, at this stage, really haven't thought about it yet.

Trendy brand Y· Y has not encountered problems with development funds at this stage, and the Yan brothers and sisters are not in a hurry to consider listing.

The brothers and sisters themselves are not in a hurry, they smell the money, and they want to create the next myth of Wall Street, but the investors are in a hurry.

For investors and investment institutions, the situation they have to face is completely opposite to that of entrepreneurs.

If you are optimistic about a company, the sooner you enter, the lower the company's valuation will be, and the higher the ROI you can get when you go public.

Wall Street's response to Y· It's good that Y is interested, but whether or not to accept money from investment institutions is a relatively difficult decision to make.

Next, Y· Y is definitely going to speed up the speed of opening stores on a global scale.

If you use your own money, it will definitely affect the speed of expansion, and the risk is relatively large.

If you use other people's money to expand, in the end, you can't control many things.

And getting a large investment and opening hundreds of stores at once is definitely not what Yan Yun wants to see.

Yan Yun came to New York this time, and the first thing to solve was to let Y· The problem of the Y brand and Yan Ling's dream being in line.

Y· Y is a trendy brand, and a whole series is often released.

T-shirts, sweatshirts, hats, pants, bracelets, necklaces, belts, wallets, everything inside.

Many of the "regulars" are also guest designers of the brand.

Fans are very interested in Y· The sense of identity of the Y store will also be higher than that of other brands.

After all, it is difficult for a brand to be able to convert people who specialize in trick-or-treating into their own fans.

In fact, Y· Although Y opened one and became popular, the operating costs were still very high, the salary of the clerk, plus the salary of the designer contracted by the studio, and the fee of those specially invited designers.

All of this adds up, and the net profit is not as good as Y· Y looks so "oily".

Y· It is true that every store in Y is profitable, but considering the investment in the early stage, decoration, store rent, and the "Y master" who is very domineering in each store, none of them belong to the "small cost".

If you want to recoup all your investment, it will definitely take a long time to rely on the current business model.

Making money like this is definitely not as fast as Yan Yun putting money into private equity funds.

The brothers and sisters of the Yan family have actually realized this problem for a long time.

Y· Y is ignorant and swaying, and has embarked on the development path of the fan economy.

Followers are not "cash", but the acquisition of followers is usually extremely expensive.

Especially in the current Internet era, "traffic" is the most expensive.

General brands, want to have Y· With such popularity as Y now, the advertising cost alone will cost hundreds of millions.

Even if it's expensive, the "traffic" attracted by the advertisement can't be regarded as fans of the brand at all.

Y· It can be seen from the number of fans in the queue that has increased month by month under the brand value of Y. The intangible assets of the Y brand.

But how to turn brand value into revenue is another problem.

Despite the fact that Y· There are many more categories of Y than the average brand, but Y· Y is still not a very well-rounded brand.

Y· Y has never had a shoe, not even a pair.

It's not Y· Y's huge group of designers have never designed shoes, but never designed a shoe that has been approved by the design director who is unwarranted, most likely Master Y.

There are many designers who have repeatedly failed and tried many times, but there has never been news of success.

In the end, some of these people came to the same conclusion, Master Y has "long eyes" everywhere, but his feet are not long, and there is no way to scan shoes.

If it is said that only half a month is a kind of hunger marketing, then wait for Y· Fans of Y out of shoes have definitely waited for "skinny".

Yan Ling said in an interview that Y· The next step is to develop into a more comprehensive fashion brand, which refers to shoes.

Master Y's feet are actually not blind at all, and people are all over his body, and there are eyes everywhere.

Of course, shoes can also be scanned by Master Y.

But shoes are different from clothes, not made looser, the material is better, and it will be comfortable to wear.

Y· Y needs to leave enough space for shoes, which is Yan Ling's "old job".

Shoes certainly can't be crowdsourced in the same way as other categories.

The previous maverick business model earned enough eyeballs and drank enough, but it couldn't make enough money, and the most important thing was that it couldn't make the Yan brothers and sisters closer to their dreams.

At the beginning, it was only open for half a month a month, which was indeed a helpless move, and after that, it was the brother and sister who did it intentionally.

Two months later, Y· All of Y's stores will end the "inhumanity" that has been criticized by fans for a long time, and they don't know when they will "open", and they often queue up all night in vain, completely ignoring the opening time of fans' "life and death".

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