Chapter 1513: Solving Problems in a Businessman's Way
Knowing that Li Mu wanted to crack down on piracy, Chen Ze gave him an idea.
Chen Ze said: "Lao Li, you are too real, you are not only the most outstanding entrepreneur in China, but also the most outstanding entrepreneur in the Chinese in the world, and the representative figure of the entire Chinese business, and the country attaches so much importance to you and your business, SARS you have also made such a great contribution, and now "Crazy Stone" is actively sweeping away the influence of the canon, cracking down on such a small thing as piracy, you say hello to the leaders of the ministries and commissions, they will definitely attach great importance to it, and it is much easier than your own hard work." ”
Li Mu shook his head.
Chen Ze didn't dare to agree with his thoughts, he was different from Chen Ze, Chen Ze was born in an official family, and he was exposed to the rules and logic of the system since he was a child, so when he had a problem to solve, the first thing he thought about was how to find a quick and trouble-free way in the system, which is understandable, but he didn't grow up in the system, and his family didn't have any relationship and background in the system, even if he had a little economic strength and social status now, it didn't mean that he had become a member of the system.
People who are not in the system can easily go wrong if they take the liberty of using the rules within the system.
This is like a person can grow harmoniously in his body with various cells and probiotic flora, but this does not mean that foreign bacteria, or foreign cells can coexist harmoniously in his body.
If Chen Ze uses the energy in the system, it is as normal as blood circulation for the physique itself, and in the eyes of the outside world, it is also the law of the system's own operation, which is understandable, but if he dares to use the energy in the system to solve the problems he faces, not only will there be people in the system, but the outside world will also be dissatisfied.
Piracy has been plaguing all workers in the field of intellectual property, but due to the special sentiment of the people, at the beginning of the 21st century, the country has not yet improved the legislation on copyright protection, so the crackdown on piracy is not enough, and the directors and investors of every cinema film hate pirates, but most of them can only accept this status quo, and occasionally big directors use their own strength to solve problems, which will also be criticized.
For example, in the previous life, when "Hero" was released, the relevant departments had cooperated with a nationwide crackdown on piracy, but as soon as "Hero" was released, the intensity of the action immediately slowed down a lot, which made many people in the outside world think that this is the privilege of the director and distribution company of "Hero", and they are using their privilege to protect their own interests.
Therefore, in this life, Li Mu can't set such a precedent.
He was a businessman.
The problem should be solved in the way of a businessman.
A truly successful businessman is never about challenging and confronting laws and regulations, but about learning to promote his interests as much as possible within the scope of the law.
In later generations, so many top businessmen in South Korea broke out various scandals and were spurned by the people of the whole country and even the world, which gave Li Mu a huge warning that he must not follow their old path.
Li Mu replied to Chen Ze: "Lao Chen, I am a businessman after all, and businessmen should stand in the perspective of businessmen to solve business problems. At this stage, so many people in the film industry are fighting piracy, and they are all their own evidence, and I am no exception, but I am richer than them, and many film distributors can only spend hundreds of thousands or even less to fight piracy, but I can take out tens of millions or even hundreds of millions of dollars to fight piracy, as long as I am willing to spend money, this thing can still be done beautifully. ”
After hearing this, Chen Ze felt a little more admiration and respect for Li Mu in his heart.
Most businessmen are in business to a certain extent, and they can't wait to touch higher privileges, but as Li Mu said, these people have indeed jumped out of the position of merchants, and businessmen have tasted privilege for the first time, just like taking drugs, and it is difficult to quit when they get involved, and finally unknowingly, playing with fire and immolating themselves.
Li Mu can isolate the pursuit of privilege from the bottom of his heart, and always stand in the position of a businessman to solve the problems of businessmen, which seems to be very axial and stubborn, but in fact it is the most cautious and self-clean.
Besides, as Li Mu said, what he has is money, and sometimes, when there is a lot of money, the solution to many things will suddenly become clear.
……
At night, a county under the jurisdiction of Hangzhou in the south.
Located in a waste canning factory under the county's urban and rural areas, the lights are bright and in full swing.
The factory has been bankrupt for more than a year, and because it is located in the countryside and is very remote, although the local government has taken back the land, it has not invested in demolishing it, so it is abandoned there and supervised by the local village committee.
A few months ago, a businessman from Guangdong Province rented the land from the village committee, and then several trucks came in and brought some equipment in, and the food factory was reopened, and the local villagers did not know what was being produced in it, although they occasionally found a lot of discarded CDs nearby.
The discs were picked up by the villagers, stuffed into the back of motorcycles and tricycles, and used as a reflective device at night, without anyone worrying about what kind of discs the factory produces.
For many villagers, the word "piracy" has never been heard of at all.
This southern businessman's name is Zhao Xin, and his production line has been running here for several months, and every day a truck comes in and out, and this truck is loaded with two-thirds of the empty discs every day, and one-third of the compact disc packaging, which is printed in the printing factory, that is, a square color printing paper sleeve, which is covered with a thin layer of plastic film on the disc, and then stuffed into the paper sleeve, even if the packaging is completed.
Zhao Xin has been engaged in the production of pirated audio and video products for many years, in the early years he made a lot of money by making pirated tapes, and after entering the 21st century, the tape business was not good, so he transformed into pirated CDs.
Pirated CDs allowed Zhao Xin to open up a new market, in the past, tapes were mainly used for pirated music and pirated teaching aids, such as English listening, in addition to these, there is basically no market at all, but, pirated CDs are really powerful, this thing can not only do pirated music, do pirated teaching aids, but also do pirated film and television and pirated games, pirated software, there are various ways to make money.
When he used to make pirated tapes, Zhao Xin tried to do some local operas, but the audience was limited, so he pressed a lot of goods in his hands and lost some money.
Therefore, Zhao Xin's pirated CD only makes three products: pirated indosXP operating system, pirated the most popular singer album, and pirated the most popular movie.
Especially pirated movies, as long as the movie is hot enough, the pirated disc is really not worried about sales, the disc is a project that pays first and then enjoys the service, the user is running for the name of the movie, as long as there is this movie on the package, he will buy it, and after buying it, he finds that the picture quality is very average, even very clumsy, and generally will not come back to return it, as long as you don't sell dog meat on the head of a sheep, so most people who do pirated film and television are just casually engaged in it, and never care about the quality of the product.
However, pirated movies have done a lot, and Zhao Xin realized that in the pirated market inspired by competition, sometimes it is necessary to take the conscience + boutique route to be able to emerge, so from a year and a half ago, Zhao Xin decided to increase a certain cost investment to improve the packaging of the disc, improve the quality of the disc itself and the quality of pirated content.
The beauty of the packaging is very important, because a large number of pirated discs are piled up in front of consumers, and consumers will prefer the one with beautiful packaging if they do not have a clear goal, and if they have a clear goal, they will also choose the most beautiful pirated one in the same movie.
After all, popular movies are not pirated by themselves, hundreds of pirates across the country are doing it, and the competition is fierce.
The quality of the disc is also equally important, the disc with too poor quality is thrown into the DVD, and it will be worn after a few turns, and when you look at it again, it will be stuck or snowflakes, or even scrapped directly, Zhao Xin in order to make users more satisfied with their products, the choice is to use empty discs with good quality.
In Zhao Xin's view, spending more money on packaging and the disc itself is a very cost-effective deal, because even if you do piracy, you must establish your own brand, so that you can stand out from the many pirated copies.
For example, Zhao Xin's pirated CD, there is a trademark composed of three letters K, and then the word of mouth is good, consumers buy pirated CDs and prefer KKK brand products, what makes Zhao Xin most angry is that some pirates have their own ideas, do KKK piracy, pirates pirated pirated pirated discs, this relationship is about to come out of a set of smooth slips.
As for the quality of the pirated content itself, this is even more important.
In addition to the pursuit of cheapness, pirated users also pursue quality, good movies, the better the picture quality, the more popular, moreover, the market for pirated CDs is not only individual consumers, but also a large number of video halls, disc rental shops, in order to maintain the source of customers, they will generally choose the best quality pirated copies.
In addition, even if it is a pirated consumer, there will be word-of-mouth communication, if the quality of a pirated version is very good, the user himself will also pull a certain number of repeat customers over, which can also increase the sales of his own discs, so Zhao Xin has very high requirements for the quality of the film source.
In recent days, "Crazy Stone" has exploded, and the demand for pirated discs in the market is extremely strong, Zhao Xin has concentrated several production lines to produce "Crazy Stone", but other pirates are also turning very fast, and now on the market, "Crazy Stone" pirated discs can be said to be overwhelming.
However, these pirated disks have a very serious problem, that is, the picture quality is too poor!
This allowed Zhao Xin to find an opportunity, in order to get a better source of films, he spent 10,000 yuan today to charter a theater of about 100 people in a small movie theater on the outskirts of the city.
The reason why the wallet market is spent a lot of money is to be able to record without interference.
Zhao Xin is very excited at the moment, two hours later, he will be able to get the unique high-definition film source on the market, and then make a lot of money with the explosive popularity of "Crazy Stone"!