"Crazy Stone" made the national audience laugh in the cinema, and at the same time, it also made countless people in the film and television industry look red-eyed.

No movie can attract as fast as "Crazy Stone", which has been imaged as a powerful gold-eater by industry insiders since its release.

With an investment of more than 10 million yuan, the box office has been equal to the total investment in a few hours after its release, and the box office has exceeded 200 million in two days and a few hours after its release.

As soon as the weekend is over, it enters Monday.

Because it was a weekday, the movie's attendance in major theaters dropped slightly, but it still won 75 million yuan at the box office all day on Monday.

Now, this comedy has not only exploded on the Internet and in the mouth of the audience, but even in the eyes of media like Yang Ma, it has become synonymous with miracles and a new hope for the Chinese film industry.

Since winning the box office of 84 million on the first day after its release, every news program of Yang Ma has to report on this achievement, not because Li Mu and Yang Ma have a good personal relationship, the most important thing is that "Crazy Stone" suddenly exploded at the box office at this node, which had two far-reaching impacts on the whole society.

First, such a hilarious comedy really swept away the psychological pressure and haze brought by SARS for several months, and had an extraordinary effect and significance in eliminating the impact of SARS;

Second, the box office of this movie made the senior management see the huge potential of the Chinese film market!

If the first point is only a temporary promotion, then the second point is that the impact on the film industry is really long-term and far-reaching.

The country has always attached great importance to the development of the cultural industry, and at present, it is a good opportunity to strike while the iron is hot and consolidate the results of "Crazy Stone", and publicize the major changes brought about by this film, which can make the audience know more about and accept the cinema, and also make the film and television industry and those who are about to enter the film and television industry more confident, so as to contribute more excellent works to the industry.

Just when "Crazy Stone" was growing by leaps and bounds, the stubborn disease that plagued all theatrical films began to emerge and spread rapidly, and this stubborn problem was piracy.

The earliest piracy appeared in the traditional pirated disc industry, because "Crazy Stone" is so popular, so that the manufacturers of pirated discs are desperate to solve the problem of pirated film sources, for a time, there are a variety of pirated discs on the market, the price ranges from 5 to 10 yuan.

And the video content in these discs is all pirated in the movie theater.

In these years, the picture quality of portable cameras is relatively poor, especially in the theater where the light is far worse than the outdoors, basically the lights of the theater are turned off, and the screen images shot by the camcorder are all noise, and because the anti-shake function is not off, the picture flicker is more serious, and even the feeling of motion sickness will occur after watching it for a long time, but the angry thing is that you can often see other people's heads or bodies, if in the whole process of piracy, there is an audience in front of you to get up and go to the toilet, which has a great impact on the picture.

The most terrible thing is that the recording equipment is not up to par, and the environment in the theater is extremely noisy, and the collection of the original sound of the film is relatively poor, not only the various noises made by the audience and the whispering of conversation, but also the bursts of laughter like thunder.

Pirates who rely on pirated recording to make a living, what they are most afraid of is pirated comedy, and when the theater laughs live, they can't hear the background sound of the movie itself, which is a greater destruction to the movie-watching experience.

But even so, piracy spreads very quickly.

In many small places without theaters, audiences can't wait to see this movie, so they can only be forced to choose piracy, and in some places where there are theaters, some audiences can't buy tickets and turn to piracy, or they are reluctant to spend dozens of dollars to buy movie tickets, and choose pirated CDs with slightly cheaper prices.

When piracy began to spread in the market, Li Mu felt that it was time to find a way to crack down on a wave of piracy.

Due to the special national conditions, the domestic copyright protection began very late, counterfeiting and imitation piracy has been very rampant in China, even if some time ago, including the boss of Ma, the Letao team was criminally detained and prosecuted, but also failed to bring a major blow to the domestic counterfeit and shoddy industry, Letao fell, these black factories, workshops directly sell products offline, avoiding the edge of e-commerce.

There is no end to counterfeiting, let alone pirated CDs.

Li Mu consulted with the legal team of Makino Technology, and the person in charge of the legal department told him: "Mr. Li, if we want to crack down on the piracy of "Crazy Stone", then we must first set up a special working group internally, and then hire a group of temporary staff in the periphery to help us collect the production and sale of pirated CDs nationwide. ”

Li Mu frowned and asked him, "Why do we want to set up a working group to investigate?"

The person in charge of legal affairs explained: "At this stage, it is not feasible to use the company as the main body to carry out the work of cracking down on piracy, and according to past experience, if you want to crack down on piracy, the first step is to provide your own evidence, which is also the main solution to solve copyright cases at present. ”

Li Mu couldn't help but smack his lips.

Whoever asserts who adduces evidence, which also means that if you want to say goodbye to the infringement, you must first have direct evidence of the infringement of the other party, and there is a multi-level subordinate relationship between the production and sales links, if you only find a person who sells pirated CDs on the street, and then report him to the relevant units, the relevant units have no obligation to use him as a breakthrough point to check his line layer by layer, and their most likely solution is to directly impose administrative penalties on the seller of pirated CDs.

In this way, the actual blow to piracy is tantamount to scratching the itch in the boot, and it is not even a bone break.

In Li Mu's view, if you want to crack down on piracy, you must first solve the source, and the source is to knock out the wave of people who make piracy.

At this time, the person in charge of the legal department said: "According to the current solution, if we want to report piracy, then we must first find the piracy and complete the collection of evidence, which will take a certain amount of time." ”

Li Mu said: "Even if we send enough people to look for clues and evidence of piracy everywhere, and then report it to the relevant departments, and then wait for the relevant departments to investigate and deal with it, this process will take at least ten days and half a month, and by that time, our movies have already been screened." ”

The head of the legal department said: "At the moment we have no better way than to seek help directly from the local cultural departments or the higher authorities of the public security departments." ”

Li Mu pondered for a moment, shook his head, and said: "Asking for help from the ministry is naturally a good solution, but after all, it violates the legal principles at this stage, belongs to the back door, and spreading it has an impact on the company's image. ”

The person in charge of the legal department said with some embarrassment: "In this case, we really don't have any effective good way for the time being, but we can only do our best to collect clues, and then make every effort to promote the cooperation of local law enforcement departments to crack down on piracy." ”

Li Mu waved his hand and said: "This is too inefficient, we need to get rid of a group of pirate makers as soon as possible, and give the entire piracy chain a little color." ”

Speaking of this, Li Mu suddenly had an idea, and said: "In this way, our own investigation is too slow, and even if we go to various places, it is very likely that we will not be able to break through the other party's local relationship network, and it is very likely that the other party will hide no clues in front of us, rather than this, we should release the power of this investigation to all the masses." ”

The head of the legal department asked, "You mean, calling on the masses to provide clues?"

"That's right!" Li Mu nodded and said with a smile: "I will first ask Makino Imaging to issue a statement against piracy, and then attach a reward information to the statement, for example: Anyone who reports to Makino Imaging the information of the production line of "Crazy Stone" will be rewarded with 100,000 yuan per production line after verification, and anyone who reports the information of illegal merchants who sell pirated "Crazy Stone" to Makino Technology will be rewarded with 2,000 yuan per sales merchant after verification. ”

Speaking of which, Li Mu added: "I will push this news to users across the country through YY, and at the same time open a reporting channel on the YY network, when the report information of netizens is gathered through the website, your team will divide the territory, and then the employees in charge of the area will report to the local cultural department and law enforcement departments." ”

Although Makino Image is not a law enforcement agency, as an enterprise entity, it has the right to release information to the public to collect infringement clues for a fee, so this step will not violate any laws and regulations, and it is completely reasonable and legal.

The last thing Li Mu lacks is money, so he can use money to turn a struggle between enterprises and lawbreakers into a struggle between the masses and lawbreakers.

Whether it is a pirated producer or a seller, he cannot absolutely hide his whereabouts, no matter how good he usually hides, once he reports him can be exchanged for a huge fortune, then he will never be at peace, and even will be reported by the people around him in turn, unless he immediately stops the infringement.

Successfully report a production line, you can get a bonus of 100,000 yuan, 100,000 yuan in this year, you can buy a small two-bedroom in a third-tier city, and a large three-bedroom apartment in a fifth-tier city.

Let's take a look at how many pirated CD production lines there can be in the country? Even if it is a thousand, Li Mu can fight it!